{"id":29891,"date":"2022-01-12T19:10:09","date_gmt":"2022-01-12T13:40:09","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=29891"},"modified":"2024-08-01T16:45:36","modified_gmt":"2024-08-01T11:15:36","slug":"sfmc-email-marketing-trends","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/sfmc-email-marketing-trends\/","title":{"rendered":"Four SFMC Email Marketing Trends to Look Out for in 2022"},"content":{"rendered":"\n<p>Many new marketing channels have emerged in recent times. However, email remains one of the most powerful means of connecting with audiences and building brand awareness. Email generates a staggering ROI of <a href=\"https:\/\/www.litmus.com\/resources\/email-marketing-roi\/\" target=\"_blank\" rel=\"noreferrer noopener\">4,200%<\/a> and can drive <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/the-state-of-small-business-marketing\/#one\" target=\"_blank\" rel=\"noreferrer noopener\">major revenues<\/a> for businesses with very few resources. No wonder <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/the-state-of-small-business-marketing\/#one\" target=\"_blank\" rel=\"noreferrer noopener\">64%<\/a> of small businesses love email marketing, and that the global email marketing <a href=\"https:\/\/www.statista.com\/statistics\/812060\/email-marketing-revenue-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">market<\/a> is projected to increase to $17.9 billion by 2027.<\/p>\n\n\n\n<p>So, if you plan to either adopt or continue to use email marketing with Salesforce Marketing Cloud (SFMC) \u2013 you\u2019re making the right choice. To help you get the most out of your brand\u2019s SFMC email marketing program in 2022, we have put together a list of email marketing trends. These trends will play a key role in driving results and help you power your SFMC email marketing campaigns in 2022 and beyond.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. <strong>Email Designs Will Become Minimalist<\/strong><\/h2>\n\n\n\n<p>Your brand is already fighting the battle for the inbox. An average person receives 100+ emails a day. To stand out from the crowd, you may find it tempting to make your emails as \u201cloud\u201d as possible \u2013 with fancy fonts, lots of text, a crowded layout, and too many design elements.<\/p>\n\n\n\n<p><em>But this approach will not work in 2022.<\/em><\/p>\n\n\n\n<p>For email marketing in 2022, less will be more. Email recipients will demand minimalist emails, easy-to-read text, and a clear message. You can meet this demand by:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Using a generous amount of white space<\/li><li>Selecting SFMC templates with a clean look-and-feel<\/li><li>Avoiding complex layouts, jazzy designs, and too many graphical elements<\/li><li>Using colors wisely and sparingly<\/li><li>Including clear CTAs<\/li><li>Balancing text with imagery<\/li><\/ul>\n\n\n\n<p>This simple referral email from Casper ticks all the minimalist boxes with ease:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/C4AbDTIb2d5GzzYixo02Cpz5WP-YCDbEW65syMM9HBSR961PGuYF-NEo8eKoGDvUcnKbAaRtzJ1uK1152B0xsjhp8Vg-sAn3DM3GnCEJJANRxIZCwlgXgM9hKvz_hC3FI_Kajl-8kvJ-38ksmfU\" alt=\"Email example\"\/><figcaption><a href=\"https:\/\/reallygoodemails.com\/uplerresearch\/emails\/collected\/HQTST1XBbyUAOl3fn5a9\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>Try to convey your message in the least amount of text possible. Avoid sales-y text, and use a combination of text and graphics to tell your brand\u2019s story with each email. Use animations and illustrations to support your message. Wherever possible, use animations to create a sense of curiosity or urgency and encourage the reader to take immediate action.<\/p>\n\n\n\n<p>In addition to minimalism, 2022 will also be the year for dark mode-compatible emails. These emails make content more legible, which is why about <a href=\"https:\/\/www.androidauthority.com\/dark-mode-poll-results-1090716\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">82%<\/a> of people already use dark mode to read email on their devices.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/dGRGQN_-pRLLVicFEsSADnJQnN0bsNpbX2RJ7684l74Xe05oGVSmMAJl5PGsBmn5ySqYqBBB_kvZSpff5A7Y7SrNpeonp5wvPMes4zf6vQmfvPVyzP0QHeYnUiAG9OX9vD_TnGfqsdkkIKQ-f2M\" alt=\"Dark mode email example\" width=\"424\" height=\"1200\"\/><figcaption><a href=\"https:\/\/reallygoodemails.com\/uplerresearch\/emails\/collected\/dIxsYp0XtQ3LRBwtjBE7\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p><em>This dark mode email from Brightwave looks classy and elegant \u2013 and is easier on the eye.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. <strong>Subscribers will Expect Hyper-personalized Emails&nbsp;<\/strong><\/h2>\n\n\n\n<p>In 2022, subscribers will demand personalized emails that meet their unique needs and address their specific pain points. So, they will open and click on emails that:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Address them by name<\/li><li>Are tailored for their specific demographic (age range, gender, location, etc.)<\/li><li>Consider their purchase or interaction history to provide recommendations or offers<\/li><li>\u201cTalk\u201d to them in a warm, friendly, and engaging manner<\/li><\/ul>\n\n\n\n<p>Neutral, run-of-the-mill mass emails will just not work, so 2022 is a great year to change your personalization strategy.<\/p>\n\n\n\n<p>Fortunately, SFMC provides a bunch of features to help you <a href=\"https:\/\/email.uplers.com\/blog\/email-personalization-guide-to-bookmark\/\" target=\"_blank\" rel=\"noreferrer noopener\">personalize your email campaigns<\/a> and make your readers feel valued and privileged. One such feature is the availability of dozens of customizable templates that you can either send as is or update as per your brand\u2019s requirements:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Text templates<\/li><li>HTML templates<\/li><li>Custom HTML templates<\/li><li>Visualforce templates<\/li><\/ul>\n\n\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-20441 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/salesforce-marketing-cloud-email-specialist\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/06\/picturemessage_bqjkyvhv.52l.png\" class=\"attachment-full size-full\" alt=\"Our SFMC developers can design flawless email templates\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/06\/picturemessage_bqjkyvhv.52l.png 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/06\/picturemessage_bqjkyvhv.52l-300x75.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/06\/picturemessage_bqjkyvhv.52l-768x192.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/06\/picturemessage_bqjkyvhv.52l-624x156.png 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n\n\n\n<p><br \/>In all four types of templates, you can include text, merge fields, attachments, dynamic content, and personalization strings. Use SFMC Email Studio to build personalized emails, from basic campaigns to sophisticated 1-to-1 messages. Leverage its intuitive features and a drag-and-drop interface to create tailored, real-time content for any kind of campaign, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Welcome and onboarding<\/li><li>Event invites<\/li><li>Newsletters<\/li><li>Engagement and re-engagement<\/li><li>Drip campaigns<\/li><li>Surveys<\/li><li>Promotions<\/li><li>Special occasion emails<\/li><li>Informational emails<\/li><li>Trigger-based emails<\/li><\/ul>\n\n\n\n<p>In all these emails, you can insert specific subscriber details like their name, location, company name, address, etc., to the subject line, pre-header, or body. To further boost your personalization goals, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Choose SFMC templates based on the kind of conversation you want to have with each subscriber<\/li><li>Include clear CTA text that encourages action<\/li><li>Offer specific discounts or offers based on the reader\u2019s profile or prior purchase history<\/li><li>Send newsletters with valuable, personalized content<\/li><li>Establish a connection with readers from the first line<\/li><\/ul>\n\n\n\n<p>In addition, SFMC offers AI-powered personalization so you can personalize many crucial elements of your email, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Subject line<\/li><li>Greeting<\/li><li>Offers<\/li><li>Content<\/li><li>Signature<\/li><\/ul>\n\n\n\n<p>You can even personalize send times using SFMC\u2019s Einstein Send Time Optimization (STO) feature. More and more marketers will take advantage of these capabilities of SFMC in 2022, so make sure you do as well.<\/p>\n\n\n\n<p><em>Grammarly usually does a great job sending personalized \u201cupdate\u201d emails to subscribers. The below email does not include the subscriber\u2019s name. However, they know at a glance that the content is 100% tailored to their Grammarly activities.<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/01\/grammarly-weekly-report.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/01\/grammarly-weekly-report.png\" alt=\"Personalized email example\" class=\"wp-image-29893\" width=\"510\" height=\"2188\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/01\/grammarly-weekly-report.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/01\/grammarly-weekly-report-70x300.png 70w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/01\/grammarly-weekly-report-239x1024.png 239w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/01\/grammarly-weekly-report-358x1536.png 358w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/01\/grammarly-weekly-report-624x2677.png 624w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/><\/a><figcaption><a href=\"https:\/\/reallygoodemails.com\/uplerresearch\/emails\/collected\/fHVApkBfYVkK41fwIxoY\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3. <strong>Interactive Experiences Will Become Popular<\/strong><\/h2>\n\n\n\n<p>More email marketers will appreciate the power of interactive content in 2022. This is because interactive content can increase email open rates by <a href=\"https:\/\/www.martechadvisor.com\/articles\/marketing-automation-2\/personalization-and-optimization-will-be-the-focus-for-email-marketers-in-2017\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">73%<\/a>. By adding a video to your email campaigns, you can increase click-through rates by as much as 300%.\u00a0 Moreover, interactive content also generates <a href=\"https:\/\/kapost.com\/b\/interactive-content-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">2X (70%)<\/a> more conversions than passive content (36%). Customers, too, will demand more interactive experiences in the coming year.<\/p>\n\n\n\n<p><a href=\"https:\/\/email.uplers.com\/interactive-email-design-elements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Interactive emails<\/a> are a great way to delight subscribers with unique brand experiences. By adding a video, gif images, quiz, product carousel, etc., you can impress existing customers and convert potential leads into customers. You can also include live shopping, menu bar, carousel sliders, discount coupons, quick checkouts, and other interactive features to simplify in-email navigation and encourage customers to shop more.<\/p>\n\n\n\n<p>SFMC supports many interactive elements you can leverage for your email campaigns, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Videos<\/li><li>Product carousels<\/li><li>Survey or feedback forms<\/li><li>Quizzes<\/li><li>Image\/button rollovers<\/li><li>Countdown timers<\/li><li>Live polls<\/li><li>Live local weather<\/li><li>Store locators<\/li><li>Interactive maps<\/li><\/ul>\n\n\n\n<p><em>Here\u2019s a cool interactive email the BBC designed using SFMC. Subscribers can tap on the \u201c+\u201d icon under each animal to reveal more information about five animal families. The email is a great way to garner curiosity about BBC\u2019s program \u201cDynasties\u201d.<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/01\/discover-more-with-the-bbc.png\"><img loading=\"lazy\" decoding=\"async\" width=\"394\" height=\"1024\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/01\/discover-more-with-the-bbc-394x1024.png\" alt=\"Interactive email example\" class=\"wp-image-29894\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/01\/discover-more-with-the-bbc-394x1024.png 394w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/01\/discover-more-with-the-bbc-115x300.png 115w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/01\/discover-more-with-the-bbc-591x1536.png 591w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/01\/discover-more-with-the-bbc-54x140.png 54w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/01\/discover-more-with-the-bbc-624x1622.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/01\/discover-more-with-the-bbc.png 680w\" sizes=\"auto, (max-width: 394px) 100vw, 394px\" \/><\/a><figcaption><a href=\"https:\/\/reallygoodemails.com\/uplerresearch\/emails\/collected\/YQx5bBq48BHPBbJNjBtx\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>Leverage SFMC\u2019s Journey Builder, Content Builder, and pre-built templates to set up interactive and personalized emails and engage with specific target audiences. With gamified elements and interactive emails from SFMC:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Subscribers can participate more fully in your brand\u2019s email marketing experience<\/li><li>Take advantage of interactive lead forms to capture or update lead information<\/li><li>Design relationship and loyalty email marketing campaigns to enhance brand recall and loyalty<\/li><li>Collect user information to improve your personalization strategy, audience engagement, and brand connection<\/li><\/ul>\n\n\n\n<p>These emails will also help you promote specific products, improve accessibility, and share useful information in a user-friendly format \u2013 all of which can ultimately enhance user experiences and create more loyal subscribers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. <strong>Focus on Data Privacy Laws Will Increase<\/strong><\/h2>\n\n\n\n<p>New rules and regulations are already changing how companies can collect and use user data in their marketing programs. Technological developments are also playing a part in increasing the importance of data privacy. For example, in late 2021, Apple rolled out new privacy features, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Mail Privacy Protection<\/li><li>Hide My Email<\/li><li>Hide my IP&nbsp;address<\/li><\/ul>\n\n\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-19773 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/salesforce-marketing-cloud-email-specialist\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/04\/SFMC-EMAIL-UPLERS.png\" class=\"attachment-full size-full\" alt=\"Hire a team of SFMC experts to help with your email campaign management\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/04\/SFMC-EMAIL-UPLERS.png 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/04\/SFMC-EMAIL-UPLERS-300x75.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/04\/SFMC-EMAIL-UPLERS-768x192.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/04\/SFMC-EMAIL-UPLERS-624x156.png 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n\n\n\n<p>Email marketers will have to work within the purview of such features and regulations as they design and implement new campaigns in 2022. All teams will have to deal with challenges related to the data they can use for audience targeting. Simply put, not all subscribers will be willing to share their data with you, say, about preferences or needs, so you should be prepared for some pushback. This may affect the way you create audience segments and design your personalization strategies.<\/p>\n\n\n\n<p>In 2022 and beyond, make sure you respect users\u2019 private information. Implement double opt-in in SFMC to ensure that you only email those subscribers who actually <em>want<\/em> to hear from you. In addition, to retain subscribers and prevent spam complaints:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Enforce SPF and DMARC protocols to establish safe email connections<\/li><li>Remove all spammy words from email content using Content Detective<\/li><li>Use SFMC Einstein tools and profile data to create compelling subject lines, identify highly engaged subscribers, and recommend valuable, personalized content that resonates with the audience<\/li><li>Review audience preferences to connect with audiences at a time and frequency of their choosing<\/li><li>Create <a href=\"https:\/\/email.uplers.com\/blog\/8-tips-help-design-perfect-mobile-friendly-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">mobile-friendly emails<\/a> using Email Studio\u2019s responsive email templates and Content Builder<\/li><\/ul>\n\n\n\n<p>You should also make it easy for subscribers to leave if they want to by including a visible unsubscribe link with every email. Also include a link to the user\u2019s account and a link to manage their preferences, as well as contact details for the support team. Ultimately, in 2022, you will need to work harder to convince your subscribers that you value them as individuals and that you respect their privacy.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Wrap Up<\/strong><\/h2>\n\n\n\n<p>2022 will be another exciting year for email marketing. Give your email program a much-needed boost with SFMC and Email Uplers. To know more about our work with the world\u2019s best brands, click <a href=\"https:\/\/email.uplers.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing is constantly evolving. Four key trends will drive email marketing in 2022. What are they? <\/p>\n","protected":false},"author":42,"featured_media":29892,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1158],"tags":[],"class_list":["post-29891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salesforce-marketing-cloud"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 4 SFMC Email Marketing Trends for 2022 - Email Uplers<\/title>\n<meta name=\"description\" content=\"SFMC helps you personalize your email campaigns &amp; makes your readers feel valued and privileged. Check out top SFMC email marketing trends for 2022. 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