{"id":22788,"date":"2020-10-21T16:08:05","date_gmt":"2020-10-21T10:38:05","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=22788"},"modified":"2024-10-29T19:15:13","modified_gmt":"2024-10-29T13:45:13","slug":"holiday-banner-tips","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/holiday-banner-tips\/","title":{"rendered":"Tips to help you create click-worthy banners this holiday season"},"content":{"rendered":"\n<p>Can you feel the holiday vibes in the air already?<\/p>\n\n\n\n<p>Marketers sure can, and they\u2019re busy giving their best shot to all their marketing efforts, including social media, emails, and in-app promotions. However, many of them neglect the effectiveness of <a href=\"https:\/\/email.uplers.com\/banner-design-services\/\">banner ads<\/a> when it comes to marketing for the Holiday season. Whether it is for retargeting or for promotions on different websites, banners have a special role to play in the world of marketing.&nbsp;<\/p>\n\n\n\n<p>While designing banners for the Holidays might seem to be an easy task at first thought, it is difficult to create ones that stand out and leave an impact that drives a click-through during this busy season. According to a report, we see around <a href=\"http:\/\/www.cbsnews.com\/news\/cutting-through-advertising-clutter\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">5000 ads per day.<\/a> Despite this huge number, banner ads are perceived to be dull and boring, mostly because they normally are\u2026<\/p>\n\n\n\n<p>Therefore, to help you create impressive banners, we are here with top actionable tips to create click-worthy holiday sale banners.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Design the banners in the most appropriate size<\/h3>\n\n\n\n<p>Google Adsense has revealed that the most successful banner sizes are as mentioned below:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>728x90px: Leaderboard<\/li><li>300x600px: Half page<\/li><li>300x250px: Medium rectangle<\/li><li>336x280px: Large rectangle<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/THGw5cpMnKAHB0d4v3yQeLebSghj2Ul5OK6mBdAfX2T7LZ-Zv1-DXbrKgF1BLeslzaNFA_iX30PMz2W51cey5C3w229jZIwuVSJWDgbQr1cLENdBjWXHXcHPPlbq762KGReoK1Z2\" alt=\"\" width=\"465\" height=\"465\"\/><\/figure><\/div>\n\n\n\n<p>So, take the hint and create your seasonal holiday banners accordingly. Also, make sure that you have purchased the ad space in such a way that your banner gets featured above the fold and along with the page content. This is all the more important during the Holiday season if you want to beat your competition.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Use visuals that match the festive mood<\/h3>\n\n\n\n<p>Whenever you are designing a banner for the Holiday season, you must include visuals that reflect festive cheer and celebrations. Use bright colors such as red, green, and blue along with elements like pumpkin, turkey, reindeer, Santa Claus, and Christmas tree. It would instantly let the subscribers know that the advertisement is related to a Holiday offer.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s a banner that clearly promotes a Black Friday sale to the viewers.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/ABOKrV4xQ8scGQuHcsufCUoUNhgNgPPgcpGXf5JvCd4BkpbIT80PGJNnynXdtRYOo2GUBImkGRlLEkOR9LBHc9GyhIaejV5QCv4aJt36IihOqwQS7AJbA5H7WDwp_Sf_qwpimqKG\" alt=\"Black Friday banner\" width=\"231\" height=\"347\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. Let your ads revolve around a particular occasion<\/h3>\n\n\n\n<p>The Holiday season is not just about \u201cChristmas\u201d. <\/p>\n\n\n\n<p>It is also about Halloween,<a href=\"https:\/\/email.uplers.com\/blog\/thanksgiving-email-templates-inspirations\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Thanksgiving Day<\/a>, <a href=\"https:\/\/email.uplers.com\/blog\/black-friday-cyber-monday\/\" target=\"_blank\" rel=\"noreferrer noopener\">Black Friday, Cyber Monday,<\/a> and of course the New Year. Besides, there are some non-commercial holidays like Small Business Saturday and Columbus Day. Just like these days are spread over a period of three months, you can have your display advertising campaigns running over this time. Your subscribers are expecting different offers for every occasion. To cater to this expectation, you can design distinct banners for each Holiday.<\/p>\n\n\n\n<p> For instance, you can have a spooky banner with pumpkins, spiders, and ghosts to trick and treat the viewers on Halloween. Here\u2019s an <a href=\"https:\/\/email.uplers.com\/blog\/15-spooktacular-halloween-email-inspirations\/\" target=\"_blank\" rel=\"noreferrer noopener\">example of a Halloween banner<\/a> by Sharpie.&nbsp;<br \/><br \/><div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-17405 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/banner-design-services\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/02\/banner-as-service.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/02\/banner-as-service.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/02\/banner-as-service-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/02\/banner-as-service-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/02\/banner-as-service-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div><br \/><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/v308rAJLDIObhRBfUhVlgEfGw8wvYboKNwUa7UVIzPUmMlWZIoSSSLyyyjYhjnOUvd_I_GsdE9Pbl-nV10WQCceMDAEFLUx2JRWvZqIcSX_C42tVuCq0szhUlPeqMhyqidUiUT1C\" alt=\"Example of a Halloween banner\" width=\"309\" height=\"400\"\/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Check out this Christmas holiday sale banner.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"689\" height=\"255\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image2-6.png\" alt=\"Christmas holiday sale banner\" class=\"wp-image-41419\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image2-6.png 689w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image2-6-300x111.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image2-6-624x231.png 624w\" sizes=\"auto, (max-width: 689px) 100vw, 689px\" \/><figcaption><a href=\"https:\/\/www.postermywall.com\/index.php\/art\/template\/611f7a7922d6b11d2899f5d00047189f\/christmas-market-sale-banner-design-template\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Image source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Here\u2019s another holiday banner promoting a Cyber Monday sale.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"350\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image9-3.png\" alt=\"holiday banner\" class=\"wp-image-41420\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image9-3.png 700w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image9-3-300x150.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image9-3-280x140.png 280w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image9-3-624x312.png 624w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption><a href=\"https:\/\/wepik.com\/templates\/cyber-monday-banners\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Image source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Here\u2019s a Thanksgiving holiday sale banner.&nbsp;<br \/><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"360\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image6-4.png\" alt=\"Thanksgiving holiday sale banner\n\" class=\"wp-image-41421\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image6-4.png 576w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image6-4-300x188.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image6-4-224x140.png 224w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><figcaption><a href=\"https:\/\/stock.adobe.com\/search?k=thanksgiving+sale\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Image source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Finally, a New Year sale banner.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"689\" height=\"255\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image4-4.png\" alt=\"New Year sale banner\" class=\"wp-image-41422\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image4-4.png 689w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image4-4-300x111.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image4-4-624x231.png 624w\" sizes=\"auto, (max-width: 689px) 100vw, 689px\" \/><figcaption><a href=\"https:\/\/www.postermywall.com\/index.php\/art\/template\/cbcd9d8522b04a1379f2fbbba9d68a35\/gothic-new-year%27s-retail-sale-banner-design-template\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Image source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4. Personalize the customer\u2019s experience<\/h3>\n\n\n\n<p>With HTML5 banners, you can design advertisements that target the customers with products and offers they are interested in. You can use feeds and dynamic banners to create product lists with real-time availability of the items. Seeing relevant offers and products would entice the reader to make the purchase and add to your Holiday sales profits.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Make your banners interactive<\/h3>\n\n\n\n<p>How about making your Holiday banner ads more attractive by using interactive animations? You can include a GIF displaying some of the best-selling products on sale, along with an offer that the reader cannot refuse.&nbsp;<\/p>\n\n\n\n<p>Take a look at this animated seasonal holiday banner that is sure to pique the reader\u2019s interest and get them to convert.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/jEY7_6gbXNBiursss3CMvUVZPaGAzdQAHpkxJJzQTICI-Uob6pUGGgRbcWvbyLWI5JTzSh-sRF9G3gdRZXHTZJfb1_O9QLQMmc8mX-2lRDsqCuWDW_K5x9hM6g-qTwp7siKGhgKM\" alt=\"seasonal holiday banner\" width=\"325\" height=\"352\"\/><\/figure><\/div>\n\n\n\n<p>According to the positioning of your brand in the market and your industry, you can even have a short video in your banner that does not hamper the loading speed of the web page.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Sendspark has used a video thumbnail with a play button to generate click-throughs.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/qENDZxKc2mvxEI4boRFNvccZUIW5aGwhTiQbUN92Farfb2q1aWlyBACItFtlK0Jq2mZYcQNEUNrL6tbfDd0u4ejyFgWVZHGog9avMJZ8IfFikcFMF5pzNWiy2Pd6OKxFvY8Ot67w\" alt=\"video email\" width=\"240\" height=\"300\"\/><\/figure><\/div>\n\n\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-41179 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/holiday-page\/?utm_source=email_uplers&utm_medium=blog_cta_banner&utm_campaign=holiday_campaign\"><\/a><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Instill FOMO with your banners<\/h3>\n\n\n\n<p>As humans, we are always scared of losing something rather than being thankful for what we have. Tap on this consumer instinct by creating a sense of urgency through your banners and inculcating fear of missing out (FOMO). You can combine words like \u201cHURRY\u201d, \u201cOFFER EXPIRING SOON\u201d, and \u201cLIMITED STOCK\u201d along with a countdown timer to get people to make instant purchases.\u2019<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/NklLzWLpatsKPG9KHeCyA0_A-jX-0uZhcm69AUZi3PaLge_cYIblVQmnrjkOFYE3wG9sUFv3tsZxY8ctQ0QOinzlVfZiiRt4eosGPWvj0ah_wEllhtsFEOHrCM5Gthjy8dC1trNp\" alt=\"instil FOMO in email\n\" width=\"300\" height=\"300\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">7. Do not forget your branding guidelines<\/h3>\n\n\n\n<p>Many marketers create the most visually impressive banners but forget about their branding elements. Of course, your banner has to include the holiday elements to reflect the Christmassy mood, but do not leave your brand guidelines behind in the quest of doing so. The user must be able to instantly recollect the brand name on seeing your banner.&nbsp;<\/p>\n\n\n\n<p>Cordial sets the perfect example of a banner that follows the branding guidelines and is far from boring.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/aki4hhg9rfL8O40IU9QeDk9Eb8Eh8EP6Fp5WMGt8hhs3ebu0KgRv07_K8k-A6fmTR2byX4kNcvfb03ZWZ2eqtuH68pE9IBAhXZ6gYzGjP1FkiAemh-6c9G4spgjHq53ShBvwdLkH\" alt=\"example of a banner \n\" width=\"250\" height=\"313\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">8. Make your ad mobile ready<\/h3>\n\n\n\n<p>Most of your subscribers might be checking a website on their mobile devices. Therefore, if your banner ad fails to render well on small screens, it would tarnish your brand reputation. If you are planning an interactive banner, bear in mind that mobile interactivity will be more of tapping, scrolling, and swiping rather than clicking or hovering the mouse cursor on desktops or laptops.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Monitor the analytics and optimize your banner ads<\/h3>\n\n\n\n<p>Generating conversions through banners does not stop at making the banner ads live. You must constantly monitor the analytics and see how your customers are responding to it. Check the click-through rate and conversion rate at regular intervals. In case you notice a dip in the click-through rate, you must work on the copy or design and optimize the ad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. Let your banners be creative to overcome banner blindness<\/h3>\n\n\n\n<p>Lastly, I would like to talk about the most common web user behavior of ignoring page elements that look like ads. Ensure that your banners are placed and designed in such a way that they draw the reader\u2019s attention, enough to be acted upon. Failing to do so will lead to your ad getting ignored and all your efforts going down the drain. Experiment with different types of seasonal holiday banners and see what works the best for your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A Word on Flash Sale Banners<\/strong><\/h2>\n\n\n\n<p>As per Wix\u2019s report, online stores running flash sales have seen their monthly gross merchandise value go up by <a href=\"https:\/\/www.wix.com\/blog\/flash-sales\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">64,000%<\/a>. Goes without saying, flash sales ought to be on your mind during the holiday season. And you can promote flash sales using banners.&nbsp;&nbsp;<\/p>\n\n\n\n<p>For example, check out this holiday flash sale banner on Walmart.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"148\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image12-1-1024x148.png\" alt=\"holiday flash sale banner\" class=\"wp-image-41423\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image12-1-1024x148.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image12-1-300x43.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image12-1-768x111.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image12-1-624x90.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image12-1.png 1526w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Here\u2019s another flash sale banner, this time by Americana-Depot on eBay.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"159\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image7-4-1024x159.png\" alt=\"lash sale banner\" class=\"wp-image-41424\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image7-4-1024x159.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image7-4-300x47.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image7-4-768x119.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image7-4-624x97.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image7-4.png 1157w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>This flash sale banner is up on Wayfair right now.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image11-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"286\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image11-1-1024x286.png\" alt=\"Flash sale banner\" class=\"wp-image-41425\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image11-1-1024x286.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image11-1-300x84.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image11-1-768x214.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image11-1-1536x429.png 1536w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image11-1-624x174.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image11-1.png 1885w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>And here\u2019s the last example, this time on Sierra.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image8-3.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"97\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image8-3-1024x97.png\" alt=\"\" class=\"wp-image-41426\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image8-3-1024x97.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image8-3-300x28.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image8-3-768x72.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image8-3-1536x145.png 1536w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image8-3-624x59.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image8-3.png 1897w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Let\u2019s look at a few best practices when designing flash sale banners:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Create short, winning copy: <\/strong>&nbsp;More than fancy graphics, it\u2019s important that your flash sale banners are written well. Banner copy should be simple, moving, and clear. Use action words, highlight expiration dates, keep it taut.<br \/><\/li><li><strong>Leverage FOMO: <\/strong>That\u2019s the whole point of a flash sale. Use negative phrases to bring home the idea of missing out.<br \/><\/li><li><strong>Feature a well-written CTA button:<\/strong> Your CTA too should be well-written. It should clearly convey the post-click event. Make it prominent. You can animate it to make it stand out.<br \/><\/li><li><strong>Make it on-brand: <\/strong>Distinguish, but don\u2019t separate. You want to make the banner stand out, but not by being completely off-brand. In other words, don\u2019t depart entirely from your brand aesthetics.&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Wrapping Up<\/h2>\n\n\n\n<p>If you are struggling to get your banners noticed, just follow these tips and we\u2019re sure they\u2019ll work. In case you need help with creating <em>a high-converting banner<\/em>, our experts at Email Uplers would love to help you out. While we create all types of banners, you\u2019ll fall in love with our HTML5 banners with visuals and animations added according to your need.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn what goes into high-converting holiday banners for the upcoming holiday season. Discover tips, best practices, and inspiring examples<\/p>\n","protected":false},"author":22,"featured_media":22798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1044],"tags":[],"class_list":["post-22788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-banners"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Personalize Emails Effectively: A Guide to Better Customer Engagement<\/title>\n<meta name=\"description\" content=\"Boost your email marketing success! Explore how to personalize emails effectively with tips, segmentation ideas, and personalization techniques for maximum impact.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/email.uplers.com\/blog\/holiday-banner-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Personalize Emails Effectively: A Guide to Better Customer Engagement\" \/>\n<meta property=\"og:description\" content=\"Boost your email marketing success! 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