{"id":25693,"date":"2021-05-01T17:55:23","date_gmt":"2021-05-01T12:25:23","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=25693"},"modified":"2023-03-13T16:04:22","modified_gmt":"2023-03-13T10:34:22","slug":"4-key-highlights-of-salesforce-marketing-cloud-april-2021-release","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/4-key-highlights-of-salesforce-marketing-cloud-april-2021-release\/","title":{"rendered":"4 Key Highlights of Salesforce Marketing Cloud April 2021 Release"},"content":{"rendered":"\n<p>In less than a decade, <a href=\"https:\/\/email.uplers.com\/salesforce-marketing-cloud-email-specialist\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Marketing Cloud (SFMC)<\/a> has evolved as a leading tool for email marketing and marketing automation, with teams all over the world relying on it to plan, create and execute unique, on-brand email campaigns.<\/p>\n\n\n\n<p>The platform is constantly evolving, with regular releases every year. Each new release includes new features that enable email marketing professionals to leverage new functionalities and boost their brand value through email.<\/p>\n\n\n\n<p><strong>SFMC 2021 Release Schedule<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Release<\/td><td>SFMC Release Date<\/td><\/tr><tr><td>January 2021 Release<\/td><td>January 30-February 6<\/td><\/tr><tr><td>April 2021 Release<\/td><td>April 10-17<\/td><\/tr><tr><td>June 2021 Release<\/td><td>June 5-12<\/td><\/tr><tr><td>August 2021 Release<\/td><td>August 7-14<\/td><\/tr><tr><td>October 2021 Release<\/td><td>October 16-23<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Read on to know more about the highlights of the April 2021 release!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>What: <\/strong><strong><em>Marketing Cloud Package Manager<\/em><\/strong><\/p>\n\n\n\n<p><strong>Why: <\/strong><strong><em>Group together certain preconfigured assets to decrease time to value<\/em><\/strong><\/p>\n\n\n\n<p>Are you developing and testing in a separate business unit or instance?<\/p>\n\n\n\n<p>Do you plan to do international rollouts for your brand in the next few months?<\/p>\n\n\n\n<p>Then Marketing Cloud Package Manager will save you a lot of time, and simplify your life!<\/p>\n\n\n\n<p>With Marketing Cloud Package Manager, you can group together certain preconfigured assets and then deploy them as a package to other business units. These include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Data models<\/li><li>Journeys<\/li><li>Automations<\/li><li>Content<\/li><\/ul>\n\n\n\n<p>With this feature, you can deploy fully configured items that adhere to best practices from any SFMC&nbsp; instance to another for faster scalability and decreased time to value.<\/p>\n\n\n\n<p>If the content assets include personalization strings, you can include prompts for the end user to input default values. If yours is a global enterprise, use Package Manager to share best practices across departments or geographies, and accelerate the onboarding of new business units.<\/p>\n\n\n\n<p>Marketing Cloud Package Manager will be available free for all SFMC editions after April 19<sup>th<\/sup>, 2021.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><em>To access Marketing Cloud Package Manager<\/em><\/strong><\/p>\n\n\n\n<p>Step 1: Select Package Manager from the Platform menu in SFMC.<\/p>\n\n\n\n<p>Step 2: If you have SFMC administrator rights, you will see a list of journeys in the current business unit.<\/p>\n\n\n\n<p>Step 3: Use the tabs to view other object types including automations, content, and data extensions.<\/p>\n\n\n\n<p>Step 4: When you select a journey, all items including automations, content, data extensions, and attribute groups associated with that journey are also selected.<\/p>\n\n\n\n<p>Step 5: (Optional) Package multiple journeys together<\/p>\n\n\n\n<p>Step 6: To deploy:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Upload the package, enter required custom field values, and confirm the items in the package.<\/li><li>Deploy the package .zip file to your SFMC instance.<\/li><li>After deployment, items are ready to activate or send.<\/li><\/ol>\n\n\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-19773 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/salesforce-marketing-cloud-email-specialist\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/04\/SFMC-EMAIL-UPLERS.png\" class=\"attachment-full size-full\" alt=\"Hire a team of SFMC experts to help with your email campaign management\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/04\/SFMC-EMAIL-UPLERS.png 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/04\/SFMC-EMAIL-UPLERS-300x75.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/04\/SFMC-EMAIL-UPLERS-768x192.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/04\/SFMC-EMAIL-UPLERS-624x156.png 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n\n\n\n<p><strong>What: <\/strong><strong><em>Customer 360 Connector with Tableau<\/em><\/strong><\/p>\n\n\n\n<p><strong>Why: <\/strong><strong><em>Discover new insights about customers<\/em><\/strong><\/p>\n\n\n\n<p>In today\u2019s demanding buyer\u2019s market, every brand is scrambling to achieve top-of-mind status with their customers. The best way to do this is to understand them better through key insights that promote timely and relevant action. In SFMC\u2019s April Release, the Customer 360 Connector with Tableau feature helps you do just that.<\/p>\n\n\n\n<p>Discover key insights about your customers from your cross-CX engagement, behavioral, and transaction data. More importantly, take action on this data to improve your email marketing campaigns and enhance your brand\u2019s value.<\/p>\n\n\n\n<p>Customer 360 Audiences (C360A) is Salesforce\u2019s \u201csingle-source of truth\u201d platform that effortlessly unifies all your customer data across multiple channels and touchpoints, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Mobile<\/li><li>Web<\/li><li>Sales<\/li><li>Marketing<\/li><li>Service<\/li><li>Commerce<\/li><\/ul>\n\n\n\n<p>Use this vast dataset \u2013 available at your fingertips in Tableau \u2013 to extract meaningful behavioral insights scores (aka <em>calculated insights<\/em>), and create better audience segments for your campaigns. Cross-drill down to and from campaign, channel, or content to better understand your cross-channel engagement performances.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-226.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"540\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-226-1024x540.png\" alt=\"Calculated Insights\" class=\"wp-image-25698\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-226-1024x540.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-226-300x158.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-226-768x405.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-226-1536x810.png 1536w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-226-266x140.png 266w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-226-624x329.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-226.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption><a href=\"https:\/\/www.youtube.com\/watch?v=2wYMwy0DSL8\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<p><strong><em>To access Customer 360 Connector with Tableau<\/em><\/strong><\/p>\n\n\n\n<p>The Customer 360 Audiences Tableau connector is available in Lightning Experience.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-227.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-227-1024x541.png\" alt=\"Customer 360 Connector\" class=\"wp-image-25700\" width=\"840\" height=\"443\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-227-1024x541.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-227-300x159.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-227-768x406.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-227-1536x812.png 1536w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-227-265x140.png 265w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-227-624x330.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-227.png 1920w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><figcaption><a href=\"https:\/\/www.youtube.com\/watch?v=2wYMwy0DSL8\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>It provides two modes for interacting between products:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Live<\/li><li>Extract<\/li><\/ol>\n\n\n\n<p>Select your mode when setting up your connection by choosing either the Live or Extract radio buttons after dragging a table into the \u201cNeed More data?\u201d section.<\/p>\n\n\n\n<p>Find Customer 360 Audiences in Tableau\u2019s Extension Gallery. Explore data source objects, data model objects, unified profile, and calculated insights as tables to get insights with Tableau visualizations. All objects are accessible by querying the authorized tenant and exposing them to Tableau after authentication is complete.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>What: <\/strong><strong><em>Data Quality Metrics for SFMC\u2019s Einstein AI<\/em><\/strong><\/p>\n\n\n\n<p><strong>Why: <\/strong><strong><em>Optimize Einstein Send Time Optimization, Engagement Frequency, and Engagement Scoring<\/em><\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/email.uplers.com\/blog\/nail-your-content-marketing-with-salesforce-marketing-cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">SFMC includes a powerful Artificial Intelligence (AI) engine<\/a> called Einstein that enables email marketers to understand their customers better, optimize performance, work more productively, and create memorable email campaigns. Key Einstein features for email marketing include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>Journey Insights<\/em>: Track all customer interactions across multiple touchpoints, and apply advanced attribution modeling to improve engagements and event sequences leading to specific goals, e.g. purchase.<\/li><li><em>Content Tagging:<\/em> Add and update content tags and metadata automatically, every 24 hours so you can easily find the right asset for later reuse.<\/li><li><em>Send Time Optimization (STO)<\/em>: Calculate optimal send times to maximize the probability of subscribers opening your emails.<\/li><li><em>Engagement Frequency<\/em>: Identify how many emails to send, and which subscribers are emailed too often (or too little) to improve engagement and preserve customer satisfaction.<\/li><li><em>Engagement Scoring Dashboard<\/em>: View engagement predictions for emails, including likelihood to click and open, unsubscribes and web conversions. You can also group customers in recognizable personas: Loyalists, Selective Subscribers, Window Shoppers, Dormant\/Winbacks.<\/li><\/ul>\n\n\n\n<p>Einstein is one of the key features of SFMC that sets it apart from other ESPs. <em>Data quality metrics<\/em> for Einstein STO, Engagement Frequency, and Engagement Scoring in the April 2021 release will help you understand the quality of the data that Einstein applications can use. Data quality impacts the analytics, insights, and predictions you receive from each Einstein feature, so these metrics will help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Track progress by viewing minimum performance threshold and comparing your performance against it<\/li><li>Identify improvement opportunities<\/li><li>Unpack key factors to understand the data in play<\/li><li>Identify and implement actionable changes<\/li><li>Optimize Einstein&#8217;s predictions and insights to enhance your email campaigns<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><em>To access Data Quality Metrics for Einstein<\/em><\/strong><\/p>\n\n\n\n<p>Step 1: Go to Einstein Overview.<\/p>\n\n\n\n<p>Step 2: Check your score at a glance in each app\u2019s card.<\/p>\n\n\n\n<p>Step 3: To review which metrics matter for individual apps, click <em>View Details<\/em>.<\/p>\n\n\n\n<p>Step 4: You can also review your data quality on the individual dashboards for Einstein STO, Engagement Frequency, and Engagement Scoring.<\/p>\n\n\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-20795 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/salesforce-marketing-cloud-email-specialist\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/campaigns-in-SFM_V1-1.jpg\" class=\"attachment-full size-full\" alt=\"Let us manage your email campaigns in SFMC\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/campaigns-in-SFM_V1-1.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/campaigns-in-SFM_V1-1-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/campaigns-in-SFM_V1-1-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/campaigns-in-SFM_V1-1-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n\n\n\n<p><strong>What: <\/strong><strong><em>Datorama Multi-Touch Attribution App<\/em><\/strong><\/p>\n\n\n\n<p><strong>Why: <\/strong><strong><em>Identify efficiency optimizations in your first- party marketing<\/em><\/strong><\/p>\n\n\n\n<p>Most customers today use multiple channels to engage with and purchase from brands. Very few buy on their first visit to a website. Before they finalize their decision, they see some ads, read some blogs, talk to friends, etc. In general, every touchpoint between a customer and your brand can influence their decision to convert. And that\u2019s why you must identify both nascent and high-quality user acquisition channels to understand their role in creating new customers and contributing to revenue. This is where multi-channel attribution is critically important, which Datorama\u2019s Multi-Touch Attribution App in the April 2021 release can help with.<\/p>\n\n\n\n<p>Consumers expect personalized moments in marketing. You can meet this imperative by investing in first party user-level data through the Multi-Touch Attribution App. This app, built on top of Datorama\u2019s Data Lakes, handles all your attribution needs from data ingestion, manipulation and analysis. Since it takes care of all the heavy lifting with its \u201call-clicks, no-code\u201d approach, you can easily:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Get better control over your attribution analysis process<\/li><li>Choose from standard attribution models, or create your own logic based on specific business needs<\/li><li>Analyze touchpoint effectiveness and measure impact<\/li><li>Generate insights that everyone can understand and take action on<\/li><li>Optimize your email program towards efficiency<\/li><\/ul>\n\n\n\n<p>If you have Datorama\u2019s Data Lake, you can access the Datorama Multi-Touch Attribution App after April 17<sup>th<\/sup>, 2021.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><em>To access Datorama Multi-Touch Attribution App<\/em><\/strong><\/p>\n\n\n\n<p>Step 1: The app lives inside Datorama\u2019s marketplace:<\/p>\n\n\n\n<p>Step 2: Create a customer journey<\/p>\n\n\n\n<p>Step 3: Add relevant tables, user IDs, timestamps, etc. for each attribution channel. Simply click on what you need and the app will take care of the rest.<\/p>\n\n\n\n<p>Step 4: Add analytics conversions. E use the suggested breakdowns or create your own.<\/p>\n\n\n\n<p>Step 5: Define what success looks like for this journey by updating your KPIs.<\/p>\n\n\n\n<p>Step 6: Choose the attribution model (first touch, last touch, etc.) that\u2019s most relevant to your optimization effort. You can also create custom models.<\/p>\n\n\n\n<p>Step 7: Choose the attribution model (first touch, last touch, etc.) that\u2019s most relevant to your optimization effort, or create custom models.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Wrap up<\/strong><\/h3>\n\n\n\n<p>One good way to learn more about the Salesforce Release process and craft your brand\u2019s release strategy is to earn a <a href=\"https:\/\/trailhead.salesforce.com\/en\/modules\/sf_releases\/units\/sf_releases_start\" target=\"_blank\" rel=\"noreferrer noopener\">Seasonal Release Strategies<\/a> Trailhead badge. You can also sign up for SFMC\u2019s product release communications <a href=\"http:\/\/sforce.co\/preferencecenter\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>. The other way is to subscribe to Email Uplers\u2019 blog. Want to know about previous releases and other email marketing gems of wisdom? Click <a href=\"https:\/\/email.uplers.com\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some amazing new features are part of SFMC\u2019s April 2021 release. In this article, we show you the best 4!<\/p>\n","protected":false},"author":42,"featured_media":25694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1158],"tags":[],"class_list":["post-25693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salesforce-marketing-cloud"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Key Highlights Salesforce Marketing Cloud April 2021 Release<\/title>\n<meta name=\"description\" content=\"Over the years, Salesforce Marketing Cloud (SFMC) has evolved as a leading tool for email marketing and marketing automation. Check out key Highlights Salesforce Marketing Cloud April 2021.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/email.uplers.com\/blog\/4-key-highlights-of-salesforce-marketing-cloud-april-2021-release\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Key Highlights Salesforce Marketing Cloud April 2021 Release\" \/>\n<meta property=\"og:description\" content=\"Over the years, Salesforce Marketing Cloud (SFMC) has evolved as a leading tool for email marketing and marketing automation. Check out key Highlights Salesforce Marketing Cloud April 2021.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/email.uplers.com\/blog\/4-key-highlights-of-salesforce-marketing-cloud-april-2021-release\/\" \/>\n<meta property=\"og:site_name\" content=\"Email Uplers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/email.uplers\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-01T12:25:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-13T10:34:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/Salesforce-Marketing-Cloud-Apr21-release-540x282.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"282\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chintan Doshi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:site\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chintan Doshi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/email.uplers.com\/blog\/4-key-highlights-of-salesforce-marketing-cloud-april-2021-release\/\",\"url\":\"https:\/\/email.uplers.com\/blog\/4-key-highlights-of-salesforce-marketing-cloud-april-2021-release\/\",\"name\":\"Key Highlights Salesforce Marketing Cloud April 2021 Release\",\"isPartOf\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/4-key-highlights-of-salesforce-marketing-cloud-april-2021-release\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/4-key-highlights-of-salesforce-marketing-cloud-april-2021-release\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/Salesforce-Marketing-Cloud-Apr21-release.jpg\",\"author\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/81d2df4983baf495159753841ca762a7\"},\"description\":\"Over the years, Salesforce Marketing Cloud (SFMC) has evolved as a leading tool for email marketing and marketing automation. 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