{"id":23773,"date":"2020-12-22T16:10:32","date_gmt":"2020-12-22T10:40:32","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=23773"},"modified":"2023-03-13T17:16:20","modified_gmt":"2023-03-13T11:46:20","slug":"2020-salesforce-marketing-cloud-review-email-uplers-looks-back-on-the-year-that-was","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/2020-salesforce-marketing-cloud-review-email-uplers-looks-back-on-the-year-that-was\/","title":{"rendered":"2020 Salesforce Marketing Cloud Review: Email Uplers Looks Back On the Year That Was!"},"content":{"rendered":"\n

Back at the end of December 2019, the world started celebrating the advent of the third decade of the third millennium. But no one was prepared for the chaos that 2020 would bring. Now, in the last few weeks of the year, the Uplers team hopes that your<\/em> 2021 is more joyful and less stressful than 2020!<\/p>\n\n\n\n

And on that positive note, here\u2019s a look at some of the key developments in the world of Salesforce Marketing Cloud in this past year. With this brief Salesforce Marketing Cloud review, we provide a quick overview into the key SFMC features that were released in 2020. We hope this article empowers you to plan your best-ever email marketing campaign in 2021!<\/p>\n\n\n

\"Hire<\/a><\/div><\/div>\n\n\n\n

2020 <\/strong>Salesforce Marketing Cloud Review<\/strong>: The Top 7 Developments!<\/strong><\/h2>\n\n\n\n

During any given year, there are five Salesforce Marketing Cloud releases: January, March, May, July and October. Most new features are made available within a week of the release.<\/p>\n\n\n\n

So what were the top features in each 2020 release?<\/p>\n\n\n\n

1. Einstein Messaging Insights & Einstein Copy Insights<\/h3>\n\n\n\n

Release: January 2020<\/em><\/strong><\/p>\n\n\n\n

Powered by its Einstein AI engine, Einstein Messaging Insights<\/strong> enables marketers to easily monitor journey and batch email performance. With its Notification Center, you can easily review KPIs in order to find anomalies, and optimize areas that are currently under-performing. So if there is a sudden or unexpected drop in email open or clickthrough rates, you will be able to see these statistics on the dashboard so you can take immediate action to address the gaps in your campaign\u2019s performance.<\/p>\n\n\n\n

For example, say, your \u201cWelcome\u201d series emails were successful in the past, but are suddenly under-performing now. In the past, you may not have realized this problem quickly, but with Einstein Messaging Insights and its auto-alerts \u2013 you can do exactly that. You can gain insights about the factors that may have influenced performance changes, and then make the necessary code updates to level out or improve performance.<\/p>\n\n\n\n

\"\"
Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n
\"\"
Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

The January 2020 release also included Einstein Copy Insights.<\/em><\/strong> This feature enables you to optimize (the copy of) subject lines and make them \u201cpop\u201d with AI-driven insights around which language features, elements, words or emotions are most likely to drive subscriber engagement.<\/p>\n\n\n\n

\"\"
Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n
\"\"
Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

2. Distributed Marketing Quick Send Enhancements<\/h3>\n\n\n\n

Release: January 2020<\/em><\/strong><\/p>\n\n\n\n

Distributed Marketing Quick Send Enhancements <\/strong>enables <\/em><\/strong>email marketers to combine the best of both worlds \u2013 personalized, one-on-one messaging<\/em> with bulk sends<\/em>. With this feature, you can send out personalized emails to a large audience of up to 25,000 subscribers in one go. You can also incorporate additional journey builder activities such as engagement splits to quickly integrate quick send messages into other workflows. This allows for even more out of the box custom personalization options.<\/p>\n\n\n\n

But unlike emails sent from traditional email clients, Quick Send emails can actually power future decisions, such as prompting a subscriber to take a certain action based on engagement behavior. Plus, you can continue to use dynamic content and personalization even for bulk send emails.<\/p>\n\n\n\n

For the complete list of January 2020 features, please click on this link<\/a>. 
<\/p>\n\n\n\n

3. Interactive Email Builder Block in Content Builder<\/h3>\n\n\n\n

Release: March 2020<\/em><\/strong><\/p>\n\n\n\n

Ideal for <\/strong>marketers who want to gather more information from their subscribers, the Interactive Email Builder Block in Content Builder<\/strong> enables you to build forms that render directly in a recipient\u2019s email client. Since the subscriber does not have to leave their email client, it reduces friction and thus improves the user experience. Typical use cases for this feature include progressive profiling, surveys and product reviews. Salesforce Marketing Cloud templates are also available to create other types of interactive emails including:<\/p>\n\n\n\n