{"id":26566,"date":"2021-06-25T15:30:11","date_gmt":"2021-06-25T10:00:11","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=26566"},"modified":"2023-03-13T16:13:45","modified_gmt":"2023-03-13T10:43:45","slug":"how-to-leverage-sfmc-tools-to-scale-up-email-marketing","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/how-to-leverage-sfmc-tools-to-scale-up-email-marketing\/","title":{"rendered":"How to leverage SFMC tools to scale up your email marketing"},"content":{"rendered":"\n

Did you know, in 2020, there were 4 billion email users globally<\/a>? Also, this number is all set to grow to 4.5 billion by the year 2025. This number accounts for nearly half of the world\u2019s population. This is why email marketing has become so crucial for companies. Whether you want to get more leads, boost purchases, retain customers, or build deeper relationships with them, email marketing is the one-stop solution. And Salesforce Marketing Cloud is a CRM that offers some unmatched email tools that not only help you build brand image and retain customers but also boost ROI. <\/p>\n\n\n\n

In this blog, we\u2019ll look at how you can leverage the powerful SFMC tools to level up your email marketing. Let\u2019s start with Email Studio. <\/p>\n\n\n\n

#1 Email Studio<\/h2>\n\n\n\n

SFMC\u2019s Email Studio offers you multiple ways to carry out email marketing campaigns or 1-to-1 messaging. Also, you can manage your customer journeys by using the data from any source and drive success with emails. <\/p>\n\n\n\n

Here\u2019s how you can leverage Email Studio for your next marketing campaign:<\/p>\n\n\n\n

Target Your Audience<\/h3>\n\n\n\n

Make your content relevant for different sets of audiences. You can use the drag and drop segmentation tools in SFMC\u2019s Email Studio to refine your subscriber list and make your messaging top-notch. You can boost engagement with your most active customers, and improve deliverability by sending fewer emails to those who are least active. <\/p>\n\n\n\n

Furthermore, you can automatically import, segment, and filter data from any source with Email Studio. <\/p>\n\n\n\n

Create Your Best Emails<\/h3>\n\n\n\n

Email Studio allows you to create and send responsive emails. With this, you can rest assured that your recipients are seeing your emails exactly how you intended, irrespective of their device! <\/p>\n\n\n\n

Plus, you get the power of customizable email templates and you can thus send emails more quickly and efficiently.<\/p>\n\n\n\n

You can power up your email conversations and boost customer relationships with email conversations that drive every stage of the customer journey. <\/p>\n\n\n\n

Deliver Personalized Experiences<\/h3>\n\n\n\n

By using dynamic content, you can get the most out of your rich first-party data to deliver personalization across your email marketing campaigns<\/a>. <\/p>\n\n\n\n

You can tailor your content by using AI in your emails based on your customers\u2019 behavior and intent. You can also review asset-level metrics to refine your content over time. <\/p>\n\n\n\n

Boost Your Email Marketing Campaigns<\/h3>\n\n\n\n

To create the best email marketing campaigns, you need to double-check what you have done. With Email studio, you have the option to preview and test every message before shooting it to your subscribers\u2019 inbox so that you\u2019re sure you are delivering quality in every email. <\/p>\n\n\n\n

You can even reduce your team\u2019s workload by setting up an email delivery schedule.<\/p>\n\n\n

\"Our<\/a><\/div><\/div>\n\n\n\n

#2 Journey Builder<\/h2>\n\n\n\n

82% of marketers<\/a> have reported an increase in email open rate with personalization. You can leverage Journey Builder to deliver cross-channel personalized<\/a> experiences in your email marketing campaigns like never before. <\/p>\n\n\n\n

Understand Your Audience<\/h3>\n\n\n\n

SFMC\u2019s Journey Builder allows you to use customer data from any source based on their behavior, attributes, purchase history to help you create personalized messaging. <\/p>\n\n\n\n

Predict your customers\u2019 next move and prepare your marketing strategy just like Grammarly does in this email:<\/p>\n\n\n\n

\"Personalized
Source: Reallygoodemails<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

Explore Distributed Marketing <\/h3>\n\n\n\n

This helps you create branded journeys for independent owners as well as franchisees across email, mobile, and advertising in the Marketing Cloud. Optimize your customers\u2019 journey by using the aggregate journey data or analyze individual engagement. <\/p>\n\n\n

\"Let<\/a><\/div><\/div>\n\n\n\n

#3 Content Builder<\/h2>\n\n\n\n

When we talk about emails, content comes next. Content Builder in SFMC<\/a> is a cross-channel content management tool that allows you to consolidate images, documents, and content in a single place for use. <\/strong><\/p>\n\n\n\n

Create Professional-looking emails<\/h3>\n\n\n\n

With Content Builder, you can create professional emails without even knowing HTML. Also, you can view changes to email content in real-time with an always-present preview. With this, you can utilize intelligent HTML Paste tools such as color coding and line numbers. <\/p>\n\n\n\n

Search & Filter Your Emails<\/h3>\n\n\n\n

Salesforce Marketing Cloud\u2019s Content Builder allows you to do more with Salesforce\u2019s powerful global search and filtering tools with a new content properties framework.<\/p>\n\n\n\n

Also, you can search and filter for the email of your choice with ease using this thoughtful tool. You can add tags and campaign associations to distinguish or manage related content. <\/p>\n\n\n\n

You can access the Content Builder setup from the marketing cloud toolbar by simply hovering over your username and selecting Setup, then searching for Content Builder Settings.<\/em><\/p>\n\n\n\n

#4 Analytics Builder<\/h2>\n\n\n\n

Salesforce Marketing Cloud\u2019s Analytics Builder enables you to get deep insights into the behaviors and interests of your subscribers. You can use these insights to see what\u2019s working and what\u2019s not and refine your marketing goals accordingly. <\/p>\n\n\n\n

Measure Performance of Your Email Campaigns<\/h3>\n\n\n\n

Effective marketing requires you to know the right audience for your message and how to communicate with them based on their preferences and behaviors. With Analytics Builder, you can measure the performance and engagement of your emails.<\/p>\n\n\n\n

Analytics Builder\u2019s Einstein Engagement Scoring allows you to know your subscribers\u2019 engagement across four behaviors-<\/p>\n\n\n\n