{"id":22540,"date":"2022-02-16T18:29:00","date_gmt":"2022-02-16T12:59:00","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=22540"},"modified":"2023-03-13T17:08:27","modified_gmt":"2023-03-13T11:38:27","slug":"real-time-email-marketing-with-salesforce-marketing-cloud","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/real-time-email-marketing-with-salesforce-marketing-cloud\/","title":{"rendered":"What You Wanted to Know About Real Time Email Marketing with Salesforce Marketing Cloud (But Didn\u2019t Know Whom to Ask!)"},"content":{"rendered":"\n

[This blog was first posted on 6th October 2020. It has been updated on 16th February 2022.]<\/strong><\/p>\n\n\n\n

Almost every year there seem to be hot new trends in email marketing. Whether it\u2019s automation or send time optimization, dynamic content or predictive intelligence, these key trends can be easily leveraged with Salesforce Marketing Cloud (SFMC). But one trend that a lot of email marketing specialists<\/a> are not taking advantage of is real time marketing<\/em>. And this is a pity, because real time marketing can be a very powerful means of delivering impressive, highly personalized, 1-to-1 email messages at scale to drive better engagement and boost conversions.<\/p>\n\n\n\n

If you\u2019re not familiar with real time marketing, take a look at our short introduction section first. But if you\u2019re looking for practical ideas to implement real time marketing with SFMC email marketing<\/a>, feel free to dive straight into the next section.<\/p>\n\n\n

\"Let<\/a><\/div><\/div>\n\n\n\n

What is <\/strong>real time marketing with email<\/strong><\/h2>\n\n\n\n

Real time marketing with email takes email customization<\/a> and dynamic content to a new level. It involves deploying automated email campaigns that change in real time, in response to the consumer\u2019s immediate environment. <\/em>In simple terms, real time email marketing is about personalizing every single email message based on each opener’s personal context the moment it is opened.<\/p>\n\n\n\n

By factoring in user-specific triggers like demographics, purchase history, prior email or web behaviors, external factors influencing their environment such as geography-specific events or the weather, real time email marketing empowers marketers to deploy hyper-targeted and relevant emails. This keeps messages up-to-date no matter when, where or how they\u2019re opened. Content is instantaneously adjusted to dynamically personalize every email for every recipient, ensuring that they get only what they actually want or need.<\/p>\n\n\n\n

Pondering through a host of real time marketing examples would tell you that some of the most common use cases and advantages include:<\/p>\n\n\n\n