{"id":23141,"date":"2020-11-11T19:41:27","date_gmt":"2020-11-11T14:11:27","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=23141"},"modified":"2020-12-24T10:18:13","modified_gmt":"2020-12-24T04:48:13","slug":"creating-promotional-email-campaigns-with-sfmc","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/creating-promotional-email-campaigns-with-sfmc\/","title":{"rendered":"Creating Promotional Email Campaigns with SFMC? Keep These 5 Strategies in Mind"},"content":{"rendered":"\n

Did you know that <\/em><\/strong>72% of people<\/em><\/strong><\/a> prefer to receive promotional content through <\/em><\/strong>email<\/strong>?<\/em><\/strong><\/p>\n\n\n\n

In comparison, only 17% would like to receive brand promotions through <\/em><\/strong>social media<\/strong>.<\/p>\n\n\n\n

Furthermore, for every $1 spent, email marketing generates $38 in ROI<\/a><\/p>\n\n\n\n

So obviously, email marketing works.<\/strong><\/p>\n\n\n\n

But if email marketing continues to remain an effective method of contact for brand promotions, why do some brands struggle to implement it effectively?<\/p>\n\n\n\n

The most successful promotional campaigns involve smart strategizing, thorough planning and picture-perfect execution, not to mention post-campaign analysis and continuous learning (and improvement). It also helps to keep some best practices in mind when planning, designing and sending promotional email campaigns. Read on to know more!<\/p>\n\n\n

\"Hire<\/a><\/div><\/div>\n\n\n\n

#1: Understand the difference between <\/strong>promotional<\/em><\/strong> and <\/strong>transactional<\/em><\/strong> emails<\/strong><\/h3>\n\n\n\n

This one sounds like a no-brainer for experienced SFMC email specialists<\/a> or email marketing professionals. But it\u2019s worth mentioning, just the same.<\/p>\n\n\n\n

Promotional emails and transactional emails are among the two most common types of emails sent out by brands. However, they have several differences to be aware of \u2013 especially if you\u2019re new to the field, or if your brand is just starting to dip its toes into the email marketing ocean.<\/p>\n\n\n\n

First, a promotional email focuses on customer acquisition, retention, and engagement. Next, it is usually timed and sent strategically to a group of contacts \u2013 either prospects<\/em> or customers<\/em> or both<\/em> \u2013 and its purpose is to engage with recipients in order to persuade them to take a certain action. This could be encouraging them to make a purchase, register for a service, download an app, make an in-store visit, etc.<\/p>\n\n\n\n

Here are a few examples:<\/p>\n\n\n\n

\"Promotional
Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n
\"Promotional
Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

On the other hand, transactional emails are about facilitating one-to-one interactions to complete a particular transaction (or process) initiated by a customer or subscriber. That\u2019s why transactional emails are often time-critical.<\/p>\n\n\n\n

Take a look at these transactional emails:<\/p>\n\n\n\n

\"Transactional
Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n
\"Transactional
Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

Here are the different kinds of transactional and promotional emails you can create with Salesforce Marketing Cloud.<\/p>\n\n\n\n
Promotional<\/strong><\/td>Transactional<\/strong><\/td><\/tr>
Coupons<\/td>Registration confirmations\/Welcome emails<\/td><\/tr>
Discounts<\/td>Order confirmations<\/td><\/tr>
Limited time sale notices<\/td>Purchase receipts<\/td><\/tr>
Special offers<\/td>Account notifications, e.g., signups<\/td><\/tr>
One-off event invites<\/td>Password changes\/resets<\/td><\/tr>
Product updates<\/td>Shipping information<\/td><\/tr>
Newsletters<\/td>Legal\/policy updates or notifications<\/td><\/tr>

<\/td>		Abandoned shopping cart messages<\/td><\/tr><\/tbody><\/table>\n\n\n\n

#2: Make it personal<\/strong><\/h3>\n\n\n\n

People love promotions, so discounts, special offers, and free gifts are all great ways to impress your subscribers and convert them into loyal super-fans.<\/p>\n\n\n\n

What people don\u2019t<\/em> appreciate is \u201ccut-copy-paste\u201d emails that start with \u201cDear User\u201d, or include irrelevant content or expired promotions.<\/p>\n\n\n\n

Every day,<\/strong> the average office worker receives about <\/strong>120 emails<\/strong><\/a>.<\/p>\n\n\n\n

To stand out among the crowd, your promotional emails need to be different and unique. And one of the best ways to achieve both goals is through personalization.<\/p>\n\n\n\n

Personalized emails<\/em><\/strong> deliver <\/strong>6X higher conversion rates<\/strong><\/a> compared to <\/strong>generic messages<\/em><\/strong>.<\/strong><\/p>\n\n\n

\"Let<\/a><\/div><\/div>\n\n\n\n

SFMC provides a plethora of tools like Email Studio, real-time marketing, and Einstein Artificial Intelligence to simplify your personalization goals. Use these tools and the below tips to personalize your email marketing campaigns:<\/p>\n\n\n\n