{"id":22586,"date":"2020-10-08T19:00:25","date_gmt":"2020-10-08T13:30:25","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=22586"},"modified":"2020-12-18T19:20:13","modified_gmt":"2020-12-18T13:50:13","slug":"customer-retention-strategies-with-salesforce-marketing-cloud","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/customer-retention-strategies-with-salesforce-marketing-cloud\/","title":{"rendered":"5 Powerful Customer Retention Strategies with Salesforce Marketing Cloud"},"content":{"rendered":"\n<p><strong>Attracting a new customer can cost you <\/strong><strong>5-7 times<\/strong><strong> as much as retaining an existing customer. <\/strong>(Source: <a href=\"https:\/\/www.invespcro.com\/blog\/customer-acquisition-retention\/\">invespcro.com<\/a> &amp; <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/best-practices\/customer-retention\/\">salesforce.com<\/a>)<\/p>\n\n\n\n<p><strong>Also, the probability of successfully selling to an existing customer is 60-70% while the probability of successfully selling to a new customer is just 5-20%.<\/strong> (Source: <a href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/customer-loyalty-statistics\/\">Altfeld &amp; smallbizgenius.net<\/a>)<\/p>\n\n\n\n<p>And yet,<strong> 44% of companies focus more on customer acquisition, versus just 18% that focus on customer retention. <\/strong>(Source: <a href=\"https:\/\/www.invespcro.com\/blog\/customer-acquisition-retention\/\">invespcro.com<\/a>)<\/p>\n\n\n\n<p>Retaining customers can yield a number of benefits in terms of sales, revenues and ultimately profits. Then why wouldn\u2019t you focus on customer retention or make an effort to devise customer retention strategies?<\/p>\n\n\n\n<p>Now, if your organization is pivoting towards customer retention, you should consider <strong>email marketing<\/strong> as one of your retention strategies. With a <strong>56% success rate<\/strong> (Source: <a href=\"https:\/\/www.invespcro.com\/blog\/customer-acquisition-retention\/\">invespcro.com<\/a>), email marketing is more effective than social media marketing, content marketing, SEO and virtually all other kinds of digital customer retention strategies. With Salesforce Marketing Cloud (SFMC), you already have a powerful email marketing platform. And now, you can combine the power of SFMC and email marketing to create memorable customer retention campaigns and improve your customer retention outcomes. Here are 5 ways to show you how!<\/p>\n\n\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-19773 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/salesforce-marketing-cloud-email-specialist\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/04\/SFMC-EMAIL-UPLERS.png\" class=\"attachment-full size-full\" alt=\"Hire a team of SFMC experts to help with your email campaign management\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/04\/SFMC-EMAIL-UPLERS.png 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/04\/SFMC-EMAIL-UPLERS-300x75.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/04\/SFMC-EMAIL-UPLERS-768x192.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/04\/SFMC-EMAIL-UPLERS-624x156.png 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Strategy#1: Map Customer Journeys with SFMC Journey Builder<\/strong><\/h2>\n\n\n\n<p>Smart brands make existing customers their #1 priority. And <em>Customer Journey Mapping <\/em>with <em>SFMC Journey Builder<\/em> provides a great way to start. With<a href=\"https:\/\/email.uplers.com\/blog\/sfmc-journey-builder-everything-you-should-know\/\"> SFMC Journey Builder<\/a>, email marketers can create a customer journey, and tell the story of the customer\u2019s personalized experience as they progress through this journey along many touchpoints \u2013 all the way from initial contact to purchasing, and even beyond.<\/p>\n\n\n\n<p>Use Journey Builder to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Know your customers better<\/li><li>Get a unified view of them across every function, touchpoint and lifecycle stage<\/li><li>Create relevant, personalized experiences with Artificial Intelligence<\/li><\/ul>\n\n\n\n<p>Versatile yet easy to use, Journey Builder provides a number of <a href=\"https:\/\/email.uplers.com\/salesforce-marketing-cloud-exacttarget-email-templates\/\">SFMC templates<\/a> to help you create different journeys for different customer retention campaigns \u2013 get them to sign up for an informative newsletter, re-engage them with <a href=\"https:\/\/email.uplers.com\/infographics\/cart-abandonment-email\/\">abandoned cart emails<\/a>, nurture relationships with birthday or anniversary emails, send event follow-up emails, and lots more.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"1902\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/highlights-from-connections.png\" alt=\" SFMC templates \" class=\"wp-image-22587\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/highlights-from-connections.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/highlights-from-connections-107x300.png 107w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/highlights-from-connections-366x1024.png 366w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/highlights-from-connections-50x140.png 50w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/highlights-from-connections-624x1745.png 624w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption><a href=\"https:\/\/reallygoodemails.com\/emails\/highlights-from-connections\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>Customer retention best practices<\/strong><strong> when using Journey Builder:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Plan your data and content needs, and create an outline before you create the journey<\/li><li>Create the messages you want to send <em>before<\/em> creating a journey<\/li><li>Use Goals and Exit criteria in Journey Builder to measure success and to remove contacts from a journey<\/li><li>Stagger scheduled journey start times to reduce the demand and increase the processing speed of individual journeys<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Strategy#2: Use Customer Data to Improve Your Email Segmentation<\/strong><\/h2>\n\n\n\n<p>You might have gathered a lot of data about your customers. But are you doing anything useful with this data? If not, you\u2019re wasting a goldmine!<\/p>\n\n\n\n<p>Use your customer data to improve your segmentation and create personalized emails (covered in Strategy #3) that makes customers feel special. And the more special they feel, the more likely they are to stay on with you. Audience segmentation using SFMC Email Studio can help you deliver better customer experiences, generate more sales, and create brand advocates, all of which can increase customer retention.<\/p>\n\n\n\n<p>Audience Builder is another segmentation tool in SFMC. Unlike data filters in Email Studio, it can filter across data extensions and append data to segments. It comes with an easy visual interface that\u2019s ideal when creating simple or semi-complex segments. You can use data from any source within the Salesforce ecosystem and even offline data to build a single view of the customer in Audience Builder. Then using SFMC Einstein AI\u2019s predictive scoring capability, you can target smart audiences based on what they will do next, not just on what they&#8217;ve done in the past.<\/p>\n\n\n\n<p>To create memorable customer retention campaigns with SFMC, here are some recommended segments:<\/p>\n\n\n\n<p><strong><em>i. Converted users-Upsell<\/em><\/strong><\/p>\n\n\n\n<p>Create a segment of subscribers who bought something recently and send them customer retention campaigns with special or limited-time offer emails, reward point emails and loyalty program emails.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"1851\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/write-like-a-pro-heres-20-off-grammarly-premium.png\" alt=\"Create a segment of subscribers - example\" class=\"wp-image-22588\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/write-like-a-pro-heres-20-off-grammarly-premium.png 700w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/write-like-a-pro-heres-20-off-grammarly-premium-113x300.png 113w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/write-like-a-pro-heres-20-off-grammarly-premium-387x1024.png 387w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/write-like-a-pro-heres-20-off-grammarly-premium-53x140.png 53w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/write-like-a-pro-heres-20-off-grammarly-premium-624x1650.png 624w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption><a href=\"https:\/\/reallygoodemails.com\/emails\/write-like-a-pro-heres-20-off-grammarly-premium\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p><strong><em>ii. Converted users-Re-engage<\/em><\/strong><\/p>\n\n\n\n<p>Create a segment of users who bought something a while ago and target them with re-engagement emails.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"3431\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/1-1.gif\" alt=\"Re-engagement email\" class=\"wp-image-22601\"\/><figcaption><a href=\"https:\/\/milled.com\/target\/is-your-room-calling-for-a-new-rug-iFlSOypUNDViXdvc\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p><strong><em>iii. <\/em><\/strong><strong>Loyal Customers-Convert into fans<\/strong><\/p>\n\n\n\n<p>Create a segment of power users who engage more frequently with your emails. Let them know they\u2019re appreciated with special offers, freebies, free trials and surveys.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"1472\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/eames-hang-it-all-giveaway.png\" alt=\"Example of email for engaging users\" class=\"wp-image-22592\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/eames-hang-it-all-giveaway.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/eames-hang-it-all-giveaway-139x300.png 139w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/eames-hang-it-all-giveaway-473x1024.png 473w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/eames-hang-it-all-giveaway-65x140.png 65w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/eames-hang-it-all-giveaway-624x1351.png 624w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption><a href=\"https:\/\/reallygoodemails.com\/emails\/eames-hang-it-all-giveaway\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p><strong><em>iv. <\/em><\/strong><strong>Active Customers-Monetize<\/strong><\/p>\n\n\n\n<p>For active users who engage with your emails, but also frequently abandon their purchases, send cart abandonment emails with personalized recommendations or discounts based on their activity history.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"1398\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/the-price-dropped-for-something-in-your-cart-1.png\" alt=\"New price alert email \" class=\"wp-image-22593\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/the-price-dropped-for-something-in-your-cart-1.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/the-price-dropped-for-something-in-your-cart-1-146x300.png 146w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/the-price-dropped-for-something-in-your-cart-1-498x1024.png 498w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/the-price-dropped-for-something-in-your-cart-1-68x140.png 68w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/the-price-dropped-for-something-in-your-cart-1-624x1283.png 624w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption><a href=\"https:\/\/reallygoodemails.com\/emails\/the-price-dropped-for-something-in-your-cart\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Strategy#3: Create hyper-personalized emails that make customers feel (really) special<\/strong><\/h2>\n\n\n\n<p>In 2020, the average number of emails in a person\u2019s inbox is 200. When customers are so overwhelmed by emails, can you retain them with generic, non-personalized emails? Unlikely!<\/p>\n\n\n\n<p>Email content personalization is one of the most powerful customer retention strategies and SFMC Email Studio makes it easy to create personalized content that provides real value to subscribers. Make use of SFMC templates with Content Builder<em> <\/em>in Email Studio or create your own.<\/p>\n\n\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-20791 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/salesforce-marketing-cloud-email-specialist\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/journeys-in-SFMC-1.jpg\" class=\"attachment-full size-full\" alt=\"Let us help in building personalized journeys in SFMC\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/journeys-in-SFMC-1.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/journeys-in-SFMC-1-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/journeys-in-SFMC-1-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/journeys-in-SFMC-1-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n\n\n\n<p>Some useful content personalization tips for SFMC:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Create dynamic content in Email Studio to ensure that the relevant messages are reaching the targeted audience<\/li><li>Use Content Detective in SFMC Email Studio to identify and remove \u2018spammy\u2019 words before sending the customer retention campaign<\/li><li>Implement action-oriented Calls to Action buttons or links<\/li><li>Create mobile-optimized and browser-agnostic emails&nbsp;<\/li><li>Create short, scannable and easily consumable copy<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"2695\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/welcome-to-oberlo.png\" alt=\"Customer retention campaign\" class=\"wp-image-22594\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/welcome-to-oberlo.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/welcome-to-oberlo-76x300.png 76w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/welcome-to-oberlo-258x1024.png 258w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/welcome-to-oberlo-35x140.png 35w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/welcome-to-oberlo-624x2473.png 624w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption><a href=\"https:\/\/reallygoodemails.com\/emails\/welcome-to-oberlo\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>Use these Einstein AI tools to optimize your customer retention campaigns:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>Einstein Content Selection<\/em> to choose the right asset that\u2019s likely to engage customers better<\/li><li><a href=\"https:\/\/email.uplers.com\/blog\/everything-you-ever-wanted-to-know-about-einstein-send-time-optimization-for-sfmc-journey-builder\/\"><em>Einstein Send Time Optimization<\/em><\/a><em> (STO)<\/em> to determine the best timeframe to send a customer retention campaign<\/li><li><em>Einstein Copy Insights<\/em> to <a href=\"https:\/\/email.uplers.com\/blog\/email-subject-line-trends-2019\/\">create engaging subject lines<\/a><\/li><li><em>Einstein Content Selection<\/em> to send personalized content for each customer when they open your messages<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Strategy#4: Create interactive or real-time emails to increase engagement and click-throughs<\/strong><\/h2>\n\n\n\n<p>With interactive content like image carousels and forms, your subscribers can enjoy a more engaging experience, which is more likely to encourage them to take action. Result \u2013 you retain them and keep them onboard for longer.<\/p>\n\n\n\n<p>Two popular use cases for interactive emails:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>Welcome emails<\/em>: Gather the subscriber\u2019s preferences and personalize subsequent content and interactions<\/li><li><em>Product interest emails<\/em>: When a customer browses a specific product category on your website, send them an email with an image carousel to highlight the different features. Add an \u201cadd to basket\u201d button to encourage immediate purchase.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"2182\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/welcome-casper.png\" alt=\"Welcome email \" class=\"wp-image-22597\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/welcome-casper.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/welcome-casper-319x1024.png 319w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/welcome-casper-44x140.png 44w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/welcome-casper-624x2002.png 624w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption><a href=\"https:\/\/reallygoodemails.com\/emails\/welcome-casper\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>Real time emails can also be part of your customer retention campaign. With these hyper-targeted and relevant emails, content is instantaneously adjusted to dynamically <a href=\"https:\/\/email.uplers.com\/infographics\/email-personalization-advancements\/\">personalize every emai<\/a>l for every recipient, ensuring that they get only what they actually want or need. This increases the likelihood of customer retention.<\/p>\n\n\n\n<p>Some ways to implement real time email marketing to boost your customer retention:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Create dynamic content with banners, product recommendations, coupons, live prices, etc. that instantaneously adjust for every recipient<\/li><li>Use behavioral triggers with contextual images, countdown timers, ratings\/reviews and popularity messages<\/li><li>Use a Live Weather content block for personalized images based on local weather conditions to appear when a subscriber opens an email<\/li><li>Include live social media feeds<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Strategy#5: Track Customer Interactions to Understand Them Better<\/strong><\/h2>\n\n\n\n<p>Data tells the story of your customer\u2019s interaction with your brand. When were they last on your website or store? Did they purchase anything, did they simply browse or did they abandon a cart? Did they engage with your last email campaign? With SFMC, you can use all of this information to better understand your customers, respond to their needs and retain them for longer.<\/p>\n\n\n\n<p>For example, you can see when a customer abandons their shopping cart, and make necessary adjustments to your website or email campaigns.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"1969\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/we-want-you-back.jpg\" alt=\"We want you back - email example\" class=\"wp-image-22604\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/we-want-you-back.jpg 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/we-want-you-back-104x300.jpg 104w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/we-want-you-back-354x1024.jpg 354w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/we-want-you-back-48x140.jpg 48w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/we-want-you-back-624x1807.jpg 624w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption><a href=\"https:\/\/reallygoodemails.com\/emails\/we-want-you-back\/\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>Likewise, if you notice that a subscriber has not purchased anything in a while, you can reignite their interest by sending them a special offer or discount.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"1867\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/a-little-gift-from-airbnb-1.png\" alt=\"Special Offer Mail\" class=\"wp-image-22600\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/a-little-gift-from-airbnb-1.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/a-little-gift-from-airbnb-1-109x300.png 109w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/a-little-gift-from-airbnb-1-373x1024.png 373w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/a-little-gift-from-airbnb-1-51x140.png 51w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/a-little-gift-from-airbnb-1-624x1713.png 624w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption><a href=\"https:\/\/reallygoodemails.com\/emails\/a-little-gift-from-airbnb\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>After implementing a customer retention campaign, use these powerful <a href=\"https:\/\/email.uplers.com\/infographics\/salesforce-marketing-cloud\/\">SFMC features<\/a> to analyze and improve performance over time:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>Analytics Builder<\/em> to gain insights into the behaviors and interests of subscribers<\/li><li><em>Standard Reports in Email Studio<\/em> to track campaign effectiveness&nbsp;<\/li><li><em>Einstein Engagement Scoring<\/em> to target customers to maximize engagement and conversion<\/li><li><em>Einstein Engagement Frequency<\/em> to identify the optimum number of email messages to send<\/li><li><em>Einstein Email Recommendations <\/em>to observe customer behavior and build preference profiles<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Wrap up<\/strong><\/h2>\n\n\n\n<p>Customer retention cannot be a one-time activity. Customers leave for all sorts of reasons, but the only reason they stay can be encapsulated in one word \u2013 trust. To keep customers loyal for longer, first, make sure you don\u2019t give them reasons to distrust you and second, use the customer retention strategies and customer retention best practices in this article. Customers are precious. Don\u2019t let them go!<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Attracting a new customer can cost you 5-7 times as much as retaining an existing customer. (Source: invespcro.com &amp; salesforce.com) Also, the probability of successfully selling to an existing customer is 60-70% while the probability of successfully selling to a new customer is just 5-20%. (Source: Altfeld &amp; smallbizgenius.net) And yet, 44% of companies focus [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22602,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1158],"tags":[],"class_list":["post-22586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salesforce-marketing-cloud"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Strategies for Customer Retention with Salesforce Marketing Cloud<\/title>\n<meta name=\"description\" content=\"Let&#039;s look into 5 ways to create great customer retention campaigns and improve your customer retention outcomes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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