{"id":22279,"date":"2020-09-22T18:58:07","date_gmt":"2020-09-22T13:28:07","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=22279"},"modified":"2021-10-30T02:13:35","modified_gmt":"2021-10-29T20:43:35","slug":"add-interactivity-to-your-holiday-emails","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/add-interactivity-to-your-holiday-emails\/","title":{"rendered":"5 Stunning Ways to Add Interactivity To Your Holiday Emails"},"content":{"rendered":"\n

Every business owner knows that the holiday season is the busiest, and the most productive time of the year. A majority of businesses make 30% of their annual sales<\/a> during this time of the year. In 2019 alone, the holiday season spending crossed the trillion-dollar<\/a> milestone for the first time ever in the US!<\/p>\n\n\n\n

It is safe to assume that you are already hard at work trying to devise marketing campaigns that can help you optimize sales and revenues.<\/p>\n\n\n\n

But so are your competitors!<\/p>\n\n\n\n

To ensure that your marketing efforts stand out from the crowd, you need to understand what resonates with your target audience. It goes without saying that email marketing remains the most effective channel<\/a> for getting your message across to your potential buyers. According to a 2019 report<\/a>, interactive emails have emerged as a top marketing trend. And an analysis of the email marketing ecosystem in 2020 reveals that this trend is only growing stronger!<\/p>\n\n\n\n

\"interactive<\/figure><\/div>\n\n\n\n

Source<\/a><\/p>\n\n\n\n

So how can you move beyond text and images to make your message more dynamic, engaging, and impactful? Let\u2019s find out!<\/p>\n\n\n\n

Why Do Interactive Elements Make Emails More Engaging?<\/h2>\n\n\n\n

Interactivity in emails refers to including content in a form that requires your viewer to actively engage with your message and prompts proactive participation for them to access the complete information. Features such as swiping, flipping, tapping are commonly used to make email content interactive.<\/p>\n\n\n\n

Why is this important? The first thing to bear in mind is that inboxes are becoming more cluttered than ever before. With the global average of monthly emails sent out by businesses at 1.38 million<\/a>, the likelihood of email fatigue among your subscribers is quite high.<\/p>\n\n\n\n

When an exhausted, perhaps disgruntled, subscriber opens a promotional email, interactive elements can well mean the difference between whether they will engage with your message or press the delete button instantly. According to a report<\/a>, using visually appealing and engaging elements consistently can drive the click rates to surge by up to 300%.<\/p>\n\n\n\n

When you use interactive elements such as GIFs, sliders, navigation bars, and even videos, your subscribers are no longer passive recipients of your message. They become participants in the process, which makes them want to continue interacting with your message.<\/p>\n\n\n\n

The effectiveness of interactive elements in making emails more engaging<\/a> can be summed up by the following benefits:<\/p>\n\n\n\n