{"id":27610,"date":"2021-09-06T17:16:59","date_gmt":"2021-09-06T11:46:59","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=27610"},"modified":"2022-02-09T19:03:22","modified_gmt":"2022-02-09T13:33:22","slug":"how-klaviyo-expert-can-help-you-leverage-the-platform-for-your-ecommerce-business","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/how-klaviyo-expert-can-help-you-leverage-the-platform-for-your-ecommerce-business\/","title":{"rendered":"How A Klaviyo Expert Can Help You Leverage The Platform For Your Ecommerce Business"},"content":{"rendered":"\n

As many as 93.5%<\/a> of users purchase their products online. Think that’s fascinating? Now get this- it is estimated that by the year 2040, almost 95%<\/a> of all purchases will be through eCommerce. From fast-tracking the buying process to letting people shop virtually any time of the day, eCommerce has well and truly made its way into the hearts of the modern netizens, and there’s no doubt that the adulation it inspires is here to stay for long. With internet access and adoption increasing rapidly with every passing day, the number of digital buyers continues to script an upwards trajectory too. In 2020 alone, more than two billion<\/a> people purchased goods or services online, and during the same year, e-retail sales surpassed 4.2 trillion U.S. dollars<\/a> worldwide. Even though it was the year of the pandemic, global retail eCommerce sales grew by more than 25 percent<\/a>.<\/p>\n\n\n\n

However, running an eCommerce store is no mean feat. There are multiple processes associated with an eCommerce business, including product placement, order processing, inventory management, and marketing (among others), which means a substantial influx of data flow at every step of the journey. Unless you have the right strategies and software in place to help you process this data, you’ll never be able to deliver the customer experience that you want to. Thankfully, you don’t have to build these systems and workflows on your own or from scratch if you are a Klaviyo user. <\/p>\n\n\n\n

ECommerce and Email Marketing<\/strong><\/h2>\n\n\n\n

When it comes to promoting and marketing their products and services, eCommerce businesses regard emails as their go-to channels. And why shouldn’t it be? Email marketing yields $44 for every $1 spent<\/a>, accounting for a whopping 4400% ROI. In fact, 61% of consumers prefer their brand communications to take place via email. Therefore, as an eCommerce store owner, it is imperative that you adopt a platform with which you can centralize your customer communications. Klaviyo lets you do just that.<\/p>\n\n\n\n

Klaviyo is an insight-driven tool that empowers you to deliver hyper-personalized experiences to your subscribers. Besides setting up highly effective automated email marketing workflows, Klaviyo arms your business with the necessary technology, tools, and guidance that enable you to catalyze your growth and expansion. But, since it is so incredibly feature-intensive, Klaviyo can be a thoroughly overwhelming tool for the uninitiated. <\/p>\n\n\n\n

So, if you want your brand to reap the benefits of this powerful platform, the best course of action is to hand over its reins to a Klaviyo expert. Read on to find out the many ways in which you can leverage Klaviyo for your eCommerce business by onboarding an email expert.<\/p>\n\n\n\n

1. Create Brand Awareness With Powerful Automation Workflows<\/strong><\/h2>\n\n\n\n

Automated email workflows allow you to send emails that correspond to customers\u2019 interactions and activities on your website. Klaviyo has a library of completely customizable pre-built flows that makes establishing automated email workflows extremely convenient. The best part? You don’t have to stay confined to this library. Klaviyo provides you with three other flow triggers, namely list, metric, and segment, using which you can effortlessly create the email automation of your choice. As you can see, because of their extensive nature, these flows can be difficult to master for the uninitiated. Hence, the best way to get on top of these automation workflows is by hiring an expert who knows the platform inside out. Some of the most commonly sent automated emails are:<\/p>\n\n\n\n