{"id":26872,"date":"2021-07-22T19:03:14","date_gmt":"2021-07-22T13:33:14","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=26872"},"modified":"2023-03-13T16:18:13","modified_gmt":"2023-03-13T10:48:13","slug":"all-you-need-to-know-about-interactive-email-capabilities-in-salesforce-marketing-cloud","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/all-you-need-to-know-about-interactive-email-capabilities-in-salesforce-marketing-cloud\/","title":{"rendered":"All you need to know about Interactive Email capabilities in Salesforce Marketing Cloud"},"content":{"rendered":"\n<p>From Plain Text to HTML to Personalized to dynamic to now Interactive, email marketing has come a long way. According to <a href=\"https:\/\/myemma.com\/guides\/2018-email-marketing-industry-report\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Emma<\/a>, Email is the biggest source of ROI for 59% of marketers. But, starting with brainstorming ideas for your email campaign in SFMC to creating and then shooting the emails to your customers\u2019 inbox takes a huge amount of effort from marketers.&nbsp;<\/p>\n\n\n\n<p>You don\u2019t want to miss out on customer feedback as it enables you to give them the best experiences. However, customers are reluctant to provide feedback if you take them out of their inbox to a different web page. We know it just takes a few clicks, but remember that your customers are busy people and they may have other priorities.&nbsp;<\/p>\n\n\n\n<p>Creating <a href=\"https:\/\/email.uplers.com\/interactive-email-design-elements\/\" target=\"_blank\" rel=\"noreferrer noopener\">interactive emails<\/a> in Salesforce Marketing Cloud can help you get customer feedback and with much more ease. It is a tool that helps you eliminate challenges and get the much-anticipated customer feedback without compromising on the experiences you are trying to deliver.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Interactive Email Form Block in SFMC<\/h3>\n\n\n\n<p>Salesforce launched interactive emails in 2020 to arm its <a href=\"https:\/\/email.uplers.com\/blog\/common-challenges-and-solutions-to-sfmc-email-campaign-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">SFMC<\/a> users with the best email marketing capabilities. The Email Form Block is the first innovation in interactive emails.<\/p>\n\n\n\n<p>It allows marketers to get the relevant customer information directly from the mails. Thus, it helps to increase customer engagement and gives you more data to improve their experiences.&nbsp;&nbsp;<\/p>\n\n\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-20441 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/salesforce-marketing-cloud-email-specialist\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/06\/picturemessage_bqjkyvhv.52l.png\" class=\"attachment-full size-full\" alt=\"Our SFMC developers can design flawless email templates\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/06\/picturemessage_bqjkyvhv.52l.png 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/06\/picturemessage_bqjkyvhv.52l-300x75.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/06\/picturemessage_bqjkyvhv.52l-768x192.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/06\/picturemessage_bqjkyvhv.52l-624x156.png 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Finding and Configuring the Block<\/h3>\n\n\n\n<p>You can find the Interactive email form block in Content Builder for Marketing Cloud Pro or higher editions. This block allows you to create, view, and write to a data extension. You can ensure that all users have the data extension by updating the permissions. Also, you can configure the block in the app switcher. Follow the next steps:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Hover over your name in SFMC and click Setup<\/li><li>Search Content Builder Settings<\/li><li>Enable Email Form Block under permissions<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How Does Interactive Email Form Block Help Marketers?<\/h3>\n\n\n\n<p>The interactive email form block allows marketers to leverage the interactive email capabilities in SFMC to get:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Quick Feedback &amp; Reviews:<\/strong> You can get customer feedback in the email itself. Also, interactive emails allow your customers to submit the post-purchase product reviews within the Thank you email that you send them.<\/li><li><strong>Progressive Profiles<\/strong>: Customers can quickly fill in their profile information without leaving the inbox.<\/li><li><strong>Easy Signups:<\/strong> Wouldn\u2019t it be much easier for you to get signups on your webinar if the recipient could do it by just clicking once in the email? Well, now they can! Customers can easily sign up for your upcoming events or newsletter with one click in the email.<\/li><li><strong>Case Forms:<\/strong> This allows your subscribers to create or update a support case.<\/li><li><strong>Lead Forms:<\/strong> This helps you to capture or update subscriber information from your leads.<\/li><li><strong>Empty Form: <\/strong>You can also choose to start from scratch and create any kind of form that you want.<\/li><\/ul>\n\n\n\n<p>Thus, interactive emails in SFMC allow you to put your best foot forward by helping you provide the best customer experiences. Here\u2019s a comprehensive guide to <a href=\"https:\/\/email.uplers.com\/blog\/interactive-email-forms-in-salesforce-marketing-cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">using interactive email forms <\/a>in SFMC, in case you want to explore more.&nbsp;<\/p>\n\n\n\n<p>Take a look at how HP is doing the best with the interactive email of SFMC.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/WXhABr7qSTuUh-eLO44ifE-mKz3f5VLmgdPQ5nuIs1yzgjDwqVkmn95zI1yn8m_9vz7CbfFUlWkl7aBaABfARGFQC0h65l5ucWKp1cGi2uZ_EcgSosgE0iGvRA15gOw-L2X8THJ9\" alt=\"Interactive Email Form Block In SFMC\n\"\/><figcaption><a href=\"https:\/\/reallygoodemails.com\/emails\/see-the-worlds-first-curved-all-in-one\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Interactive Emails With AMP&nbsp;<\/h3>\n\n\n\n<p>Salesforce, in its <a href=\"https:\/\/email.uplers.com\/blog\/sfmc-jan-2021-release-everything-you-need-to-know-part-1\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing cloud release<\/a> earlier this year, announced support for AMP for Email. It is a tool that allows you to create dynamic, interactive emails.&nbsp;<\/p>\n\n\n\n<p>You can make your email campaigns interactive with the help of Accelerated Mobile Pages (AMP), an open-source language created by <strong>Google<\/strong>. This innovation helps and eases down the process of customer interaction directly in the inbox, which means your customers wouldn\u2019t have to go to an external web page to fill out a survey, feedback, or sign up!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How does AMP for Emails help?&nbsp;<\/h3>\n\n\n\n<p>AMP helps you create highly personalized email marketing campaigns directly from SFMC. The AMP version of a message is embedded in the mail itself as a new MIME part. This acts as an add-on to the already existing HTML and plain text emails to make sure that your email works across all email clients.&nbsp;<\/p>\n\n\n\n<p>Furthermore, an AMP email betters your interaction with your customers as it helps you to update the emails with real-time content whenever a recipient opens them.&nbsp;<\/p>\n\n\n\n<p>For instance, one email will take care of an order shipment which would automatically update with the real-time developments. Thus, you would not have to send your customers multiple emails, and they would not feel bombarded as well.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s explore some other reasons why AMP is good to build interactions with your customers.<\/p>\n\n\n\n<p><strong>#1 Better Engage with Customers<\/strong><\/p>\n\n\n\n<p>You can use carousels in emails to show multiple pieces of content in a given area while allowing your customers to click, swipe, or tap through the product or images and thus improve engagement.<\/p>\n\n\n\n<p><strong>#2 Easily Collect Customer Insights<\/strong><\/p>\n\n\n\n<p>Email forms with AMP help you collect customer insights. You can collect information from your customers such as feedback, product reviews, surveys, profile data, and sales leads with the help of embedded forms in a message.&nbsp;<\/p>\n\n\n\n<p><strong>#3 Two-way Interaction&nbsp;<\/strong><\/p>\n\n\n\n<p>AMP for email appointments helps you get two-way interaction capabilities with your customers; real-time and in-email interactions. In this, a customer can book an appointment without having to leave their inbox.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Using AMP Emails in SFMC<\/h3>\n\n\n\n<p>You can use the Content Builder of SFMC to create, preview, and save AMP emails. Also, you can use any existing send options in the marketing cloud to send AMP emails. Gmail, Yahoo, and Mail.Ru mail clients support AMP emails; AMP emails expire in 30 days, which is why some clients don\u2019t support them. Besides, AMP emails require an HTML fallback. AMP email access can be disabled from Content Builder Admin in case you no longer desire to use it.&nbsp;<\/p>\n\n\n\n<p>Want to know more about AMP in Email? This <a href=\"https:\/\/email.uplers.com\/blog\/amp-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">article <\/a>can help.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wrap Up<\/h2>\n\n\n\n<p>Interactive emails in SFMC not only help you get customer feedback but also allow you to focus on channeling your efforts to give them the best experiences. We hope that you now have a better knowledge of the interactive email capabilities in SFMC and know how to make the most out of an interactive email form in SFMC for your next campaign.&nbsp;<\/p>\n\n\n\n<p>If you need assistance with interactive email or want to get started with AMP emails in SFMC, you can <a href=\"https:\/\/email.uplers.com\/salesforce-marketing-cloud-exacttarget-email-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">reach out to us<\/a> or you can even <a href=\"https:\/\/email.uplers.com\/salesforce-marketing-cloud-email-specialist\/\" target=\"_blank\" rel=\"noreferrer noopener\">hire our dedicated SFMC specialist<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a marketer, you want to improve your customer interactions and give them the best experiences. Learn how Interactive Emails in SFMC help. <\/p>\n","protected":false},"author":42,"featured_media":26879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1158],"tags":[],"class_list":["post-26872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salesforce-marketing-cloud"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interactive Email capabilities in Salesforce Marketing Cloud - Email Uplers<\/title>\n<meta name=\"description\" content=\"Salesforce Marketing Cloud helps to improve customer interactions. By using the Interactive Email capabilities in SFMC you can get most of your email marketing campaigns. 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Read More.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/email.uplers.com\/blog\/all-you-need-to-know-about-interactive-email-capabilities-in-salesforce-marketing-cloud\/\" \/>\n<meta property=\"og:site_name\" content=\"Email Uplers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/email.uplers\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-22T13:33:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-13T10:48:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/07\/image_2021_07_22T12_41_18_285Z-540x282.png\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"282\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chintan Doshi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:site\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chintan Doshi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/email.uplers.com\/blog\/all-you-need-to-know-about-interactive-email-capabilities-in-salesforce-marketing-cloud\/\",\"url\":\"https:\/\/email.uplers.com\/blog\/all-you-need-to-know-about-interactive-email-capabilities-in-salesforce-marketing-cloud\/\",\"name\":\"Interactive Email capabilities in Salesforce Marketing Cloud - Email Uplers\",\"isPartOf\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/all-you-need-to-know-about-interactive-email-capabilities-in-salesforce-marketing-cloud\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/all-you-need-to-know-about-interactive-email-capabilities-in-salesforce-marketing-cloud\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/07\/image_2021_07_22T12_41_18_285Z.png\",\"author\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/81d2df4983baf495159753841ca762a7\"},\"description\":\"Salesforce Marketing Cloud helps to improve customer interactions. 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