{"id":23936,"date":"2021-01-11T19:07:31","date_gmt":"2021-01-11T13:37:31","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=23936"},"modified":"2024-04-03T13:22:39","modified_gmt":"2024-04-03T07:52:39","slug":"design-practices-to-make-your-sfmc-email-campaigns-shine","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/design-practices-to-make-your-sfmc-email-campaigns-shine\/","title":{"rendered":"5 Proven Design Practices to Make Your SFMC Email Campaigns Shine"},"content":{"rendered":"\n<p><strong>How do I create my next email template in Salesforce Marketing Cloud?<\/strong><\/p>\n\n\n\n<p>It\u2019s pretty straightforward: collect email addresses, segment your subscriber list, create personalized content, set up testing and post-campaign analytics, and let \u2018em rip!<\/p>\n\n\n\n<p><em>Right?<\/em><\/p>\n\n\n\n<p>Not exactly!<\/p>\n\n\n\n<p>All these steps are undoubtedly important. But it\u2019s also critical to pay attention to another essential part of the process: <em>email template<\/em> <em>design<\/em>.<\/p>\n\n\n\n<p>With a host of intuitive creation tools, built-in <a href=\"https:\/\/email.uplers.com\/salesforce-marketing-cloud-exacttarget-email-templates\/\">Salesforce email templates<\/a>, intelligent predictive AI (Einstein), plus numerous powerful capabilities \u2013 Salesforce Marketing Cloud (SFMC) makes it easy to create memorable, 1-to-1 emails. In this guide, we will focus on the design aspects of SFMC email marketing, and show you how you can enhance <em>your<\/em> email\u2019s designs. So whether you are a <a href=\"https:\/\/email.uplers.com\/salesforce-marketing-cloud-email-specialist\/\">Salesforce Marketing Cloud consultant<\/a>, email marketing specialist or a newbie designer, get ready to explore these tips. Your next email adventure awaits!<\/p>\n\n\n\n<p><strong>The Critical Elements of a Great Email Design<\/strong><\/p>\n\n\n\n<p><strong>Why is email design important?<\/strong><\/p>\n\n\n\n<p>No matter how great your content or how timely your campaign, if your design is not impressive, your entire campaign can fail. Your recipients are busy, impatient and distracted, so if your email\u2019s design doesn\u2019t impress them, they may simply ignore or delete your message.<\/p>\n\n\n\n<p>To capture the attention of your audience, your email design must be engagement-worthy. This means it must be:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Visually appealing<\/li><li>Contain easy-to-read copy, thoughtful images, and an intuitive layout<\/li><li>Consistent with the brand\u2019s aesthetics and values<\/li><li>Easy to navigate, read, and understand<\/li><li>Perfectly synced with other email elements (e.g. content)<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5 Best Practices to Make Your<\/strong><strong> SFMC Email Campaigns Shine<\/strong><\/h3>\n\n\n\n<p>So how can you create kick-ass email designs that deliver value to your subscribers and ensure rich rewards for you?<\/p>\n\n\n\n<p>Here are 5 of our favorite best practices \u2013 all tried-and-tested and verified by the email experts at Uplers!!<\/p>\n\n\n\n<p><strong><em>1. Choose your colors wisely<\/em><\/strong><\/p>\n\n\n\n<p>Email marketing offers some amazing opportunities to go wild with colors. But don\u2019t go <em>too<\/em> wild \u2013 your email\u2019s legibility depends on it! Choose complementary colors, preferably those that match your overall brand\u2019s colors (website, logo, marketing collaterals, etc.). Also make sure that your text and colors don\u2019t clash. Avoid \u201cvibrating\u201d colors or colors with low visibility that hurt your readers\u2019 eyes and stop them from opening your emails.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/top-19-of-19.jpg\" alt=\"Email example of good color combination\" class=\"wp-image-23937\" width=\"401\" height=\"3678\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/top-19-of-19.jpg 1604w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/top-19-of-19-768x7043.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/top-19-of-19-624x5723.jpg 624w\" sizes=\"auto, (max-width: 401px) 100vw, 401px\" \/><figcaption><a href=\"https:\/\/reallygoodemails.com\/emails\/top-19-of-19\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>Your audience may consist of several color-blind subscribers, or subscribers with some other visual challenges. So always choose colors that don\u2019t reduce their visibility.<\/p>\n\n\n\n<p>Other color tips:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Choose complementary and contrasting colors for text and background<ul><li>Use dark-colored text against a white (or other light) background for the email body<\/li><li>Use white (or other light) text on a darker color for a CTA button<\/li><\/ul><\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"327\" height=\"1024\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/so-many-ways-to-feel-the--327x1024.png\" alt=\"Contrasting color email example\" class=\"wp-image-23942\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/so-many-ways-to-feel-the--327x1024.png 327w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/so-many-ways-to-feel-the--96x300.png 96w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/so-many-ways-to-feel-the--45x140.png 45w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/so-many-ways-to-feel-the--624x1956.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/so-many-ways-to-feel-the-.png 680w\" sizes=\"auto, (max-width: 327px) 100vw, 327px\" \/><figcaption><a href=\"https:\/\/reallygoodemails.com\/emails\/so-many-ways-to-feel-the-\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Test that your email colors are visible to all people with a free tool like Are My Colours Accessible?<\/li><li>Test drive differently-colored emails with A\/B testing<\/li><\/ul>\n\n\n\n<p><strong><em>2. Don\u2019t over-experiment with fonts<\/em><\/strong><\/p>\n\n\n\n<p>It\u2019s also important to choose the right fonts for two reasons: to ensure that text renders correctly on your reader\u2019s device, and to ensure that they can actually <em>read <\/em>it!<\/p>\n\n\n\n<p>As far as possible, choose \u201cweb-safe\u201d fonts like Arial, Tahoma, Helvetica or Times New Roman because they usually render correctly across the web and all kinds of devices. If you have an established email marketing design team, or are working with an expert Salesforce Marketing Cloud consultant or experienced email marketing expert, you can experiment with other fonts. But you should still avoid using cursive, curly-q fonts. Legibility is the key.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/sun-devils-prepare-for-earth-hour.png\" alt=\"sfmc consultant\" class=\"wp-image-23938\" width=\"340\" height=\"1734\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/sun-devils-prepare-for-earth-hour.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/sun-devils-prepare-for-earth-hour-59x300.png 59w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/sun-devils-prepare-for-earth-hour-201x1024.png 201w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/sun-devils-prepare-for-earth-hour-624x3182.png 624w\" sizes=\"auto, (max-width: 340px) 100vw, 340px\" \/><figcaption><a href=\"https:\/\/reallygoodemails.com\/emails\/sun-devils-prepare-for-earth-hour\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p><strong><em>3. Add ALT text to images and buttons<\/em><\/strong><\/p>\n\n\n\n<p>When working on <a href=\"https:\/\/www.sender.net\/blog\/email-template-builders\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">email design<\/a>, it\u2019s easy to forget about ALT text. But if you do, some of your readers will simply see a blank space where a button or image is supposed to be. Adding ALT text will enable your subscribers to understand what they\u2019re reading, even if the HTML doesn\u2019t render properly or if their email client blocks images by default. ALT text will also guide them towards a particular action, e.g. \u201cRead More\u201d, \u201cClick here\u201d or \u201cBuy Now\u201d.<\/p>\n\n\n\n<p>Add ALT text to every image, link and button in every email. If you have created landing pages, hyperlink this text to these pages.<\/p>\n\n\n\n<p><strong><em>4. Plan your template\u2019s layout and pick the right elements (engaging GIFs, fun illustrations, etc.)<\/em><\/strong><\/p>\n\n\n\n<p>Consider using a modular framework for each type of email message. Determine if one Salesforce email template with different modules will fit all your needs, or if you need different templates for different emails.<\/p>\n\n\n\n<p>In addition to bright, cheerful colors (that match your brand), graphics, photos and other visuals can make your email engaging. For example, GIFs can be a fun way to catch the eye of your audience. Combine a GIF with useful, relevant content to give users a compelling reason to click on a button. You can also create a GIF of your website or a product demo to create curiosity or intrigue.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/tackling-ocean-pollution-head-on.png\" alt=\"salesforce email template\" class=\"wp-image-23939\" width=\"340\" height=\"2490\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/tackling-ocean-pollution-head-on.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/tackling-ocean-pollution-head-on-41x300.png 41w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/tackling-ocean-pollution-head-on-140x1024.png 140w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/tackling-ocean-pollution-head-on-19x140.png 19w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/tackling-ocean-pollution-head-on-624x4570.png 624w\" sizes=\"auto, (max-width: 340px) 100vw, 340px\" \/><figcaption><a href=\"https:\/\/reallygoodemails.com\/emails\/tackling-ocean-pollution-head-on\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>Use interactive elements in your email to raise the \u201coomph\u201d factor, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Countdown timers<\/li><li>Video<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"309\" height=\"1024\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/casper-labs-creating-a-humidity-fighting-duvet-309x1024.png\" alt=\"interactive elements in your email\" class=\"wp-image-23945\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/casper-labs-creating-a-humidity-fighting-duvet-309x1024.png 309w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/casper-labs-creating-a-humidity-fighting-duvet-42x140.png 42w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/casper-labs-creating-a-humidity-fighting-duvet-624x2070.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/casper-labs-creating-a-humidity-fighting-duvet.png 680w\" sizes=\"auto, (max-width: 309px) 100vw, 309px\" \/><figcaption><a href=\"https:\/\/reallygoodemails.com\/emails\/casper-labs-creating-a-humidity-fighting-duvet\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Accordion menus<\/li><li>Image carousels<\/li><li>Maps<\/li><li>Quizzes<\/li><li>Live polls<\/li><li>Image\/button rollovers<\/li><\/ul>\n\n\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-23960 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/interactive-email-templates\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/Inteeactive-Email-1.jpg\" class=\"attachment-full size-full\" alt=\"Interactive Email\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/Inteeactive-Email-1.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/Inteeactive-Email-1-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/Inteeactive-Email-1-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/Inteeactive-Email-1-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"394\" height=\"1024\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/discover-more-with-the-bbc-394x1024.png\" alt=\"Illustration in email\" class=\"wp-image-23946\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/discover-more-with-the-bbc-394x1024.png 394w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/discover-more-with-the-bbc-115x300.png 115w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/discover-more-with-the-bbc-54x140.png 54w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/discover-more-with-the-bbc-624x1622.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/discover-more-with-the-bbc.png 680w\" sizes=\"auto, (max-width: 394px) 100vw, 394px\" \/><figcaption><a href=\"https:\/\/reallygoodemails.com\/emails\/discover-more-with-the-bbc\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>Illustrations are also a good way to maintain your reader\u2019s attention all the way to the bottom of the email. Add an illustration next to each content section to break up the monotony and enhance the email\u2019s look-and-feel. You can also incorporate branded images to give your brand more of a personality, and to generate greater brand recognition and recall.<\/p>\n\n\n\n<p>Organize your layout with user experience (UX) in mind:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Check if the layout looks cluttered, especially on mobile<\/li><li>Strategically organize all written and visual content so the email is easy to navigate and consume<\/li><li>Leave empty\/white space throughout the email<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"316\" height=\"1024\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/you-donate-well-match-316x1024.png\" alt=\"organize your layout with user experience\" class=\"wp-image-23949\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/you-donate-well-match-316x1024.png 316w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/you-donate-well-match-93x300.png 93w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/you-donate-well-match-43x140.png 43w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/you-donate-well-match-624x2023.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/you-donate-well-match.png 680w\" sizes=\"auto, (max-width: 316px) 100vw, 316px\" \/><figcaption><a href=\"https:\/\/reallygoodemails.com\/emails\/you-donate-well-match\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Check that no sections of the copy are cut off<\/li><\/ul>\n\n\n\n<p>Whatever graphical elements you use, make sure they have a \u201cpurpose\u201d. Your template should not contain too many animated GIFs or interactive elements. It should also not contain any auto-play <em>audio<\/em> elements. Add context and interest through photographs. But avoid stock photography that doesn\u2019t align with your message, brand or subscriber. Appeal to subscribers\u2019 emotions and communicate functionality.<\/p>\n\n\n\n<p><strong><em>5. Polish your CTA<\/em><\/strong><\/p>\n\n\n\n<p>Distinguish your call to action through colors, text choice and correct placement. It should clearly stand out from the rest of the copy. It should also be clear and unambiguous so the reader quickly understands what action you need them to take:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Buy a product<\/li><li>Sign up for a service or subscription<\/li><li>Take advantage of a sale, special offer or limited-time discount<\/li><li>Download a resource<\/li><li>Recommend the brand to a friend<\/li><\/ul>\n\n\n\n<p>Don\u2019t be afraid to use multiple CTAs throughout your email, especially if the different prompted actions are all closely related, and meet the email\u2019s main goal. You can also include the same CTA more than once.<\/p>\n\n\n\n<p>Other CTA best practices:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Position one clear CTA at the top of the email, with additional CTAs in the remainder of the body.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/thanks-youre-all-signed-up-to-receive-best-buy-e-mails-554x1024.png\" alt=\"additional CTAs email example\" class=\"wp-image-23950\" width=\"416\" height=\"768\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/thanks-youre-all-signed-up-to-receive-best-buy-e-mails-554x1024.png 554w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/thanks-youre-all-signed-up-to-receive-best-buy-e-mails-162x300.png 162w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/thanks-youre-all-signed-up-to-receive-best-buy-e-mails-76x140.png 76w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/thanks-youre-all-signed-up-to-receive-best-buy-e-mails-624x1154.png 624w\" sizes=\"auto, (max-width: 416px) 100vw, 416px\" \/><figcaption><a href=\"https:\/\/reallygoodemails.com\/emails\/thanks-youre-all-signed-up-to-receive-best-buy-e-mails\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Add a CTA above the fold for maximum eyeballs and engagement.<\/li><li>Make sure that the contrast between the CTA text and background color is high enough to be easily legible.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Some more \u201cbig picture\u201d ideas<\/strong><\/h3>\n\n\n\n<p>We hope these five ideas inspire you to develop and design beautiful emails that your subscribers love. To wrap up this guide, here are some more design best practices to build a successful email campaign:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Incorporate vivid visuals that connect with your brand\u2019s persona<\/li><li>Test all colors, fonts, images and CTA buttons\/links to make sure the email renders correctly across platforms and devices<\/li><li>Also test it without images to see what your email looks like with a weak connection<\/li><li>Don\u2019t overcomplicate the design<\/li><li>Create mobile-optimized emails so they look great on any device and for every email client<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"311\" height=\"1024\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/unlock-the-best-of-medium-with-membership-311x1024.png\" alt=\"Mobile optimized email\" class=\"wp-image-23951\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/unlock-the-best-of-medium-with-membership-311x1024.png 311w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/unlock-the-best-of-medium-with-membership-91x300.png 91w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/unlock-the-best-of-medium-with-membership-624x2053.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/unlock-the-best-of-medium-with-membership.png 680w\" sizes=\"auto, (max-width: 311px) 100vw, 311px\" \/><figcaption><a href=\"https:\/\/reallygoodemails.com\/emails\/unlock-the-best-of-medium-with-membership\">Source<\/a><br \/> (iPhone X) <\/figcaption><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Maintain consistent look and feel so it\u2019s easy to identify any email as your brand\u2019s content<\/li><li>Add a clearly visible unsubscribe button or link<\/li><\/ul>\n\n\n\n<p>Finally, a great email design always focuses on<strong> readability<\/strong>. To make sure that your email is readable:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Divide it into bulleted text and sections<\/li><li>Each section should follow a logical flow<\/li><li>Include spacing between text and white spacing between text and graphical elements<\/li><li>Keep sentences short<\/li><li>Place your most important content at the top<\/li><\/ul>\n\n\n\n<p>To know more about perfectly-designed Salesforce email templates and how they can take your brand\u2019s value into the stratosphere, <a href=\"mailto:contact@uplers.com\">talk to us<\/a>! <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking for ways to enhance your email design and make your campaigns shine? Take a look at these 5 tried-and-tested design practices for SFMC<\/p>\n","protected":false},"author":1,"featured_media":23955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1158],"tags":[],"class_list":["post-23936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salesforce-marketing-cloud"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Authenticated Design Practices to Make Your SFMC Email Campaigns perfect<\/title>\n<meta name=\"description\" content=\"Looking for ways to enhance your email design and make your campaigns shine? Take a look at these 5 tried-and-tested design practices for Salesforce Marketing Cloud!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/email.uplers.com\/blog\/design-practices-to-make-your-sfmc-email-campaigns-shine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Authenticated Design Practices to Make Your SFMC Email Campaigns perfect\" \/>\n<meta property=\"og:description\" content=\"Looking for ways to enhance your email design and make your campaigns shine? 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