Want to reassure customers, thank them for their support, gain their trust, and build long-term relationships? Send out confirmation emails!<\/strong><\/p>\n\n\n\n This guide has been designed to show you how. Make sure you save it!<\/p>\n\n\n\n What is a Confirmation Email? <\/a><\/strong><\/p>\n\n\n\n Types of Confirmation Emails <\/a><\/strong><\/p>\n\n\n\n Why You Should Send Confirmation Emails <\/a><\/strong><\/p>\n\n\n\n How to Set Up Confirmation Emails<\/a><\/strong><\/p>\n\n\n\n Best Practices to Get the Best Results from Confirmation Emails<\/a><\/strong><\/p>\n\n\n\n Confirmation Email Examples to Inspire You<\/a><\/strong><\/p>\n\n\n\n Conclusion<\/a><\/strong><\/p>\n\n\n\n A confirmation email<\/em> is a type of transactional email sent to a recipient following a particular action or after a certain condition is triggered. Simply put, an email confirmation message confirms something that the customer did or asked for. It is your brand\u2019s way of saying, \u201cYes, we hear you and appreciate you. Here\u2019s the information you need. We hope it keeps you coming back for more!\u201d <\/p>\n\n\n\n Here are some essential confirmation emails that you should seriously consider sending for your brand.<\/p>\n\n\n\n Purchase confirmation emails:<\/strong> To thank a customer for placing an order at your online shop with information like:<\/p>\n\n\n\n Newsletter Subscription confirmation emails:<\/strong> When someone subscribes to your brand\u2019s newsletter<\/p>\n\n\n\n Order confirmation emails:<\/strong> In response to a traveler booking tickets, a hotel room, or a travel package on your website<\/p>\n\n\n\n Event Registration confirmation emails:<\/strong> Immediately after someone registers for your webinar or some other event<\/p>\n\n\n\n Appointment confirmation emails:<\/strong> To confirm someone\u2019s appointment at your business Can an informative, to-the-point email confirmation message help you engage better with subscribers, and garner their loyalty?<\/p>\n\n\n\n Answer: Yes and yes.<\/p>\n\n\n\n Confirmation emails may seem like simple, automated, and transactional emails<\/a> whose main purpose is to tell a recipient, \u201cThank you. Here\u2019s the information you asked for.\u201d However, a confirmation email can also yield many other benefits:<\/p>\n\n\n\n The average office worker gets around 120 emails<\/a> per day. And in 2020, marketing emails had an open rate of just 20.56%<\/a>. In this busy, noisy world, confirmation emails can help you win the battle for the inbox because the inbox<\/em> is where such emails land, and because they have an open rate of 70%<\/a>.<\/p>\n\n\n\n A confirmation email is an easy and effective way to connect with subscribers on a personal level from the very first time they interact with your brand. By engaging with them early, you have a better chance of keeping<\/em> them engaged, and turning them into lifelong customers, and brand advocates.<\/p>\n\n\n\n Welcome emails<\/a>, abandoned browse and cart emails, and loyalty reward emails tend to get a click-through rate (CTR) of 4%<\/a>. But confirmation emails do even better, with a high CTR of 17%<\/a>, proving that these messages offer an effective way to not only reinforce the connection with customers but also to increase conversions and sales.<\/p>\n\n\n\n Some users check their emails 20 times<\/a> a day to ensure that they don\u2019t miss anything important. Clearly, brands have a great opportunity to share useful information with their subscribers through confirmation emails. Also, since confirmation emails are triggered by a user\u2019s actions, subscribers expect such emails, which means that they notice, open, and engage with confirmation emails more<\/em> than they do with other emails. Conversely, when they don\u2019t<\/em> receive confirmation emails, they might get frustrated and even lose their enthusiasm for your brand.<\/p>\n\n\n\n By sending confirmation emails, you can learn more about customer behaviors and preferences and tailor your email marketing strategy <\/a>accordingly. So if Sarah has bought Christmas gifts from you before, or Paul has expressed interest in travel packages for spring, you can use this information to design other campaigns with personalized offers to keep them interested for longer. <\/p>\n\n\n\n As you deepen your understanding of subscribers with confirmation emails, you can find upsell and cross-sell opportunities to increase your sales over time. At the same time, subscribers will appreciate receiving special offers, discounts, and sales notifications tailored to meet their needs, which will build trust in the brand and keep them coming back in the future.<\/p>\n\n\n\n All of these are powerful reasons for sending confirmation emails. Moreover, it\u2019s easy to set them up with the right tools and with an expert email marketing partner like Email Uplers<\/a>.<\/p>\n\n\n\n It\u2019s easy to set up confirmation emails messages with an Email Service Provider (ESP) or email automation software, and the step-by-step process is described below:<\/p>\n\n\n\n A confirmation email should only be sent to those who agree to receive your email communications. Getting subscriber permission in advance is vital to ensure that you only email those who want<\/em> to hear from you and also remain compliant with email laws like CAN-SPAM. So first, create an opt-in email list<\/a>. One of the easiest ways to do this is by asking users to complete a form on your:<\/p>\n\n\n\n Your ESP may provide built-in form templates, so you don\u2019t have to design your own from scratch. Keep the form simple, and use clear, unambiguous language.<\/p>\n\n\n\n Once you receive a subscriber\u2019s form, you can send them the first confirmation email thanking them for signing up. This is where you include a \u201cdouble opt-in\u201d, so they have to confirm their subscription to receive further emails. This extra step verifies their email address and confirms that they still want to receive emails from you. With this initial email, make sure that you:<\/p>\n\n\n\n If possible, include an \u201cupdate preferences\u201d or \u201cupdate profile\u201d link to allow subscribers to change their preferences to receive the information they want when they want it. This information will reflect in your ESP and help you get to know them better. Research has found that 67% of users<\/a> unsubscribe because emails come too frequently.<\/strong> By asking them their preferences and then respecting these preferences, you can build a positive relationship with them through purchase and beyond.<\/p>\n\n\n Your ESP will provide multiple trigger options, so you can set up different kinds of automated confirmation emails, such as:<\/p>\n\n\n\n After setting up triggers, set up the automation workflow for each trigger and each email confirmation message. Your ESP should provide various workflow options to help you set up and automate each type of message. Include any necessary conditions, especially if you plan to send more than one confirmation email for a particular purpose.<\/p>\n\n\n\n Example<\/strong><\/p>\n\n\n\n When someone joins your subscriber list, you may send them a \u201cthank you for joining\u201d confirmation email with a double opt-in button. But what if they don\u2019t open this email? You may lose out on this subscriber since they have not confirmed their subscription. In this case, you can add a condition in your ESP to send a reminder email<\/em> after waiting for a certain period.<\/p>\n\n\n\n You can also set up workflows and conditions to:<\/p>\n\n\n\n Keep in mind these best practices when setting up conditions and workflows:<\/p>\n\n\n\n Once you have your subscriber list, triggers, and workflows and conditions, design your confirmation emails. Different confirmation emails happen at different touchpoints and phases of the customer lifecycle \u2013 and the content should reflect this.<\/p>\n\n\n\n Many ESPs provide readymade templates and content blocks to help you create different confirmation emails quickly. Select a template, customize it per your needs, and set it up with the right triggers and conditions. Make sure you:<\/p>\n\n\n\n Example 1: \u201cThank you for signing up\u201d Confirmation Email<\/strong><\/p>\n\n\n\n A user who just signed up to receive your email communication through a sign-up form on your website is still at the start of the journey. So, a confirmation email thanking them for signing up should include content like:<\/p>\n\n\n\n You could also include content like:<\/p>\n\n\n\n This email from BumpBoxes fits the bill with a clean layout, detailed information, and personalized greeting.<\/em><\/p>\n\n\n\n Example 2: \u201cThank you for your purchase\u201d Confirmation Emails<\/strong><\/p>\n\n\n\n Someone who has just purchased something from your online store expects to receive confirmation emails immediately after their payment goes through. Obviously, this subscriber is further down the purchase journey, so your content should include details such as:<\/p>\n\n\n\n Confirmation emails are a powerful yet easy way to connect with customers early and stay in touch with them throughout their brand journey. With the right ESP and right email marketing partner, there\u2019s really no reason for you not to add confirmation emails to your email marketing program. That said, it\u2019s helpful to keep in mind some best practices to ensure that you can get the most value from your confirmation emails.<\/p>\n\n\n\n A confirmation email is always sent in response to a trigger. But this doesn\u2019t mean that your messages have to be bland or generic. Every confirmation message can be personalized for a user, tailored for their purpose, and visually appealing.<\/p>\n\n\n\n By all means, use readymade templates in your ESP. But also make sure that each email:<\/p>\n\n\n\n We mentioned this earlier. When setting up subscriptions for your brand\u2019s confirmation emails, it\u2019s always a smart idea to use a double opt-in. Even if it feels like additional work, the effort will be worth it. A double opt-in simply means that the subscriber first signs up for your emailing list \u2013 usually via a form \u2013 and then confirms that they want to stay<\/em> signed up by responding to an automated confirmation email that you send via your ESP.<\/p>\n\n\n\n Further, when you implement a double opt-in strategy, if a site visitor somehow subscribes to your emails by accident, the subscription won\u2019t go through unless they confirm via the verification button sent to their email address. This is a great way to ensure that you don\u2019t end up emailing people who are unlikely to engage with you, or worse, likely to label you a spammer. Your email list will be \u201ccleaner\u201d, since it consists of those who want<\/em> to receive your emails, which means that you can expect a higher ROI from your email marketing efforts.<\/p>\n\n\n\n Here\u2019s how Republic ensures that its subscriber list contains captive users who want to hear from the brand:<\/strong><\/p>\n\n\n\n The purpose of a confirmation email is to confirm an action<\/em> that a user<\/em> takes. For example, they:<\/p>\n\n\n\n In some cases, you may send out a confirmation message based on your action that you\u2019d like to update a user about:<\/p>\n\n\n\n With every confirmation message, it\u2019s important to stick to the purpose.<\/p>\n\n\n\n Are you sending an appointment confirmation email<\/strong>? Then make sure it contains details about the appointment, such as:<\/p>\n\n\n\n This appointment confirmation email from Blind Barber includes all the useful information a person may need about their appointment time, location, service, cost, etc.<\/em><\/p>\n\n\n\n Don\u2019t confuse the recipient with unnecessary information that has nothing to do with their upcoming appointment.<\/p>\n\n\n\n Similarly, a purchase confirmation email<\/strong> should contain information relevant to that purchase only:<\/p>\n\n\n\n It\u2019s perfectly okay to include upsell or cross-sell recommendations to encourage further purchase. However, it\u2019s usually better not to include irrelevant information like:<\/p>\n\n\n\n Keep in mind these simple best practices:<\/strong><\/p>\n\n\n\n Also make sure the subject line clearly mentions the email purpose so the subscriber can locate the message easily in their (crowded) inbox:<\/p>\n\n\n\n Possible subject lines for appointment confirmation emails:<\/em><\/p>\n\n\n\n Possible subject lines for order confirmation emails:<\/em><\/p>\n\n\n\n If you have implemented double opt-in, you already have a list of captive subscribers. You can then leverage your ESP to segment your entire subscriber list, and thus make sure that:<\/p>\n\n\n\n Confirmation emails already have a higher open rate and CTR than almost all other types of emails. However, by personalizing each confirmation message, you can increase the chances that a subscriber will remain engaged with your brand. Keep sending different kinds of confirmation emails \u2013 each personalized to that user \u2013 and you will most likely be able to:<\/p>\n\n\n\n Here are some ways to include personalization in your confirmation emails:<\/strong><\/p>\n\n\n\n Users find confirmation emails useful since they provide information that\u2019s relevant to them and in a timely manner. But you can still wow them with content that\u2019s friendly, positive, personalized, and highlights the brand\u2019s value. Also, clearly communicate \u201cwhat\u2019s in it for me?\u201d so the subscriber knows what they\u2019re getting in an easy, no-friction\/no-overwhelm way.<\/p>\n\n\n\n This confirmation email from DocSend is in response to a cancellation request from a user. Despite the \u201cnegative\u201d event for the brand, the email is still personalized, warm, and focused on the user.<\/em><\/p>\n\n\n\nWhat is a Confirmation Email?<\/strong><\/h2>\n\n\n\n
Types of Confirmation Emails<\/strong><\/h2>\n\n\n\n
<\/p>\n\n\n![\"Want](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/10\/1-3.jpg\")
<\/a><\/div><\/div>\n\n\n\nWhy You Should Send Confirmation Emails<\/strong><\/h2>\n\n\n\n
Win the battle for the inbox<\/strong><\/h3>\n\n\n\n
Connect with customers right from the get-go<\/strong><\/h3>\n\n\n\n
Increase click-throughs and conversions<\/strong><\/h3>\n\n\n\n
Useful information increases anticipation and reduces frustration<\/strong><\/h3>\n\n\n\n
Get to know your customers better<\/strong><\/h3>\n\n\n\n
Grab upsell and cross-sell opportunities<\/strong><\/h3>\n\n\n\n
How to Set Up Confirmation Emails<\/strong><\/h2>\n\n\n\n
Step 1: Create an Opt-In Email List<\/strong><\/h3>\n\n\n\n
![\"We](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/10\/2-1.jpg\")
<\/a><\/div><\/div>\n\n\n\nStep 2: Select And Set Up Triggers<\/strong><\/h3>\n\n\n\n
Step 3: Set Up Email Confirmation Workflows<\/strong><\/h3>\n\n\n\n
![\"Let](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/10\/3-1.jpg\")
<\/a><\/div><\/div>\n\n\n\nStep 4: Create Content For Each <\/strong>Confirmation Email<\/strong><\/h3>\n\n\n\n
![\"confirmation](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/10\/1-3.png\")
![\"We](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/10\/4-2.jpg\")
<\/a><\/div><\/div>\n\n\n\nBest Practices to Get the Best Results from Confirmation Emails<\/strong><\/h2>\n\n\n\n
Make Emails Visually Appealing<\/strong><\/h3>\n\n\n\n
Always Use Double Opt-in<\/strong><\/h3>\n\n\n\n
Why double opt-in?<\/strong><\/h3>\n\n\n\n
![\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/10\/welcome-to-republic.png\")
![\"A](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/10\/5.jpg\")
<\/a><\/div><\/div>\n\n\n\nStick To The Purpose Of The Email<\/strong><\/h3>\n\n\n\n
![\"appointment](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/10\/appointment-confirmation-haircut-at-blind-barber.png\")
Personalize Every Email<\/strong><\/h3>\n\n\n\n
![\"confirmation](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/10\/your-docsend-cancellation-request.png\")
Personalize the \u201cFrom\u201d Field<\/strong><\/h3>\n\n\n\n
![\"We](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/10\/6.jpg\")
<\/a><\/div><\/div>\n\n\n\n