{"id":27012,"date":"2024-03-18T10:08:00","date_gmt":"2024-03-18T04:38:00","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=27012"},"modified":"2024-03-19T13:17:43","modified_gmt":"2024-03-19T07:47:43","slug":"how-does-segmentation-and-personalization-work-in-marketo","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/how-does-segmentation-and-personalization-work-in-marketo\/","title":{"rendered":"How to Implement Marketo Segmentation And Personalization"},"content":{"rendered":"\n

The importance of segmentation and personalization is not lost on marketers. However, implementation varies from one ESP to another. This is where companies and brands usually hit a roadblock. <\/p>\n\n\n\n

It\u2019s understandable. Naturally, no two ESPs are alike in their proprietary offerings, data integration methods, and implementation logic. Terminology is arguably one of the biggest hindrances. Add to that the problem of regular platform updates. It\u2019s hard to keep up, unless you\u2019re fully invested. <\/p>\n\n\n\n

But you don\u2019t have the time to read through every ESP documentation. As a result, if you\u2019re failing to implement proven marketing strategies (e.g. segmentation and marketing), it\u2019s naturally depressing. <\/p>\n\n\n\n

Now, we\u2019ve been expanding our portfolio over the years, and today we have experts proficient in more than 50 ESPs, Marketo being one of them. In this geek guide, we will take you through the ins and outs of Marketo segmentation and personalization. Don\u2019t worry, it\u2019s not exactly rocket science. <\/p>\n\n\n\n

Marketo Segmentation: Defining Segment Rules<\/h2>\n\n\n\n

You must define segment rules<\/a> before you can do segmentation in Marketo. The purpose of defining segment rules is to categorize your contacts into \u201cdifferent mutually exclusive groups.\u201d This means that contacts can exist in only one group at a time so that there\u2019s no overlapping. Here\u2019s how to do it in Marketo:<\/p>\n\n\n\n