{"id":23048,"date":"2020-11-06T19:29:18","date_gmt":"2020-11-06T13:59:18","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=23048"},"modified":"2020-11-06T19:29:21","modified_gmt":"2020-11-06T13:59:21","slug":"decoding-einstein-content-selection-in-marketing-cloud-part-2","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/decoding-einstein-content-selection-in-marketing-cloud-part-2\/","title":{"rendered":"Decoding Einstein Content Selection in Marketing Cloud &#8211; Part 2"},"content":{"rendered":"\n<p>This blog is the second blog in the two-part series dedicated to Einstein Content Selection. We got a basic understanding of Einstein Content Selection and its benefits in the<a href=\"https:\/\/email.uplers.com\/blog\/decoding-einstein-content-selection-in-marketing-cloud-part-1\/\"> first part<\/a>. Here we shall delve into the details of Einstein Content Selection product configuration within<a href=\"https:\/\/email.uplers.com\/salesforce-marketing-cloud-exacttarget-email-templates\/\"> Salesforce Marketing Cloud<\/a> and how it helps showcase the rich set of analytics that comes along with it.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s take a hands-on approach to Einstein Content Selection configuration&#8230;<\/p>\n\n\n\n<p>There are two parts to Einstein Content Selection configuration within Salesforce Marketing Cloud:<\/p>\n\n\n\n<p><em>1. Configuring the Einstein Content Selection features:&nbsp;<\/em><\/p>\n\n\n\n<p>There are mainly three options to configure in the Einstein Content Selection:&nbsp;&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Uploading assets&nbsp;<\/li><li>Settings options<\/li><li>Setting fallback asset<\/li><\/ol>\n\n\n\n<p><em>2. Using  Einstein Content Selection blocks within Content Builder in Marketing Cloud:<\/em><\/p>\n\n\n\n<p>This section will utilize the configuration done in the first point in the Content Builder.<\/p>\n\n\n\n<p><em>The last part of the whole puzzle is viewing Einstein Content Selection analytics. We will be covering two features under it:<\/em><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Asset Distribution<\/li><li>Performance Analytics&nbsp;&nbsp;<\/li><\/ol>\n\n\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-19773 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/salesforce-marketing-cloud-email-specialist\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/04\/SFMC-EMAIL-UPLERS.png\" class=\"attachment-full size-full\" alt=\"Hire a team of SFMC experts to help with your email campaign management\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/04\/SFMC-EMAIL-UPLERS.png 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/04\/SFMC-EMAIL-UPLERS-300x75.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/04\/SFMC-EMAIL-UPLERS-768x192.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/04\/SFMC-EMAIL-UPLERS-624x156.png 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Configuring Einstein Content Selection<\/h3>\n\n\n\n<p>There are three logical steps to configure the Einstein Content Selection within Salesforce Marketing Cloud:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Uploading the Content assets&nbsp;<\/strong><\/li><\/ul>\n\n\n\n<p>This process involves uploading the asset catalog file within the Einstein Content Selection. This is done via upload of a .csv file that contains the URL and metadata of each of the image assets. Below is the set of the fields or columns or attributes that are uploaded in the .csv file:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>AssetName<\/li><\/ul>\n\n\n\n<p>A unique identifier for the asset.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Asset Class<\/li><\/ul>\n\n\n\n<p>A group or category of assets that can be selected to display to the subscriber.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>ImageURL<\/li><\/ul>\n\n\n\n<p>\t\tURL of the image asset<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>LinkURL<\/li><\/ul>\n\n\n\n<p>Link to the URL that subscribers will land on after clicking on the image.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Available<\/li><\/ul>\n\n\n\n<p>This simply includes a \u201cY\u201d (yes) value or \u201cN\u201d (no) value to show the availability of the image for selection.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>StartDate<\/li><\/ul>\n\n\n\n<p>The format is in YYYY-MM-DD, and it shows the date after which the content will be available for selection.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>EndDate<\/li><\/ul>\n\n\n\n<p>The format is in YYYY-MM-DD, and it shows the end date, after which the content will not be available for selection.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Fallback<\/li><\/ul>\n\n\n\n<p>A \u201cY\u201d(yes) or \u201cN\u201d(no) value is set to inform Einstein to use this image as a fallback image in case it is unable to find the matched image for the asset class.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Other attributes<\/li><\/ul>\n\n\n\n<p>These attributes help Einstein to match the relevant image with customer attributes.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Setting options<\/strong><\/li><\/ul>\n\n\n\n<p>These are the business rules that define the matching of the Asset attributes to the customer attributes, which might already be in the Salesforce Marketing Cloud. There are three types of settings that should be configured in the Einstein Content Selection:<\/p>\n\n\n\n<p><em>Attribute Mapping<\/em>&#8211; This is used to map the Asset attributes against Customer attributes. This mapping serves as a business rule to be implemented as per the requirements. The below image shows the mapping of both types of attributes and the \u2018Value Must Match\u2019 option to enforce the business rules strictly.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/OBtKNOKZrJdCIVsz1WyWzlVrbI5iuRkxJrp8gdJdYCLo2gaKCCfY7rd7xhdHYo5fLMFVjmOmuY3QExui8veZCaigm7zIZSB0ynjzqMS6HZs6Wr1F6N91lSWGdIf_CxaHJ6n7S5D7\" alt=\"Setting option\"\/><\/figure><\/div>\n\n\n\n<p><em>Exclusion Rules<\/em>&#8211; These business rules define when marketers don\u2019t want to display certain types of assets to a specific set of subscribers. For example, reward emails shouldn\u2019t be shown to the English subscribers. The below image shows the Exclusion rules mapping for the above requirement.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/dD_1OSlkGKY0h9yVv7nIWQw2MPI2ut1_18HjjdOHceCAnzammFNjKtr5A1xNt2SZ2o24ZqPfVh8fPGE3mzmU7O76w6gUgQZc8P0O5KOkO5LxE-UTPoW5nx2G3KdVRRkhUW2Oz8YO\" alt=\"exclusion rule \n\"\/><\/figure><\/div>\n\n\n\n<p><em>Fatigue Rules<\/em>&#8211; As Einstein shouldn\u2019t select the same image for the same customer more than once, Fatigue rules ensure that subscribers shouldn\u2019t view the same image more than a certain number of times. The image below shows the selection of the Fatigue rules within Einstein Content Selection.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/KUWyvIPDYRxKno6aG9GYZUviUGtKPu2h012y5yXZNmBHCtWEW9VcjWEQlvjskN-JO6uv2lSWW_XiyV6v1BJAkd98_OOeK4Fn_eSHhjkWD-zyk3fu_2FfVVNvKYhst5FhyRrHKDK1\" alt=\"fatigue rules within einstein content selection\"\/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Setting fallback asset<\/strong><\/li><\/ul>\n\n\n\n<p>This is used as a fallback asset in case Einstein excludes all the images as per the business rules. This helps to provide a better customer experience in the absence of any selected asset.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Analytics&nbsp;<\/h3>\n\n\n\n<p>There are multiple ways to view the analytics within Einstein Content Selection and we are highlighting a few of them here:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Asset Distribution<\/strong><\/li><\/ul>\n\n\n\n<p>This feature helps you to view graphically the asset distribution within Marketing Cloud. You can view all the assets present in each Asset class and Asset attribute. The image below shows the graphic representation of the Asset Distribution feature within Marketing Cloud:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/ht3IC_u-KGXQ5EDSeK-JkKgCiJLgnPCZMeWeMsFhOeU8CpdKaQFVGetSMB0y02P3hAq5VODU5Zfmw9K3dMIUVfHQ0AkjI-9m_tODNQbYnh-iqK98PjYgWcYBGsRfsebR8uecZoIl\" alt=\"Asset distribution\"\/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Performance Analytics<\/strong><\/li><\/ul>\n\n\n\n<p>This feature displays a rich set of dashboards and metrics of the Content level performance for each Asset class or a content block within the particular email. This feature helps you to view how often a piece of content was selected, and its engagement rates based on different time periods. These specific analytics help you to brainstorm and evolve the content strategy. The screenshot below, shows the rich set of analytics of the content performance within Einstein Content Selection.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/Edd1zdf9TONdhaRkiFx96tVxFEuhZdy-YB1uHkiZYb6VIFJp4CJZISzqFWKhq1CSrCbQcyfnDR8xI6AFTfytBReiRFj-5A1tnKBuX-LOlT_k9uqSZLmgL18BuxwdIuEp-qhcvg3r\" alt=\"Performance Analytics\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Using Einstein Content Selection within Content Builder<\/h3>\n\n\n\n<p>This configuration will use Content Selection block while creating an email template in Content builder.&nbsp;<\/p>\n\n\n\n<p>We need to traverse to the Content builder from the Content builder menu option on the Marketing Cloud landing page. Choose an existing email from the email library or click on the option to create a new email or email template. For this blog, we will consider editing an existing email.&nbsp;<\/p>\n\n\n\n<p>Click on the existing email from the email library, and select the option to edit the email\u2019s content. This will open the email body along with Content blocks on the left-hand side section. Select the block named \u2018Content Selection\u2019 in the lower section under the block on the left-hand side of the screen and use this block to place in the relevant section of the email.&nbsp;<br><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/OSnu_dzwyVdNRswp6UhIgW9ky8rRqWCBfGUn-0-FMhxTgnCRWK4G3VZ7tzgeRO7qntgrX3gabry7wMsoBss4UUBej8EPa3DVfZanAQfdDdwj-S0W3mCR23I9xi-zq3Ugnpalal6V\" alt=\"email template in Content builder\"\/><\/figure><\/div>\n\n\n\n<p>The above image shows the Content Selection block within the Content Builder. After the Content Block is selected from the block section into the email, it is configured for the type of Asset class to be chosen in the email block. The asset class is the category of the Assets uploaded in the Einstein Content Selection configuration. For example &#8211; Banner, Reward, Feature, Events, etc.<\/p>\n\n\n\n<p>The configuration also displays the Asset distribution in the class i.e., Active Assets, Assets expiring in 7 days, and Assets expiring in 30 days. This provides a quick glance for marketers into the health of the Assets. It also displays the Fallback image, which will be utilized if there is no match in Einstein Content Selection. Click on Done editing and then save the Email. The below image shows the Content Selection block configured within the Content Builder.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/RlRjntY8lQ97Zxz4M_6WYz4VCbIHPHtqgsWmvq7PeVI-LubtPsMA7_MdLCtRw9Nqrh4Ynwz2nN9EatKU82HfFj2C4_K2QvYxEG3MteDids-VKwMk7HQ7b_ndLdISE0Yzwc6QTkf7\" alt=\" Content Builder\"\/><\/figure><\/div>\n\n\n\n<p>This completes the steps to use Einstein Content Selection within the Marketing Cloud\u2019s Content Builder. The Einstein engine uses Artificial Intelligence [AI] to match the best content amongst the content pool of assets, i.e., image repository based on the subscriber preference. It will also take into account the business rules and exclusion rules while choosing the image from the pool.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wrap up<\/h2>\n\n\n\n<p>Einstein Content Selection was recently introduced in the last year and had quickly become one of the important assets for marketers. This asset helps to save time while designing the email templates. Plus, it provides an awesome customer experience, as the customers can view the personalized content each time they open their emails.<\/p>\n\n\n\n<p>We have covered all the logical steps involved in configuring Einstein Content Selection within Marketing Cloud. These steps will help you to configure the Einstein Content Selection within Salesforce Marketing Cloud.<\/p>\n\n\n\n<p>For a detailed understanding of Einstein Content Selection, please visit the below link:  <a href=\"https:\/\/help.salesforce.com\/articleView?id=mc_pb_einstein_content_selection.htm&amp;type=5 \">https:\/\/help.salesforce.com\/articleView?id=mc_pb_einstein_content_selection.htm&amp;type=5 <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This blog is the second blog in the two-part series dedicated to Einstein Content Selection. We got a basic understanding of Einstein Content Selection and its benefits in the first part. Here we shall delve into the details of Einstein Content Selection product configuration within Salesforce Marketing Cloud and how it helps showcase the rich [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23049,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-23048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-delivery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Decoding Einstein Content Selection in Salesforce Marketing Cloud - Part 2<\/title>\n<meta name=\"description\" content=\"Here in Part 2 of the two blog series on Einstein content selection, you will get to know about Einstein Content Selection product configuration along with its analytics features.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/email.uplers.com\/blog\/decoding-einstein-content-selection-in-marketing-cloud-part-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Decoding Einstein Content Selection in Salesforce Marketing Cloud - 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