{"id":24721,"date":"2021-03-08T10:51:51","date_gmt":"2021-03-08T05:21:51","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=24721"},"modified":"2021-03-31T15:07:52","modified_gmt":"2021-03-31T09:37:52","slug":"how-to-use-crm-data-in-your-emails-to-keep-repeat-buyers-engaged","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/how-to-use-crm-data-in-your-emails-to-keep-repeat-buyers-engaged\/","title":{"rendered":"How to Use CRM Data in Your Emails to Keep Repeat Buyers Engaged"},"content":{"rendered":"\n

Customer Relationship Management (CRM) and email marketing\u2014 two buzzwords that share a few things in common. For one, they place the customer in focus. Two, separately and together, they facilitate complete marketing automation. According to a 2019 survey, 53%<\/a> of marketers voted email, CRM, and marketing automation <\/a>among the most effective kinds of marketing technology invented yet. So, there is a clear link between these two trade tools in the minds of marketers. But, how can they get the most out of integrating them?<\/p>\n\n\n\n

Customer Relationship-Building: CRM or Email Marketing?<\/h2>\n\n\n\n

This is not an either\/or question, actually. Both of these marketing techniques are really well aligned to better serve customers. More and more businesses are opting for a CRM-email marketing integration, one that helps frame their communication with customers. And, as the repeat buyers segment is the most accessible and lucrative, marketers invest a significant chunk of time and effort in building, maintaining, and improving relationships with these customers. Seen from the other side, repeat buyers have to feel seen and heard by the brand to continue investing in it. Email marketing comes into play here in a huge way, nowadays drawing data inputs from the CRM system.

Here are four specific ways in which the CRM-email marketing integration aids customer communication:<\/p>\n\n\n\n