{"id":23335,"date":"2020-11-21T13:30:10","date_gmt":"2020-11-21T08:00:10","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=23335"},"modified":"2024-08-01T16:41:10","modified_gmt":"2024-08-01T11:11:10","slug":"cart-abandonment-email-automation","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/cart-abandonment-email-automation\/","title":{"rendered":"Cart Abandonment Email Automation – Your Key to Reaping The ‘Almost Lost’ Revenue"},"content":{"rendered":"\n

We hope you are still not despairing of cart abandonments by customers \u2013 that stumbling block for every good marketer? It\u2019s unavoidable and sometimes seems beyond your control; according to SalesCycle, approximately 75.6% of carts were abandoned in 2018. Chances are, by now you have figured out the fail-proof way of bringing wayward shoppers back into the fold with a few apt and persuasive emails. If you have this reactive email campaign set up (proactively) as part of your marketing BAU, all the better. The biggest plus of abandoned cart email workflows: the built-in automation.\u00a0<\/p>\n\n\n\n

One small step for marketing, a giant leap in sales recovery<\/h2>\n\n\n\n

Cart abandonment email automation<\/a> is a ubiquitous need in this age of crowded ecommerce marketplaces and short attention spans. Paused purchases and cart dumps \/ deletions are a dime a dozen these days. About three (out of every four) of your customers will resist clicking the checkout button one or more times before making that purchase (if they do at all) for various reasons. Some common causes for cart abandonments are a paucity of time, challenges with the sign-up or payment process, a need to reconsider the buy, higher-than-expected shipping costs, and technical issues, among many others. But, the good news is a perfectly crafted email can get at least 10% of this floating population of browsers back on your page and buying in.<\/p>\n\n\n\n

 Research shows that a well-targeted email automation strategy can work miracles for cart retention and conversions: of all emails fighting cart abandonments, a whopping 45%<\/a> are opened and over half are clicked through. Best of all \u2013 50% of your subscriber base who are reeled in by your emails turn purchasers. It\u2019s as simple as setting up the system once. A good email automation software can take over your sales conversion efforts, leaving you to focus on other equally critical parts of your marketing plan.    <\/p>\n\n\n\n

5 Things An Abandoned Cart Email Workflow Takes Cares Of<\/strong><\/h2>\n\n\n\n

An automated email campaign<\/a> to bring back customers to their carts (and potentially back to your site on repeat) is a successful marketing strategy in microcosm. It takes care of a few key factors and concerns of marketing.

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Quantum of communication<\/h3>\n\n\n\n

It\u2019s important to hit the sweet spot with the magnitude of messaging. Too many emails or too much information, and you might just drive your customers away completely. Too little, and the cart may stay abandoned. With an automated workflow in place, you can choose to send out a single email or go all-out with your persuasive tactics. The below example by Dot & Bo definitely packs a punch, trying to sell more than one marketing trick. It also covers an entire gamut of elements: a snappy subject line, crisp and informative introduction, cross-selling \/ product recommendations, and an offer. But, a drip campaign is the prevalent weapon of choice against cart abandonments these days. Sent out sequentially and with incremental incentives, these emails work wonders to bring back customers. <\/p>\n\n\n\n

\"abandoned<\/figure><\/div>\n\n\n\n

Source:Reallygoodemails.com<\/a><\/p>\n\n\n\n

Sequence of send-outs <\/h3>\n\n\n\n

An automated drip campaign<\/a> is essentially a series of emails sent out to reverse cart abandonments. The first of them is typically sent out by the software within one hour of a cart abandonment and is intended as a gentle nudge. The second missive should be sent out a day later and should be a more persuasive reminder. It can target those customers who haven\u2019t taken the bait of the first email or taken the leap of purchase yet. The third email, sent out after a week or later, can offer an attractive incentive to those who are still on the fence: a discount or rebate on shipping, a promise to hold products for a limited duration, or other substantial offers. Though a three-mail series is the thumb-rule for abandoned cart email workflows, brands like home-goods store Wayfair are ramping it up with a more extended, comprehensive series.<\/p>\n\n\n\n

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1 hour after cart abandonment<\/figcaption><\/figure><\/div>\n\n\n\n
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Within 24 hours<\/figcaption><\/figure><\/div>\n\n\n\n
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After 12 days<\/figcaption><\/figure><\/div>\n\n\n\n
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After 16 days<\/figcaption><\/figure><\/div>\n\n\n\n

Standardizing for savings <\/h3>\n\n\n\n

With a well-planned abandoned cart email campaign and an apt software, your entire workflow can be templatized to cut back on time and efforts. This will also serve to build on CTRs and conversions. You just have to make sure to feed in all the elements that will sing out to the customer and get them to check out. A good hook of a subject line, conversational, empathetic content, captivating product images that serve to remind, a persuasive CTA with a standout button \u2013 all these are essential elements. A new-gen marketing tool that can also be included in your template: brand-amplifying social proofs. These can take the form of: <\/p>\n\n\n\n