{"id":23653,"date":"2020-12-15T17:43:13","date_gmt":"2020-12-15T12:13:13","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=23653"},"modified":"2023-03-13T17:13:54","modified_gmt":"2023-03-13T11:43:54","slug":"create-memorable-email-campaigns-with-salesforce-marketing-cloud","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/create-memorable-email-campaigns-with-salesforce-marketing-cloud\/","title":{"rendered":"10-Point Checklist to Create Memorable Email Campaigns with Salesforce Marketing Cloud"},"content":{"rendered":"\n

In today\u2019s noisy email marketing landscape, how can you stand out in a subscriber\u2019s inbox?<\/strong><\/p>\n\n\n\n

The answer: Salesforce Marketing Cloud (SFMC)<\/em>.<\/p>\n\n\n\n

SFMC offers numerous intuitive creation tools, built-in SFMC templates<\/a>, an intelligent predictive AI engine (Einstein), plus powerful segmentation, personalization and testing capabilities, so you can deliver tailored, 1-to-1 emails to every subscriber, every time. <\/p>\n\n\n\n

To help you build a successful SFMC email campaign from the ground up, we have created this simple to-do checklist.<\/p>\n\n\n

\"Hire<\/a><\/div><\/div>\n\n\n\n

Ready to deliver the exceptional experiences your subscribers expect and deserve? Let\u2019s get started!<\/p>\n\n\n\n

#1: SEGMENT your subscriber list<\/strong><\/h2>\n\n\n\n

Split your email list into more targeted segments to better understand your audience, which can ultimately enable you to increase customer retention, create brand advocates, and generate more sales.<\/p>\n\n\n\n

SFMC supports segmentation by demographics, behavior, psychography, geography, etc, so you can create different segments like: new users, active subscribers, disengaged subscribers, frequent cart abandoners, etc.<\/p>\n\n\n\n

\"Segment
Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

Design your email campaigns around these segments to ensure that subscribers always get relevant and timely emails.<\/p>\n\n\n\n

Model your data to analyze the relationships between subscribers with other data objects like orders, visits, and support cases. You can also apply data filters in Email Studio with relevant attributes like country, last name, etc. For large data sets or multiple data extensions, or to target a very specific segment, run SQL queries in Journey Builder.<\/p>\n\n\n\n

#2: Create compelling SUBJECT LINES<\/strong><\/h2>\n\n\n\n

A great subject line will stand out in your subscribers\u2019 inbox and make them want<\/em> to open your email. Make it intriguing, interesting and unique. Limit the length to 70 characters, and don\u2019t be afraid to experiment with emojis.<\/p>\n\n\n\n

In SFMC, Einstein Copy Insights<\/em> provides powerful language-related insights to help you craft better subject lines.  With machine learning and statistics, this feature identifies language features related to punctuation, tone, emotions, phrases, etc., and assesses their impact on open rate. Use this information to create subject lines that are most likely to appeal to your audience, and thus increase email open rates.<\/p>\n\n\n\n

You can also include incentives to increase open rates.<\/p>\n\n\n\n