{"id":22994,"date":"2020-11-03T19:10:36","date_gmt":"2020-11-03T13:40:36","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=22994"},"modified":"2023-03-13T17:11:21","modified_gmt":"2023-03-13T11:41:21","slug":"holiday-email-marketing-tips-with-salesforce-marketing-cloud","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/holiday-email-marketing-tips-with-salesforce-marketing-cloud\/","title":{"rendered":"3 Easy and Effective Last-minute Holiday Email Marketing Tips With Salesforce Marketing Cloud"},"content":{"rendered":"\n<p>The holiday season is fast approaching.<\/p>\n\n\n\n<p>You\u2019re under pressure to design and deliver an amazing <a href=\"https:\/\/email.uplers.com\/blog\/comprehensive-guide-to-holiday-email-marketing\/\">holiday email marketing<\/a> campaign that impresses your audience and gently nudges them towards conversions. Since Salesforce Marketing Cloud (SFMC) is your ESP of choice, you and your <a href=\"https:\/\/email.uplers.com\/salesforce-marketing-cloud-email-specialist\/\">SFMC specialist <\/a>are confident that you can deliver astonishing results with holidays in the United States email campaigns.<\/p>\n\n\n\n<p>You\u2019ve done everything right so far:<\/p>\n\n\n\n<p>Segmented your audience<\/p>\n\n\n\n<p>Chosen the best <a href=\"https:\/\/email.uplers.com\/salesforce-marketing-cloud-exacttarget-email-templates\/\">Salesforce email templates<\/a><\/p>\n\n\n\n<p>Written dynamic, personalized copy<\/p>\n\n\n\n<p>Designed attractive creatives<\/p>\n\n\n\n<p>So far, so good!<\/p>\n\n\n\n<p><strong>But is there anything else you could do to maximize the customer experience this holiday season?<\/strong><\/p>\n\n\n\n<p>Here are 3 last-minute tips to create your<a href=\"https:\/\/email.uplers.com\/blog\/holiday-email-campaign-with-sfmc\/\"> best holiday email campaign with SFMC<\/a>!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Add special \u201choliday giveaways\u201d to your campaign<\/strong><\/h2>\n\n\n\n<p>The holiday season is a time for joy, celebration, spending time with loved ones and of course \u2013 presents!&nbsp;<\/p>\n\n\n\n<p>Then why not be the brand that pleases its customers with surprise gifts? Giveaways in emails are a great way to do this.<\/p>\n\n\n\n<p>A great reason to add giveaways to your <a href=\"https:\/\/email.uplers.com\/blog\/holiday-email-campaigns-deliverability-in-sfmc\/\">holiday email marketing campaign<\/a> is that it can help increase the average order value during the holidays. Bonus \u2013 customers tend to remember brands that offer unique holiday giveaways and are more likely to stay with them for more holidays over the years. Set the giveaway just above your standard order value size and you can increase the chances of customers adding more items to their shopping carts.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/XHZh7G-d_0oSV0czQQprWxs2PyPm8khPH7l7EeSTWafeZLrc9htzz3LMfNxoW2SxRqJjyMRxyjDZ9bznQIb5k1qLwnaFpti2I3BI26Ou9cZXPZHrnpHtdLW2BQISoKMQ8t4nGV625VEQIiTYNQ\" alt=\"email marketing campaign\"\/><figcaption><a href=\"https:\/\/reallygoodemails.com\/emails\/a-little-gift-from-airbnb\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>If you already send emails with special offers, discounts or free gifts to loyal, recurring and long-term customers, you can continue to do so. Simply modify the copy and creatives to make the email look festive and holiday-ey.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"2988\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/11\/wrap-up-your-holiday-shopping.png\" alt=\"holiday email shopping\" class=\"wp-image-23004\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/11\/wrap-up-your-holiday-shopping.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/11\/wrap-up-your-holiday-shopping-68x300.png 68w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/11\/wrap-up-your-holiday-shopping-233x1024.png 233w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/11\/wrap-up-your-holiday-shopping-32x140.png 32w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/11\/wrap-up-your-holiday-shopping-624x2742.png 624w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption><a href=\"https:\/\/reallygoodemails.com\/emails\/wrap-up-your-holiday-shopping\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p><em>Here are some ideas:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Use a recognizable theme reminiscent of the holiday (e.g. red for Christmas) and doesn\u2019t clash with your brand\u2019s personality<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"639\" height=\"1024\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/11\/spread-the-cheer-with-airbnb-holiday-cards-639x1024.png\" alt=\"holiday email template \" class=\"wp-image-22999\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/11\/spread-the-cheer-with-airbnb-holiday-cards-639x1024.png 639w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/11\/spread-the-cheer-with-airbnb-holiday-cards-187x300.png 187w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/11\/spread-the-cheer-with-airbnb-holiday-cards-87x140.png 87w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/11\/spread-the-cheer-with-airbnb-holiday-cards-624x1000.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/11\/spread-the-cheer-with-airbnb-holiday-cards.png 680w\" sizes=\"auto, (max-width: 639px) 100vw, 639px\" \/><figcaption><a href=\"https:\/\/reallygoodemails.com\/emails\/spread-the-cheer-with-airbnb-holiday-cards\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Create \u201cgift guides\u201d to help your customers select gifts. Make the copy engaging, and use high-quality and appealing creatives that remind them of the upcoming holiday <\/li><li>Offer a free gift with a purchase to encourage greater spends<\/li><li>Heighten awareness of certain products with limited-time or special savings deals<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/JctFu9Hyy9JmvtEsCb9kwiL9ClXZ9ERHbP3SJTstVuE8bSe_jKiQ2Nl1_Ar8_FVn5TqO0lVj7HxY6Y59cu7l7Uur8zRtwcGIluENDkesnUEwRKAanEhjo2X5ocnM_5DzDqyDwTF9ZbhiQJSWsA\" alt=\"Email featuring special deals\"\/><figcaption><a href=\"https:\/\/reallygoodemails.com\/emails\/save-50-on-the-nest-thermostat-this-4th-of-july\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>Make sure to set up fulfilment channels to deal with order surges. Also, when it\u2019s time for shoppers to retrieve their orders, communicate instructions clearly, send timely alerts and include all necessary details.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Give every experience a personal touch<\/strong><\/h2>\n\n\n\n<p>Today, personalization is the key to attracting, retaining and converting customers via email marketing. And this is especially true if your goal is to create the best holiday email campaigns for your brand.&nbsp;<\/p>\n\n\n\n<p>SFMC includes a number of tools to help you personalize every element of your email, from content and design, to subject lines and even delivery times. And SFMC\u2019s Einstein AI can play a key role in facilitating personalized customer journeys, all the way from product discovery to checkout:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Einstein Engagement Scoring<\/strong>: Use historical data to assess how each subscriber reacts to your emails, and to create tailored messaging for them based on their unique personas<\/li><li><strong>Einstein Send Time Optimization (STO): <\/strong>Analyze and predict the optimal engagement time for each customer, leading to maximum conversions over the holiday season<\/li><li><strong>Einstein Content Selection:<\/strong> Do a deeper audience analysis and uncover new personas that will receive personalized messages<\/li><li><strong>Einstein Copy Insights:<\/strong> Create engaging subject lines<\/li><li><strong>Einstein Email Recommendations<\/strong>: Observe customer behaviors and build preference profiles<\/li><\/ul>\n\n\n\n<p>You can also do some other things to make customers feel special with your holiday email marketing campaigns. These are not time-consuming or complex \u2013 your SFMC email specialist can guide you if you need last-minute help:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Sort products online:<\/strong> Customize the order in which products appear on your eCommerce store based on their behavioral or shopping history<\/li><li><strong>Include product recommendations: <\/strong>Design emails with personalized product recommendations based on prior shopping behaviors<\/li><li><strong>Create product bundles: <\/strong>Analyze customer data to gain insights into products typically purchased together, and create product bundles<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"2775\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/11\/two-words-festive-special.png\" alt=\"holiday email template\" class=\"wp-image-23005\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/11\/two-words-festive-special.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/11\/two-words-festive-special-251x1024.png 251w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/11\/two-words-festive-special-34x140.png 34w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/11\/two-words-festive-special-624x2546.png 624w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption><a href=\"https:\/\/reallygoodemails.com\/emails\/two-words-festive-special\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Send post-purchase emails: <\/strong>Deploy post-purchase emails with relevant new products<\/li><\/ul>\n\n\n\n<p>You can also use <strong>Live Weather Content Block<\/strong> in SFMC Content Builder to deliver personalized images based on local weather conditions when a subscriber opens an email. Real-time email marketing is powerful and Live Weather Content Block is a great way to leverage it and stand out from the holiday email noise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Manage the technical details<\/strong><\/h2>\n\n\n\n<p>This tip is important if you have an e-commerce store and your campaign is designed around boosting holiday purchases.<\/p>\n\n\n\n<p>Collect common performance metrics such as site speed and load time, as well as experience metrics like conversion rates and bounce rates. Also determine peak traffic thresholds. Identify gaps and understand how you can address them. Ideally, you should do all of this on an ongoing basis. But if this is not possible, at least do it before launching your campaign. Give yourself a few weeks to understand realities, analyze data and take necessary corrective actions.<\/p>\n\n\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-20795 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/salesforce-marketing-cloud-email-specialist\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/campaigns-in-SFM_V1-1.jpg\" class=\"attachment-full size-full\" alt=\"Let us manage your email campaigns in SFMC\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/campaigns-in-SFM_V1-1.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/campaigns-in-SFM_V1-1-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/campaigns-in-SFM_V1-1-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/campaigns-in-SFM_V1-1-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n\n\n\n<p><em>Some more tips:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Confirm support levels with third-party vendors so any issues can be quickly mitigated. You don\u2019t want a crashed site just when people are looking for a last-minute gift!<\/li><li>Mitigate stress on your system with a governance policy<\/li><li>Set automatic notifications to your team if do problems occur<\/li><\/ul>\n\n\n\n<p>It\u2019s also crucial to manage the technical details of your holiday email campaigns, particularly those around deliverability. To keep deliverability rates up:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Configure your Sender Authentication Package (SAP):<\/strong> This will ensure that email providers see you and your domain as legit so emails don\u2019t bounce.<\/li><li><strong>Manage email reputation factors:<\/strong> These include sending frequency, blacklists, subscriber reactions, compliance with CAN-SPAM regulations, and spam traps<\/li><li><strong>Manage subscriber data:<\/strong> Only email people who have specifically opted-in.<\/li><li><strong>Remove \u2018spammy\u2019 words:<\/strong> Content Detective in Email Studio is very helpful<\/li><\/ul>\n\n\n\n<p>Also, warm up your IP address. Keep sending volumes low a few weeks before launching your holiday email campaign, and then increase frequency gradually over time.. Finally, set up email authentication with systems like Sender Policy Framework, DomainKeys, or DomainKeys Identified Mail to ensure that fraudulent senders can\u2019t imitate your brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Wrap Up<\/strong><\/h2>\n\n\n\n<p>In 2020, U.S. online sales are likely to reach <a href=\"https:\/\/in.news.yahoo.com\/e-commerce-drive-holiday-retail-121612039.html\">$794.50 billion this year<\/a>, up 32.4% year over year and accounting for 14.4% of all retail spending. To take advantage of these trends, it\u2019s important to prepare for your holiday email marketing early. But there are things you can also do as you get closer to the season. Try the ideas in this article and the best holiday email campaigns that stand out in the cluttered holiday marketing landscape will be yours!<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The holiday season is fast approaching. You\u2019re under pressure to design and deliver an amazing holiday email marketing campaign that impresses your audience and gently nudges them towards conversions. Since Salesforce Marketing Cloud (SFMC) is your ESP of choice, you and your SFMC specialist are confident that you can deliver astonishing results with holidays in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23001,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1158],"tags":[],"class_list":["post-22994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salesforce-marketing-cloud"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Last Minute Tips for Holiday Email Campaigns with SFMC<\/title>\n<meta name=\"description\" content=\"3 easy and effective last-minute tips for creating best Holiday Email Campaigns with Salesforce Marketing Cloud to provide real-life memorable experiences to the audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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