{"id":27560,"date":"2021-09-03T17:55:03","date_gmt":"2021-09-03T12:25:03","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=27560"},"modified":"2022-02-09T18:55:09","modified_gmt":"2022-02-09T13:25:09","slug":"5-lesser-known-but-highly-effective-email-automations","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/5-lesser-known-but-highly-effective-email-automations\/","title":{"rendered":"5 Lesser-Known but Highly Effective Email Automations"},"content":{"rendered":"\n

One of the most powerful aspects of email marketing is its ability to be automated. <\/p>\n\n\n\n

By automating your email marketing, you not only save yourself time but you\u2019re also able to target the right subscribers with the right message at the right time. <\/p>\n\n\n\n

This makes your email marketing more effective and increases your conversion rates. <\/p>\n\n\n\n

That\u2019s why the importance of email automation is hardly a secret anymore. <\/p>\n\n\n\n

It\u2019s well and truly become common knowledge that you should send automated emails like welcome emails<\/a>, abandoned carts, post-purchase campaigns, and the like. <\/p>\n\n\n\n

But there are also lesser-known automations that, while not as<\/em> essential as say your welcome series is, are incredibly effective.<\/p>\n\n\n\n

Setting up these automation campaigns will improve the overall effectiveness of your email marketing strategy<\/a>. This will give your business an edge over competitors and bring in more sales.<\/p>\n\n\n\n

So let\u2019s take a look at what some of these automations are and why they\u2019re effective. <\/p>\n\n\n\n

5 Lesser-Known Email Automations<\/h2>\n\n\n\n

1) Birthday Emails<\/h3>\n\n\n\n

Let\u2019s start off with a simple and straightforward email automation: Birthday emails. <\/p>\n\n\n\n

As you can probably tell from the name, these emails are sent to wish subscribers a happy birthday on or close to their birthday. Just like in the example below from FitOn.<\/p>\n\n\n\n

\"Birthday
Image source: <\/em>Really Good Emails<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n\n

As you can see, this is an incredibly simple and easy email automation<\/a> to set up. Yet it goes a long way at building customer relationships and making your audience feel appreciated. <\/p>\n\n\n\n

And the stats behind these campaigns demonstrate just how engaging they are.<\/p>\n\n\n\n

Compared to regular email marketing, birthday emails enjoy a 179% greater click rate, 481% higher transaction rate, and generate over three times as much revenue<\/a>.<\/p>\n\n\n\n

To set them up, all you have to do is just include a \u2018happy birthday\u2019 message and, ideally, a special offer as a gift. <\/p>\n\n\n\n

Of course, you will need to know when your subscribers\u2019 birthdays are as well as other birthday email marketing best practices<\/a>.<\/p>\n\n\n\n

The other great thing about these emails is that, unlike other sale campaigns, they generate a constant stream of additional sales.<\/p>\n\n\n\n

This is because your subscribers\u2019 birthdays are spread throughout the year. So you won\u2019t experience a big spike in sales or give away too much margin all at once. It\u2019ll be a more consistent source of sales throughout the year. 

\"\"<\/a><\/div><\/div><\/p>\n\n\n\n

2) Follow Us on Social Media Invitations<\/h3>\n\n\n\n

Your email and social media marketing strategies shouldn\u2019t exist in isolation from each other. By incorporating them together, you\u2019ll boost the effectiveness of each channel.<\/p>\n\n\n\n

And one way you can do this is by inviting subscribers to follow you on your socials with an automated email campaign. <\/p>\n\n\n\n

In its most simple form, this can be achieved by simply telling subscribers why they should be following you. <\/p>\n\n\n\n

If you want to take it up a notch though, you can show<\/em> them what they\u2019re missing out on by not following you. Just as Society 6 has done in their campaign below. <\/p>\n\n\n\n

\"Follow
Image source: <\/em>Society 6<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n\n

Essentially, all you really need to do is give subscribers a compelling reason to follow you. If you do that, you\u2019ll start to see your number of social media followers increase. <\/p>\n\n\n\n

This will increase the effectiveness of your social media marketing which will, in turn, improve the success of your business. <\/p>\n\n\n\n

As for when you should automate this campaign to send, making it part of your welcome series is a good starting point. That way you\u2019ll ensure every subscriber receives it. <\/p>\n\n\n\n

Bonus tip: You can also use social media to grow your number of subscribers. You can do this by mentioning your opt-in incentive<\/a> and directing followers to your sign-up form.<\/p>\n\n\n\n

3) Anniversary\/Milestone Emails<\/h3>\n\n\n\n

It\u2019s not just subscribers\u2019 birthdays you can celebrate. Any kind of milestone or anniversary can be worthy of celebration. And therefore an automated email campaign.<\/p>\n\n\n\n

While the list of potential occasions you can celebrate are pretty much endless, here are a few ideas:<\/p>\n\n\n\n