{"id":26765,"date":"2021-07-14T16:18:59","date_gmt":"2021-07-14T10:48:59","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=26765"},"modified":"2021-09-04T00:56:57","modified_gmt":"2021-09-03T19:26:57","slug":"understanding-the-technical-aspects-of-setting-up-bimi","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/understanding-the-technical-aspects-of-setting-up-bimi\/","title":{"rendered":"Understanding the Technical Aspects of Setting Up BIMI"},"content":{"rendered":"\n

Let me start by sharing a screenshot with you. <\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

See those emails by Wayfair and Sleeknote and the image beside the subject line?
That\u2019s exactly what BIMI (Brand Indicators for Message Identification) is all about.
It is an email specification through which brands can decide the logo that should appear beside the sender name in some email clients. It will make your email stand out and make the readers keen to open it. You can either use a logo like Wayfair has done or the headshot if you are sending the email by a person’s name. <\/p>\n\n\n\n

The main objective of BIMI<\/a> is to verify your brand and sender information just like email authentication standards such as DMARC, DKIM, and SPF. <\/p>\n\n\n\n

BIMI works as a text record that stays on your servers. Email clients compatible with BIMI will verify the authenticity of your emails by reviewing this record. 
BIMI is different from the other authentication technologies in that after verification, email clients will fetch the logo of your brand and display it beside the message. 
The beauty of BIMI is that it will instantly let the subscribers know who the email is from and even confirm your identity at the backend. 
As the risk of cyber crimes is constantly increasing, BIMI comes as a welcome technological advancement. <\/p>\n\n\n\n

A Bit About the History of BIMI<\/h2>\n\n\n\n
In 2018, Verizon Media Group — Yahoo! and AOL started the BIMI trial. Later, Google launched the support for BIMI in July 2020.   <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
\n\n\n\n

Before getting into the technical aspects of setting it up, let me talk about the advantages of BIMI.<\/p>\n\n\n\n

1. BIMI helps to build trust with the subscriber.<\/h3>\n\n\n\n

Having the brand logo alongside the email subject line will help to build confidence with the subscriber. As they will be able to recognize the brand, it will contribute to increasing the open rate. It will also decrease the chances of phishing and spoofing, thereby preventing forgery. <\/p>\n\n\n\n

2. BIMI helps to enhance email deliverability.<\/h3>\n\n\n\n

Employing BIMI does not guarantee a 100% email deliverability rate but it surely enhances it. As the messages are verified by email authentication protocols, the ISPs can recognize your brand. Consequently, you will have a better IP reputation and higher subscriber engagement. Ultimately, it will help to bypass the spam folders and ensure inbox placement for the emails. Subscribers will be least likely to mark your email as spam if it has an accompanying logo. <\/p>\n\n\n\n

3. BIMI is a cost-effective way to increase brand recall.<\/h3>\n\n\n\n

Your logo helps people to recognize your brand. By adopting BIMI, you can increase brand recall by presenting yourself more effectively. You do not need to spend any exorbitant amount to employ this, making it all the more worthwhile.  

\"\"<\/a><\/div><\/div><\/p>\n\n\n\n

Setting Up BIMI<\/h2>\n\n\n\n

Marketers using authentication protocols such as DMARC must have achieved a half milestone in the journey of setting up BIMI. 
However, if you are a novice, you will have to follow a number of steps to set up BIMI for your domain. <\/p>\n\n\n\n

Let\u2019s understand the process in detail. <\/p>\n\n\n\n

The first step is to employ DMARC.<\/h3>\n\n\n\n

Without DMARC protocol in place, you will not be able to execute BIMI. 
For DMARC, you must specifically check two settings in your DMARC records:<\/p>\n\n\n\n

a. The organizational or subdomain policies must be set to quarantine or reject. 
b. The subdomain policy should be set as 100%. <\/p>\n\n\n\n

You can use a tool like EasyDMARC to apply all these settings.  <\/p>\n\n\n\n

\"\"\/
Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

  2. Design your logo in the SVG file format<\/h3>\n\n\n\n

As BIMI includes the brand logo in the inbox, you will need to create an SVG (scalable vector graphic) file of your logo. 
SVG files are helpful in rendering two-dimensional images created with the help of XML (eXtensible Markup Language). These files help to display clear and high-resolution graphics across different devices.<\/p>\n\n\n\n

How should you create the SVG logo?<\/strong><\/p>\n\n\n\n