{"id":28833,"date":"2021-11-03T16:59:15","date_gmt":"2021-11-03T11:29:15","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=28833"},"modified":"2023-03-13T16:31:00","modified_gmt":"2023-03-13T11:01:00","slug":"salesforce-marketing-cloud-oct-2021-release","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/salesforce-marketing-cloud-oct-2021-release\/","title":{"rendered":"Salesforce Marketing Cloud Oct 2021 Release: Your guide to all the important features – Part 1"},"content":{"rendered":"\n

It’s the last quarter of the year, and this is the time that Salesforce comes up with the final Salesforce Marketing Cloud release. The Oct 2021 release has a host of much-anticipated features and a couple of surprises.  The Salesforce ecosystem which comprises the customers, Salesforce partners, marketing agencies<\/a>, have been eagerly waiting for the Marketing Cloud release.<\/p>\n\n\n\n

Salesforce Marketing Cloud release October 2021 is available for general use from October 16, 2021<\/p>\n\n\n\n

There are multiple new features or enhancements in the Salesforce Marketing Cloud <\/a>Oct 2021 release, and <\/strong>we will be covering them <\/strong>in a two-part series. <\/p>\n\n\n\n

This is the first blog of the two-part series and we will cover some important features from the release, including  Interaction Studio, Journey Builder, Multi-Factor Authentication[MFA], etc.  <\/p>\n\n\n\n

New Journey Builder activity for Interaction Studio<\/h2>\n\n\n\n

Interaction Studio is the real-time management product from Salesforce Marketing Cloud, which improves the customer experience [CX], customer loyalty & conversions by personalizing the content<\/a> and using the array of features to target the customer in real-time based on online or offline touchpoints.<\/p>\n\n\n\n

With the new release of Salesforce Marketing Cloud, Salesforce brings a new activity in Journey Builder to help reach customers in the customer journey. With Interaction Studio Journey Builder Activity, we can pass the valuable attributes from Journey Builder to Interaction Studio. Interaction Studio Journey Builder Activity enables us to send the attributes like Interaction Studio customer identities, attributes, and actions from Journey builder to Interaction Studio. Post that, Interaction Studio can reach out to the customers with personalized content on various channels like websites, call centres, mobile app. etc. <\/p>\n\n\n\n

This data sharing between the two apps helps to create a valuable & personalized connection with the customers.<\/p>\n\n\n\n

Below is the screenshot from Journey Builders Interaction Studio activity configuration.<\/p>\n\n\n\n

\"Journey
Source: Salesforce <\/figcaption><\/figure><\/div>\n\n\n\n

Multi-factor authentication aka MFA <\/h2>\n\n\n\n

Multi-factor authentication [MFA] is a technique to enhance the security mechanism in the Salesforce Marketing Cloud org. This feature protects the users against unauthorized access and threats.  This feature uses two sets of evidence [factors] to provide authentication to the users.  There are typically two types of factors:<\/p>\n\n\n\n