{"id":22408,"date":"2020-09-25T19:23:47","date_gmt":"2020-09-25T13:53:47","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=22408"},"modified":"2020-12-18T19:21:55","modified_gmt":"2020-12-18T13:51:55","slug":"holiday-email-campaign-with-sfmc","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/holiday-email-campaign-with-sfmc\/","title":{"rendered":"How to Create Memorable Email Campaigns this Holiday Season with Salesforce Marketing Cloud"},"content":{"rendered":"\n<p><strong>In 2019, holiday sales grew 4.1% to $730.2 billion. This includes online and other non-store sales that were up 14.6% over the year before. <\/strong>(source: <a href=\"https:\/\/nrf.com\/media-center\/press-releases\/nrf-says-2019-holiday-sales-were-41-percent\">National Retail Federation<\/a> (NRF)<\/p>\n\n\n\n<p>Previous research by NRF has also found that:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>On average, national holiday sales (U.S) have increased by 3.9% over the past 5 years<\/li><li>For some retailers, the holiday season can account for 30% of their annual sales<\/li><\/ul>\n\n\n\n<p><strong>In Q2 2020 alone, digital commerce grew by <\/strong><a href=\"https:\/\/public.tableau.com\/profile\/salesforcecommercecloud#!\/vizhome\/shared\/X6SXDR6HG\"><strong>71%<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<p>As the holiday season approaches, it\u2019s important that marketers, particularly <em>email marketers,<\/em> start planning for their holiday messaging long before shoppers even start thinking about twinkly lights of Christmas. But when consumers are being bombarded by ads and messages coming at them from a million different directions, email marketing success can feel like a constantly moving target. In the midst of this onslaught of <a href=\"https:\/\/email.uplers.com\/infographics\/holiday-email-marketing-tips\/\">holiday marketing campaigns<\/a>, how can emails still stand out?<\/p>\n\n\n\n<p>Try Salesforce Marketing Cloud (SFMC)!<\/p>\n\n\n\n<p>SFMC provides a number of powerful functionalities to help email marketers create memorable and profitable holiday marketing campaigns. But to take advantage of these functionalities, email marketers and their <a href=\"https:\/\/email.uplers.com\/salesforce-marketing-cloud-email-specialist\/\">Salesforce certified email specialist<\/a> need to leverage the smart holiday email marketing hacks we discuss below. If you do this, your brand will be able to capitalize on increased customer spending during the holidays, and stand out in the cluttered holiday marketing landscape. Take a look at the holiday <a href=\"https:\/\/email.uplers.com\/portfolio\/\">email marketing examples<\/a> we have included for inspiration!<\/p>\n\n\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-20795 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/salesforce-marketing-cloud-email-specialist\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/campaigns-in-SFM_V1-1.jpg\" class=\"attachment-full size-full\" alt=\"Let us manage your email campaigns in SFMC\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/campaigns-in-SFM_V1-1.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/campaigns-in-SFM_V1-1-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/campaigns-in-SFM_V1-1-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/campaigns-in-SFM_V1-1-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Plan holiday email marketing campaigns as journeys with Journey Builder<\/strong><\/h2>\n\n\n\n<p>With SFMC\u2019s powerful <em>Journey Builder<\/em> tool, you can tell the story of the customer\u2019s experience as they progress through their journey along many touchpoints \u2013 all the way from initial contact to purchasing and beyond.<\/p>\n\n\n\n<p>From onboarding with a rewards program and signing up for a newsletter, to re-engaging with an abandoned cart and increasing loyalty with a special offer email campaign, Journey Builder, when leveraged with built-in <a href=\"https:\/\/email.uplers.com\/salesforce-marketing-cloud-exacttarget-email-templates\/\">Salesforce templates<\/a>, can help improve engagement at every step of the customer journey.<\/p>\n\n\n\n<p><strong>How can you make the most of <\/strong><strong><em>Journey Builder<\/em><\/strong><strong> for your next holiday email marketing campaign?&nbsp;<\/strong><\/p>\n\n\n\n<p>First, ditch the \u2018one-size-fits-all\u2019 strategy for email sends. Instead of an overarching campaign or a single deployment that goes out on one day (\u201cBlack Friday sale!!\u201d), create a series of emails or segmented emails.<\/p>\n\n\n\n<p>Also, evaluate how customers interact with your brand as they move through the journey, especially before the biggest events of the year. This can be done using <em>Interaction Studio<\/em> in SFMC, a real-time interaction management tool that can help you see how and where your customers convert. This can help you optimize your email marketing programs ahead of, and even during, the holiday season.<\/p>\n\n\n\n<p>Here are 4 journeys you can create to help you design an amazing holiday marketing campaign.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Welcome Journey<\/li><li><a href=\"https:\/\/email.uplers.com\/blog\/guide-to-abandoned-cart-emails-in-salesforce-marketing-cloud\/\">Abandoned Cart Journey<\/a><\/li><li>Thank you Journey<\/li><li>Post-purchase Journey<\/li><\/ol>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"1219\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/09\/a-year-mightier-than-the-sea-1.png\" alt=\"Holiday email marketing campaign\" class=\"wp-image-22409\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/09\/a-year-mightier-than-the-sea-1.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/09\/a-year-mightier-than-the-sea-1-167x300.png 167w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/09\/a-year-mightier-than-the-sea-1-571x1024.png 571w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/09\/a-year-mightier-than-the-sea-1-78x140.png 78w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/09\/a-year-mightier-than-the-sea-1-624x1119.png 624w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption><a href=\"https:\/\/reallygoodemails.com\/emails\/a-year-mightier-than-the-sea\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Personalize content for the holidays with <\/strong><strong><em>Live Weather Content Block<\/em><\/strong><\/h2>\n\n\n\n<p><em>Live Weather Content Block<\/em> is a feature in SFMC Content Builder that allows for personalized images based on local weather conditions to appear when a subscriber opens an email.<\/p>\n\n\n\n<p><strong>How can you make the most of <\/strong><strong><em>Live Weather Content Block <\/em><\/strong><strong>for your next holiday email marketing campaign?<\/strong><\/p>\n\n\n\n<p>By leveraging local weather conditions, you can curate content that\u2019s relevant for your subscribers while driving traffic to your store or website through your email message. For example, an airline or hotel brand can use Live Weather Content Block to create emails with tempting images of sandy beaches and sunshine, with content reminding subscribers that nicer weather is within their reach. For subscribers living in an area where frigid temperatures and heavy snow are expected during the holidays, these messages can be really enticing. Here\u2019s a cool holiday email marketing example from AirBnB<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"1867\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/09\/a-little-gift-from-airbnb.png\" alt=\"Holiday email marketing campaign - Airbnb\" class=\"wp-image-22410\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/09\/a-little-gift-from-airbnb.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/09\/a-little-gift-from-airbnb-109x300.png 109w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/09\/a-little-gift-from-airbnb-373x1024.png 373w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/09\/a-little-gift-from-airbnb-51x140.png 51w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/09\/a-little-gift-from-airbnb-624x1713.png 624w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption><a href=\"https:\/\/reallygoodemails.com\/emails\/a-little-gift-from-airbnb\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>In addition to images, you can also hyper-personalize content within your holiday email marketing campaigns using Email Studio:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Create high-quality and dynamic copy<\/li><li>Use reusable content blocks and customizable Salesforce templates<\/li><li>Avoid using \u2018spammy\u2019 words in content<\/li><\/ul>\n\n\n\n<p>You should also inject early holiday messaging for the early-bird shoppers. Don\u2019t be afraid to run specials or use messaging that reference the impending holidays.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"6134\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/09\/gifts-that-up-their-style-game.png\" alt=\"Salesforce marketing email template\" class=\"wp-image-22411\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/09\/gifts-that-up-their-style-game.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/09\/gifts-that-up-their-style-game-624x5629.png 624w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption><a href=\"https:\/\/reallygoodemails.com\/emails\/gifts-that-up-their-style-game\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-20791 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/salesforce-marketing-cloud-email-specialist\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/journeys-in-SFMC-1.jpg\" class=\"attachment-full size-full\" alt=\"Let us help in building personalized journeys in SFMC\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/journeys-in-SFMC-1.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/journeys-in-SFMC-1-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/journeys-in-SFMC-1-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/journeys-in-SFMC-1-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"1372\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/09\/get-your-paws-on-black-friday-savings-from-petplan.png\" alt=\"sfmc template\" class=\"wp-image-22412\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/09\/get-your-paws-on-black-friday-savings-from-petplan.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/09\/get-your-paws-on-black-friday-savings-from-petplan-149x300.png 149w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/09\/get-your-paws-on-black-friday-savings-from-petplan-508x1024.png 508w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/09\/get-your-paws-on-black-friday-savings-from-petplan-69x140.png 69w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/09\/get-your-paws-on-black-friday-savings-from-petplan-624x1259.png 624w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption><a href=\"https:\/\/reallygoodemails.com\/emails\/get-your-paws-on-black-friday-savings-from-petplan\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Send emails at just the right time with Einstein Send Time Optimization (STO)<\/strong><\/h2>\n\n\n\n<p>When it comes to <em>holiday marketing campaigns<\/em>, timing is everything!<\/p>\n\n\n\n<p>During the holiday season, it\u2019s important to ensure that every <a href=\"https:\/\/email.uplers.com\/email-marketing-campaign-management-services\/\">email campaign<\/a> is refreshed and inviting, and tells your brand story in a way that encourages conversion. Once this is done, make sure those emails get to subscribers\u2019 inboxes at the right time, that is when they\u2019re most likely to open your emails. <a href=\"https:\/\/email.uplers.com\/blog\/everything-you-ever-wanted-to-know-about-einstein-send-time-optimization-for-sfmc-journey-builder\/\">Einstein Send Time Optimization (STO) in SFMC<\/a> is a great way to do this. Einstein STO uses 90 days of <a href=\"https:\/\/email.uplers.com\/blog\/improve-email-engagement-by-using-unconventional-themes\/\">email engagement<\/a> data (history) within the Enterprise to determine the best time within the next 24 hours to email each subscriber.<\/p>\n\n\n\n<p><strong>How can you make the most of <\/strong><strong><em>Einstein Send Time Optimization <\/em><\/strong><strong>for your next holiday email marketing campaign?<\/strong><\/p>\n\n\n\n<p>To access Einstein STO, click on the <a href=\"https:\/\/email.uplers.com\/blog\/salesforce-marketing-cloud-einstein-an-overview\/\"><em>Einstein Tab<\/em> in the <em>Navigation bar<\/em> within SFMC<em>.<\/em><\/a><em> <\/em>For multiple emails in a <a href=\"https:\/\/email.uplers.com\/blog\/understanding-customer-journey-mapping-with-sfmc-solutions\/\">customer journey builder<\/a> flow, drag and drop the \u2018Einstein STO\u2019 activity before each email activity. Use the Einstein Engagement Scoring tool to identify customer segments based on likely engagement.<\/p>\n\n\n\n<p>With the Einstein STO dashboard, you can easily visualize optimal predicted send times by the day or hour for all contacts in their business unit. Knowing this can help you choose the best time for batch sends.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"806\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/09\/678baa90f9a1189beff089c0c445df06.png\" alt=\"The screenshot shows the Einstein Send Time Optimization dashboard, which includes a clickable toggle for deciding whether to view stats for all email addresses in a tenant or all contacts in a business unit. The page also inlcudes a Time Zone dropdown menu, counts of Total Email Addresses, Email Addresses that are assigned a personalized send time, and those that aren't yet assigned a send time. The charts on the page show optimal predicted send times over a week and a list of the top five send times and how many email addresses score each send time as optimal. Optimal send times by day and hour appear below the first chart.\" class=\"wp-image-22418\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/09\/678baa90f9a1189beff089c0c445df06.png 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/09\/678baa90f9a1189beff089c0c445df06-150x150.png 150w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/09\/678baa90f9a1189beff089c0c445df06-298x300.png 298w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/09\/678baa90f9a1189beff089c0c445df06-768x774.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/09\/678baa90f9a1189beff089c0c445df06-139x140.png 139w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/09\/678baa90f9a1189beff089c0c445df06-624x629.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/09\/678baa90f9a1189beff089c0c445df06-24x24.png 24w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/09\/678baa90f9a1189beff089c0c445df06-48x48.png 48w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/09\/678baa90f9a1189beff089c0c445df06-96x96.png 96w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption><a href=\"https:\/\/help.salesforce.com\/articleView?id=mc_anb_einstein_sto_dashboard.htm&amp;type=5\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Pay more attention to abandoned carts<\/strong><\/h2>\n\n\n\n<p>Did you know that abandoned cart emails generate the <strong>highest average revenue per click at $36.02<\/strong>? <em>(Source: <\/em><a href=\"https:\/\/brandcdn.exacttarget.com\/sites\/exacttarget\/files\/deliverables\/etmc-predictiveintelligencebenchmarkreport.pdf\"><em>Salesforce Predictive Intelligence Benchmark Report<\/em><\/a><em>)<\/em><\/p>\n\n\n\n<p>During the holiday season especially, one of the most important customer journeys to focus on is the cart abandon journey.<\/p>\n\n\n\n<p><strong>How can you make the most of <\/strong><strong><em>abandoned cart emails <\/em><\/strong><strong>for your next holiday email marketing campaign?<\/strong><\/p>\n\n\n\n<p>The Salesforce Commerce Cloud and SFMC connector enables retail email marketing managers to enable connected customer journeys with dynamic triggers from commerce to marketing. So if a holiday shopper adds items to their shopping cart but abandons their cart before completing the purchase, you can send them a follow-up email that reminds them or even incentivizes them to click on \u2018Pay Now\u2019.<\/p>\n\n\n\n<p>You can send abandoned cart emails with different kinds of <em>messaging<\/em>, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Still thinking about it?<\/li><li>Need more time to decide?<\/li><li>Tell us how we can help<\/li><li>Here\u2019s what you\u2019re missing<\/li><li>We miss you. Come back!<\/li><\/ul>\n\n\n\n<p>\u2026.etc<\/p>\n\n\n\n<p>You can also send different <em>kinds<\/em> of abandoned cart emails like:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Email with products they added to their cart but didn\u2019t purchase<\/li><li>Email with recommended products similar to ones they purchased in the past<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"2775\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/09\/two-words-festive-special.png\" alt=\"Abandoned cart emails\" class=\"wp-image-22413\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/09\/two-words-festive-special.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/09\/two-words-festive-special-251x1024.png 251w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/09\/two-words-festive-special-34x140.png 34w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/09\/two-words-festive-special-624x2546.png 624w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption><a href=\"https:\/\/reallygoodemails.com\/emails\/two-words-festive-special\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Abandonment surveys<\/li><li>Special or limited time offers<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Re-engage inactive subscribers with Email Studio<\/strong><\/h2>\n\n\n\n<p>Working on your disengaged subscriber list can reduce subscriber churn and even convert these subscribers into leads. And the holiday season is a great time to start your re-engagement efforts.<\/p>\n\n\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-20441 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/salesforce-marketing-cloud-email-specialist\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/06\/picturemessage_bqjkyvhv.52l.png\" class=\"attachment-full size-full\" alt=\"Our SFMC developers can design flawless email templates\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/06\/picturemessage_bqjkyvhv.52l.png 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/06\/picturemessage_bqjkyvhv.52l-300x75.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/06\/picturemessage_bqjkyvhv.52l-768x192.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/06\/picturemessage_bqjkyvhv.52l-624x156.png 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n\n\n\n<p><strong>How can you make the most of <\/strong><strong><em>Email Studio <\/em><\/strong><strong>for your next holiday email marketing campaign?<\/strong><\/p>\n\n\n\n<p><em>1. Identify inactive subscribers and send them re-engagement emails<\/em><\/p>\n\n\n\n<p>Email Studio Reports in Analytics Builder provides a number of reports to help you identify the dis-engaged subscribers in your email list. Also use Einstein Engagement Scoring to target customers to maximize engagement and conversions.<\/p>\n\n\n\n<p><em>2. Address their spam complaints<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Cut down on the number of emails you send<\/li><li>Include an enticing call to action that convinces the subscriber to stay on<\/li><li>Make your unsubscribe process simple and easy<\/li><\/ul>\n\n\n\n<p><em>3. Create an automated process with Process Builder<\/em><\/p>\n\n\n\n<p>Use SFMC Process Builder to build an automated process to email inactive\/dis-engaged subscribers using a specific template.<\/p>\n\n\n\n<p><em>4. Use <\/em><em>Salesforce templates<\/em><em> in SFMC and Email Studio<\/em><\/p>\n\n\n\n<p>To strengthen your re-engagement strategy, particularly during the holiday season, use SFMC Content Builder to create re-usable email templates with pre-defined content blocks and dynamic content.<\/p>\n\n\n\n<p>Here\u2019s a holiday email marketing example from Etsy<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"934\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/09\/cyber-week.png\" alt=\"Etsy email template example\" class=\"wp-image-22414\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/09\/cyber-week.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/09\/cyber-week-218x300.png 218w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/09\/cyber-week-102x140.png 102w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/09\/cyber-week-624x857.png 624w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption><a href=\"https:\/\/reallygoodemails.com\/emails\/cyber-week\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p><em>5 Optimize your emails to decrease unsubscribes<\/em><\/p>\n\n\n\n<p>As you plan email marketing campaigns for November and December, make sure that you optimize your<a href=\"https:\/\/email.uplers.com\/blog\/8-tips-help-design-perfect-mobile-friendly-email\/\"> emails for mobile<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Limit the subject line to 25-30 characters<\/li><li>Use pre-header text to entice readers to open the email<\/li><li>Create concise copy that\u2019s easily consumable yet enticing<\/li><li>Insert clear CTAs<\/li><li>Make emails click-friendly<\/li><\/ul>\n\n\n\n<p>These 5 steps work best when implemented together as part of an overarching holiday email campaign strategy.<\/p>\n\n\n\n<p>In addition, you should send out your holiday emails as quickly as possible. Fine tune your HTML and <a href=\"https:\/\/email.uplers.com\/blog\/how-to-drive-enhanced-email-personalization-in-sfmc-using-ampscript-and-data-extensions\/\">AMPscript email code<\/a>, as well as Query Activity SQL logic. Have your Salesforce certified email specialist use API retry logic. All these strategies will help decrease send times, boost delivery and completion times, and improve the health of your subscriber database.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Wrap Up<\/strong><\/h2>\n\n\n\n<p>The holiday season presents lots of opportunities for brands to connect with their audience through memorable email marketing campaigns. By using the 5 strategies we delved into, you can create holiday campaigns that stand out from the crowd and deliver the real-life magical experiences your audience is looking for.&nbsp;<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2019, holiday sales grew 4.1% to $730.2 billion. This includes online and other non-store sales that were up 14.6% over the year before. (source: National Retail Federation (NRF) Previous research by NRF has also found that: On average, national holiday sales (U.S) have increased by 3.9% over the past 5 years For some retailers, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1158],"tags":[],"class_list":["post-22408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salesforce-marketing-cloud"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tips to Create Email Campaigns For Holiday Season with Salesforce<\/title>\n<meta name=\"description\" content=\"Here you can find 5 top strategies to create holiday campaigns with salesforce marketing cloud that stand out from the crowd and deliver real-life memorable experiences to the audience .\" 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