{"id":28300,"date":"2021-10-21T17:39:30","date_gmt":"2021-10-21T12:09:30","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=28300"},"modified":"2025-06-17T17:54:12","modified_gmt":"2025-06-17T12:24:12","slug":"4-easy-ways-to-make-direct-email-marketing-for-business","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/4-easy-ways-to-make-direct-email-marketing-for-business\/","title":{"rendered":"4 Easy Ways to Make Direct Email Marketing Work For Your Business"},"content":{"rendered":"\n

In 2020, 78% of marketers said that email was important to their company\u2019s success. Further, 78%<\/a> said they saw an increase in email engagement between 2019 and 2020.<\/p>\n\n\n\n

Why this increased focus on email marketing?<\/p>\n\n\n\n

Because it works!<\/strong><\/p>\n\n\n\n

Direct email marketing<\/em> \u2013 enables brands to share personalized content with their audience to establish meaningful relationships. By sending permission-based business direct emails, marketers can not only promote the business in a \u201csoft\u201d way, but also boost brand value, and increase open and click-through rates \u2013 two metrics that indicate that customers are interested, and want to engage with the brand.<\/p>\n\n\n\n

Considering that direct email marketing<\/a> can generate an ROI of $42 for every $1 spent<\/a> \u2013 that\u2019s an astounding 4,200%! \u2013 it\u2019s not surprising that 64%<\/a> of small businesses use electronic direct email to reach their audience!<\/p>\n\n\n\n

So how can you make direct email work like a charm for your<\/em> business? Try our 4 top tips and review our direct email marketing examples to get inspired!<\/p>\n\n\n\n

#1. Create Targeted Email Lists<\/strong><\/h2>\n\n\n\n

One of the biggest advantages of email marketing is that you can do it easily, at low cost, and at scale<\/em>. Direct email marketing is a powerful way to build relationships with customers. These relationships can translate into more conversions, sales, and profits. But to achieve these results, it\u2019s crucial to create a targeted email list.<\/p>\n\n\n\n

Do you think women over 70 will be happy to receive this email?<\/p>\n\n\n\n

\"Under<\/a>
Image Source<\/a><\/figcaption><\/figure>\n\n\n\n

This direct email is directed at men. Going by the photo at the end, it\u2019s likely that the target audience is young men in their 20s and 30s.<\/em><\/p>\n\n\n\n

If yours is an underwear brand, and these women are part of your target audience, you cannot send them this email! That\u2019s why carefully segmenting your audience is crucial.<\/p>\n\n\n\n

By segmenting your broader list into smaller groups, you can get more email opens and click-throughs, richer audience engagement, and ultimately, bigger sales. Segmentation is also the key to email personalization, and personalization is what will get people to open your emails, engage with your content, and click on that \u201cBuy Now\u201d button.<\/p>\n\n\n\n

There are many ways to segment your audience, such as:<\/p>\n\n\n\n