And one of the most effective ways to do this is by creating hyper-personalized email campaigns with dynamic content<\/strong>.<\/p>\n\n\n\n In this article, we will show you how to create dynamic email content<\/a> with Salesforce Marketing Cloud (SFMC). We will cover things like:<\/p>\n\n\n\n Dynamic content can power up your email marketing, so if you haven\u2019t tried it yet, now\u2019s a great time to start!<\/p>\n\n\n\n\n\n\n First things first – what is HTML dynamic content? <\/p>\n\n\n\n To stand apart from all the me-toos and has-beens in today\u2019s email marketing space, personalization should be the most critical element of your brand\u2019s strategy.<\/p>\n\n\n\n This is because:<\/p>\n\n\n\n Brands using email personalization generate <\/strong>17% more revenue<\/strong><\/a> than brands that don\u2019t use personalization.<\/strong><\/p>\n\n\n\n A successful<\/strong> email marketing strategy gives customers what<\/em> they want and when<\/em> they want.<\/p>\n\n\n\n But a super-successful<\/strong> <\/em>email marketing strategy also anticipates<\/em> their needs to give them what<\/em> they want before<\/em> they know that they want it!<\/p>\n\n\n\n Here\u2019s where dynamic content in emails can make the crucial difference.<\/p>\n\n\n\n Dynamic content in emails can enable brands to win the \u201ccompetition for the inbox\u201d in the short term, while building meaningful relationships with the audience, creating loyal super-fans, and ultimately generating greater revenues (and profits!) over the long term.<\/p>\n\n\n\n Dynamic content provides each email subscriber with easy access to relevant information to create personalized experiences.<\/strong><\/p>\n\n\n\n Email marketers use data about subscribers to define variables that they then use to create tailored and dynamic email content. This data can be:<\/p>\n\n\n\n This approach requires a bit more effort than simply creating generic emails for a mass audience. However, the high returns are more than worth it.<\/p>\n\n\n\n 65% of marketers<\/strong><\/a> rate dynamic email content as their most effective personalization tactic.<\/strong><\/p>\n\n\n\n Now that you know what dynamic email content is, and why it\u2019s important for your brand, let\u2019s explore the nuts and bolts of creating dynamic content in SFMC with the Content Builder tool.<\/p>\n\n\n\n Ready to dive into dynamic content Salesforce? Let\u2019s go!<\/p>\n\n\n\n Content Builder<\/strong> in SFMC is perfect for creating dynamic email template with different sets of assets \u2013 copies, images or offers \u2013 that instantaneously adjust to dynamically personalize every email for every recipient. The content, which can be used in any type of email other than text-based email messages, displays according to the rules you define within Content Builder, based on subscribers’ attributes or data extension values (see previous section). If a particular subscriber does not meet a rule you created, the default content specified in the Default Content field will be displayed in their email. SFMC also provides dozens of email templates that make it easy to create personalized emails that promote meaningful engagements.<\/p>\n\n\n\n In Content Builder, enhanced dynamic content blocks<\/strong> are ideal if you don\u2019t want to create data extensions and complex rules for each content variation. Instead, you can quickly create localized content and multiple audience segments by easily importing data from a CSV file, and by using the built-in drag-and-drop tools, on-screen buttons and templates. Knowledge of HTML coding or AMPscript is not required, since you don\u2019t need to write custom code.<\/p>\n\n\n\n In the below example, we create dynamic email template that will go just below the brand logo. This content will be localized for subscribers in different countries.<\/p>\n\n\n\n Step 1:<\/em> Go to Content Builder<\/em> under Salesforce Marketing Cloud<\/em><\/p>\n\n\n\n Step 2a:<\/em> Import a delimited CSV file containing asset names and content variations for each asset. This will enable you to create numerous versions of dynamic content, targeted at each specific audience.<\/p>\n\n\n\n Step 2b:<\/em> Localizing this content, e.g. by location, will help you target this content when you actually build the email.<\/p>\n\n\n\n Step 2c:<\/em> Import the localized file<\/p>\n\n\n\n Step 3:<\/em> Select the email you want to tailor. Now you can add the localized content to it.<\/p>\n\n\n\n Step 4:<\/em> To edit your email content, drag the dynamic content block and drop it into the email<\/p>\n\n\n\n Step 5:<\/em> Content Builder saves assets as \u201cEnhanced Dynamic Content Maps\u201d in the content library.<\/p>\n\n\n\n You can:<\/p>\n\n\n\n Step 6:<\/em> Preview the different variations before sending them out. You can select your audience after this step.<\/p>\n\n\n\n So if you have created multiple language versions, you can preview each version.<\/p>\n\n\n\n If all translations and localized versions look OK, click on Done Editing<\/em> and then on Next<\/em>.<\/p>\n\n\n\n Step 7:<\/em> Send test emails.<\/p>\n\n\n\n Step 8:<\/em> If the results of test emails are as expected, you can now deploy your email campaign with dynamic content.<\/p>\n\n\n\n Subject lines, body copy, images, CTAs, and much more!<\/p>\n\n\n\n This OTT platform (content streaming) encourages users to explore different types of content by sending them personalized emails based on preferences, and previous behaviors. Here, the SFMC dynamic content contains names of recommended series plus visuals. Clicking on any visual will take the user directly to that show on Hulu.<\/p>\n\n\n\n Grammarly sends dynamic emails with details of users\u2019 activity and achievements during the year. This helps keep them motivated, and inspired to keep using Grammarly. The CTA encourages them to upgrade to a paid version of the tool.<\/p>\n\n\n\n This food brand\u2019s dynamic receipt emails contain details of the user\u2019s order as well as an estimated arrival time which is dynamically calculated and inserted based on current (order) status.<\/p>\n\n\n\nWhat is <\/strong>Dynamic Content In Email<\/strong> and Why Do I Need It?<\/strong><\/h2>\n\n\n\n
Dynamic Email Content<\/strong> with <\/strong>Salesforce Marketing Cloud<\/em><\/strong> and <\/strong>Content Builder<\/em><\/strong><\/h3>\n\n\n\n
Step-by-step process to create enhanced dynamic content blocks in Content Builder<\/em><\/strong><\/h3>\n\n\n\n
What part of an email content can be made dynamic with SFMC Content Builder?<\/strong><\/h2>\n\n\n\n
Dynamic Content Email Examples in SFMC<\/strong><\/h3>\n\n\n\n
HULU<\/strong>:<\/h3>\n\n\n\n
![\"Dynamic](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/11\/1-friendly-message-from-hulu-watch-these-family-favorites-on-hulu-with-a-free-month-trial-220x1024.png\")
Grammarly<\/strong>: <\/h3>\n\n\n\n
![\"Dynamic](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/11\/image2-1-300x1024.png\")
Chipotle<\/strong>: <\/h3>\n\n\n\n
![\"Chipotle](\"https:\/\/lh6.googleusercontent.com\/gXIiaZ3tceV-78ug8kFXKqTG0UR9XqgavP2m9VYpnAeb_xD9-Ms6usSUbrNlBwKZqPeDwnX7NQgdgtRlVq7UL82PTssGaf2YcghWNhuMORTlOCX8dIwLsXkwlnpE-mbHc1bhDNr-\")