2. Personalize your campaigns <\/a><\/p>\n\n\n\n 3. Leverage the power of automation and triggered email marketing <\/a><\/p>\n\n\n\n 4. Create drip campaigns <\/a><\/p>\n\n\n\n 5. Avoid using ‘No reply’ in the sender’s email address <\/a><\/p>\n\n\n\n 6. Start a conversation…tell a story <\/a><\/p>\n\n\n\n 7. Craft intriguing subject lines <\/a><\/p>\n\n\n\n 8. Experiment with send times <\/a><\/p>\n\n\n\n 9. Make it easy to subscribe…and to unsubscribe <\/a><\/p>\n\n\n\n 10. Use incentives wisely <\/a><\/p>\n\n\n\n 11. Use a double opt-in <\/a><\/p>\n\n\n\n 12. Maintain list hygiene <\/a><\/p>\n\n\n\n 13. Focus on dis-engaged customers and cart abandoners <\/a><\/p>\n\n\n\n 14. A\/B test your email campaigns <\/a><\/p>\n\n\n\n 15. Reward loyal subscribers <\/a><\/p>\n\n\n\n 16. Implement clear, unambiguous CTAs <\/a><\/p>\n\n\n\n 17. Don’t be a spammer<\/a><\/p>\n\n\n\n 18. Create mobile-optimized emails <\/a><\/p>\n\n\n\n 19. Add ALT text to images and buttons <\/a><\/p>\n\n\n\n 20. Track, Review, Analyze, Repeat <\/a><\/p>\n\n\n\n Summary <\/a><\/p>\n\n\n\n Segmentation is a powerful tool in your email marketing arsenal. Unfortunately, it is seriously underused by most brands.<\/p>\n\n\n\n If you want to impress your audience, you need to understand them better and create campaigns that appeal to them personally.<\/p>\n\n\n\n This is because each subscriber is an individual and they want to be treated as such.<\/strong><\/p>\n\n\n\n The below email is obviously meant for men. Do you think women will be pleased to receive it?<\/p>\n\n\n\n Source: Really Good Emails<\/a><\/p>\n\n\n\n If you don\u2019t segment your audience first, you risk alienating a large proportion of them. And these are the folks who often unsubscribe<\/em> from marketing emails or even mark your emails as spam<\/em>.<\/p>\n\n\n\n By properly segmenting your list, you can tailor your messages to meet the specific needs of a specific group of subscribers.<\/p>\n\n\n\n If you\u2019re not sure which segments to create in your ESP, here are a few to get you started (along with the type of emails you can send):<\/p>\n\n\n\n 1. New Users: Welcome Emails<\/em><\/p>\n\n\n\n Source: Really Good Emails<\/a><\/p>\n\n\n\n 2. Converted Users: Product upsells<\/em><\/p>\n\n\n\n Source: Really Good Emails<\/a><\/p>\n\n\n\n 3. Loyal Customers: Special Offers and Referral Emails<\/em><\/p>\n\n\n\n Source: Really Good Emails<\/a><\/p>\n\n\n\n 4. Active Customers: Abandoned Cart Emails and Limited Time Offers<\/em><\/p>\n\n\n\n Source: Really Good Emails<\/a><\/p>\n\n\n\n Personalized emails<\/em><\/strong> deliver <\/strong>6X higher conversion rates<\/strong><\/a> compared to <\/strong>generic messages<\/em><\/strong>.<\/strong><\/p>\n\n\n\n Connecting with subscribers at a more personal level is one of the most powerful email marketing best practices to improve audience engagement.<\/p>\n\n\n\n Some ways to include personalization in your email marketing campaigns:<\/p>\n\n\n\n Source: Really Good Emails<\/a><\/p>\n\n\n\n Source: Really Good Emails<\/a><\/p>\n\n\n\n Source: Really Good Emails<\/a><\/p>\n\n\n\n Source: Really Good Emails<\/a><\/p>\n\n\n\n Source: Really Good Emails<\/a><\/p>\n\n\n\n Email marketing automation yields massive advantages by minimizing manual labor, saving time, and boosting efficiency.<\/p>\n\n\n\n You can create different kinds of automated campaigns for different purposes based on different behavioral \u201ctriggers\u201d:<\/p>\n\n\n\n Source: Really Good Emails<\/a><\/p>\n\n\n\n But automation does not have to mean generic! You can still send automated emails that are personalized and memorable. Try these tips:<\/p>\n\n\n\n Automated drip campaigns can also be very successful \u2013 if done right.<\/p>\n\n\n\n The idea is to send a series of emails over a period of time without spamming subscribers.<\/p>\n\n\n\n For a new subscriber, a drip campaign might look like this:<\/p>\n\n\n\n You can create drip campaigns for all kinds of goals. Keep these tips in mind:<\/p>\n\n\n\n The two things a person looks for when deciding whether \u2013 or not \u2013 to open an email are\u2026<\/p>\n\n\n\n Subject line<\/em><\/p>\n\n\n\n and<\/p>\n\n\n\n From address<\/em><\/p>\n\n\n\n “No reply” in an email message (e.g. noreply@yourcompany.com) prevents recipients from responding to your emails. It also prevents them from opting out of further emails.<\/p>\n\n\n\n Not only is a non-branded sending address generic and impersonal (and super annoying), using No-reply also goes against CAN-SPAM \u2013 an important guideline for email marketers in the US. It protects the right of recipients to opt out of marketing emails.<\/p>\n\n\n\n Your subscribers are much more likely to open your emails if they know they were written by<\/em> a human being for<\/em> a human being.<\/p>\n\n\n\n Another way to \u201chumanize\u201d emails is to encourage conversations. A branded email address like john@greatcompany.com<\/a> is one way to do this. Encourage your subscribers to reply. You can also ask for feedback to build trust.<\/p>\n\n\n\n Source: Really Good Emails<\/a><\/p>\n\n\n\n Another way is to weave storytelling into your emails. Stories can improve engagement, boost open and click-through rates, and even encourage more conversions.<\/p>\n\n\n\n The COVID-19 crisis has also opened opportunities for email marketers to show subscribers their \u201chuman\u201d side and garner their trust. Here are some tips:<\/p>\n\n\n\n Do reinforce the human connection with your audience. Don\u2019t overwhelm them with selfish-sounding brand messaging! For more tips on writing engaging emails, read here.<\/a><\/p>\n\n\n\n Source: Really Good Emails<\/a><\/p>\n\n\n\n Personalized copy is very important.<\/p>\n\n\n\n But subject lines are important too \u2013 and this is an element that a lot of brands get really, really<\/em> wrong.<\/p>\n\n\n\n A great subject line can convince a subscriber your email is worth opening while a below-par subject line will be ignored.<\/p>\n\n\n\n Invest time in crafting an intriguing subject line. Make it interesting and unique. Limit the length to 70 characters or less. Don\u2019t be afraid to experiment with emojis, especially if the email theme is fun or light-hearted.<\/p>\n\n\n\n Research finds that using emojis in the subject line can <\/strong>increase open rates by 4.2%.<\/a><\/p>\n\n\n\n Incentives can increase open rates by <\/strong>as much as 50%.<\/strong><\/a><\/p>\n\n\n\n You can also include incentives in your subject line to tempt subscribers to open your emails.<\/p>\n\n\n\n But <\/strong>be careful not to overwhelm your readers with savings-, offers- or product-related emails. And make sure that any incentives in the subject line are backed by warm, human-sounding copy in the email body.<\/p>\n\n\n\n Source: Really Good Emails<\/a><\/p>\n\n\n\n Is there a \u201cbest\u201d time to send marketing emails? A particular time of the day (or a particular day of the week) when your emails are most likely to be opened?<\/p>\n\n\n\n If you Google this question, you\u2019ll probably find something like:<\/p>\n\n\n\n Tuesdays 10 AM<\/p>\n\n\n\n or<\/p>\n\n\n\n Thursdays 11.30 AM<\/p>\n\n\n\n The problem with such \u201cprevailing advice\u201d is that everyone takes it as gospel and follows it religiously. This means the crowd of email marketers all<\/strong> move to Tuesdays 10 AM or Thursdays 11.30 AM. And you are part of this crowd!<\/strong><\/p>\n\n\n\n Every day,<\/strong> the average office worker receives about <\/strong>120 emails<\/strong><\/a>.<\/strong><\/p>\n\n\n\n How likely is it that yours<\/em> will be one of the emails they actually read?<\/p>\n\n\n\n Fact: there\u2019s no one<\/em> best time <\/em>or <\/em>day <\/em>to <\/em>send emails to everyone<\/em>. Find the best (or most optimal) time for each<\/em> subscriber and email them accordingly.<\/p>\n\n\n\n Some ESPs include features to help you optimize send times based on audience segments, or even based on individual subscribers. Some also provide a \u201cthrottle\u201d functionality so you can spread out email sends, and ensure that subscribers are not overwhelmed by your messages.<\/p>\n\n\n\n Your audience is busy. So if you want them to connect with your emails and newsletters, you must make it easy for them to subscribe. It\u2019s also important to show them the value of subscribing by clarifying their question about \u201cWhat\u2019s In It For Me\u201d (WIIFM).<\/p>\n\n\n\n Ask yourself: what will my subscribers get out of my emails?<\/p>\n\n\n\n There\u2019s no right or wrong answer here. The key is to focus on your audience, adjust your brand messaging, and design your emails accordingly.<\/p>\n\n\n\n Try these ideas to get more email signups:<\/p>\n\n\n\n Source: Really Good Emails<\/a><\/p>\n\n\n\n Similarly, it\u2019s also important to make it easy to unsubscribe<\/em>.<\/p>\n\n\n\n Wait..what?!<\/p>\n\n\n\n Of course, you don\u2019t want to lose subscribers, but if someone has made the decision to leave, making it harder for them will just annoy them even more. So, unsubscribe links in tiny fonts or low-contrast colors are not advisable because they can generate spam reports, which will affect your email deliverability.<\/p>\n\n\n\n Research shows that the best place to add your unsubscribe button is right next to your email address (which is not No-reply<\/em>, remember?!). You can also add it at the end of your email.<\/p>\n\n\n\n Earlier, we spoke about adding incentives to subject lines to tempt subscribers to open your emails.<\/p>\n\n\n\n Incentives inside body copy are a great way to (gently) push subscribers down the sales funnel.<\/p>\n\n\n\n Email Best Practices to Use Incentives<\/strong><\/p>\n\n\n\n Source: Milled <\/a><\/p>\n\n\n\n A countdown timer is an animated clock that counts down to an important deadline, such as the end of a promotion, time left to renew a subscription, etc. It helps build excitement and create a sense of urgency while encouraging the subscriber towards taking an action. The email messaging can be personalized based on the event, or for an individual subscriber.<\/p>\n\n\n\n1. Segment your audience<\/h2>\n\n\n\n
![\"email](\"https:\/\/lh5.googleusercontent.com\/_W7bNWB28r7j8XUyu9vdxR21dTZPFKHjBjVTSEBx6LgVfEfZLGXp8kEPKo_HOBAWhYiQAxBeRwcvtsJMhTRixJhnBWaNc2o-I4QpHhdfATlY1YAZQG4xb5a3OxTIwlLFjjQhFefIf0Yv6ZoBsg\")
![\"welcome](\"https:\/\/lh4.googleusercontent.com\/ki3p5kxGvRL5bVg_KQepxPT4BJASQ4LSWEHahC3AQiVpEFCRRBwF6Elz2AXHXNUzmaD_mEW7kXQRQpCMEscT7qt3x4CPtdOcMJdaNKjjo5H8h6B66Pj1aoMQJf-Vnmdj3YkQvy-MzhICIImrKA\")
![\"\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/11\/unlock-the-best-of-medium-with-membership.png\")
<\/figure><\/div>\n\n\n\n![\"referral](\"https:\/\/lh5.googleusercontent.com\/wuCJRTRMr50EZ7Rn1WWDPapanNId8X8UxPZmyeBNnq4jWAcE7JPHkcE-5gBWETxuzEeNt67hfhdZtm2ch4j1rqVnt1sT8Ait-N_jo13hSqfr7MYlfX61__oEHOouEXgYlzVRVlfCC8lY-AnhBA\")
![\"grammarly](\"https:\/\/lh6.googleusercontent.com\/pqE9ZXsO2dKcTyL67dFnS6DRqfYW2oIRh6J7xr10177z5z-t412GVc4xK0dh9XhXq6CjZUJMlcx-6L24gluygCMzvTUrVTAAO8gfGkRK4XuTyoBB3ujTtLZo6kKRd3uKCV9xR51bhKsPlSK7jg\")
![\"\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/11\/1-2.jpg\")
<\/a><\/figure><\/div>\n\n\n\n2. Personalize your campaigns<\/h2>\n\n\n\n
![\"audience](\"https:\/\/lh4.googleusercontent.com\/ObkpmZdt0M1t-RzQxiHsKf_I4bZmpJkFyakjC9ad6QoIyzSGu6xThYW1VmdIxu7RqH11Iv5B7IiZhbEYqRjjySMKc_5U6lQxNmZ54klX3x2ox7QUZkkscH0xII_whawaOkmyKRAn\")
![\"audience](\"https:\/\/lh4.googleusercontent.com\/q8wrghhCHAmhLEQ_XHlUpE8nokkfLKLKDDgDhdHKzty3xaIrW7KcIDZlMBU3paghWz3wcH81lGKtPSUlEAFxebh8GhxvWAFDSw9e2CC2kbAOydSiTTSLx7Gs9XmZizBz8BWDzgB6hoFNDGdnRA\")
![\"grammarly](\"https:\/\/lh6.googleusercontent.com\/t4IzJXSGOG3itcxrnqC-ezcpDwZLbcEjw9mwaP65Zenz2i6V3HMn65lK9qsCqKEYWztHC05G9SSC9kd6VaGIyzhNWoKcOWUHxN1AJA9GHgK-z2Y1kd2Kf9XlCNAj4xhmm8lNlmDYi_poQGMG_g\")
![\"\"\/](\"https:\/\/lh4.googleusercontent.com\/9L14gmwlAz2wD11OewPAx4M4ugUMtc9c-hlN6LEhtqPYNTmCMehdhBpf0UVS9mt9gZVDLZvlar2akQJmItbTIrdDig0XnMoh_i2BbJtYcg4PUYtjQnzDAk1rnS20-c1dChmTm2n5\")
![\"\"\/](\"https:\/\/lh5.googleusercontent.com\/vaUypwj9uCiCDAJAWvd1jc68pwwmhv1E1ebhwN7Vtr96aRnqgf6fYunCxaX3xunUyf7fxVMD3VP44cysfXikzdoY1IMgpiQvrGGygiFdDe1ybavQbfFaszUo-hnrSWQPTunAeKdn\")
![\"\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/11\/2-1.jpg\")
<\/a><\/figure><\/div>\n\n\n\n3. Leverage the power of automation and triggered email marketing<\/h2>\n\n\n\n
![\"automated](\"https:\/\/lh4.googleusercontent.com\/wq3zXcnLT51cL_olniMR9eAz8k4jAEtc9TmRXhik-uDIELeaQR-N30_WnxFkRT6s-_gyD4jUAKQHM7bw6y-1Q6FFUsVyp1lnMJahY9JNSTkvE5MMpH-y5YIAgUTYq_he5lRg7o0-PcYqnS7cNg\")
![\"\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/11\/3.jpg\")
<\/a><\/figure><\/div>\n\n\n\n4. Create drip campaigns<\/h2>\n\n\n\n
5. Avoid using ‘No reply’ in the sender’s email address<\/h2>\n\n\n\n
![\"\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/11\/wayfair-email.jpg\")
<\/figure><\/div>\n\n\n\n6. Start a conversation…tell a story<\/h2>\n\n\n\n
![\"branded](\"https:\/\/lh3.googleusercontent.com\/pXGD7r-uFsOeywDf-i-UCaIzXpQA2CE-5z9Ogiv1dBZBPFlsv7A5Y0-gAb-LdFHn6tlc9c6PhvR8Mn31JXwaYlSa2PdcGWKUGQkcWD9tyYCzaaullRvApiLjBp0VJ3vtaPXkWZATQ3PfN8CDOA\")
![\"empathetic](\"https:\/\/lh6.googleusercontent.com\/LafLNKApfMkk5BP7MKBNFdImdzlvebFOlffaAuOHZM6eR63bHyUzGUZ-_sH3ZloQOHHv4RIbeJQcHVDOZMN36JFDTe1B_QNouKgnbA3TDj1W08-992t7qwcjPkqs3b-AL2yVKc3nNkYptr207A\")
7. Craft intriguing subject lines<\/h2>\n\n\n\n
![\"subject](\"https:\/\/lh6.googleusercontent.com\/6ECnuZzlu0ulpOWixS0OxMwHpL_O8s2J7IoUApwes49FAr5QrjiOLH6oVhptsa8-DOzQFhkjuabgS3O17Tt7o-i1Yl1MtcBOJL-WtyJXb1tk2Q9Ab0UzH5xKMVxre4rVfK_ackYnLNw2SHjwVA\")
![\"save](\"https:\/\/lh4.googleusercontent.com\/RHS6VQehuvR2wf0B0Fie8uJotn-mkFJ24Qo3NcfxBfdd833kq1xHKd9JQ7ME5JoH4ELG1DChEoJXYSnzhFDiecTTzbjYgw6JulFTqLeut0F4nh2Rza2BJG3Gjit6tT0aWfQDxL3MJuUDU2AKCA\")
8. Experiment with send times<\/h2>\n\n\n\n
![\"\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/11\/4.jpg\")
<\/a><\/figure><\/div>\n\n\n\n9. Make it easy to subscribe…and to unsubscribe<\/h2>\n\n\n\n
![\"discount](\"https:\/\/lh3.googleusercontent.com\/aMS4rYWoWZwsxqbPUe_xTWQms0s8dlEuUhiQ3LjM3lAeh0vKBk5R6ahQfwY0kw1m_6huacwIHYxOvlnutB-1Gr9tVXaACDvYVSJxv5A21jmKB3GrBoM9-CeDOrhPkcXFj_qxzCW0\")
![\"\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/11\/reebok-email.jpg\")
<\/figure><\/div>\n\n\n\n10. Use incentives wisely<\/h2>\n\n\n\n
![\"email](\"https:\/\/lh6.googleusercontent.com\/mO9gZNAdOkGFP8cEYrgn9f8h27ux8BZuUwGEByEiQAhnZpgxlL0Nkum8MKPQ-25cBkoxXmR9agWm2QRh1XdFulhi2AhXdCAncoNCwdip2xjEV-KYfl1mz7_5pXnubKJfzP_47KMM1IvriWdokw\")
![\"\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/11\/countdown-GIF-323x1024.gif\")
<\/figure><\/div>\n\n\n\n
![\"republic](\"https:\/\/lh6.googleusercontent.com\/UGyRK5037NcaCKGnk3Vjv6ZMTpozlkAZKiYzVN-bJVFu1QGFnVwsxqLyTUJQmnhFUPieKa8RX_Hh741q7_ufQdMq4I1zYATHHGylUrW_97_quJffrKY-Q9mBS8vOFVcvTv5vnT0y\")
<\/figure><\/div>\n\n\n\n