But to yield such great results, it\u2019s important to put your audience first. By engaging with them and delighting them with great experiences, you can grow your brand, increase retention, and create long-term brand advocates.<\/p>\n\n\n\n
So how can you elevate your customer engagement with email marketing?<\/strong><\/h2>\n\n\n\nIn this article, we show you 4 email engagement strategies with Salesforce Marketing Cloud (SFMC).<\/p>\n\n\n\n
#1. Create a welcome campaign<\/strong><\/h3>\n\n\n\nStart engaging with customers from the very beginning of their journey with welcome emails. First impressions matter, so your welcome campaign could set the tone for your entire relationship with them.<\/p>\n\n\n\n
Design a welcome journey in SFMC Journey Builder with multiple emails to:<\/p>\n\n\n\n
- Introduce your brand<\/li>
- Remind them when they signed up<\/li>
- Explain what value they can expect to get<\/li><\/ul>\n\n\n\n
In SFMC Email Studio, you can send three types of welcome emails to engage subscribers from the get-go:<\/p>\n\n\n\n
a. Thank you or Welcome<\/p>\n\n\n\n
![\"Welcome](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/welcome-casper.png\")
<\/a>Source: Reallygoodemails<\/a><\/figcaption><\/figure><\/div>\n\n\n\nb. Event invites<\/p>\n\n\n\n
![\"Event](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/tune-in-to-dreamforce-live-all-week.png\")
<\/a>Source: Reallygoodemails<\/a><\/figcaption><\/figure><\/div>\n\n\n\nc. Sign-up offers<\/p>\n\n\n\n
![\"Sign-up](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/smiles-davis-you-have-20-off.png\")
<\/a>Source: Reallygoodemails<\/a><\/figcaption><\/figure><\/div>\n\n\n\nSome best practices to get the best engagement results from your SFMC welcome emails<\/a>:<\/p>\n\n\n\n- If you promised them a resource when they signed up (free ebook, white paper, etc.), make sure you send it!<\/li>
- Send the welcome email as soon as they sign up<\/li>
- Use a clear CTA so they know exactly what to do next<\/li>
- Create both HTML and plain-text versions to ensure that all<\/em> new subscribers feel welcome<\/li><\/ul>\n\n\n\n
#2. Personalize all emails<\/strong><\/h3>\n\n\n\nBrands that use personalization in email generate <\/strong>17% more revenue<\/strong><\/a> compared to other brands<\/strong><\/p>\n\n\n\nSending generic email campaigns<\/a> with the same message to every subscriber will not boost engagement. In fact, if you keep using such \u201cspray and pray marketing\u201d tactics, your emails will be ignored. Worse, subscribers may actively disengage from your brand. They may even unsubscribe from your messages, or mark them as \u201cspam\u201d. To avoid such eventualities, personalization is critical. With email personalization, you can build long-term relationships, and drive more conversions and loyalty.<\/p>\n\n\n\nIn 2019, email personalization was the number one goal<\/a> for 38% of marketers. But for 36%, it was also the number one challenge!<\/p>\n\n\n\nIt is<\/em> possible to overcome these challenges and improve engagement with SFMC.<\/p>\n\n\n\nReview your customer personas, individual preferences, and previous purchases. One great way to do this is by asking for their name, gender, and interests in your signup forms. This will help you create valuable, personalized content that delights, inspires, informs, or educates them.<\/p>\n\n\n\n
Include their names in the subject line, greeting, and copy.<\/p>\n\n\n\n
Also include personalization in one or more of these elements:<\/p>\n\n\n\n
- Pre-header<\/li>
- Header<\/li>
- Content<\/li>
- Subject line<\/li>
- Greeting<\/li><\/ul>\n\n\n\n
![\"Personalized](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/thanks-for-your-order-smiles-davis.png\")
<\/a>Source: Reallygoodemails<\/a><\/figcaption><\/figure><\/div>\n\n\n\nTo re-engage with subscribers who haven’t opened your emails in a while, send out custom re-engagement campaigns explaining that you miss them. To identify dis-engaged subscribers, look for Email Studio Reports<\/strong> in Analytics Builder<\/strong>. Offer personalized special deals, limited-time promotions, or product recommendations to tempt them to come back.<\/p>\n\n\n\n![\"Special](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/re-engagement-kickstarter-648x1024.png\")
<\/a>Source: Reallygoodemails<\/a><\/figcaption><\/figure><\/div>\n\n\n\nWith SFMC Email Studio<\/strong>, you can also send engagement-worthy:<\/p>\n\n\n\n- Polls and surveys<\/li>
- Competition invites<\/li>
- Coupons or promo codes<\/li><\/ul>\n\n\n\n
![\"SFMC](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/happy-4th-of-july.png\")
<\/a>Source: Reallygoodemails<\/a><\/figcaption><\/figure><\/div>\n\n\n\nSome more ways to engage with subscribers through personalization via SFMC Content Builder<\/strong><\/a>:<\/p>\n\n\n\n- Segment your email list by gender, age, interests, location, transactional data, behavioral data, etc.<\/li>
- Use data from your CRM to personalize your campaigns<\/li>
- Personalize the \u201cfrom\u201d name with the name of a real person<\/li>
- Personalize different emails:<\/li><\/ul>\n\n\n\n
a. Newsletters
b. Cart abandonment<\/p>\n\n\n\n
![\"Cart](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/the-price-dropped-for-something-in-your-cart-1.png\")
<\/a>Source: Reallygoodemails<\/a><\/figcaption><\/figure><\/div>\n\n\n\nc. Re-engagement
d. Special occasions (e.g. birthdays or anniversaries)<\/p>\n\n\n\n
- Create interactive emails to delight your audience<\/li><\/ul>\n\n\n\n
a. Add forms, quizzes, videos or maps
b. Add product carousels to highlight specific products
c. Create responsive, mobile-optimized emails with content blocks<\/p>\n\n\n\n
- Create dynamic content based on subscriber data:<\/li><\/ul>\n\n\n\n
a. Demographics
b. Behavioral
c. Firmographic
d. Psychographic<\/p>\n\n\n\n
![\"\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/highlights-of-your-year-100-off-for-2017-2.png\")
<\/a>Source: Reallygoodemails<\/a><\/figcaption><\/figure><\/div>\n\n\n\nSimplify email personalization and make it more effective with marketing automation and third party integrations.<\/p>\n\n\n\n
#3. Use strong subject lines and clear CTA<\/strong><\/h3>\n\n\n\nEmails with subject lines that are personalized are 26% more likely to be opened<\/a>.<\/p>\n\n\n\nA strong button-based CTA can improve click-through rates by 127%<\/a>.<\/p>\n\n\n\nWhile people receive hundreds of emails every day, they don\u2019t have the time (or inclination) to read every message that arrives in their inbox. That\u2019s why a strong, compelling subject line is vital.<\/p>\n\n\n\n
To encourage reader engagement, craft a unique, interesting, and personalized subject line. Infuse it with emotion or humor. Communicate value to the reader immediately and avoid common or spammy words like IMPORTANT!!! or Sale!<\/p>\n\n\n\n
Don\u2019t be afraid to add emojis \u2013 but use them strategically.<\/p>\n\n\n\n
Limit it to 70 characters or less. <\/p>\n\n\n\n
Other good best practices to improve engagement with subject lines:<\/p>\n\n\n\n
- Use a friendly and conversational tone<\/li>
- Experiment with different styles: informational, clever, funny, how-to, mysterious, etc.<\/li>
- Avoid using all caps<\/li>
- Do not use more than 3 punctuation marks, never overuse exclamation points<\/li>
- Add incentives where relevant<\/li><\/ul>\n\n\n\n
Also pre-set the preview text to encourage opens and engagement.<\/p>\n\n\n
![\"Hire](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/04\/SFMC-EMAIL-UPLERS.png\")
<\/a><\/div><\/div>\n\n\n\nTo improve your subject lines, analyze the text with SFMC<\/strong> Einstein Copy Insights.<\/strong> This will help you uncover language insights related to originality, character count, and emotional tone, and pen subject lines that your audience responds to and engages with.<\/p>\n\n\n\nIt\u2019s impossible to improve user engagement if emails are rambling and don\u2019t have clear CTAs. Boost engagement with short, concise emails that clearly tell the reader what they\u2019re getting, and what they should do next. Include at least one clear, easy-to-spot CTA. Keep it brief \u2013 limit it to 2-3 words.<\/p>\n\n\n\n
Also follow these best practices to leverage CTAs for improved engagement:<\/p>\n\n\n\n
- Add alt text to CTA images so readers understand what they\u2019re reading even if the HTML doesn\u2019t render properly<\/li>
- Place CTAs above the fold<\/li>
- Leverage SFMC to A\/B test different CTA versions<\/li>
- To create a sense of urgency, use words like \u201cShop Now\u201d or \u201cGet Started Today\u201d<\/li>
- Use white space and contrasting colors so the links or buttons stand out<\/li>
- Link CTAs to specific landing pages, e.g. a store page with the products listed in the email<\/li><\/ul>\n\n\n\n
#4. Nurture connections and increase lifetime value<\/strong><\/h3>\n\n\n\nFollowing up is one of the most powerful ways to boost engagement via email marketing. Don\u2019t stop at welcome, transactional, promotional, or \u201csales-y\u201d emails. Stay connected with audiences with regular communications.<\/p>\n\n\n\n
![\"Increase](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/eames-hang-it-all-giveaway.png\")
<\/a>Source: Reallygoodemails<\/a><\/figcaption><\/figure><\/div>\n\n\n\nEven after they make a purchase from your website, email them to let them know that you value their support and loyalty. Send feedback forms or surveys to involve them in your brand-building process.<\/p>\n\n\n\n
Share your brand\u2019s story with new subscribers:<\/p>\n\n\n\n
- How did you start?<\/li>
- What is your mission?<\/li>
- What are your social values?<\/li><\/ul>\n\n\n\n
![\"Brand](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/we-are-committed-to-delivering-for-you.png\")
<\/a>Source: Reallygoodemails<\/a><\/figcaption><\/figure><\/div>\n\n\n\n- How do you do good in your community?<\/li><\/ul>\n\n\n\n
![\"Community](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/taking-care-of-our-saje-community.png\")
<\/a>Source: Reallygoodemails<\/a><\/figcaption><\/figure><\/div>\n\n\n\n- Why should they support you?<\/li><\/ul>\n\n\n\n
Build a personal connection so they can see the human heart of your brand.<\/p>\n\n\n\n
Show your appreciation for existing customers by sending special offers or promotions. But go beyond \u201csalesy\u201d promotions. Encourage them to reconnect; do not put an immediate CTA to purchase. Send occasional emails with the sole purpose of surprising or delighting them.<\/p>\n\n\n\n
Also aim for nurtures, not just conversions. Remind them how much you love your customers (and how much they love you) by sharing user-generated content, reviews, or social media handles.<\/p>\n\n\n\n
![\"Review](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/how-did-you-sleep.png\")
<\/a><\/figure><\/div>\n\n\n\nIf you haven\u2019t heard from them in a while, ask if they have any questions or concerns. Be transparent, bold, and clear. Ask them how you can help them to meet their goals or solve a problem.<\/p>\n\n\n\n
When you collect subscriber data, let them know how you use it and which emails you will send and why.<\/p>\n\n\n\n
Some more ways to encourage long-term engagement with SFMC Email Studio<\/strong> and Content Builder<\/strong>:<\/p>\n\n\n\n- Send out weekly blog updates<\/li>
- Share free \u201cgated content\u201d like eBooks, white papers, and product demos<\/li>
- Invite them to free webinars<\/li>
- Run contests<\/li>
- Acknowledge birthdays and special occasions<\/li><\/ul>\n\n\n\n
![\"Birthday](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/good-job-being-born-time-to-celebrate.png\")
<\/a>Source: Reallygoodemails<\/a><\/figcaption><\/figure><\/div>\n\n\n\n- Update them on new products, events, or developments<\/li><\/ul>\n\n\n\n
Wrap up<\/strong><\/h2>\n\n\n\nAudience engagement is a crucial element for email marketing success. By trying to engage with them, you can generate interest in your offerings, build brand awareness, and encourage loyalty and brand advocacy.<\/p>\n\n\n\n
Think about how you can engage with them from the moment they connect with your brand, regardless of whether they make a purchase. Then create email marketing campaigns to engage with them at multiple stages of their journey. You\u2019ll soon have a captive, hyper-engaged audience that eagerly welcomes your emails.<\/p>\n\n\n\n
Need help with creating engaging SFMC email templates? Email Uplers<\/a> can help. Need a helping hand to manage your email campaigns in SFMC, get in touch<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"To get the best results from email marketing, it\u2019s critical to engage with audience. Here are 4 strategies to enhance audience engagement with SFMC.<\/p>\n","protected":false},"author":42,"featured_media":26095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1158],"tags":[],"class_list":["post-26094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salesforce-marketing-cloud"],"yoast_head":"\n
4 Strategies To Create Email Campaigns with Salesforce Marketing Cloud<\/title>\n<meta name=\"description\" content=\"To get the best results from email marketing, it\u2019s critical to engage with your audience. Here are 4 powerful strategies to enhance audience engagement with SFMC.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/email.uplers.com\/blog\/4-proven-engagement-strategies-to-create-perfect-email-campaigns-with-salesforce-marketing-cloud\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Strategies To Create Email Campaigns with Salesforce Marketing Cloud\" \/>\n<meta property=\"og:description\" content=\"To get the best results from email marketing, it\u2019s critical to engage with your audience. Here are 4 powerful strategies to enhance audience engagement with SFMC.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/email.uplers.com\/blog\/4-proven-engagement-strategies-to-create-perfect-email-campaigns-with-salesforce-marketing-cloud\/\" \/>\n<meta property=\"og:site_name\" content=\"Email Uplers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/email.uplers\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-21T10:30:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-01T10:24:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/User-engagement-strategies-in-SFMC-to-create-perfect-email-campaigns-1-540x282.png\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"282\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chintan Doshi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:site\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chintan Doshi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/email.uplers.com\/blog\/4-proven-engagement-strategies-to-create-perfect-email-campaigns-with-salesforce-marketing-cloud\/\",\"url\":\"https:\/\/email.uplers.com\/blog\/4-proven-engagement-strategies-to-create-perfect-email-campaigns-with-salesforce-marketing-cloud\/\",\"name\":\"4 Strategies To Create Email Campaigns with Salesforce Marketing Cloud\",\"isPartOf\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/4-proven-engagement-strategies-to-create-perfect-email-campaigns-with-salesforce-marketing-cloud\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/4-proven-engagement-strategies-to-create-perfect-email-campaigns-with-salesforce-marketing-cloud\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/User-engagement-strategies-in-SFMC-to-create-perfect-email-campaigns-1.png\",\"author\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/81d2df4983baf495159753841ca762a7\"},\"description\":\"To get the best results from email marketing, it\u2019s critical to engage with your audience. 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Start engaging with customers from the very beginning of their journey with welcome emails. First impressions matter, so your welcome campaign could set the tone for your entire relationship with them.<\/p>\n\n\n\n
Design a welcome journey in SFMC Journey Builder with multiple emails to:<\/p>\n\n\n\n
- Introduce your brand<\/li>
- Remind them when they signed up<\/li>
- Explain what value they can expect to get<\/li><\/ul>\n\n\n\n
In SFMC Email Studio, you can send three types of welcome emails to engage subscribers from the get-go:<\/p>\n\n\n\n
a. Thank you or Welcome<\/p>\n\n\n\n
<\/a>Source: Reallygoodemails<\/a><\/figcaption><\/figure><\/div>\n\n\n\n b. Event invites<\/p>\n\n\n\n
<\/a>Source: Reallygoodemails<\/a><\/figcaption><\/figure><\/div>\n\n\n\n c. Sign-up offers<\/p>\n\n\n\n
<\/a>Source: Reallygoodemails<\/a><\/figcaption><\/figure><\/div>\n\n\n\n Some best practices to get the best engagement results from your SFMC welcome emails<\/a>:<\/p>\n\n\n\n
- If you promised them a resource when they signed up (free ebook, white paper, etc.), make sure you send it!<\/li>
- Send the welcome email as soon as they sign up<\/li>
- Use a clear CTA so they know exactly what to do next<\/li>
- Create both HTML and plain-text versions to ensure that all<\/em> new subscribers feel welcome<\/li><\/ul>\n\n\n\n
#2. Personalize all emails<\/strong><\/h3>\n\n\n\n
Brands that use personalization in email generate <\/strong>17% more revenue<\/strong><\/a> compared to other brands<\/strong><\/p>\n\n\n\n
Sending generic email campaigns<\/a> with the same message to every subscriber will not boost engagement. In fact, if you keep using such \u201cspray and pray marketing\u201d tactics, your emails will be ignored. Worse, subscribers may actively disengage from your brand. They may even unsubscribe from your messages, or mark them as \u201cspam\u201d. To avoid such eventualities, personalization is critical. With email personalization, you can build long-term relationships, and drive more conversions and loyalty.<\/p>\n\n\n\n
In 2019, email personalization was the number one goal<\/a> for 38% of marketers. But for 36%, it was also the number one challenge!<\/p>\n\n\n\n
It is<\/em> possible to overcome these challenges and improve engagement with SFMC.<\/p>\n\n\n\n
Review your customer personas, individual preferences, and previous purchases. One great way to do this is by asking for their name, gender, and interests in your signup forms. This will help you create valuable, personalized content that delights, inspires, informs, or educates them.<\/p>\n\n\n\n
Include their names in the subject line, greeting, and copy.<\/p>\n\n\n\n
Also include personalization in one or more of these elements:<\/p>\n\n\n\n
- Pre-header<\/li>
- Header<\/li>
- Content<\/li>
- Subject line<\/li>
- Greeting<\/li><\/ul>\n\n\n\n<\/a>
Source: Reallygoodemails<\/a><\/figcaption><\/figure><\/div>\n\n\n\n To re-engage with subscribers who haven’t opened your emails in a while, send out custom re-engagement campaigns explaining that you miss them. To identify dis-engaged subscribers, look for Email Studio Reports<\/strong> in Analytics Builder<\/strong>. Offer personalized special deals, limited-time promotions, or product recommendations to tempt them to come back.<\/p>\n\n\n\n
<\/a>Source: Reallygoodemails<\/a><\/figcaption><\/figure><\/div>\n\n\n\n With SFMC Email Studio<\/strong>, you can also send engagement-worthy:<\/p>\n\n\n\n
- Polls and surveys<\/li>
- Competition invites<\/li>
- Coupons or promo codes<\/li><\/ul>\n\n\n\n<\/a>
Source: Reallygoodemails<\/a><\/figcaption><\/figure><\/div>\n\n\n\n Some more ways to engage with subscribers through personalization via SFMC Content Builder<\/strong><\/a>:<\/p>\n\n\n\n
- Segment your email list by gender, age, interests, location, transactional data, behavioral data, etc.<\/li>
- Use data from your CRM to personalize your campaigns<\/li>
- Personalize the \u201cfrom\u201d name with the name of a real person<\/li>
- Personalize different emails:<\/li><\/ul>\n\n\n\n
a. Newsletters
b. Cart abandonment<\/p>\n\n\n\n<\/a>Source: Reallygoodemails<\/a><\/figcaption><\/figure><\/div>\n\n\n\n c. Re-engagement
d. Special occasions (e.g. birthdays or anniversaries)<\/p>\n\n\n\n- Create interactive emails to delight your audience<\/li><\/ul>\n\n\n\n
a. Add forms, quizzes, videos or maps
b. Add product carousels to highlight specific products
c. Create responsive, mobile-optimized emails with content blocks<\/p>\n\n\n\n- Create dynamic content based on subscriber data:<\/li><\/ul>\n\n\n\n
a. Demographics
b. Behavioral
c. Firmographic
d. Psychographic<\/p>\n\n\n\n<\/a>Source: Reallygoodemails<\/a><\/figcaption><\/figure><\/div>\n\n\n\n Simplify email personalization and make it more effective with marketing automation and third party integrations.<\/p>\n\n\n\n
#3. Use strong subject lines and clear CTA<\/strong><\/h3>\n\n\n\n
Emails with subject lines that are personalized are 26% more likely to be opened<\/a>.<\/p>\n\n\n\n
A strong button-based CTA can improve click-through rates by 127%<\/a>.<\/p>\n\n\n\n
While people receive hundreds of emails every day, they don\u2019t have the time (or inclination) to read every message that arrives in their inbox. That\u2019s why a strong, compelling subject line is vital.<\/p>\n\n\n\n
To encourage reader engagement, craft a unique, interesting, and personalized subject line. Infuse it with emotion or humor. Communicate value to the reader immediately and avoid common or spammy words like IMPORTANT!!! or Sale!<\/p>\n\n\n\n
Don\u2019t be afraid to add emojis \u2013 but use them strategically.<\/p>\n\n\n\n
Limit it to 70 characters or less. <\/p>\n\n\n\n
Other good best practices to improve engagement with subject lines:<\/p>\n\n\n\n
- Use a friendly and conversational tone<\/li>
- Experiment with different styles: informational, clever, funny, how-to, mysterious, etc.<\/li>
- Avoid using all caps<\/li>
- Do not use more than 3 punctuation marks, never overuse exclamation points<\/li>
- Add incentives where relevant<\/li><\/ul>\n\n\n\n
Also pre-set the preview text to encourage opens and engagement.<\/p>\n\n\n
<\/a><\/div><\/div>\n\n\n\nTo improve your subject lines, analyze the text with SFMC<\/strong> Einstein Copy Insights.<\/strong> This will help you uncover language insights related to originality, character count, and emotional tone, and pen subject lines that your audience responds to and engages with.<\/p>\n\n\n\n
It\u2019s impossible to improve user engagement if emails are rambling and don\u2019t have clear CTAs. Boost engagement with short, concise emails that clearly tell the reader what they\u2019re getting, and what they should do next. Include at least one clear, easy-to-spot CTA. Keep it brief \u2013 limit it to 2-3 words.<\/p>\n\n\n\n
Also follow these best practices to leverage CTAs for improved engagement:<\/p>\n\n\n\n
- Add alt text to CTA images so readers understand what they\u2019re reading even if the HTML doesn\u2019t render properly<\/li>
- Place CTAs above the fold<\/li>
- Leverage SFMC to A\/B test different CTA versions<\/li>
- To create a sense of urgency, use words like \u201cShop Now\u201d or \u201cGet Started Today\u201d<\/li>
- Use white space and contrasting colors so the links or buttons stand out<\/li>
- Link CTAs to specific landing pages, e.g. a store page with the products listed in the email<\/li><\/ul>\n\n\n\n
#4. Nurture connections and increase lifetime value<\/strong><\/h3>\n\n\n\n
Following up is one of the most powerful ways to boost engagement via email marketing. Don\u2019t stop at welcome, transactional, promotional, or \u201csales-y\u201d emails. Stay connected with audiences with regular communications.<\/p>\n\n\n\n
<\/a>Source: Reallygoodemails<\/a><\/figcaption><\/figure><\/div>\n\n\n\n Even after they make a purchase from your website, email them to let them know that you value their support and loyalty. Send feedback forms or surveys to involve them in your brand-building process.<\/p>\n\n\n\n
Share your brand\u2019s story with new subscribers:<\/p>\n\n\n\n
- How did you start?<\/li>
- What is your mission?<\/li>
- What are your social values?<\/li><\/ul>\n\n\n\n<\/a>
Source: Reallygoodemails<\/a><\/figcaption><\/figure><\/div>\n\n\n\n - How do you do good in your community?<\/li><\/ul>\n\n\n\n<\/a>
Source: Reallygoodemails<\/a><\/figcaption><\/figure><\/div>\n\n\n\n - Why should they support you?<\/li><\/ul>\n\n\n\n
Build a personal connection so they can see the human heart of your brand.<\/p>\n\n\n\n
Show your appreciation for existing customers by sending special offers or promotions. But go beyond \u201csalesy\u201d promotions. Encourage them to reconnect; do not put an immediate CTA to purchase. Send occasional emails with the sole purpose of surprising or delighting them.<\/p>\n\n\n\n
Also aim for nurtures, not just conversions. Remind them how much you love your customers (and how much they love you) by sharing user-generated content, reviews, or social media handles.<\/p>\n\n\n\n
<\/a><\/figure><\/div>\n\n\n\nIf you haven\u2019t heard from them in a while, ask if they have any questions or concerns. Be transparent, bold, and clear. Ask them how you can help them to meet their goals or solve a problem.<\/p>\n\n\n\n
When you collect subscriber data, let them know how you use it and which emails you will send and why.<\/p>\n\n\n\n
Some more ways to encourage long-term engagement with SFMC Email Studio<\/strong> and Content Builder<\/strong>:<\/p>\n\n\n\n
- Send out weekly blog updates<\/li>
- Share free \u201cgated content\u201d like eBooks, white papers, and product demos<\/li>
- Invite them to free webinars<\/li>
- Run contests<\/li>
- Acknowledge birthdays and special occasions<\/li><\/ul>\n\n\n\n<\/a>
Source: Reallygoodemails<\/a><\/figcaption><\/figure><\/div>\n\n\n\n - Update them on new products, events, or developments<\/li><\/ul>\n\n\n\n
Wrap up<\/strong><\/h2>\n\n\n\n
Audience engagement is a crucial element for email marketing success. By trying to engage with them, you can generate interest in your offerings, build brand awareness, and encourage loyalty and brand advocacy.<\/p>\n\n\n\n
Think about how you can engage with them from the moment they connect with your brand, regardless of whether they make a purchase. Then create email marketing campaigns to engage with them at multiple stages of their journey. You\u2019ll soon have a captive, hyper-engaged audience that eagerly welcomes your emails.<\/p>\n\n\n\n
Need help with creating engaging SFMC email templates? Email Uplers<\/a> can help. Need a helping hand to manage your email campaigns in SFMC, get in touch<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"
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- Update them on new products, events, or developments<\/li><\/ul>\n\n\n\n
- Why should they support you?<\/li><\/ul>\n\n\n\n
- How do you do good in your community?<\/li><\/ul>\n\n\n\n
- Create dynamic content based on subscriber data:<\/li><\/ul>\n\n\n\n
- Create interactive emails to delight your audience<\/li><\/ul>\n\n\n\n