{"id":23905,"date":"2021-01-11T13:56:07","date_gmt":"2021-01-11T08:26:07","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=23905"},"modified":"2022-08-04T19:22:32","modified_gmt":"2022-08-04T13:52:32","slug":"abandoned-cart-workflow-klaviyo-in-built-editor","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/abandoned-cart-workflow-klaviyo-in-built-editor\/","title":{"rendered":"How to Create Abandoned Cart Workflow using Klaviyo\u2019s In-built Editor"},"content":{"rendered":"\n

Abandoned cart emails are quite crucial & important for eCommerce business to have regular flow of revenue and also to make sure you don\u2019t miss any chance to convert. Abandoned cart is a flow \/ series of HTML email templates sent to records who have added products in the cart, but haven’t completed the purchase.<\/p>\n\n\n\n

Not all the abandoned carts are intentional. There can be many reasons why someone abandons the cart – either they weren\u2019t able to complete the purchase before the session got expired, their credit card information wasn\u2019t right, etc. Whatever may be the reason behind leaving the website without making a purchase, very often it isn\u2019t because they are not interested in the products. Most brands today have started creating separate cart abandonment flows for customers vs non-customers to avoid promoting discounts to customers who are already aware of your products & services.<\/p>\n\n\n\n

Migrate Abandoned cart from eCommerce to Email Marketing Platform:<\/h2>\n\n\n\n

Nowadays, most of the eCommerce platforms provide abandoned cart automation. For example, if you use Shopify or Magento – It provides Magento \/ Shopify cart abandonment automation. However, for better customization, segmentation, and dynamic automation, you need to customize the content of emails, add more than one business email template, etc.<\/p>\n\n\n\n

In Klaviyo, you can create customized cart abandonment automation – add branches in the flow, customize the content of emails, add series of emails, delays, etc.<\/p>\n\n\n\n

However, you need to make sure to switch off the email campaign automation<\/a> in eCommerce platforms once you have the flow Switched on in the ESP (Klaviyo).

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Building Cart-Abandonment Workflow<\/h2>\n\n\n\n

To create cart-abandonment flow in Klaviyo, you need to go to the Flows <\/strong>tab and then click on the Browse Ideas <\/strong>button.<\/p>\n\n\n\n

Here, you can choose from a number of pre-built flows offered in the Flow Library, or create a flow from scratch. For building Cart abandonment Flow, Click on Abandoned Cart Reminder (Standard)<\/strong><\/p>\n\n\n\n

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When you select Abandoned Cart Reminder<\/strong> flow, a prebuilt email series of 3 emails would be available for you to customize the delays, content, design, etc. All 3 emails would be available for you to customize. The current templates are created using Klaviyo\u2019s in-built drag & drop editor.<\/p>\n\n\n\n

Now, let’s try to see how you can customize the email templates using in-built editor:<\/p>\n\n\n\n

Klaviyo’s default Abandoned Cart flow contains a dynamic content block and go-to-cart button that is unique to each ecommerce integration. This content block is what allows you to include an image, link, and other information about the product in the email. The go-to-cart button allows you to navigate back to their cart.<\/p>\n\n\n\n

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As these blocks utilize tags that are unique to each integration, it can be challenging to rebuild them on your own. We highly recommend saving these blocks<\/a> before editing the default email or swapping out the template. This way, you can completely customize the design of your email, without worrying about affecting its functionality.

By default, the abandoned cart block will pull in all the items that someone has left in their cart. To change or limit the number of items displayed, you can edit the block<\/a>.<\/p>\n\n\n\n

If you accidentally delete either of these dynamic blocks, you can re-add Klaviyo’s default Abandoned Cart flow to your account from the Flows Library in the Browse Ideas tab<\/a>.<\/p>\n\n\n\n

How to save blocks and reuse them<\/h2>\n\n\n\n
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When you hover over or click a block within an email template, you will see a star icon. Once you have a block formatted the way you would like it, you can save it by clicking the star icon.<\/p>\n\n\n\n

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Name a Saved Block<\/h3>\n\n\n\n

When you click this icon, you will be prompted to name your saved block. Give it an easy-to-find name like “Header” or “Footer.”<\/p>\n\n\n\n

Access Saved Blocks<\/h3>\n\n\n\n

To access a saved block, you can drag the Saved Block<\/em> icon into your template.<\/p>\n\n\n\n

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Then, you\u2019ll be prompted to choose a saved block from the dropdown.<\/p>\n\n\n\n

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Once you\u2019ve chosen the block you would like to reuse, click Insert Block<\/strong> to add it to a template.<\/p>\n\n\n\n

Manage Saved Blocks<\/h2>\n\n\n\n

You can manage saved blocks by navigating to the Email Templates tab in your account. Then, toggle to View saved blocks. From here, you can view an inventory of all your saved blocks as well as delete them.<\/strong><\/p>\n\n\n\n

How to customize dynamic product block and the limitations<\/h2>\n\n\n\n

It\u2019s easy to customize dynamic products. By clicking on the block you will see the left panel in the columns. Here, you can customize the width of the column as well as add more columns as per the requirement.<\/p>\n\n\n\n

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In the 2nd tab, \u2018Row\u2019, you can customize both Columns. <\/p>\n\n\n\n

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Benefits of using In-built editor<\/h2>\n\n\n\n

Klaviyo allows you much more customization and targeting than your eCommerce platform\u2019s default abandoned cart flow. In Klaviyo, you can:<\/p>\n\n\n\n