{"id":27412,"date":"2021-08-26T18:36:49","date_gmt":"2021-08-26T13:06:49","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=27412"},"modified":"2023-03-13T16:24:26","modified_gmt":"2023-03-13T10:54:26","slug":"5-powerful-sfmc-email-marketing-strategies-for-startups","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/5-powerful-sfmc-email-marketing-strategies-for-startups\/","title":{"rendered":"5 Powerful SFMC Email Marketing Strategies for Startups"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Some <\/span><a href=\"https:\/\/www.aweber.com\/2020-report\/?utm_source=awpartnership&amp;utm_medium=email&amp;utm_campaign=sponsors&amp;utm_content=smallbizdaily-72220-2020stats\"><span style=\"font-weight: 400;\">79%<\/span><\/a><span style=\"font-weight: 400;\"> of small business owners say that email marketing is \u201cvery important\u201d to their business strategy. At least 66% use it to promote their business and communicate with customers. And it\u2019s well-known that email marketing yields the highest ROI of all marketing channels &#8211; $42 for every $1 spent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These facts show that email marketing is an incredibly powerful strategy for all kinds of businesses \u2013 even small firms and startups. If implemented well, it can help your startup:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Connect with your audience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acquire and retain more customers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boost conversions and sales<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Establish a positive reputation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Grow your brand<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">But to achieve these objectives, you need the right CRM \u2013 like Salesforce Marketing Cloud (SFMC).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are a startup considering email marketing, this article is for you. Read on to learn some strategies to make the most of your SFMC investment, and achieve email marketing success.&nbsp;<\/span><\/p>\n<h2><b>#1: Map Out Customer Journeys<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Did you know you can send many kinds of emails via <\/span><a href=\"https:\/\/email.uplers.com\/blog\/tips-to-make-the-most-of-email-studio-in-salesforce-marketing-cloud\/\"><span style=\"font-weight: 400;\">SFMC Email Studio<\/span><\/a><span style=\"font-weight: 400;\">?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lead nurturing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Transactional<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-27415\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/your-zappos-com-password.png\" alt=\"Trasactional Email Example\" width=\"450\" height=\"953\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/your-zappos-com-password.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/your-zappos-com-password-142x300.png 142w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/your-zappos-com-password-484x1024.png 484w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/your-zappos-com-password-66x140.png 66w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/your-zappos-com-password-624x1321.png 624w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/your-zappos-com-password\"><span style=\"font-weight: 400;\">A simple email from Zappos to help customers easily change their password<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Notifications<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promotional<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Newsletters<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Special occasions<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-27417\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/good-job-being-born-time-to-celebrate-1.png\" alt=\"Special Occasion Email Example\" width=\"450\" height=\"2310\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/good-job-being-born-time-to-celebrate-1.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/good-job-being-born-time-to-celebrate-1-299x1536.png 299w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/good-job-being-born-time-to-celebrate-1-399x2048.png 399w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/good-job-being-born-time-to-celebrate-1-27x140.png 27w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/good-job-being-born-time-to-celebrate-1-624x3204.png 624w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/good-job-being-born-time-to-celebrate\"><span style=\"font-weight: 400;\"> A well-designed email to make a subscriber feel special on their special day<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engagement and re-engagement,<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">and many more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But which email should you send to which subscriber, when and why? This greatly depends on where that person is in their journey with your startup. And you can understand this by mapping this journey along various touchpoints and channels. Here\u2019s where <\/span><a href=\"https:\/\/email.uplers.com\/blog\/the-beginners-guide-to-working-with-sfmc-journey-builder\/\"><span style=\"font-weight: 400;\">SFMC Journey Builder<\/span><\/a><span style=\"font-weight: 400;\"> is very useful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Journey mapping is not only for larger companies. Even startups should map their customers\u2019 journeys to tell a visual story of the customers\u2019 experiences as they engage with the company along many touchpoints over time. Journey mapping is also useful for deriving actionable customer insights that can then inform your sales, marketing, or customer support initiatives.<\/span><\/p>\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-20791 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/salesforce-marketing-cloud-email-specialist\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/journeys-in-SFMC-1.jpg\" class=\"attachment-full size-full\" alt=\"Let us help in building personalized journeys in SFMC\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/journeys-in-SFMC-1.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/journeys-in-SFMC-1-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/journeys-in-SFMC-1-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/journeys-in-SFMC-1-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n<p><span style=\"font-weight: 400;\">With <\/span><b>Journey Builder<\/b><span style=\"font-weight: 400;\">, you can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Craft customer personas to understand who they are<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create maps with timelines, stories, and relevant touchpoints<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify where customers interact with your company as they move through the sales funnel<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand the quality of their experience at each touchpoint<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ultimately, Journey Builder is a great tool to create personalized, targeted emails relevant to customers at any particular stage of their journey. So if they have just signed up on your website, you can send them a Welcome email. But if they are a loyal customer, deepen the connection through personalized content, offers, or greetings for special occasions. You can even test various&nbsp; journey paths to identify the best way to reach customers using SFMC Journey Builder Path Optimizer<\/span><b>.<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-27418\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/welcome-to-oberlo-1.png\" alt=\"Automated Email Example\" width=\"450\" height=\"1784\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/welcome-to-oberlo-1.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/welcome-to-oberlo-1-76x300.png 76w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/welcome-to-oberlo-1-258x1024.png 258w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/welcome-to-oberlo-1-517x2048.png 517w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/welcome-to-oberlo-1-35x140.png 35w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/welcome-to-oberlo-1-624x2473.png 624w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/welcome-to-oberlo\"><span style=\"font-weight: 400;\"> Automated welcome email sent out to new Oberlo subscribers<\/span><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-27419\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/this-is-huge-save-50-on-versa-2-now.png\" alt=\"Automated Email Example 2\" width=\"450\" height=\"1142\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/this-is-huge-save-50-on-versa-2-now.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/this-is-huge-save-50-on-versa-2-now-118x300.png 118w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/this-is-huge-save-50-on-versa-2-now-403x1024.png 403w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/this-is-huge-save-50-on-versa-2-now-605x1536.png 605w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/this-is-huge-save-50-on-versa-2-now-55x140.png 55w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/this-is-huge-save-50-on-versa-2-now-624x1584.png 624w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/this-is-huge-save-50-on-versa-2-now\"><span style=\"font-weight: 400;\">A simple \u201csteal this deal\u201d email \u2013 ideal for loyal, long-term customers<\/span><span style=\"font-weight: 400;\">&nbsp;<\/span><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-27420\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/happy-4th-of-july-1.png\" alt=\"Automated Email Example 3\" width=\"450\" height=\"1228\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/happy-4th-of-july-1.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/happy-4th-of-july-1-110x300.png 110w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/happy-4th-of-july-1-375x1024.png 375w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/happy-4th-of-july-1-563x1536.png 563w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/happy-4th-of-july-1-51x140.png 51w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/happy-4th-of-july-1-624x1703.png 624w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/happy-4th-of-july\"><span style=\"font-weight: 400;\">Everyone loves 4<\/span><span style=\"font-weight: 400;\">th<\/span><span style=\"font-weight: 400;\"> of July sales \u2013 especially Joe Fresh customers when they receive such emails!<\/span><\/a><\/p>\n<h2><b>#2: Target the Right People Through Segmentation<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Most startups typically have a small audience for their emails. So should you even bother to segment them? The answer is <\/span><i><span style=\"font-weight: 400;\">Yes<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By segmenting your subscriber base, you can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand what your customers are looking for in your emails<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalize emails to impress and delight them<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Deliver better customer experiences<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create loyal fans and brand advocates<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">SFMC provides numerous tools to help you segment your audience and meet the above goals:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Data filters in Email Studio<\/b><span style=\"font-weight: 400;\"> to create new segments<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>SQL filters in Automation Studio&gt;Journey Builder<\/b><span style=\"font-weight: 400;\"> to target very specific segments<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Audience Builder<\/b><span style=\"font-weight: 400;\"> to filter across data extensions, append data to segments, and build a single view of the customer<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Einstein AI<\/b><span style=\"font-weight: 400;\"> to target subscribers based on what they will probably do next<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With SFMC, you can easily create multiple segments, and send hyper-personalized emails to each subscriber in that segment:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">New users\/Welcome emails<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Converted users\/Upsell emails<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-27421\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/write-like-a-pro-heres-20-off-grammarly-premium.png\" alt=\"Personalized Email Example\" width=\"450\" height=\"1190\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/write-like-a-pro-heres-20-off-grammarly-premium.png 700w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/write-like-a-pro-heres-20-off-grammarly-premium-113x300.png 113w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/write-like-a-pro-heres-20-off-grammarly-premium-387x1024.png 387w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/write-like-a-pro-heres-20-off-grammarly-premium-581x1536.png 581w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/write-like-a-pro-heres-20-off-grammarly-premium-53x140.png 53w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/write-like-a-pro-heres-20-off-grammarly-premium-624x1650.png 624w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/write-like-a-pro-heres-20-off-grammarly-premium\"><span style=\"font-weight: 400;\"> A well-designed upsell email for existing Grammarly users<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Loyal Customers\/Referral emails<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-27422\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/wellness-grows-when-shared.png\" alt=\"Referral Email Example\" width=\"451\" height=\"1215\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/wellness-grows-when-shared.png 1440w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/wellness-grows-when-shared-111x300.png 111w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/wellness-grows-when-shared-380x1024.png 380w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/wellness-grows-when-shared-768x2069.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/wellness-grows-when-shared-570x1536.png 570w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/wellness-grows-when-shared-760x2048.png 760w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/wellness-grows-when-shared-52x140.png 52w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/wellness-grows-when-shared-624x1681.png 624w\" sizes=\"auto, (max-width: 451px) 100vw, 451px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/wellness-grows-when-shared\"><span style=\"font-weight: 400;\">A great way to garner loyalty from existing customers and get more new customers<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">You can even automate customer segmentation in SFMC using <\/span><b>data extensions<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>#3: Implement Email Marketing Automation<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">With automation, you can set up an effective email marketing program for your startup quickly,&nbsp; cost-effectively, and at scale. The CRM allows you to set up specific triggers or schedules in order to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automatically send emails<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create highly-segmented mailing lists<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintain healthy subscriber engagement<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">SFMC is so flexible that you can automate many kinds of emails, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Welcome<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Abandoned cart<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-27423\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/you-seem-to-have-been-interrupted.png\" alt=\"Abandoned Cart Email Example\" width=\"450\" height=\"1423\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/you-seem-to-have-been-interrupted.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/you-seem-to-have-been-interrupted-95x300.png 95w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/you-seem-to-have-been-interrupted-324x1024.png 324w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/you-seem-to-have-been-interrupted-486x1536.png 486w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/you-seem-to-have-been-interrupted-648x2048.png 648w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/you-seem-to-have-been-interrupted-44x140.png 44w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/you-seem-to-have-been-interrupted-624x1973.png 624w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/you-seem-to-have-been-interrupted\"><span style=\"font-weight: 400;\"> Simple email with high-quality photos to encourage a cart abandoner to come back<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Special occasions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Event promotions<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-27424\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/from-eiq-to-your-inbox.png\" alt=\"Event Promotion Email Example\" width=\"450\" height=\"3349\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/from-eiq-to-your-inbox.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/from-eiq-to-your-inbox-275x2048.png 275w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/from-eiq-to-your-inbox-19x140.png 19w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/from-eiq-to-your-inbox-624x4644.png 624w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/from-eiq-to-your-inbox\"><span style=\"font-weight: 400;\">This email from EIQ is a great way to promote an upcoming event and boost attendance<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product recommendations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">User-triggered emails<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-27427\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/order-dispatched-nikecom-rge00506500.png\" alt=\"User Triggered Email Example\" width=\"450\" height=\"1138\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/order-dispatched-nikecom-rge00506500.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/order-dispatched-nikecom-rge00506500-119x300.png 119w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/order-dispatched-nikecom-rge00506500-405x1024.png 405w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/order-dispatched-nikecom-rge00506500-607x1536.png 607w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/order-dispatched-nikecom-rge00506500-55x140.png 55w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/order-dispatched-nikecom-rge00506500-624x1578.png 624w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/order-dispatched-nikecom-rge00506500\"><span style=\"font-weight: 400;\">Automated email sent when the ordered product is dispatched. It features Nike\u2019s easily-recognizable logo at the very top.<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Newsletters<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unsubscribes<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-27431\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/your-hulu-subscription-has-been-canceled.png\" alt=\"Unsubscribe Email Example\" width=\"450\" height=\"599\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/your-hulu-subscription-has-been-canceled.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/your-hulu-subscription-has-been-canceled-226x300.png 226w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/your-hulu-subscription-has-been-canceled-105x140.png 105w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/your-hulu-subscription-has-been-canceled-624x830.png 624w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/your-hulu-subscription-has-been-canceled\"><span style=\"font-weight: 400;\">A simple notification from Hulu to inform the customer about subscription cancellation. Simple, personalized and timely.<\/span><\/a><\/p>\n<p><strong>SFMC email automation best practices to follow:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leverage built-in templates for each email type<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customize templates with your startup\u2019s colors, logo, custom fonts, and content blocks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create mobile-friendly, <\/span><a href=\"https:\/\/email.uplers.com\/email-template-production-services\/\"><span style=\"font-weight: 400;\">responsive email templates<\/span><\/a><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-27432\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/your-trip-to-alvor-1.png\" alt=\"Responsive Email Template\" width=\"571\" height=\"2004\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/your-trip-to-alvor-1.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/your-trip-to-alvor-1-292x1024.png 292w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/your-trip-to-alvor-1-438x1536.png 438w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/your-trip-to-alvor-1-40x140.png 40w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/your-trip-to-alvor-1-624x2190.png 624w\" sizes=\"auto, (max-width: 571px) 100vw, 571px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/your-trip-to-alvor\"><span style=\"font-weight: 400;\">Great layout and content blocks ensure that the message will render correctly on mobile devices<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use compelling subject lines and CTAs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A\/B test emails before sends<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Regularly measure results to improve email performance and results (e.g. opens, click-throughs, etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gather customer feedback through survey emails<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-27433\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/how-did-you-sleep-1.png\" alt=\"Survey Email Example\" width=\"560\" height=\"802\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/how-did-you-sleep-1.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/how-did-you-sleep-1-209x300.png 209w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/how-did-you-sleep-1-98x140.png 98w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/how-did-you-sleep-1-624x894.png 624w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/how-did-you-sleep\"><span style=\"font-weight: 400;\"> Casper\u2019s uncomplicated message encourages user feedback in a simple format.<\/span><\/a><\/p>\n<h2><b>#4: Enhance Customer Experiences Through Personalization and Dynamic Content<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">With SFMC Email Studio, you can effortlessly send hyper-personalized emails to an \u201caudience of one\u201d to enhance their experiences with your startup right from the get-go. Moreover, you can do this at scale, and for virtually any kind of email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Personalization is a great way to grab subscribers\u2019 attention. Moreover, brands using email personalization generate <\/span><a href=\"https:\/\/instapage.com\/blog\/personalization-statistics\"><span style=\"font-weight: 400;\">17% more revenue<\/span><\/a><span style=\"font-weight: 400;\"> compared to other brands. Startups also benefit from email personalization, so do incorporate this strategy into your email marketing program.<\/span><\/p>\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-20795 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/salesforce-marketing-cloud-email-specialist\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/campaigns-in-SFM_V1-1.jpg\" class=\"attachment-full size-full\" alt=\"Let us manage your email campaigns in SFMC\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/campaigns-in-SFM_V1-1.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/campaigns-in-SFM_V1-1-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/campaigns-in-SFM_V1-1-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/campaigns-in-SFM_V1-1-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n<p><span style=\"font-weight: 400;\">Leverage SFMC to create customer personas, understand individual preferences, and review previous purchases. You can easily do this by asking for their name, gender and interests in your website\u2019s signup forms. Use this information to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create personalized content that delights them<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include personalization in multiple elements, such as pre-header, header, subject line, greeting, and offers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Send out custom re-engagement emails to subscribers who haven&#8217;t opened your emails in a while<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Send engagement-boosting polls, surveys, competition invites, promo codes, etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Leverage SFMC Content Builder to engage with subscribers through personalization. With this tool, you can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Segment your email list by various parameters, e.g. gender, age, location, transactional data, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalize the \u201cfrom\u201d name<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalize different types of emails<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep spammy words out to improve email deliverability with Email Studio Content Detective<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create impressive interactive emails with quizzes, maps, product carousels, etc.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-27435\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/a-perfect-planet.png\" alt=\"Interactive Email Example\" width=\"562\" height=\"1367\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/a-perfect-planet.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/a-perfect-planet-123x300.png 123w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/a-perfect-planet-421x1024.png 421w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/a-perfect-planet-631x1536.png 631w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/a-perfect-planet-58x140.png 58w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/a-perfect-planet-624x1518.png 624w\" sizes=\"auto, (max-width: 562px) 100vw, 562px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/a-perfect-planet\"><span style=\"font-weight: 400;\">Amazing interactive elements in this BBC email are sure to boost viewership numbers!<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create dynamic content that changes in real-time based on the subscriber\u2019s demographic or other factors<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In this email, numbers and data will change and display depending on the user<\/span><\/p>\n<p><a href=\"https:\/\/reallygoodemails.com\/emails\/highlights-of-your-year-100-off-for-2017\"><span style=\"font-weight: 400;\">https:\/\/reallygoodemails.com\/emails\/highlights-of-your-year-100-off-for-2017<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Also take advantage of <\/span><b>SFMC Einstein AI <\/b><span style=\"font-weight: 400;\">to further optimize your startup\u2019s personalization strategy:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Einstein Copy Insights<\/b><span style=\"font-weight: 400;\"> to craft personalized subject lines that resonate with your audience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Einstein Content Selection<\/b><span style=\"font-weight: 400;\"> to create personalized content for each subscriber<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Einstein Send Time Optimization<\/b><span style=\"font-weight: 400;\"> to optimize send times and volumes<\/span><\/li>\n<\/ul>\n<h2><b>#5: Leverage Analytics to Improve Email Marketing Performance<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ideally, you should test all campaigns before sends. For this, you can perform A\/B testing to compare different versions of an email and leverage <\/span><a href=\"https:\/\/email.uplers.com\/blog\/einstein-engagement-scoring-feature\/\"><span style=\"font-weight: 400;\">Einstein Engagement Scoring<\/span><\/a><span style=\"font-weight: 400;\"> to assess how each subscriber reacts to your emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SFMC also provides many metrics, dashboards, and reports, so your startup can gauge email performance and take the right steps if there are gaps. You can test multiple metrics, including:&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Open rates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click-through rates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conversions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bounces<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Spam complaints<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With real-time tracking and graphical reporting, you can also perform detailed campaign analyses to understand whether your subscribers are clicking on your emails more (or less) than the industry average, which content or design pieces they engage with the most, and which links or buttons do better than others.<\/span><\/p>\n<h2><b>Wrap Up<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">For startups looking to build a captive audience and grow their nascent brand, email marketing can be hugely valuable. It\u2019s easy to implement, scalable, and does not cost a bomb. Further, with a full-featured CRM like SFMC, you can send the right email to the right person at the right time to grab their attention and garner their loyalty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Email Uplers team has worked with startups worldwide to set up successful email marketing programs. Tell us how we can help your startup by clicking <\/span><a href=\"https:\/\/email.uplers.com\/contact-us\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How can startups leverage SFMC to achieve email marketing success? This article reveals the secrets!<\/p>\n","protected":false},"author":42,"featured_media":27441,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1158],"tags":[],"class_list":["post-27412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salesforce-marketing-cloud"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Powerful SFMC Email Marketing Strategies for Startups - Email Uplers<\/title>\n<meta name=\"description\" content=\"Email marketing is a powerful strategy for all kinds of businesses. Learn how startups leverage SFMC to achieve email marketing success. 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