{"id":25721,"date":"2021-05-01T18:44:26","date_gmt":"2021-05-01T13:14:26","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=25721"},"modified":"2023-08-22T15:02:56","modified_gmt":"2023-08-22T09:32:56","slug":"a-simple-5-step-process-to-create-awesome-newsletters-with-sfmc-examples-included","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/a-simple-5-step-process-to-create-awesome-newsletters-with-sfmc-examples-included\/","title":{"rendered":"A Simple 5-Step Process to Create Awesome Newsletters with SFMC (Examples Included!)"},"content":{"rendered":"\n\n\n\n

Email newsletters are a powerful tool for marketing and brand-building.<\/strong><\/p>\n\n\n\n

 \u201cAn email newsletter not only increases your audience\u2019s understanding and knowledge  of your organization, but when done correctly, is a cost-effective business boost.\u201d<\/em><\/p>\n\n\n\n

—HubSpot Email Newsletter Guide<\/a><\/p>\n\n\n\n

To know more about how to design unique newsletters and how to get people to sign up, take a look at our articles here<\/a>, here<\/a> and here<\/a>.<\/p>\n\n\n\n

In this article, we show you how to create awesome newsletters with Salesforce Marketing Cloud (SFMC).<\/p>\n\n\n\n

\"SFMC
Source: Reallygoodemails.com<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

How to Generate a Newsletter from Salesforce<\/strong><\/h3>\n\n\n\n

Use your own HTML code with templates<\/em><\/strong><\/p>\n\n\n\n

  1. Make sure you have Salesforce Administrator-level access.<\/li>
  2. Click on: 
    Setup | Personal Setup | Email | My Templates | New Template |Custom (without using Letterhead)<\/li>
  3. Click on Next.<\/li>
  4. Name the template.<\/li>
  5. Check the Available for Use<\/em> Checkbox.<\/li>
  6. Click Next.<\/li>
  7. Add subject line to the newsletter.<\/li>
  8. Insert the HTML code in the HTML Body area.<\/li>
  9. Store graphs, images, etc., for your newsletters in the documents tab. Also insert the path of the document from there.<\/li><\/ol>\n\n\n
    \"Our<\/a><\/div><\/div>\n\n\n\n

    Have SFMC generate the HTML code<\/em><\/strong><\/p>\n\n\n\n

    1. Click on: 
      Setup | Administration Setup | Communication Template | Letterheads<\/li>
    2. Click on “New Letterhead” button.<\/li>
    3. Enter the Letterhead Name, check Available for User<\/em><\/li>
    4. Click Next.<\/li>
    5. Click Save.<\/li>
    6. Now click on:
      Personal Setup | Email | My Templates | New Template<\/li>
    7. Select “HTML (Using Letterhead)”.<\/li>
    8. Name the template.<\/li>
    9. Select a letterhead.<\/li>
    10. Check the Available for Use<\/em> Checkbox.<\/li>
    11. Click Next.<\/li>
    12. From the email layout dropdown, select the newsletter option and click on Save & Next.<\/li>
    13. The next page provides you with the template to fill your newsletter subject and text<\/li>
    14. Click on Save & Next.<\/li><\/ol>\n\n\n\n

      Once the HTML page is created, use the mass email function to send out your newsletter.<\/p>\n\n\n\n

      To track users who have read the newsletter, and the number of times they have read it, view Activity History list under the contact.<\/p>\n\n\n\n

      <\/p>\n\n\n\n

      How to Create and Deploy Newsletters in SFMC in 5 Easy Steps<\/strong><\/h3>\n\n\n\n

      SFMC provides everything you might need to quickly set up an awesome newsletter for your brand. Simply follow the step-by-step process given below, and you can keep creating unique newsletter campaigns time after time.<\/p>\n\n\n\n

      1. Import your subscriber list<\/em><\/strong><\/h3>\n\n\n\n

      There\u2019s no point creating newsletters if you have no one to send them to. That\u2019s why this first step is really important. First, make sure your account settings are configured in Email Studio.<\/p>\n\n\n\n

      Next, get all subscribers into a sendable Data Extension (DE) within SFMC. A DE is a table within the application database that contains both sendable<\/em> subscriber data like name, email address, country, etc., and relational<\/em> data, like previous purchases. Before importing subscriber data, first create the DE to house it.<\/p>\n\n\n\n

      To create a sendable DE:<\/em><\/strong><\/p>\n\n\n\n

      1. Open SFMC Email Studio.<\/li>
      2. Click on Subscribers.<\/li>
      3. Then on Data Extensions.<\/li>
      4. Click Create.<\/li>
      5. Choose Standard Data Extension<\/em>. <\/li>
      6. Choose the following in the Create a New Data Extension dialog box:
        Creation Method: Create from New 
        Name: MasterSubscriber 
        Leave External Key and Description blank
        Type: Standard
        Leave in default location
        Check Is Sendable?<\/em>
        Leave Is Testable?<\/em> unchecked<\/li>
      7. Click Next.<\/li>
      8. Retention Settings: Leave default Off and Click Next.<\/li>
      9. Complete all the information for the first field in the following format:
        Name: CustomerID
        Data Type: Text
        Length: 50
        Primary Key: Check. Make sure it does not contain null (empty) values.
        Uncheck Nullable<\/em><\/li><\/ol>\n\n\n\n

        Repeat these steps for each field you want the DE to contain.<\/p>\n\n\n\n

        To import data into a DE:<\/em><\/strong><\/p>\n\n\n\n

        You can do this in one of three ways:<\/p>\n\n\n\n