Read more : Learn how to send email in salesforce<\/a><\/p>\n\n\n\n HelixGen, a bio-science startup located in Virginia and barely a year old, wants to build a welcome campaign for all new subscribers. Currently, the company boasts 500 subscribers on their list. Their goal is to add 100 new subscribers by December. <\/p>\n\n\n\n Samson Love, an email marketer from New York, decides to create a welcome series in Salesforce Marketing Cloud. Samson starts by creating a data extension in SFMC in order to store relevant subscriber information, such as name, email address, location, and any behavioral signals from when people signed up on HelixGen\u2019s website. <\/p>\n\n\n\n Next, using SFMC\u2019s Journey Builder<\/a>, Samson designs a multi-email welcome series.\u00a0<\/p>\n\n\n\n That done, he proceeds to create the first welcome email of the series. <\/p>\n\n\n\n In Salesforce Marketing Cloud, Email Studio is where you can build and send personalized emails. So Email Studio is the starting point for all your email campaigns. Once you log in to Marketing Cloud, navigate to Email Studio as shown in the following screenshot. Learn more about Salesforce Email Studio<\/a>.\u00a0<\/p>\n\n\n\n In Email Studio, click Content<\/strong> as shown in the screenshot to go to Content Builder. Learn more about content creation tools in SFMC.<\/a>\u00a0<\/p>\n\n\n\n You\u2019re in Content Builder<\/strong>. Now, go to the top-right corner of your screen and click Create<\/strong>. Then select Email Template<\/strong>, as shown below. <\/p>\n\n\n\n From the side menu, choose From Existing Template<\/strong>. You should see the following popup appear.<\/p>\n\n\n\n You can choose your template from any of the four tabs. Let\u2019s select Basic<\/strong>. <\/p>\n\n\n On clicking Select<\/strong>, you\u2019ll be taken to the Template Builder in SFMC. The following is the Hero 1-3 Column (third option in the previous screenshot.)<\/p>\n\n\n\n Now suppose we want to add a hero image. Click on the hero section. Replace the dummy image and browse for your preferred hero image. (After \u2018uploading\u2019 and \u2018publishing\u2019 the image, tick the Scale to Fit<\/strong> checkbox.)<\/p>\n\n\n\n Next, you need to replace the dummy text in the email body with your content. Click on the content block. And compose the body copy in the content block on the left-hand side of the Template builder. <\/p>\n\n\n\n Next, you need to edit the CTA button. Take a close look at the following screenshot. Note how the button is edited, the padding changed, and the color set to blue.<\/p>\n\n\n\n In the pre-footer section, you can include the top three blog posts. Just click on the content blocks, and go on customizing the elements in the editor. <\/p>\n\n\n\n Finally, you add the Unsubscribe link in the footer section. Regardless of the copy of the footer strip here, provide a link to the \u2018Unsubscribe\u2019 and \u2018Manage Preferences\u2019 options. Select the link image as shown here. <\/p>\n\n\n\n When you click the Link symbol, you should see the following popup called Link Properties<\/strong>. Fill the necessary fields and click OK<\/strong>. <\/p>\n\n\n\n You\u2019re almost done creating your first template in Salesforce Marketing Cloud. Navigate to the top-right of the Editor, and click Save<\/strong>. <\/p>\n\n\n\n You should see the above popup. Enter a name for your template, then click Save<\/strong>. <\/p>\n\n\n\n There! We have successfully created the first welcome email of the series. Now you can A\/B test your email, which is an important step. <\/p>\n\n\n\n \u201cTesting definitely isn\u2019t just for one-time promo emails,\u201d according to<\/a> Helen Lillard, Principal B2B Consultant at Oracle Marketing Consulting. \u201cSet up audience journey programs like welcomes, nurtures, and reengagements with testing so that you can test your content, offer, subject line, and other elements for weeks at a time and get really solid results.\u201d<\/p>\n\n\n\n Read More: Learn How to set up Email Relay in Salesforce<\/a><\/p>\n\n\n\n Navigate to the A\/B Testing dashboard in Email Studio. Click Create A\/B Test<\/strong> on the top-right corner of your screen as shown in the below screenshot. <\/p>\n\n\n\n You can choose any of the following components to test. Let\u2019s test the email\u2019s subject line. First, choose the email you want to test. Then enter the two versions of the subject line. Follow the tabs above to complete the test. <\/p>\n\n\n\n Read more<\/strong>: Salesforce Marketing Cloud Best Practices To Achieve High Email Marketing ROI<\/a><\/p>\n\n\n\n Creating an effective, to-spec email in Salesforce Marketing Cloud involves strategic planning and delivery. Prior to creating the next email, follow these best practices:<\/p>\n\n\n\n \u201cEmail segmentation is the simplest way to ensure you\u2019re sending the right message to the right person at the right time. You don\u2019t need any technical skills to create segments of your audience, either. Most\u2014if not all\u2014ESPs will give you that feature out-of-the-box. The only thing you need to decide is what segments you want to create,\u201d says<\/a> Jaina Mistry, Director of Brand and Content Marketing at Litmus. Read more<\/strong>: Standard Report Builder Capabilities in SFMC<\/a><\/p>\n\n\n\nCreating A Marketing Cloud email template: Scenario<\/strong><\/h2>\n\n\n\n
1. Log in to your SFMC account<\/strong><\/h2>\n\n\n\n
![\"SFMC](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image2-6.png\")
<\/figure><\/div>\n\n\n\n2. <\/strong>Go to Email Studio<\/strong><\/h2>\n\n\n\n
![\"Go](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image8-4.png\")
<\/figure><\/div>\n\n\n\n3. <\/strong>Navigate to Content Builder<\/strong><\/h2>\n\n\n\n
![\"Navigate](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image9-2.png\")
<\/figure><\/div>\n\n\n\n4. <\/strong>Select \u2018Email Template\u2019<\/strong><\/h2>\n\n\n\n
![\"select](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image3-5.png\")
<\/figure><\/div>\n\n\n\n5. <\/strong>Choose \u2018From Existing Template\u2019<\/strong><\/h2>\n\n\n\n
![\"Choose](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image7-6.png\")
<\/figure><\/div>\n\n\n\n![\"Let](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/campaigns-in-SFM_V1-1.jpg\")
<\/a><\/div><\/div>\n\n\n\n6. Enter the Template Builder<\/strong><\/h2>\n\n\n\n
![\"Enter](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image4-5.png\")
<\/figure><\/div>\n\n\n\n7. Add a hero image<\/strong><\/h2>\n\n\n\n
![\"Add](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image1-6.png\")
<\/figure><\/div>\n\n\n\n8. Craft the email body<\/strong><\/h2>\n\n\n\n
![\"Craft](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image13.png\")
<\/figure><\/div>\n\n\n\n9. Edit the CTA button<\/strong><\/h2>\n\n\n\n
![\"Edit](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image12-2.png\")
<\/figure><\/div>\n\n\n\n10. Add links to your blog<\/strong><\/h2>\n\n\n\n
![\"Add](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image15.png\")
<\/figure><\/div>\n\n\n\n11. Edit the email footer<\/strong><\/h2>\n\n\n\n
![\"Edit](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image5-4.png\")
<\/figure><\/div>\n\n\n\n12. Edit \u2018Link Properties\u2019<\/strong><\/h2>\n\n\n\n
![\"Edit](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image11-1.png\")
<\/figure><\/div>\n\n\n\n13. Save your template<\/strong><\/h2>\n\n\n\n
![\"Save](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image6-5.png\")
<\/figure><\/div>\n\n\n\n14. A\/B test your email<\/strong><\/h2>\n\n\n\n
![\"A\/B](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image14.png\")
<\/figure><\/div>\n\n\n\n![\"A\/B](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image10-1.png\")
<\/figure><\/div>\n\n\n\nSFMC email templates: Best practices<\/strong><\/h2>\n\n\n\n
![\"Salesforce\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/09\/Build-result-oriented-email-marketing-campaigns-with-ease-on-Salesforce.jpg\")
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<\/li>New to Salesforce Marketing Cloud? We got you covered!<\/strong><\/h2>\n\n\n\n