{"id":29433,"date":"2021-12-09T14:20:18","date_gmt":"2021-12-09T08:50:18","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=29433"},"modified":"2023-03-13T16:32:42","modified_gmt":"2023-03-13T11:02:42","slug":"email-optimization-strategies-salesforce-marketing-cloud","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/email-optimization-strategies-salesforce-marketing-cloud\/","title":{"rendered":"4 Proven Email Optimization Strategies for Salesforce Marketing Cloud"},"content":{"rendered":"\n<p>Email is the most effective channel to connect with consumers, generate new leads, build brand awareness, and boost revenues. Email generates a staggering ROI of <a href=\"https:\/\/www.hubspot.com\/state-of-marketing\/email-marketing-trends?hubs_post=blog.hubspot.com%2Fmarketing%2Femail-marketing-stats&amp;hubs_post-cta=Not%20Another%20State%20of%20Marketing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">$42<\/a> for every $1 and consistently ranks as the <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/the-state-of-small-business-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">top ROI channel<\/a> \u2013 well ahead of social media, content marketing, and SEO marketing.<\/p>\n\n\n\n<p>A robust email marketing program can help you gain more customers, retain existing customers, increase their lifetime value, and earn big bucks, especially when you:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Implement key emails like cart abandonment, re-engagement, transactional, and special occasion messages<\/li><li>Incorporate automated, trigger-based emails into your strategy<\/li><li>Leverage a powerful, full-featured Email Service Provider (ESP) like Salesforce Marketing Cloud (SFMC)<\/li><\/ul>\n\n\n\n<p>Of course, this doesn\u2019t mean that your email program will or should run on auto-pilot. The inbox is a sacred but <em>crowded<\/em> space, and you need to do everything you can to create your own niche within it. And for this, optimizing your email campaigns is crucial.<\/p>\n\n\n\n<p>Try these 4 email optimization strategies for Salesforce Marketing Cloud.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Personalize the Messaging<\/strong><\/li><\/ol>\n\n\n\n<p>According to <a href=\"https:\/\/www.salesforce.com\/blog\/personalized-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Salesforce<\/a>, 52% of customers expect to receive personalized offers. And email is a great way to deliver such offers because it is a very personal form of communication available to businesses today. Your customers appreciate personalized communication that recognizes them as individuals is tailored to meet their specific needs, and doesn\u2019t annoy them with over-aggressive marketing messaging. To satisfy all these objectives, email is ideal.<\/p>\n\n\n\n<p>The more personalized your email, the more likely that recipients will:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Open it<\/li><li>Click on links within it<\/li><li>Convert into paying customers<\/li><\/ul>\n\n\n\n<p>In fact, recent research reveals that personalized email marketing can:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Increase open rates by <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-new-rules\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">26%<\/a><\/li><li>Boost conversion rates by <a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2019\/07\/15-email-personalization-stats-might-surprise-you\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">6X<\/a> or more<\/li><\/ul>\n\n\n\n<p>You know what\u2019s the best thing about email? That you can add personalization to many different elements. Implement basic personalization, such as a subscriber\u2019s name in the subject line or greeting, or implement more advanced personalization by dynamically changing email content based on a subscriber\u2019s gender, location, age range, etc.<\/p>\n\n\n\n<p>Other <a href=\"https:\/\/email.uplers.com\/blog\/how-to-leverage-the-power-of-personalized-email-marketing-with-salesforce-marketing-cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">email personalization ideas<\/a> for SFMC:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Include special offers or promotions based on subscriber demographics or purchase history<\/li><li>Create tailored content specific to particular subscribers<\/li><li>Provide recommendations based on past purchases or cart behaviors<\/li><li>Send customized birthday or anniversary emails with a discount code or free gift<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/whats-better-than-birthday-cake.png\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"2179\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/whats-better-than-birthday-cake.png\" alt=\"quirky birthday email from Chipotle\" class=\"wp-image-29435\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/whats-better-than-birthday-cake.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/whats-better-than-birthday-cake-94x300.png 94w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/whats-better-than-birthday-cake-320x1024.png 320w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/whats-better-than-birthday-cake-479x1536.png 479w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/whats-better-than-birthday-cake-639x2048.png 639w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/whats-better-than-birthday-cake-44x140.png 44w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/whats-better-than-birthday-cake-624x2000.png 624w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/a><figcaption><a href=\"https:\/\/reallygoodemails.com\/emails\/whats-better-than-birthday-cake\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Image Source<\/a><\/figcaption><\/figure>\n\n\n\n<p><em>This quirky birthday email from Chipotle includes a free gift offer to make the subscriber feel special.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Send dynamic emails where the content adjusts automatically for each subscriber<\/li><\/ul>\n\n\n\n<p>Relevance is a critical part of personalization, so make sure your content grabs subscribers\u2019 attention in their crowded inboxes. Gather information about subscribers, create segments, and tailor content for each segment. Segmented emails get <a href=\"https:\/\/optinmonster.com\/50-smart-ways-to-segment-your-email-list\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">14.37%<\/a> more opens and <a href=\"https:\/\/optinmonster.com\/50-smart-ways-to-segment-your-email-list\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">64.78%<\/a> more clicks when compared to non-segmented campaigns, so make sure you don\u2019t skip this step. You can create data filters in Email Studio to segment your subscribers, or you can write SQL queries in Journey Builder in the Automation Studio window.<\/p>\n\n\n\n<p>After segmentation, you can create personalized content for each segment and email type, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/email.uplers.com\/blog\/why-welcome-email-series\/\" target=\"_blank\" rel=\"noreferrer noopener\">Welcome emails<\/a> to new subscribers<\/li><li>Upsell emails to converted subscribers<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/write-like-a-pro-heres-20-off-grammarly-premium.png\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"1851\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/write-like-a-pro-heres-20-off-grammarly-premium.png\" alt=\"upselling email from Grammarly places the 20% discount upfront\" class=\"wp-image-29436\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/write-like-a-pro-heres-20-off-grammarly-premium.png 700w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/write-like-a-pro-heres-20-off-grammarly-premium-113x300.png 113w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/write-like-a-pro-heres-20-off-grammarly-premium-387x1024.png 387w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/write-like-a-pro-heres-20-off-grammarly-premium-581x1536.png 581w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/write-like-a-pro-heres-20-off-grammarly-premium-53x140.png 53w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/write-like-a-pro-heres-20-off-grammarly-premium-624x1650.png 624w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><figcaption><a href=\"https:\/\/reallygoodemails.com\/emails\/write-like-a-pro-heres-20-off-grammarly-premium\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Image Source<\/a><\/figcaption><\/figure>\n\n\n\n<p><em>This upselling email from Grammarly places the 20% discount upfront, so the recipient knows exactly what they can get and why they\u2019re special to the company.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Re-engagement emails to existing customers<\/li><li>Encouraging\/thank you\/referral\/appreciation emails for loyal\/long-time customers<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/birthday-suit-on.png\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"3200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/birthday-suit-on.png\" alt=\"Skimm simple appreciation email offering \" class=\"wp-image-29437\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/birthday-suit-on.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/birthday-suit-on-64x300.png 64w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/birthday-suit-on-435x2048.png 435w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/birthday-suit-on-30x140.png 30w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/birthday-suit-on-624x2936.png 624w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/a><figcaption><a href=\"https:\/\/reallygoodemails.com\/uplerresearch\/emails\/collected\/UC8IZT8u63Y63UNaFRbh\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Image Source<\/a><\/figcaption><\/figure>\n\n\n\n<p><em>Skimm gets it right with a simple appreciation email offering recipients a chance to win cash prizes as a thank you from the company.<\/em><\/p>\n\n\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-20441 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/salesforce-marketing-cloud-email-specialist\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/06\/picturemessage_bqjkyvhv.52l.png\" class=\"attachment-full size-full\" alt=\"Our SFMC developers can design flawless email templates\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/06\/picturemessage_bqjkyvhv.52l.png 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/06\/picturemessage_bqjkyvhv.52l-300x75.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/06\/picturemessage_bqjkyvhv.52l-768x192.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/06\/picturemessage_bqjkyvhv.52l-624x156.png 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/wellness-grows-when-shared.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/wellness-grows-when-shared.png\" alt=\"Saje referrals email template\" class=\"wp-image-29438\" width=\"720\" height=\"1940\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/wellness-grows-when-shared.png 1440w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/wellness-grows-when-shared-111x300.png 111w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/wellness-grows-when-shared-380x1024.png 380w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/wellness-grows-when-shared-768x2069.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/wellness-grows-when-shared-570x1536.png 570w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/wellness-grows-when-shared-760x2048.png 760w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/wellness-grows-when-shared-52x140.png 52w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/wellness-grows-when-shared-624x1681.png 624w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><figcaption><a href=\"https:\/\/reallygoodemails.com\/emails\/wellness-grows-when-shared\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Image Source<\/a><\/figcaption><\/figure>\n\n\n\n<p><em>By asking for referrals, Saje shows how much it appreciates the recipient and what the recipient can receive by providing referrals.<\/em><\/p>\n\n\n\n<p>Leverage SFMC tools like Journey Builder, Email Studio templates, and Content Detective to discover the right audience, build personalized journeys for each subscriber and create personalized content that engages, delights, and converts.<\/p>\n\n\n\n<p>2. <strong>Create Compelling Subject Lines and CTAs<\/strong><\/p>\n\n\n\n<p>The average white-collar worker receives <a href=\"https:\/\/www.templafy.com\/blog\/how-many-emails-are-sent-every-day-top-email-statistics-your-business-needs-to-know\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">121 emails<\/a> per day. When they are drowning in emails, how can your emails stand out? With a compelling subject line!<\/p>\n\n\n\n<p>Your email\u2019s subject line is the first thing a person sees before even opening an email, so it must catch their attention, make them curious, and compel them to open the message to know more. That\u2019s why a powerful, personalized, relevant, or witty subject line is essential.<\/p>\n\n\n\n<p>Create an optimized subject line that addresses a reader\u2019s concerns or needs. Customize it with their name or company name. In a few words, show that you have the solution for their specific challenge. Make the language actionable to encourage them to open the email.<\/p>\n\n\n\n<p>Some other great practices to optimize your subject lines with SFMC:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Use power words e.g. \u201cintroducing\u201d, \u201cspecial\u201d and \u201coffer\u201d<\/li><li>Include personalization with the recipient\u2019s name, birthday, location, etc.<\/li><li>Use emojis for light-hearted or fun emails; they can<strong> <\/strong><a href=\"https:\/\/moosend.com\/blog\/email-marketing-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">increase open rates by 4.2%<\/a><\/li><li>Add incentives to increase open rates by <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/23965\/9-email-marketing-best-practices-to-generate-more-leads.aspx\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">50%<\/a> or more<\/li><\/ul>\n\n\n\n<p>Make sure you match emojis or incentives to the email\u2019s tone and purpose.<\/p>\n\n\n\n<p>Create two versions of the subject line for the same email and perform A\/B testing to identify the one that performs best. It\u2019s easy to set up A\/B testing in SFMC Email Studio. Once you finish the setup, you can test subject lines, send times, content, pre-headers, from name, CTAs, and many other email elements.<\/p>\n\n\n\n<p>Along with subject lines, actionable CTA links or buttons are a great optimization tool for SFMC emails. Use these best practices:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The link or button is clearly visible<\/li><li>Add more than one CTA or place the same CTA in multiple places<\/li><li>Place at least one CTA above the fold<\/li><li>Add urgency that encourages action<\/li><li>Use white text and contrasting colors to improve visibility and readability<\/li><\/ul>\n\n\n\n<p>3<strong>. Leverage SFMC Templates<\/strong><\/p>\n\n\n\n<p>One of the easiest ways to optimize email marketing in SFMC is with reusable, on-brand templates. SFMC provides dozens of built-in templates and a drag-and-drop template designer. Use the templates as-is or customize them with content blocks, custom fonts, and your brand\u2019s colors and logos. You can choose to create your own templates with custom HTML and reuse them for multiple email campaigns.<\/p>\n\n\n\n<p>Create different templates for different types of emails: one for welcome emails, one for abandoned cart emails, one for birthday emails, etc.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/you-seem-to-have-been-interrupted.png\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"2150\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/you-seem-to-have-been-interrupted.png\" alt=\"Automated abandoned cart emails from Pacsun\" class=\"wp-image-29439\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/you-seem-to-have-been-interrupted.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/you-seem-to-have-been-interrupted-95x300.png 95w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/you-seem-to-have-been-interrupted-324x1024.png 324w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/you-seem-to-have-been-interrupted-486x1536.png 486w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/you-seem-to-have-been-interrupted-648x2048.png 648w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/you-seem-to-have-been-interrupted-44x140.png 44w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/you-seem-to-have-been-interrupted-624x1973.png 624w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/a><figcaption><a href=\"https:\/\/reallygoodemails.com\/emails\/you-seem-to-have-been-interrupted\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Image Source<\/a><\/figcaption><\/figure>\n\n\n\n<p><em>Automated abandoned cart emails like this one from Pacsun are a great way to boost conversions.<\/em><\/p>\n\n\n\n<p>Some good practices to leverage <a href=\"https:\/\/email.uplers.com\/blog\/complete-guide-to-create-your-first-email-template\/\" target=\"_blank\" rel=\"noreferrer noopener\">templates for email optimization <\/a>with SFMC:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Before finalizing a template, send out a test email with that template and preview it in different email clients<\/li><li>Create mobile-friendly, responsive templates with content blocks in SFMC Content Builder<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/1-Blocks-upd-1-1536x1281-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"854\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/1-Blocks-upd-1-1536x1281-1-1024x854.png\" alt=\"create responsive templates with content blocks in SFMC Content Builder\n\" class=\"wp-image-29440\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/1-Blocks-upd-1-1536x1281-1-1024x854.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/1-Blocks-upd-1-1536x1281-1-300x250.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/1-Blocks-upd-1-1536x1281-1-768x641.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/1-Blocks-upd-1-1536x1281-1-168x140.png 168w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/1-Blocks-upd-1-1536x1281-1-624x520.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/1-Blocks-upd-1-1536x1281-1.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption><a href=\"https:\/\/www.salesforceben.com\/the-drip\/5-content-builder-features-you-should-be-using\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Image Source<\/a><\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>Test templates with different text blocks and design elements such as images, buttons, and layout<\/li><li>Automate routine template approvals with \u201cContent Builder Approvals\u201d<\/li><li>Include shareable links wherever possible, and always include an unsubscribe link<\/li><li>Add personalized videos to templates to increase CTR by <a href=\"https:\/\/blog.hubspot.com\/marketing\/video-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">200-300%<\/a> and retention rates by <a href=\"https:\/\/blog.hubspot.com\/marketing\/video-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">35%<\/a><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/keep-in-touch-with-video.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/keep-in-touch-with-video.png\" alt=\"Vimeo onboarding email template\" class=\"wp-image-29441\" width=\"680\" height=\"3211\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/keep-in-touch-with-video.png 1360w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/keep-in-touch-with-video-217x1024.png 217w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/keep-in-touch-with-video-768x3627.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/keep-in-touch-with-video-325x1536.png 325w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/keep-in-touch-with-video-434x2048.png 434w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/keep-in-touch-with-video-624x2947.png 624w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/a><figcaption><a href=\"https:\/\/reallygoodemails.com\/emails\/keep-in-touch-with-video\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Image Source<\/a><\/figcaption><\/figure>\n\n\n\n<p><em>Vimeo adds a video to its onboarding email to delight new users right from the get-go.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Create <a href=\"https:\/\/email.uplers.com\/interactive-email-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">interactive email templates<\/a> using Content Builder\u2019s \u201cInteractive Content\u201d section to boost engagement with welcome emails, product interest emails, feedback emails, and limited time offer emails<\/li><\/ul>\n\n\n\n<p>4.<strong> Optimize Send Times with SFMC Einstein Send Time Optimization (STO)<\/strong><\/p>\n\n\n\n<p>Einstein Send Time Optimization (STO) in SFMC Journey Builder can help you automatically determine the most optimal time to send emails to each subscriber on your send list. STO uses 90 days of email engagement data so you can predict when each contact is most likely to engage with your messages over the next 24 hours. The tool evaluates multiple different factors and criteria plus each contact\u2019s latest weekly engagement data so you can send emails at the right time to increase engagement.<\/p>\n\n\n\n<p>To access Einstein STO, click on the <em>Einstein Tab<\/em> in the <em>Navigation bar <\/em>within<em> <\/em>SFMC<em>. <\/em>For multiple emails in a customer journey builder flow, drag and drop the \u2018Einstein STO\u2019 activity before each email activity. Use Einstein Engagement Scoring to identify customer segments based on likely engagement.<\/p>\n\n\n\n<p>Check the STO dashboard to view analytics that predicts future message engagement. Visualize optimal predicted send times by the day or hour for all contacts, and then choose the best time for batch sends.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>By optimizing your email program in Salesforce Marketing Cloud, you can connect with your audience in more personalized, one-on-one ways to improve engagement and boost ROI.<\/p>\n\n\n\n<p>In addition to the four strategies highlighted here, another powerful way to optimize your SFMC email campaigns is with automation and analytics. With SFMC automation and Salesforce-certified email specialists such as the <a href=\"https:\/\/order.uplers.com\/uplers\/order\" target=\"_blank\" rel=\"noreferrer noopener\">Email Uplers team<\/a>, you can quickly create new segments, set up multiple campaigns, accelerate lead qualification, and build customer journeys. You can also identify relevant metrics and key performance indicators to measure campaign performance, optimize workflows, and increase the chances of campaign success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Read time-tested ways to optimize email campaigns for success \u2013 with Salesforce Marketing Cloud<\/p>\n","protected":false},"author":42,"featured_media":29462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1158],"tags":[],"class_list":["post-29433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salesforce-marketing-cloud"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Email Optimization Strategies for Salesforce Marketing Cloud<\/title>\n<meta name=\"description\" content=\"A robust email marketing program can help you gain more customers, generate new leads &amp; boost revenues. Learn 4 email optimization strategies for SFMC. Read more\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/email.uplers.com\/blog\/email-optimization-strategies-salesforce-marketing-cloud\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Email Optimization Strategies for Salesforce Marketing Cloud\" \/>\n<meta property=\"og:description\" content=\"A robust email marketing program can help you gain more customers, generate new leads &amp; boost revenues. Learn 4 email optimization strategies for SFMC. Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/email.uplers.com\/blog\/email-optimization-strategies-salesforce-marketing-cloud\/\" \/>\n<meta property=\"og:site_name\" content=\"Email Uplers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/email.uplers\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-09T08:50:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-13T11:02:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/Email-Optimization-Strategies-for-Salesforce-Marketing-Cloud-540x282.png\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"282\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chintan Doshi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:site\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chintan Doshi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/email.uplers.com\/blog\/email-optimization-strategies-salesforce-marketing-cloud\/\",\"url\":\"https:\/\/email.uplers.com\/blog\/email-optimization-strategies-salesforce-marketing-cloud\/\",\"name\":\"4 Email Optimization Strategies for Salesforce Marketing Cloud\",\"isPartOf\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/email-optimization-strategies-salesforce-marketing-cloud\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/email-optimization-strategies-salesforce-marketing-cloud\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/12\/Email-Optimization-Strategies-for-Salesforce-Marketing-Cloud.png\",\"author\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/81d2df4983baf495159753841ca762a7\"},\"description\":\"A robust email marketing program can help you gain more customers, generate new leads & boost revenues. 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