{"id":29365,"date":"2021-11-29T15:01:51","date_gmt":"2021-11-29T09:31:51","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=29365"},"modified":"2022-01-11T13:02:50","modified_gmt":"2022-01-11T07:32:50","slug":"email-acquisition-best-practices","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/email-acquisition-best-practices\/","title":{"rendered":"Email Acquisition Best Practices To Skyrocket Your Revenue"},"content":{"rendered":"\n

An essential part of growing your business includes continuously coming up with ways to ensure a steady influx of new contacts to your email list. Given that your email list degrades by an average of 22.5%<\/a> every year, this is no cakewalk. The degradation happens for a variety of reasons- your customers opt-out of your communications, they change companies, abandon the address using which they signed up for your communications, and the like. The point of saying this is, more often than not, the decay of your email list is out of your control. But, adding new contacts and making sure that your list is growing continuously- now, that\u2019s something that\u2019s entirely within your powers.\u00a0<\/p>\n\n\n\n

For the uninitiated, chalking out an effective email acquisition strategy can be quite overwhelming. To help you gain familiarity thus, we\u2019ve compiled this article that will walk you through a host of inventive and reliable email acquisition tactics. Before we dive into that, however, let us first understand why building an email list is so vital in the first place.<\/p>\n\n\n\n

Importance of Building an Email List<\/strong><\/h2>\n\n\n\n

When it comes to acquiring new customers, email is 40 times<\/a> more effective than Facebook or Twitter. Hence, it can be rightfully said that a growing email list translates directly to the growth of your business. The following reasons shed light on the importance of building an email list.<\/p>\n\n\n\n

Increases Your Reach<\/strong><\/h3>\n\n\n\n

In 2020, the total number of global email users stood at a staggering 4 billion<\/a>. By 2025, this figure is expected to swell further up to 4.6 billion<\/a>. Even though roughly 1 in every 6<\/a> emails ends up in spam, the resultant reach is still head and shoulders above what other marketing platforms would be able to provide you. You\u2019ll be hard-pressed to find any other channel that has such an extensive user base. Therefore, the more effort you put into building your email list<\/a>, the more visibility and reach your business will obtain.<\/p>\n\n\n\n

Gives You Absolute Control<\/strong><\/h3>\n\n\n\n

While social media platforms such as Facebook, Instagram, and Twitter are great platforms for building an audience, at the end of the day, the data regarding these contacts remain with the platforms themselves. On the other hand, when you\u2019re amassing contacts on an email list, you have all the important data points at your disposal, such as name, contact number, and email address. Subsequently, this allows you to exercise absolute control over the direction you want your email marketing campaigns <\/a>to take. Moreover, third-party platforms often levy certain restrictions that greatly dictate how you interact with your customers. This is not the case with email.<\/p>\n\n\n\n

Lets You Send Personalized Messages<\/strong><\/h3>\n\n\n\n

Email marketing does not just let you reach a large number of prospects, it also enables you to send personalized messages their way. It doesn\u2019t matter how many contacts are on your list, email allows you to personalize your communications at scale. This is made possible by email list segmentation which lets you divide your customers into separate segments based on various parameters such as gender, location, ethnicity, age, occupation, buying history, and position on the sales funnel. <\/p>\n\n\n\n

Take a look at this personalized product recommendation email from Honey. We don\u2019t know about you, but we find ignoring emails like these very difficult!<\/p>\n\n\n\n

\"Personalized<\/a>
Image Source<\/a><\/figcaption><\/figure>\n\n\n\n

Drives Traffic To Other Channels<\/strong><\/h3>\n\n\n\n

Many businesses out there start building their email lists even before they start developing their products. And the reason for that is pretty simple- email campaigns are largely responsible for driving traffic to a business\u2019 website as well as all other relevant channels. Needless to say, an extensive list correlates to greater traffic and engagement for your products and services.<\/p>\n\n\n

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Email Acquisition Best Practices You Need To Implement Now<\/strong><\/h2>\n\n\n\n

Acquiring the email addresses of prospective clients is a rather tricky affair. You need to be creative and smart with your approach and put in a lot of hard yards to ensure that your plans are executed to perfection.<\/p>\n\n\n\n

Make Your Email Content Unique and Compelling<\/strong><\/h3>\n\n\n\n

Now, this might be the oldest trick in the book, but it continues to be as evergreen as ever. When your email\u2019s content is engaging, informative, and insightful, it encourages your existing subscribers to forward your emails to their contacts. As a result, this helps you rope in scores of new subscribers, all without spending any additional penny (well, you do spend your creativity, but can\u2019t really put a price on that now, can we?)<\/p>\n\n\n\n

Avocode\u2019s engaging newsletter is a brilliant example of how one can leverage content to captivate the imagination of their subscribers.<\/p>\n\n\n\n

\"Avocode\u2019s<\/a>
Image Source<\/a><\/figcaption><\/figure>\n\n\n\n

Use a Single Opt-in<\/strong><\/h3>\n\n\n\n

The single opt-in subscription process is the email acquisition technique of choice among many marketers because of its low failure rates. The underlying reason behind that is pretty simple. The less friction in the subscription process, the less will be the number of disgruntled subscribers. Besides enhancing the customer experience, using a single opt-in also paves the path for a faster list growth. Typically, it also facilitates higher conversions since all the customers are required to do over here to sign up for your communications is provide their email addresses. There are no additional steps.<\/p>\n\n\n\n

Use a Double Opt-in<\/strong><\/h3>\n\n\n\n

Going a step ahead of single opt-in, in a double opt-in subscription process, the subscriber has to confirm their consent twice before they get added to your contact list. After they provide their email address, an email is sent their way asking them to confirm their subscription. Now, double opt-in might experience higher failure rates than single opt-in but at the same time, it also ensures that the quality of your list is top-notch. Everyone who has been added to your list on the back of a double opt-in process is certainly looking forward to interacting and engaging with your content. <\/p>\n\n\n\n

Avoid Buying Lists Like The Plague<\/strong><\/h3>\n\n\n\n

In a bid to quickly grow their email list, marketers sometimes fall prey to the temptation of purchasing one. Now, this is something that you should avoid at all costs. Buying an email list is problematic on multiple levels:<\/p>\n\n\n\n