{"id":27989,"date":"2022-06-16T15:38:00","date_gmt":"2022-06-16T10:08:00","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=27989"},"modified":"2023-03-13T12:19:46","modified_gmt":"2023-03-13T06:49:46","slug":"sfmc-marketing-strategies-to-build-brand-loyalty-during-holiday-season","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/sfmc-marketing-strategies-to-build-brand-loyalty-during-holiday-season\/","title":{"rendered":"SFMC: Marketing Strategies to build brand loyalty during Holiday Season"},"content":{"rendered":"\n

[This post was originally published on 28th Sep 2021. It has been updated on 16th June 2022.]<\/p>\n\n\n\n

Did you know that 80% of businesses still rely on email marketing to assist with maintaining their customer retention rate? <\/strong>That\u2019s what a report<\/a> compiled by Smallbizgenius reveals.<\/p>\n\n\n\n

We know that the importance of having a loyal customer base is enormous for any business, and it is one of those things that businesses strive for. Salesforce Marketing Cloud<\/strong> helps email marketers create and deliver engaging email campaigns that boost curiosity, interest, and customer loyalty. <\/p>\n\n\n\n

But, before getting started with the SFMC marketing strategies<\/a> to build brand loyalty this holiday season, let\u2019s know some customer loyalty statistics.<\/p>\n\n\n\n

Customer Loyalty Statistics<\/h2>\n\n\n\n

The same report we mentioned above includes some vital customer loyalty statistics that you should know about as a marketer, especially as an email marketer. <\/p>\n\n\n\n

According to the report:<\/p>\n\n\n\n

  1. There is a massive 60-70% probability of selling to an existing customer than to a new one.<\/em><\/li>
  2. The Pareto Principle<\/em><\/a> reveals that nearly 80% of your profit comes from 20% of customers.<\/em><\/li><\/ol>\n\n\n\n

    Most businesses focus on lead generation and customer acquisition and less on customer retention, even though-<\/p>\n\n\n\n

    1. 70% of consumers are likely to recommend a brand to others if it has a good loyalty program.<\/em><\/li><\/ol>\n\n\n\n
      1. A satisfied US customer will share their positive experience with at least 11 different people. However, if it is a negative experience they have encountered with a business, American customers are even more likely to share it with 15 people. <\/em><\/li><\/ol>\n\n\n\n

        Now that you know some important figures and facts let\u2019s go ahead with the holiday season statistics! <\/p>\n\n\n\n

        2021 Holiday Season Statistics<\/h3>\n\n\n\n

        2021 online holiday sales reached $211.41 billion, up 10.0% year over year<\/a>. It is 54.9% higher compared to the 2019 Holiday season.<\/p>\n\n\n

        \"Let<\/a><\/div><\/div>\n\n\n\n

        What to expect from the 2022 Holiday Season?<\/h3>\n\n\n\n

        According to Deloitte’s annual holiday retail forecast<\/a>, Holiday retail sales are likely to increase between 4% and 6% in 2022. Holiday sales will total USD 1.45 to USD 1.47 trillion during the November to January timeframe. <\/p>\n\n\n\n

        This means you are likely to generate more sales for your business this year, and you need to deliver better customer experiences to build the loyalty<\/strong> of your customers. <\/p>\n\n\n\n

        If SFMC is your CRM, you\u2019re sorted. You can use the best marketing strategies of SFMC to build customer loyalty during this holiday season. <\/p>\n\n\n\n

        Top SFMC Marketing Strategies To Build Customer Loyalty<\/h2>\n\n\n\n

        Use these SFMC Marketing Strategies to deliver compelling email campaigns that help you build brand loyalty. Let\u2019s begin!<\/p>\n\n\n\n

        #1 Send Targeted Email Campaigns To Your Subscribers<\/h3>\n\n\n\n

        With SFMC\u2019s Email Studio,<\/a> you can deliver more targeted and personalized emails to your customers this holiday season. These kinds of targeted campaigns help you get better engagement than your regular emails. Also, this way, you can deliver tailored messages to your customers based on their interests.<\/p>\n\n\n\n

        You can manage your subscriber data in SFMC Email Studio to quickly create customer segments and build long-term loyalty. <\/p>\n\n\n\n

        This holiday season, you can segment your audience in the following categories:<\/p>\n\n\n\n

        Interests<\/strong>: Identify customers based on their previous purchase categories or sections they browsed on your website. <\/p>\n\n\n\n

        Seasonal vs. Regular Shoppers:<\/strong> You also need to segment this particular category of shoppers that only shop in Q4. These shoppers are different from your regular and loyal customers. Take time to identify their needs so that you can customize the frequency and content of your next campaign. <\/p>\n\n\n\n

        Coupon codes as savior: <\/strong>There\u2019s also this special category of shoppers who only shop at discounted prices with coupons. Identify and segment this section of people to give them more of such options. Also, it would help you segment customers who can buy products at their actual price. <\/p>\n\n\n\n

        \"\"\/
        Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

        <\/p>\n\n\n\n

        #2 Deliver Personalization In Your Emails<\/h3>\n\n\n\n

        80% of customers<\/a> are likely to purchase from a brand based on the personalized experience that it has given to them. This year, make the most out of it and deliver the best personalized emails to your customers. Use SFMC\u2019s Journey Builder to deliver simple or complex personalized emails <\/a>to hundreds and millions of your customers based on their behavior and intent. <\/p>\n\n\n\n

        You can boost sales and customer loyalty during the holiday season by delivering personalization based on your customers\u2019-<\/p>\n\n\n\n