{"id":25866,"date":"2021-05-07T16:59:26","date_gmt":"2021-05-07T11:29:26","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=25866"},"modified":"2023-03-13T16:05:51","modified_gmt":"2023-03-13T10:35:51","slug":"5-important-questions-to-ask-before-outsourcing-sfmc-email-marketing","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/5-important-questions-to-ask-before-outsourcing-sfmc-email-marketing\/","title":{"rendered":"5 Important Questions to Ask Before Outsourcing Your SFMC Email Marketing"},"content":{"rendered":"\n<p><em>Email marketing is one of the most effective ways for businesses to connect with customers and build lasting relationships with them <\/em>(HubSpot)<\/p>\n\n\n\n<p>In an era where customers crave meaningful brand experiences, two-way communications, and personalized service, email marketing ticks all the boxes, especially with an Email Service Provider (ESP) like Salesforce Marketing Cloud (SFMC).<\/p>\n\n\n\n<p>With email marketing, you can do all of this at scale at a very low cost. You can even measure the impact of your campaigns to see if they are yielding the high ROI you expect.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Why Outsource Your Email Marketing<\/strong><\/p>\n\n\n\n<p>But what if you lack the resources or expertise to create memorable campaigns at scale? Do you:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Hire a team of experienced email marketing professionals?<\/li><\/ol>\n\n\n\n<p>OR<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li>Outsource your email marketing program to a team of experts?<\/li><\/ol>\n\n\n\n<p>A skilled in-house team can be an asset for your email marketing program, especially if SFMC is your ESP of choice. But despite its user-friendliness, SFMC is still vastly complex, which is why internal teams often struggle to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Create relevant audience segments for each campaign<\/li><li>Personalize campaigns<\/li><li>Manage email deliverability and spam issues&nbsp;<\/li><li>Design engaging layouts, and impressive visuals<\/li><li>Set up A\/B testing and analytics to test campaign effectiveness before and after sends<\/li><\/ul>\n\n\n\n<p>Your team may also lack campaign strategy, graphic design, HTML coding, and data administration. If you are currently facing any of these issues, consider outsourcing. A specialized agency like <a href=\"https:\/\/email.uplers.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Email Uplers<\/a> can manage your entire email program, from audience segmentation, to campaign execution and post-send analytics. You even have the flexibility to outsource only parts of your program \u2013 without breaking the bank.<\/p>\n\n\n\n<p><em>Ready to outsource? Ask your prospective partner these 5 questions first. The answers will tell you if you are making the right choice.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>#1: How do you develop a strategy for each client?<\/strong><\/h2>\n\n\n\n<p>The days of \u201cspray and pray\u201d <a href=\"https:\/\/email.uplers.com\/blog\/email-marketing-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing<\/a> are long gone. Every brand wants to send personalized, relevant and timely emails to their target audience. Your email strategy should be aligned with this goal. And that\u2019s why it\u2019s important to work with an agency that:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Understands your brand\u2019s values<\/li><li>Grasps your email marketing goals<\/li><li>Can create a tailored strategy based on your goals, industry, and audience type<\/li><\/ul>\n\n\n\n<p>Your partner should also understand your competition and market, and set the right Key Performance Indicators (KPI) to measure campaign success. Finally, they should be agile enough to tweak the strategy (or tactics) if something is not working as expected. So before hiring an external team, make sure they satisfy these requirements, and your money will be well-spent!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>#2: What does your campaign creation process look like?<\/strong><\/h2>\n\n\n\n<p>With a powerful ESP like SFMC, you can create <a href=\"https:\/\/email.uplers.com\/blog\/types-of-salesforce-marketing-cloud-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener\">different kinds of campaigns<\/a> for different brand goals, audience types, and customer journey stages:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Welcome emails<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/how-does-airbnb-work-1.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/how-does-airbnb-work-1.png\" alt=\"Wecome email\" class=\"wp-image-25873\" width=\"510\" height=\"2416\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/how-does-airbnb-work-1.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/how-does-airbnb-work-1-216x1024.png 216w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/how-does-airbnb-work-1-324x1536.png 324w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/how-does-airbnb-work-1-624x2956.png 624w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/><\/a><figcaption>Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/how-does-airbnb-work\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Reallygoodemails<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Post-purchase emails<\/li><li>Abandoned cart emails<\/li><li>Transactional emails<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/account-activity-password-changed.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/account-activity-password-changed.png\" alt=\"Transactional email\" class=\"wp-image-25874\" width=\"510\" height=\"683\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/account-activity-password-changed.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/account-activity-password-changed-224x300.png 224w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/account-activity-password-changed-105x140.png 105w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/account-activity-password-changed-624x835.png 624w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/><\/a><figcaption>Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/account-activity-password-changed\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Reallygoodemails<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Engagement\/Re-engagement emails<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/your-trip-to-alvor.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/your-trip-to-alvor.png\" alt=\"Re-engagement email\" class=\"wp-image-25875\" width=\"510\" height=\"1790\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/your-trip-to-alvor.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/your-trip-to-alvor-292x1024.png 292w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/your-trip-to-alvor-438x1536.png 438w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/your-trip-to-alvor-40x140.png 40w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/your-trip-to-alvor-624x2190.png 624w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/><\/a><figcaption>Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/your-trip-to-alvor\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Reallygoodemails<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Special occasion emails<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/happy-birthday-to-youuu.png\"><img loading=\"lazy\" decoding=\"async\" width=\"422\" height=\"1024\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/happy-birthday-to-youuu-422x1024.png\" alt=\"Special occasion email\" class=\"wp-image-25876\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/happy-birthday-to-youuu-422x1024.png 422w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/happy-birthday-to-youuu-124x300.png 124w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/happy-birthday-to-youuu-633x1536.png 633w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/happy-birthday-to-youuu-58x140.png 58w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/happy-birthday-to-youuu-624x1515.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/happy-birthday-to-youuu.png 680w\" sizes=\"auto, (max-width: 422px) 100vw, 422px\" \/><\/a><figcaption>Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/happy-birthday-to-youuu\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Reallygoodemails<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>Each campaign is different, and requires an optimal mix of process, skills and tools. Does the agency have these abilities?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What is their campaign creation process?<\/li><li>How do they create and execute a plan?<\/li><li>How do they track progress, and control scope creep or time delays?<\/li><li>Do they use ready templates, or custom code everything from scratch?<\/li><\/ul>\n\n\n\n<p>Clarify these aspects to ensure that they don\u2019t follow an inefficient process that will hit your proposed deadlines and budgets.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>#3: Do you create mobile-optimized and fully-accessible emails?<\/strong><\/h2>\n\n\n\n<p>In 2019, mobile was the most popular reading environment, accounting for <a href=\"https:\/\/99firms.com\/blog\/mobile-email-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">42% of email opens.<\/a><em>&nbsp;<\/em><\/p>\n\n\n\n<p><a href=\"http:\/\/seopressor.com\/blog\/reduce-email-unsubscribe-rate\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">69%&nbsp;of mobile users<\/a> delete emails that aren\u2019t optimized for their device.<\/p>\n\n\n\n<p>And that\u2019s why mobile-friendly email is the <a href=\"https:\/\/www.hubspot.com\/marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">second most-used tactic<\/a> to improve email marketing performance.<\/p>\n\n\n\n<p>Always choose an agency that can create mobile-optimized versions of every campaign. Otherwise, you will miss opportunities for greater audience engagement, relationship-building, and conversions.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/47-of-employees-dont-think-meetings-are-productive.png\"><img loading=\"lazy\" decoding=\"async\" width=\"502\" height=\"1024\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/47-of-employees-dont-think-meetings-are-productive-502x1024.png\" alt=\"Mobile optimized email\" class=\"wp-image-25877\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/47-of-employees-dont-think-meetings-are-productive-502x1024.png 502w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/47-of-employees-dont-think-meetings-are-productive-147x300.png 147w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/47-of-employees-dont-think-meetings-are-productive-69x140.png 69w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/47-of-employees-dont-think-meetings-are-productive-624x1272.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/47-of-employees-dont-think-meetings-are-productive.png 680w\" sizes=\"auto, (max-width: 502px) 100vw, 502px\" \/><\/a><figcaption>(Email on iPhone X) Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/47-of-employees-dont-think-meetings-are-productive\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Reallygoodemails<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>It\u2019s also important to create emails for visually-impaired subscribers. About <a href=\"https:\/\/www.who.int\/news-room\/fact-sheets\/detail\/blindness-and-visual-impairment\" target=\"_blank\" rel=\"noreferrer noopener\">1.3 billion people<\/a> worldwide have some kind of visual impairment, so by not catering to their limitations, you risk alienating a section of your audience, and losing out on other brand-promoting benefits.<\/p>\n\n\n\n<p>Ask if they:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Use semantic code like title (&lt;title&gt;), header (&lt;h1&gt;) and paragraph (&lt;p&gt;) tags, set the right language attributes, and encode all characters in HTML, so screen reader users can easily digest email copy<\/li><li>Set alt text for all images and links to ensure that emails are readable before the images load<\/li><li>Adjust code and design to improve accessibility<\/li><li>Scan and preview all emails for accessibility elements before sends<\/li><li>Use the right font colors and sizes, contrast ratios, visual elements, a logical reading structure, and accessible links to improve accessibility<\/li><\/ul>\n\n\n\n<p>Also ask how they tweak their CTA tactics for impaired audiences to encourage them towards a particular action (e.g. \u201cshop here\u201d).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>#4: Which SFMC tools do you have expertise in?<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/email.uplers.com\/blog\/common-challenges-and-solutions-to-sfmc-email-campaign-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">SFMC<\/a> is a comprehensive email marketing platform that can help you seamlessly manage every aspect of your email program: audience segmentation, journey building, content creation, design, automation, post-campaign analytics, and more. For this, it includes numerous tools:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>Email Studio<\/em>: Create customized email campaigns for an \u201caudience of one\u201d<\/li><li><em>Journey Builder<\/em>: Create personalized customer journeys for each customer<\/li><li><em>Data Studio<\/em>: Discover your audience to connect with them through memorable email campaigns<\/li><li><em>Content Builder<\/em>: Create and manage content, and consolidate images, blocks and templates<\/li><li><em>Content Detective<\/em>: Find and remove spammy words before sends<\/li><li><em>A\/B Testing: <\/em>Test campaign effectiveness on a small subset of your audience before sending it to everyone<\/li><\/ul>\n\n\n\n<p><em>SFMC also includes built-in Artificial Intelligence (AI) capabilities (Einstein AI) so you can:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Predict which segments are most likely to engage with your content with <em>Engagement Scoring<\/em><\/li><li>Automatically determine the best send times with <em>Send Time Optimization<\/em><\/li><li>Craft unique, engaging subject lines with <em>Copy Insights<\/em><\/li><li>Create personalized content for each subscriber with <em>Content Selection<\/em><\/li><\/ul>\n\n\n\n<p>Different campaigns require different tools and functionalities, and a competent agency should know which one to work with. Test prospective vendors on their knowledge of these tools before signing the dotted line.<\/p>\n\n\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-19773 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/salesforce-marketing-cloud-email-specialist\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/04\/SFMC-EMAIL-UPLERS.png\" class=\"attachment-full size-full\" alt=\"Hire a team of SFMC experts to help with your email campaign management\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/04\/SFMC-EMAIL-UPLERS.png 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/04\/SFMC-EMAIL-UPLERS-300x75.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/04\/SFMC-EMAIL-UPLERS-768x192.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/04\/SFMC-EMAIL-UPLERS-624x156.png 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>#5: What does your email team look like?<\/strong><\/h2>\n\n\n\n<p>With a lot of moving parts in email marketing, many brands often struggle with issues related to deliverability, audience segmentation, and low open\/click-through rates. The right email marketing team with a competent email campaign manager can take these burdens off your shoulders.<\/p>\n\n\n\n<p>The campaign manager will plan every campaign, design its strategy, and take accountability for end-to-end execution. They will create a schedule with email frequency and send times, manage personalization, help create clear CTAs, and work with their team to select the right templates and design elements. They will also analyze campaign performance, and take steps to implement corrections or improvements as required. The campaign manager will likely be your primary point of contact, so an agency that doesn\u2019t provide one is not a good choice for your email program.<\/p>\n\n\n\n<p>The team should also have professionals with expertise in design, copywriting, HTML coding, audience segmentation, automation, etc. These experts will:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Leverage the right strategies to boost email open and click-through rates<\/li><li>Create subscriber segments by demographics, personal interests, behavioral or historical data<\/li><li>Build engaging and valuable campaigns with personalized subject lines, copy, greetings, etc.<\/li><li>Create responsive emails with templates and dynamic content blocks<\/li><li>Create interactive content that can generate <a href=\"https:\/\/uplandsoftware.com\/kapost\/resources\/blog\/interactive-content-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">2X more conversions<\/a> than \u201cpassive\u201d content<\/li><li>Generate predictive models to improve email deliverability<\/li><li>Edit specific trigger words to minimize the chances of email being marked as Spam<\/li><li>Maintain email list hygiene so you send campaigns to audience most likely to engage with them<\/li><li>Set up complex journeys to ensure personalized and targeted messaging<\/li><\/ul>\n\n\n\n<p>If you need to set up automated email campaigns, the agency should understand audience behaviors and historical data, and create automated workflows. The right offshore team will also get you the best results in a shorter time and at lower cost, so make sure you ask them about their automation expertise. If the agencies you interview cannot prove their expertise in all of these areas, keep looking!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Wrap-up<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.litmus.com\/blog\/need-call-backup-5-use-cases-outsourcing-email-work\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>3 out of 10 marketers<\/strong><\/a><strong> sometimes outsource email work to skilled email marketing teams.<\/strong><\/p>\n\n\n\n<p>Outsourcing your email program can improve its performance, lower your marketing expenses, and take the burden of planning, strategizing and measuring off your shoulders. But for this, it\u2019s crucial to hire the right agency, with the right mix of skills, experience, technical know-how and industry knowledge. So before you embark on such a vital relationship, make sure you ask them the right questions. This will save you a lot of grief later, and take you closer to email marketing success.<\/p>\n\n\n\n<p>To know how Email Uplers can help you plan, build and execute remarkable SFMC email campaigns, explore <a href=\"https:\/\/email.uplers.com\/salesforce-marketing-cloud-email-specialist\/\" target=\"_blank\" rel=\"noreferrer noopener\">this page<\/a> or <a href=\"https:\/\/email.uplers.com\/services\/\" target=\"_blank\" rel=\"noreferrer noopener\">talk to the Uplers team<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Outsourcing your email program, even with a user-friendly platform like SFMC can be a great investment. But ask them these 5 questions first!<\/p>\n","protected":false},"author":42,"featured_media":25867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1158],"tags":[],"class_list":["post-25866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salesforce-marketing-cloud"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Important Questions to Ask Before Outsourcing SFMC Email Marketing<\/title>\n<meta name=\"description\" content=\"Salesforce Marketing Cloud (SFMC) is a great email marketing platform. Here are top 5 questions you must ask before outsourcing an SFMC email marketing campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/email.uplers.com\/blog\/5-important-questions-to-ask-before-outsourcing-sfmc-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Important Questions to Ask Before Outsourcing SFMC Email Marketing\" \/>\n<meta property=\"og:description\" content=\"Salesforce Marketing Cloud (SFMC) is a great email marketing platform. Here are top 5 questions you must ask before outsourcing an SFMC email marketing campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/email.uplers.com\/blog\/5-important-questions-to-ask-before-outsourcing-sfmc-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Email Uplers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/email.uplers\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-07T11:29:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-13T10:35:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/Questions-to-ask-while-outsourcing-your-SFMC-requirements--540x282.png\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"282\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chintan Doshi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:site\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chintan Doshi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/email.uplers.com\/blog\/5-important-questions-to-ask-before-outsourcing-sfmc-email-marketing\/\",\"url\":\"https:\/\/email.uplers.com\/blog\/5-important-questions-to-ask-before-outsourcing-sfmc-email-marketing\/\",\"name\":\"5 Important Questions to Ask Before Outsourcing SFMC Email Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/5-important-questions-to-ask-before-outsourcing-sfmc-email-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/5-important-questions-to-ask-before-outsourcing-sfmc-email-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/Questions-to-ask-while-outsourcing-your-SFMC-requirements-.png\",\"author\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/81d2df4983baf495159753841ca762a7\"},\"description\":\"Salesforce Marketing Cloud (SFMC) is a great email marketing platform. 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