{"id":27397,"date":"2024-06-26T20:13:00","date_gmt":"2024-06-26T14:43:00","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=27397"},"modified":"2024-09-16T17:30:50","modified_gmt":"2024-09-16T12:00:50","slug":"comprehensive-guide-to-holiday-email-marketing","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/comprehensive-guide-to-holiday-email-marketing\/","title":{"rendered":"Comprehensive Guide to Holiday Email Marketing: Everything You Ever Wanted to Know"},"content":{"rendered":"<p><b><br \/>\n<\/b><span style=\"font-weight: 400;\">For many, the holiday season is synonymous with loved ones, food, celebration\u2026.and shopping! The merry and bright season opens up a plethora of revenue opportunities for all kinds of brands \u2013 including yours! So how can you leverage these opportunities to attract more buyers, push more sales, and convert more customers into super-fans?<\/span><\/p>\n<p><b>With holiday email marketing!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A well-planned, well-designed <\/span><a href=\"https:\/\/email.uplers.com\/infographics\/holiday-email-marketing-tips\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">holiday email campaign <\/span><\/a><span style=\"font-weight: 400;\">can help you make the most of the holiday period to connect with customers, grow your brand, and stand out from the crowd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This detailed guide covers everything about holiday email marketing, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#email\"><span style=\"font-weight: 400;\">Why holiday email marketing should be part of your overall marketing toolkit<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#leverage\"><span style=\"font-weight: 400;\">How you can leverage marketing automation to achieve success with holiday emails<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#holiday\"><span style=\"font-weight: 400;\">Why it\u2019s important to build a holiday schedule <\/span><i><span style=\"font-weight: 400;\">before<\/span><\/i><span style=\"font-weight: 400;\"> you start planning your campaigns<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#amazing\"><span style=\"font-weight: 400;\">How to create amazing holiday emails that delight and impress your audience<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#practices\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Best practices to bring in more dollars with every Thanksgiving email, Christmas email, Halloween email, and New Year email<\/span><\/span>\u00a0<\/a><\/li>\n<\/ul>\n<h2 id=\"email\"><b>Why Holiday Email Marketing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Holiday shopping hit a record high in 2023! Core retail sales surged 3.8% compared to 2022, reaching a whopping <\/span><a href=\"https:\/\/nrf.com\/media-center\/press-releases\/nrf-says-census-data-shows-2023-holiday-sales-grew-38-record-9644#:~:text=Retail%20Sales-,NRF%20Says%20Census%20Data%20Shows%202023%20Holiday,3.8%25%20to%20Record%20%24964.4%20Billion&amp;text=%E2%80%9CConsumer%20spending%20was%20remarkably%20resilient,pace%20for%20the%20holiday%20season.%22\"><span style=\"font-weight: 400;\">$964.4 billion<\/span><\/a><span style=\"font-weight: 400;\">. This surpasses the previous record of $929.5 billion set in 2022, proving the continued resilience of consumer spending. Clearly, holiday sales are nothing to be sneezed at \u2013 and brands must try to boost their results in this area. And email marketing provides the perfect means to do<\/span><span style=\"font-weight: 400;\"> so.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s already well-known that email has the highest ROI <\/span><a href=\"https:\/\/nrf.com\/media-center\/press-releases\/nrf-says-2020-holiday-sales-grew-83-percent-despite-pandemic\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">($42 for every $1 spent<\/span><\/a><span style=\"font-weight: 400;\">) of all other types of marketing mediums, including social media and paid search. Moreover:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">About <\/span><a href=\"https:\/\/nrf.com\/media-center\/press-releases\/nrf-says-2020-holiday-sales-grew-83-percent-despite-pandemic\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">80% of professionals<\/span><\/a><span style=\"font-weight: 400;\"> believe that email marketing improves customer acquisition and retention<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/nrf.com\/media-center\/press-releases\/nrf-says-2020-holiday-sales-grew-83-percent-despite-pandemic\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">60% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> say they have made a purchase after receiving a marketing email, compared to just 12.5% who will consider using the \u201cbuy\u201d button on social media<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Email is a low-friction, low-cost means of engaging with your audience with unique, branded, personalized content that promotes, impresses, and delights your subscribers. It\u2019s great for content distribution, promotions, customer acquisition and retention, and brand-building.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So if email marketing can garner all these benefits, can you imagine what holiday email marketing can do for you? For one, it provides numerous opportunities to reach out to your subscribers with warm, personalized messaging that sparks greater joy and excitement for the upcoming holidays. It can also help you generate and nurture more leads by gently encouraging them to think of your brand for their holiday shopping needs. In addition, if done well, holiday emails can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase average order value<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Heighten awareness of products that you really want to promote<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maximize conversions over the holiday season<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Generate more sales and bigger profits<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All in all, the holiday period can be hugely profitable, and <\/span><a href=\"https:\/\/nrf.com\/media-center\/press-releases\/nrf-says-2020-holiday-sales-grew-83-percent-despite-pandemic\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">holiday email marketing<\/span><\/a> <span style=\"font-weight: 400;\">can help you end the year on a high note.<\/span><\/p>\n<p><b>This guide unravels the mysteries of effective holiday email marketing with plenty of actionable suggestions, and holiday email marketing examples to inspire you.<\/b><\/p>\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-27381 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/email-marketing-campaign-management-services\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"220\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/1.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/1-300x83.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/1-768x211.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/1-624x172.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n<h2><b>Mobile-friendly Holiday Email Marketing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Mobile devices like Smartphones and tablets are immensely popular for a range of digital offerings, including for reading email.<\/span><\/p>\n<p><b>Mobile opens account for <\/b><a href=\"https:\/\/nrf.com\/media-center\/press-releases\/nrf-says-2020-holiday-sales-grew-83-percent-despite-pandemic\" target=\"_blank\" rel=\"nofollow noopener\"><b>46% of all email opens<\/b><\/a><b>.<\/b><\/p>\n<p><b>Studies have found that\u00a0<\/b><a href=\"https:\/\/nrf.com\/media-center\/press-releases\/nrf-says-2020-holiday-sales-grew-83-percent-despite-pandemic\" target=\"_blank\" rel=\"nofollow noopener\"><b>69%\u00a0of mobile users<\/b><\/a><b> delete emails that aren\u2019t optimized for their device.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">So, if your <\/span><a href=\"https:\/\/email.uplers.com\/blog\/holiday-email-templates-guide\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">holiday emails<\/span><\/a><span style=\"font-weight: 400;\"> are amazing and unique, but <\/span><i><span style=\"font-weight: 400;\">not<\/span><\/i><span style=\"font-weight: 400;\"> mobile-optimized, a huge number of your subscribers probably won\u2019t even open them. As a result, you will miss out on the opportunity to boost customer engagement, conversions, sales, and ultimately, profits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other research has found that more consumers are also doing their holiday shopping on mobile devices. In an October 2020 survey, <\/span><a href=\"https:\/\/searchengineland.com\/mobile-shopping-is-gaining-share-this-holiday-season-344713\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">62%<\/span><\/a><span style=\"font-weight: 400;\"> of U.S. consumers aged 21-45 said they used their mobile phones for their entire shopper\u2019s journey. Earlier, in September, <\/span><a href=\"https:\/\/www.forbes.com\/sites\/shelleykohan\/2020\/09\/22\/purchasing-on-mobile-devices-will-drive-holiday-sales-and-hit-314-billion-this-year\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">experts<\/span><\/a><span style=\"font-weight: 400;\"> predicted that mobile sales would reach $314 billion in 2020, representing over 44% of all e-commerce sales. Moreover, in the days following Cyber Monday, mobile accounted for <\/span><a href=\"https:\/\/www.adobe.com\/experience-cloud\/digital-insights\/digital-economy-index.html\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">39%<\/span><\/a><span style=\"font-weight: 400;\"> of consumers\u2019 online spends, 47% year-over-year.<\/span><\/p>\n<p><b>Create mobile-ready holiday emails by following these strategies:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use<a href=\"https:\/\/email.uplers.com\/email-template-production-services\/\" target=\"_blank\" rel=\"noopener\"> responsive email templates<\/a> and pre-built content blocks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select a clean layout with well-organized and clearly visible content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include links and buttons; check that they all work on all mobile devices<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include images with ALT text; make sure they all load properly<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use white space and contrasting colors for better readability<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use short subject lines, effective pre-header text, and a punchy top headline<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With mobile emails, less is usually more, so use limited content. Also use mobile-friendly fonts, not fancy fonts that don\u2019t render well on mobile devices. Select a single column layout with easy scrolling and navigation. Also show the CTA text\/button clearly and above the fold. You want the subscriber to take fast action, instead of trying to figure out the point of your holiday email.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Brit\u2019s 4<\/span><\/i><i><span style=\"font-weight: 400;\">th<\/span><\/i><i><span style=\"font-weight: 400;\"> of July email is mobile-friendly with a clean layout and simple structure. However, its CTA links are sub-par. The use of links instead of buttons, plus text color that doesn\u2019t stand out makes it difficult for the user to understand what they\u2019re supposed to do with this email.<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-27461 size-full\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/break-out-the-sparklers-its-time-for-a-4th-of-july-picnic.png\" alt=\"email template sample\" width=\"680\" height=\"2755\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/break-out-the-sparklers-its-time-for-a-4th-of-july-picnic.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/break-out-the-sparklers-its-time-for-a-4th-of-july-picnic-74x300.png 74w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/break-out-the-sparklers-its-time-for-a-4th-of-july-picnic-253x1024.png 253w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/break-out-the-sparklers-its-time-for-a-4th-of-july-picnic-379x1536.png 379w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/break-out-the-sparklers-its-time-for-a-4th-of-july-picnic-624x2528.png 624w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><span style=\"font-size: 1rem; text-align: center;\">(Gmail on Android 8)<br \/>\n<\/span><span style=\"font-weight: 400;\">(<a href=\"https:\/\/reallygoodemails.com\/emails\/break-out-the-sparklers-its-time-for-a-4th-of-july-picnic\" target=\"_blank\" rel=\"noopener\">Image Source<\/a>)<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">The email from GoPro does not have the same issues as the Brit email. Plus, it has a simple, mobile-friendly layout, limited text, and a clear value proposition.<br \/>\n<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-27462 size-full\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/bout-to-melt-150-bonus-value.png\" alt=\"mobile friendly email template\" width=\"680\" height=\"1915\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/bout-to-melt-150-bonus-value.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/bout-to-melt-150-bonus-value-107x300.png 107w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/bout-to-melt-150-bonus-value-364x1024.png 364w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/bout-to-melt-150-bonus-value-545x1536.png 545w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/bout-to-melt-150-bonus-value-50x140.png 50w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/bout-to-melt-150-bonus-value-624x1757.png 624w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><a href=\"https:\/\/reallygoodemails.com\/emails\/bout-to-melt-150-bonus-value\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 1rem;\">(Image Source)<\/span><\/a><\/p>\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-27384 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/email-template-production-services\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"220\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/2-2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/2-2.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/2-2-300x83.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/2-2-768x211.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/2-2-624x172.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n<h2 id=\"leverage\"><b>The Power of Email Automation for Holiday Email Marketing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Holidays are a time when people are in the mood to unwind, have fun, and shop. As a result, they\u2019re likely to be more receptive to holiday emails. So should you take advantage of the opportunity by sending your <\/span><a href=\"https:\/\/email.uplers.com\/blog\/15-spooktacular-halloween-email-inspirations\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Halloween email campaigns<\/span><\/a><span style=\"font-weight: 400;\"> or a Merry Christmas email to <\/span><i><span style=\"font-weight: 400;\">everyone<\/span><\/i><span style=\"font-weight: 400;\"> on your mailing list?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can \u2013 <\/span><i><span style=\"font-weight: 400;\">but you shouldn\u2019t.<\/span><\/i><\/p>\n<p><b>The best way to increase holiday email open rates, click-through rates, engagement, and conversions is by ensuring that every email reaches the right <\/b><b><i>people<\/i><\/b><b>, with the right <\/b><b><i>message<\/i><\/b><b>, and at the right <\/b><b><i>time<\/i><\/b><b>.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">List segmentation is a big part of achieving this goal. We\u2019ll talk about this a little <\/span><span style=\"font-weight: 400;\">later<\/span><span style=\"font-weight: 400;\">. The other key aspect is <\/span><a href=\"https:\/\/email.uplers.com\/email-marketing-automation-services\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">email marketing automation<\/span><\/i><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Email automation is about using automated workflows, processes, and tools to reach your target subscribers with the most relevant message at just the right time.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">With email automation, you can get rid of the busy work, and focus on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cutting through the noise<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Having one-to-one conversations with subscribers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Giving your brand a unique voice that resonates with them<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nurturing meaningful relationships that go beyond the temporary holiday period<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Further,<\/span> <span style=\"font-weight: 400;\">automation enables you to share interesting and unique content that improves subscriber engagement and retention, increases traffic to your website or store, and enhances your brand\u2019s value. For all these reasons, email automation can be an incredibly powerful choice for your holiday email campaigns.<\/span><\/p>\n<p><b>So what kind of automated holiday emails can you send with your brand\u2019s unique flavor?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Welcome emails<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Onboarding\/account creation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Abandoned cart<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product (inventory) updates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Holiday special event announcements<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer surveys or feedback<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lead nurturing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engagement\/re-engagement\/win-back<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Holiday special\/limited time offers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unsubscribes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Account renewals<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Account reactivation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Upsells or cross-sells<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With email automation, you set up a holiday email campaign just once. Your automation platform or Email Service Provider will then ensure that the campaign continues to run by itself with very little effort from your side.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to sending unique holiday content, marketing automation can be used to clean up your <a href=\"https:\/\/email.uplers.com\/blog\/everything-you-need-to-know-to-build-email-lists\/\" target=\"_blank\" rel=\"noopener\">email list<\/a> and keep it up-to-date for every holiday email campaign.<\/span><\/p>\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-27386 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/email-marketing-automation-experts-specialist\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"220\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/3-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/3-1.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/3-1-300x83.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/3-1-768x211.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/3-1-624x172.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n<h2><b>Do You Know Your Holidays?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If a majority of your target audience is in the United States, you should know that the most important holiday season runs from late October or early November to the first half of January. These few months open up a wide window of opportunity for your brand\u2019s promotional and marketing activities, since the emails you send during\u00a0 this period can garner amazing benefits in terms of customer engagement, sales, and profits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These important holidays are among the biggest \u201cshopping days\u201d of the year in the country:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Halloween<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Thanksgiving<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-27408 size-full\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image3-2.png\" alt=\"Holiday email \" width=\"432\" height=\"1999\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image3-2.png 432w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image3-2-65x300.png 65w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image3-2-221x1024.png 221w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image3-2-332x1536.png 332w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image3-2-30x140.png 30w\" sizes=\"auto, (max-width: 432px) 100vw, 432px\" \/><\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">This email highlights the spirit of Thanksgiving and asks viewers to pay it forward. It doesn\u2019t sell anything and has no strings attached.<br \/>\n<a href=\"https:\/\/reallygoodemails.com\/emails\/sending-grateful-vibez-your-way\" target=\"_blank\" rel=\"noopener\">(Image Source)<\/a><\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cyber Monday<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hanukkah<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Christmas Eve<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Christmas Day<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-27409\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image1.gif\" alt=\"Christmas email \" width=\"1000\" height=\"566\" \/><\/p>\n<p style=\"text-align: center;\"><a style=\"font-size: 1rem;\" href=\"https:\/\/emailmarketing.uplers.com\/santas-video-calling-to-wish-you-merry-christmas-4\" target=\"_blank\" rel=\"noopener\">(Image source)<\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">This adorable Christmas email from Email Uplers prominently features a video recorded by \u201cSanta\u201d. The message is simple and lighthearted, yet genuine, and its goal was to spread cheer during the difficult 2020 holiday season. Email recipients can pass on the love (and hope) by simply sharing the message as a tweet.<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">New Year\u2019s Eve<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">New Year\u2019s Day<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Black Friday<\/span><\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-27410\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image6-1.png\" alt=\"Black Friday email\" width=\"465\" height=\"939\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image6-1.png 465w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image6-1-149x300.png 149w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image6-1-69x140.png 69w\" sizes=\"auto, (max-width: 465px) 100vw, 465px\" \/><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">This email starts with a punny top statement that immediately makes the recipient smile. It also shows the offers front and center, and includes a clear CTA to encourage action.<br \/>\n<a href=\"https:\/\/reallygoodemails.com\/emails\/get-your-paws-on-black-friday-savings-from-petplan\" target=\"_blank\" rel=\"noopener\">(Image source)<\/a><\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">While you should definitely promote your brand during these holidays, you should also <a href=\"https:\/\/email.uplers.com\/blog\/holiday-email-marketing-ecommerce\/\" target=\"_blank\" rel=\"noopener\">plan holiday email marketing<\/a> for other special days (not all of which are part of the winter \u201choliday season\u201d), such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">International Women\u2019s Day: March 8<\/span><span style=\"font-weight: 400;\">th<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mother\u2019s Day: May 8<\/span><span style=\"font-weight: 400;\">th<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Father\u2019s Day: June 19<\/span><span style=\"font-weight: 400;\">th<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-27416 size-full\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/save-200-on-pixel-3-scaled.jpg\" alt=\"holiday email\" width=\"446\" height=\"2560\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/save-200-on-pixel-3-scaled.jpg 446w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/save-200-on-pixel-3-768x4410.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/save-200-on-pixel-3-357x2048.jpg 357w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/save-200-on-pixel-3-624x3583.jpg 624w\" sizes=\"auto, (max-width: 446px) 100vw, 446px\" \/><\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">The picture of a father and his young daughter sets the stage beautifully for the rest of the email which encourages the subscriber to \u201cShop Now\u201d, but is not too aggressive or pushy.<br \/>\n<\/span><\/i><a href=\"https:\/\/reallygoodemails.com\/emails\/save-200-on-pixel-3\" target=\"_blank\" rel=\"noopener\">(Image Source)<\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Independence Day: July 4<\/span><span style=\"font-weight: 400;\">th<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Labor Day: September 6<\/span><span style=\"font-weight: 400;\">th<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sweetest Day: October 16<\/span><span style=\"font-weight: 400;\">th<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Veterans Day: November 11<\/span><span style=\"font-weight: 400;\">th<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Small Business Saturday: November 27<\/span><span style=\"font-weight: 400;\">th<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Giving Tuesday: November 30<\/span><span style=\"font-weight: 400;\">th<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Of course, you don\u2019t have to create a campaign for each of these holidays. But if a particular holiday is significant for your brand, you should definitely invest time and effort into designing a special campaign for that day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t be afraid to include unusual days in your <\/span><span style=\"font-weight: 400;\">holiday email marketing strategy<\/span><span style=\"font-weight: 400;\">. In fact, the more unusual the day, the more your emails will be remembered! Just make sure the day is relevant to your brand <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> to your audience. So if yours is a fried chicken brand, why not send out humorous emails to celebrate National Fried Chicken Day on July 6<\/span><span style=\"font-weight: 400;\">th<\/span><span style=\"font-weight: 400;\">? But if you are a wine brand, it\u2019s probably not a good idea to send emails out for Chocolate Milkshake Day on September 12<\/span><span style=\"font-weight: 400;\">th<\/span><span style=\"font-weight: 400;\">!\u00a0<\/span><\/p>\n<h2><div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-27389 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/hire-dedicated-email-developer\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"220\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/4.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/4.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/4-300x83.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/4-768x211.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/4-624x172.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div><\/h2>\n<h2 id=\"holiday\"><b>Once you know which holidays are relevant to your brand, build a smart holiday email schedule<\/b><span style=\"font-weight: 400;\">. <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This will help you start planning in advance, giving you enough time to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plan the strategy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build and segment your email subscriber list<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create the design<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose the right templates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create copy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up approval workflows<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up campaign execution in your email tool<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up A\/B testing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify relevant metrics to measure email performance<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In addition, creating a schedule will allow you to think of ways to prevent <\/span><b>email fatigue<\/b><span style=\"font-weight: 400;\"> among your audience:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Should you send emails early? Will this give you a leg up on the competition, or lead to your messages being ignored?<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Or should you wait to send emails until 1-2 days before the start of the holidays? Is this more likely to get subscribers\u2019 attention, or will you be competing for their inbox with dozens of other companies who had the same idea as you?!<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s no right or wrong answer to these questions. However, getting your timing right is essential for engaging subscribers \u2013 especially during the holidays. By creating an early schedule, you give yourself the best chance of doing so. In addition, you should leverage your email platform to experiment with:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Send times<\/span><\/i><span style=\"font-weight: 400;\">: Optimal times within the next 24-hour period<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Batch sends<\/span><\/i><span style=\"font-weight: 400;\">: Send holiday emails to a batch of subscribers at the same time<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Send throttling<\/span><\/i><span style=\"font-weight: 400;\">: Send emails during a specific time range<\/span><\/li>\n<\/ul>\n<p><b>Other best practices to consider when building your holiday email schedule:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t send a big wave of emails too close together<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ramp up your campaigns to \u201cwarm\u201d up your IP as you get closer to the holiday<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Always check that your emails don\u2019t include \u201cspammy\u201d words that can affect <a href=\"https:\/\/email.uplers.com\/blog\/improve-email-deliverability-rate\/\" target=\"_blank\" rel=\"noopener\">email deliverability<\/a> and affect your sender reputation, such as:<\/span>\n<ul>\n<li><span style=\"font-weight: 400;\">$$$<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Earn $<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Best price<\/span><\/li>\n<li><span style=\"font-weight: 400;\">100% free<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Big bucks<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t purchase an email list because this will affect email deliverability. Build a list organically instead<\/span><\/li>\n<\/ul>\n<h2 id=\"amazing\"><b>The Importance of Audience Segmentation for Holiday Email Campaigns<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In the section on email automation, we briefly alluded to sending holiday emails to the right audience at the right time. In the previous section, we discussed the \u201cright time\u201d part. Here, we explore the \u201cright audience\u201d aspect by talking about <\/span><i><span style=\"font-weight: 400;\">segmentation<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">AirBnB does a great job of segmenting its subscribers based on their interaction history, and expressed preferences. It also includes an enticing discount and adds urgency to encourage action.<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-27425 size-full\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image8-1.png\" alt=\"Holiday email sample\" width=\"680\" height=\"1867\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image8-1.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image8-1-109x300.png 109w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image8-1-373x1024.png 373w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image8-1-559x1536.png 559w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image8-1-51x140.png 51w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image8-1-624x1713.png 624w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><a style=\"font-size: 1rem;\" href=\"https:\/\/reallygoodemails.com\/emails\/a-little-gift-from-airbnb\" target=\"_blank\" rel=\"noopener\">(Image Source)<\/a><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">As with every other kind of email campaign, you want high audience engagement with your holiday emails. And this is not possible with a generic mass email sent out to every single person on your mailing list. Rather, what you need is targeted holiday emails that resonate with the people who receive them. This is why it\u2019s vital to create messages tailored to a recipient\u2019s demographics, interests or purchase history. And for this, segmentation is essential.<\/span><\/p>\n<p><b>In general, <\/b><a href=\"https:\/\/optinmonster.com\/50-smart-ways-to-segment-your-email-list\/\" target=\"_blank\" rel=\"nofollow noopener\"><b>segmented campaigns get 14.37% more opens and 64.78% more clicks<\/b><\/a><b> than campaigns that are not appropriately segmented.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If your email tool includes a segmentation feature (ideally, powered by Artificial Intelligence), use it to create relevant customer segments for each holiday email. Some tools even let you generate predictive models that indicate each subscriber&#8217;s likelihood to open your holiday emails, or click on internal links. You can even create subscriber personas (e.g. loyalist, window shopper, dormant, etc.) and design different holiday campaigns for each in order to maximize engagement and conversions during the holidays.<\/span><\/p>\n<p><b>Other best practices to <\/b><a href=\"https:\/\/email.uplers.com\/infographics\/email-list-hyper-segmentation\/\" target=\"_blank\" rel=\"noopener\"><b>segment your audience for holiday campaigns<\/b><\/a><b>:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Think about what kind of information your subscribers would find most useful based on different factors, such as their age, gender, location, personal interests, and behavioral data<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can also segment your audience for holiday campaigns based on:<br \/>\n<\/span><\/p>\n<ul>\n<li>Shopping history: Are they seasonal or year-round shoppers?<\/li>\n<li>Coupons: Are they price-sensitive?<\/li>\n<li>Other offers: Do they tend to ignore or take up holiday offers?<\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up data filters or SQL queries in your email tool to create segments based on specific customer data\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add a link to your Preferences Management Center in <\/span><a href=\"https:\/\/email.uplers.com\/blog\/why-welcome-email-series\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">welcome emails<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Start segmenting subscribers as soon as they subscribe to your brand\u2019s emails<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leverage progressive profiling to tweak your segmentation strategy over time<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintain email list hygiene so you send emails to the subscribers who are most likely to engage with your messages<\/span><\/li>\n<\/ul>\n<h2><b>Create Unique, Personalized Content<\/b><\/h2>\n<p><b>There are many other ways to include personalization in your holiday campaigns. And this is easier to do if you have already <\/b><b>segmented your audience<\/b><span style=\"font-weight: 400;\">. Segmentation will help you add the right type and level of personalization to each email for each subscriber to increase the chances that your holiday campaign will achieve its goals.<\/span><\/p>\n<h3><b>But why does personalization matter?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">To improve audience engagement with your Thanksgiving emails or New Year emails (or any holiday emails for that matter), you must connect with them at a more personal level. Moreover, personalized emails garner <\/span><a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2019\/07\/15-email-personalization-stats-might-surprise-you\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">6X higher conversion<\/span><\/a><span style=\"font-weight: 400;\"> compared to generic messages, and <\/span><a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/70-email-marketing-stats-you-need-to-know\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">emails with personalized subject lines are 26% more likely to be opened<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use dynamic content to send different emails to different subscribers, depending on their actions, location, etc. This is a great way to drive traffic to your store or website through your holiday email messages.<\/span><\/p>\n<p><b>Here are some ways to include personalization in your holiday campaigns:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leverage subscriber demographics, history or stated interests\/preferences to include special holiday offers\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Address each subscriber by their first name, either in the subject line or in the first line of the message body<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create tailored copy with a unique value proposition for every subscriber<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include real-time content with tailored product recommendations or promotions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use warm, human-sounding copy that incorporates the spirit of the holiday season<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalize the \u201cFrom\u201d field with your company name for credibility, and a sender\u2019s name for the \u201chuman factor\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Personalization is especially important if you plan to send any of the following emails before or during the holiday period:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Welcome or onboarding<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cart abandonment<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product recommendations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engagement or re-engagement<\/span><\/span><\/span><\/span>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-27428\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image7-1.png\" alt=\"email template sample\" width=\"680\" height=\"1500\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image7-1.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image7-1-136x300.png 136w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image7-1-464x1024.png 464w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image7-1-63x140.png 63w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image7-1-624x1376.png 624w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">This simple email is very effective at touching base with a subscriber without being aggressive or pushy. The message is simple: \u201cWe want to stay in touch with you.\u201d<br \/>\n<\/span><\/i><a href=\"https:\/\/reallygoodemails.com\/emails\/are-your-addresses-up-to-date\" target=\"_blank\" rel=\"noopener\">(Image Source)<\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Thank you<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Limited-time offers<\/span><\/li>\n<\/ul>\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-27391 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/email-marketing-campaign-manager\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"220\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/5.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/5.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/5-300x83.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/5-768x211.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/5-624x172.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n<h3><b>So what kind of content should you create for holiday emails to clients?<\/b><\/h3>\n<p><strong><i>1. Holiday Gift Guide<\/i><br \/>\n<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">A holiday gift guide is a great way to showcase the products you want to promote for the holiday season. Ideally, create a guide that matches the subscriber\u2019s interests. This is another way to include personalization in your holiday emails.<\/span><\/p>\n<p><b>Useful tips to create holiday gift guides:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a clean layout with different sections, so subscribers can easily select what interests them the most<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Divide featured products by price, category, subscriber interests, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Curate products around a particular theme, e.g. all red sweaters, all Christmas-themed journals, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make the guide mobile-friendly and accessible<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Link to the guide in every holiday email message, so you can keep promoting your products throughout the holiday season<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">This gift guide from Tattly shows gifts by different categories, making it easier to navigate and shop. The design is minimalist, but very effective.<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-27429\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image10-1.png\" alt=\"holiday gift guides\" width=\"257\" height=\"1999\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image10-1.png 257w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image10-1-18x140.png 18w\" sizes=\"auto, (max-width: 257px) 100vw, 257px\" \/><a style=\"font-size: 1rem;\" href=\"https:\/\/reallygoodemails.com\/emails\/our-2019-gift-guide-is-here-including-gifts-for-grumps-\" target=\"_blank\" rel=\"noopener\">(Image source<\/a><\/p>\n<p style=\"text-align: left;\"><b style=\"font-size: 1rem;\"><i>2. Holiday Offers<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Send exclusive offers to existing subscribers to wow them and boost your sales. Also inject early holiday messaging for early-bird shoppers. Don\u2019t be afraid to run early specials, or use messaging that reference the coming holidays. Make the emails fun, <\/span><span style=\"font-weight: 400;\">interactive<\/span><span style=\"font-weight: 400;\">, and light-hearted.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Include discounts wherever possible, and include urgency by:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promoting early bird pricing for some products<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Including last order\/last shipping dates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Specifying when a particular promotion ends\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Displaying holiday discount codes with a countdown timer<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Including solid numbers, e.g. \u201cGet 50% off on Product X if you order by December 21<\/span><span style=\"font-weight: 400;\">st<\/span><span style=\"font-weight: 400;\">\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sending friendly reminders and follow-ups about deadlines or deliveries<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Make sure you don\u2019t confuse <\/span><i><span style=\"font-weight: 400;\">urgency<\/span><\/i><span style=\"font-weight: 400;\"> with <\/span><i><span style=\"font-weight: 400;\">aggression<\/span><\/i><span style=\"font-weight: 400;\">. Rather, position the copy so that the subscriber can clearly see the value of taking action by a certain date (\u201cwhat\u2019s in it for me?\u201d). You can also create holiday emails with last-minute offers or deals for shoppers who couldn\u2019t complete their holiday shopping on time, but are still looking for good deals \u2013 especially for gifts.<\/span><\/p>\n<p><b><i>3. Contests and Advent Calendars<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">A holiday-themed contest is a great way to promote your products, grow your email list, boost\u00a0 website traffic, and increase sales. Make it fun and time-bound. Display the terms and conditions clearly, either within the email itself or on the contest landing page.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-27430\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image9-2.png\" alt=\"Starbucks holiday email\" width=\"563\" height=\"1999\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image9-2.png 563w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image9-2-288x1024.png 288w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image9-2-433x1536.png 433w\" sizes=\"auto, (max-width: 563px) 100vw, 563px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Starbucks jazzes up its regular brand colors (white\/green) with a touch of Christmas red, and entices subscribers to engage with the email with a contest featuring the adorable reindeer Juniper.<br \/>\n<\/span><\/i><a href=\"https:\/\/reallygoodemails.com\/emails\/hurry-up-use-those-plays-in-starbucks\" target=\"_blank\" rel=\"noopener\">(Image source)<\/a><\/p>\n<p><span style=\"font-weight: 400;\">You can also create an online advent calendar to ramp up your holiday email marketing campaign, and increase subscriber engagement throughout the holiday season. For instance, you can create daily emails reminding subscribers to click on today\u2019s date and uncover a \u201cfreebie\u201d inside. This freebie could be a downloadable resource (e.g. an ebook), a limited-time promotion, a discount code, a free gift on purchase, etc. You can use the calendar either to promote your products (\u201cBest Christmas Gifts on a Budget\u201d), or to showcase holiday-themed:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Videos or images<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website content (e.g. blogs)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quizzes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Polls<\/span><\/span><div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-27393 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/custom-email-templates-design-coding\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"220\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/6.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/6.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/6-300x83.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/6-768x211.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/6-624x172.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div><\/li>\n<\/ul>\n<h3><b>Some more tips to create memorable holiday email content:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use fun, festive <a href=\"https:\/\/email.uplers.com\/custom-email-templates-design-coding\/\" target=\"_blank\" rel=\"noopener\">email designs<\/a> or <\/span><span style=\"font-weight: 400;\">games<\/span><span style=\"font-weight: 400;\"> that immediately remind people of the upcoming holiday<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add holiday imagery and emojis to copy and subject lines<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use power words in subject lines and copy to grab subscribers\u2019 attention:<br \/>\n<\/span><\/p>\n<ul>\n<li>Free shipping<\/li>\n<li>Order now<\/li>\n<li>Limited-time Discount<\/li>\n<li>Exclusive Offer<\/li>\n<li>Open Now<\/li>\n<li>Early Bird Discount<\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pique subscribers\u2019 interest with holiday-themed email preview text<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Feature your offer prominently; don\u2019t make the reader hunt for it<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ask questions that remind people of why they\u2019re interested in your email: \u201cLooking for gift ideas?\u201d, \u201cWorried about last-minute gift shopping?\u201d, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use attention-grabbing subject lines<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Update the footer with holiday content, such as:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Links to a gift card or gift guide (if you have created one)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Links to your online store<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Information about discount period<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Other services or offerings, e.g. in-store pickup, curbside pickup, free gift wrapping, etc.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Finally, you can spread holiday cheer with unique content and information about:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Local or online events<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Party ideas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Donations to a particular charity<\/span><\/li>\n<li style=\"font-weight: 400; text-align: left;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Special announcements<\/span><\/li>\n<\/ul>\n<p><b>4. Referrals<\/b><\/p>\n<p><strong>The holidays offer the perfect opportunity to grow your customer base.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">How?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By encouraging referrals!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entice existing subscribers with a special deal, promotion, discount or gift, if they refer a friend or purchase a gift subscription. The right incentive can be a big driver of increased sales and repeat business.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-27434\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image13-1.png\" alt=\"Thanksgiving email sample\" width=\"289\" height=\"573\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image13-1.png 289w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image13-1-151x300.png 151w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image13-1-71x140.png 71w\" sizes=\"auto, (max-width: 289px) 100vw, 289px\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Crystal-clear referral incentives plus a play on \u201cThanksgiving\u201d makes this a very effective email<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/happy-thanksgiving-from-ibotta\" target=\"_blank\" rel=\"noopener\">(Image source)<\/a><\/p>\n<p><b>Remember<\/b><span style=\"font-weight: 400;\">: All holiday content should be warm, genuine, and unique. Use emotional triggers where relevant, but avoid using a mopey tone. It <\/span><i><span style=\"font-weight: 400;\">is<\/span><\/i><span style=\"font-weight: 400;\"> the holidays, after all, so you want to retain a cheerful tone without going overboard. Don\u2019t overdo the sales pitch, avoid too many <a href=\"https:\/\/email.uplers.com\/blog\/creating-promotional-email-campaigns-with-sfmc\/\" target=\"_blank\" rel=\"noopener\">promotional emails<\/a>, use catchy headlines, communicate clear value, and always honor any offers you make.<\/span><\/p>\n<p><b><i>A word about A\/B testing<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important to A\/B test your holiday email campaigns before you send them out. Set up A\/B testing in your email tool to test two versions of every email. Each version will have <\/span><i><span style=\"font-weight: 400;\">one<\/span><\/i><span style=\"font-weight: 400;\"> element that\u2019s different from the other, e.g.:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Subject line<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CTA text<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visuals<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Copy<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Send each version to a different subset of your audience, and measure its performance. Select the \u201cwinner\u201d, and send that as the final email. You can also test multiple elements in each email with <\/span><i><span style=\"font-weight: 400;\">multivariate testing<\/span><\/i><span style=\"font-weight: 400;\"> to further increase the chances of meeting your email goals. A\/B and multivariate testing require some time and patience, but you will find that the effort is definitely worth it.<\/span><\/p>\n<h2 id=\"practices\"><b>Some More Best Practices to Create Memorable, On-brand Holiday Email Campaigns<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There are plenty of other things you can do to set up amazing holiday emails that your subscribers will look forward to year after year.<\/span><\/p>\n<p><b style=\"font-size: 1rem;\"><i>1. Look Back On The Past<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you have sent holiday emails before, ask yourself: What worked well? What didn\u2019t? Which emails performed the best, say, in terms of opens, clicks, or sales? Review the data in your email tool, and check if you can reuse the same strategy or success factor, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Subject lines<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Design or layout<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Subscriber segments<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Send times<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Colors or esthetics<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Which brings us to\u2026<\/span><\/p>\n<p><b style=\"font-size: 1rem;\"><i>2. Track Performance in the Present<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you didn\u2019t track the performance of your holiday emails in the past, you won\u2019t be able to reuse any successful strategies for your current campaign. Similarly, it\u2019s important to monitor current performance based on a measurable goal, so you can gauge the ROI of your efforts on an ongoing basis. For instance, are this year\u2019s holiday sales on target? Are they higher or lower than last year\u2019s holiday sales?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Monitor real-time performance (your email tool should support it) to understand exactly what\u2019s working, and what isn\u2019t. Also important \u2013 if you find that something is not working, make sure you have a Plan B in place. But for this, you should <\/span><span style=\"font-weight: 400;\">plan your campaign early<\/span><\/p>\n<p><b><i>3. Send Post-holiday Emails<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">For most people, the end of the holiday season rarely means the end of the holiday <\/span><i><span style=\"font-weight: 400;\">mood<\/span><\/i><span style=\"font-weight: 400;\">. Tap into this sentiment to grab the attention of two kinds of subscribers:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Those who didn\u2019t shop during the holidays, but would like to do so now, when the madness is all but over<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Those who did shop during the holidays, and would like to shop some more to take advantage of ongoing holiday sales or promotions<\/li>\n<\/ol>\n<p><b><i>4. Pay Attention to Your Calls to Action (CTA)<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">A strong CTA is always important in every email, but especially so in holiday emails. It can persuade a subscriber to take a particular action, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click Here<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Explore Now<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shop Sale<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Grab Offer<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Refer a friend<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sign Up<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Checkout<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u2026all of which can move the subscriber down the sales funnel towards conversion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, your holiday campaigns will not perform well if the CTA:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Does not attract subscribers\u2019 attention<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is not clearly visible<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Does not tell the reader exactly what to do<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Does not link to a landing page (e.g. a store page)<\/span><\/li>\n<\/ul>\n<p><b>Get your CTA right with these tips:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use a button instead of hyperlinked text<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use contrasting colors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Place the CTA above the fold<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use white space around it<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep the text short (\u201cBuy Now\u201d, instead of \u201cClick Here to Buy This Product\u201d)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use multiple CTAs throughout the message (either the same text or different text)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure it leads to a relevant <\/span><a href=\"https:\/\/email.uplers.com\/landing-page-design-coding-services\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">landing page<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fix any broken links before sending emails out\u00a0<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">Swiss Chalet sends an attractive email with high-quality photos of its culinary offerings, plus a visible CTA button under each offering that just says \u201cOrder Now\u201d. The red color is also evocative of Christmas. Simple, uncomplicated, and very tempting.\u00a0<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-27436\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image11-1.png\" alt=\"Festive season email\" width=\"421\" height=\"1338\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image11-1.png 421w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image11-1-94x300.png 94w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image11-1-322x1024.png 322w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image11-1-44x140.png 44w\" sizes=\"auto, (max-width: 421px) 100vw, 421px\" \/><a href=\"https:\/\/reallygoodemails.com\/emails\/two-words-festive-special\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 1rem;\">(Image source)<\/span><\/a><\/p>\n<p style=\"text-align: left;\"><b style=\"font-size: 1rem;\"><i><br \/>\n5. Include Deals They Can\u2019t Say No To<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you have planned your holiday campaigns <\/span><span style=\"font-weight: 400;\">in adva<\/span><span style=\"font-weight: 400;\">n<\/span><span style=\"font-weight: 400;\">ce<\/span><span style=\"font-weight: 400;\">, you should have enough time to design amazing deals that subscribers won\u2019t be able to resist. Three particularly popular holiday deals are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product discounts<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-27437 size-full\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image12-1.png\" alt=\"Holiday email for holiday shoppers\" width=\"680\" height=\"1954\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image12-1.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image12-1-104x300.png 104w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image12-1-356x1024.png 356w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image12-1-535x1536.png 535w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image12-1-49x140.png 49w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image12-1-624x1793.png 624w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/black-friday-30-off-everything\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">(Image source)<\/span><\/i><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">For holiday shoppers, there\u2019s no better combination that Santa and the words \u201cX% off\u201d \u2013 which this email from Rifle Paper achieves beautifully!<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cashbacks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free shipping<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Include a compelling offer, back it up with attractive copy and visuals, and clearly mention the key points of the offer (\u201c20% OFF until December 31<\/span><span style=\"font-weight: 400;\">st<\/span><span style=\"font-weight: 400;\">\u201d). Also include a CTA button leading to your online store.<\/span><\/p>\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-27395 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/email-marketing-campaign-management-services\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"220\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/7.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/7.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/7-300x83.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/7-768x211.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/7-624x172.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n<h2><b>Ready to Start Planning Your Holiday Email Campaigns?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Your business can always benefit from a sales lift. And the holiday season provides the perfect opportunity to do so. Follow the strategies outlined above, and you can surely create unique holiday emails to engage with customers, garner their interest and loyalty, and entice them to stick with your brand well after the holidays are over.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All set for your cash registers to go <\/span><i><span style=\"font-weight: 400;\">ka-ching<\/span><\/i><span style=\"font-weight: 400;\">?! Get a head-start on your 2024 holiday email campaigns with <\/span><a href=\"https:\/\/email.uplers.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Email Uplers<\/span><\/a><span style=\"font-weight: 400;\">. Our team can help you with your holiday campaigns, segment your audience, create on-brand copy and visuals that attract, entice and delight subscribers, and analyze each campaign and optimize the next for even better results. Capitalize on the many brand-building opportunities the holiday season has to offer \u2013 with Email Marketing and Email Uplers.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Detailed guide to holiday email marketing with best practices, actionable tips, and examples<\/p>\n","protected":false},"author":1,"featured_media":27438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-27397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ultimate Guide to Holiday Email Marketing - Email Uplers<\/title>\n<meta name=\"description\" content=\"Comprehensive guide to holiday email marketing with best practices, actionable tips &amp; examples. 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