{"id":30075,"date":"2022-01-26T15:30:39","date_gmt":"2022-01-26T10:00:39","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=30075"},"modified":"2022-12-09T14:21:49","modified_gmt":"2022-12-09T08:51:49","slug":"how-to-power-up-customer-engagement-goals-with-sfmc","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/how-to-power-up-customer-engagement-goals-with-sfmc\/","title":{"rendered":"How to Power Up Your Customer Engagement Goals with Salesforce Marketing Cloud"},"content":{"rendered":"\n<p><em>\u201cGet closer to your customers. So close that you tell them what they need well before they realize it themselves.\u201d<\/em><\/p>\n\n\n\n<p>&#8211;Steve Jobs<\/p>\n\n\n\n<p>Jobs hit the nail on the head years before terms like \u201ccustomer engagement\u201d and \u201ccustomer experience\u201d became commonplace in business parlance.<\/p>\n\n\n\n<p>To succeed in today\u2019s hyper-competitive world, organizations must know their customers better, anticipate their needs, and deliver personalized, memorable, and unique experiences rather than generic messaging and offers.<\/p>\n\n\n\n<p>And knowing customers and achieving business success starts with effective customer engagement.<\/p>\n\n\n\n<p>Customer engagement is about personalized communications and delivering connected experiences at every step of the customer journey, rather than fleeting, one-off transactions. A connected email marketing platform like Salesforce Marketing Cloud (SFMC) makes it easier for companies to engage better with customers and get a powerful edge over competitors.<\/p>\n\n\n\n<p>So, if you are looking to take your brand\u2019s customer engagement strategies to the next level with email marketing, this article is for you. Keep reading to know how SFMC can help you truly connect with customers with personalized, memorable email campaigns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Importance of Customer Engagement<\/strong><\/h2>\n\n\n\n<p>Let\u2019s consider an industry that\u2019s beset with challenges in the modern era: <em>Retail<\/em>.<\/p>\n\n\n\n<p>One of the biggest challenges for today\u2019s retail companies is that consumers are thoroughly spoiled for choice. To satisfy their needs, they can choose from any number of retailers. They\u2019re not afraid to switch brands or give a negative review to brands that didn\u2019t satisfy them. For companies, this means that customer loyalty is at a premium.<\/p>\n\n\n\n<p>Today\u2019s consumers are also less likely to trust brands, which affects their loyalty and long-term support. On the other hand, <a href=\"https:\/\/www.salesforce.com\/content\/dam\/web\/en_us\/www\/documents\/briefs\/customer-trust-trends-salesforce-research.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">95%<\/a> of customers say that if they trust a brand, they are more likely to remain loyal to it.<\/p>\n\n\n\n<p>So, to retain customers and earn their loyalty, retailers must:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Make customers feel important, valued, and heard<\/li><li>Understand customers better and meet their needs with tailored products, offers, and discounts<\/li><li>Deliver seamless multi-channel experiences, both online and in-store<\/li><li>Provide timely customer support to quickly address queries, and resolve issues or complaints<\/li><li>Send personalized messages that stand out from a sea of generic marketing \u201cnoise\u201d<\/li><\/ul>\n\n\n\n<p><em>In short, retailers must focus on customer engagement.<\/em><\/p>\n\n\n\n<p>When retailers \u2013 and for that matter, all kinds of companies \u2013 listen to customers and continually engage with them, they can offer personalized and fluid experiences over multiple purchase channels. They can also deliver exceptional service, make customers feel special with personalized content and offerings, and get the right <em>message <\/em>to the right <em>person<\/em> via the right <em>channel <\/em>and at the right <em>time<\/em>. All of this is the key to customer loyalty, increased sales, and higher profits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Effortless Customer Engagement with Data and Salesforce Marketing Cloud<\/strong><\/h2>\n\n\n\n<p>According to Salesforce, <a href=\"https:\/\/www.salesforce.com\/resources\/articles\/customer-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">80%<\/a> of customers say that brand experiences are as important as products and services. Customer engagement is vital in order to deliver seamless and connected experiences.<\/p>\n\n\n\n<p><em>But how do you get started?<\/em><\/p>\n\n\n\n<p><strong>A<\/strong>: By understanding your customers better!<\/p>\n\n\n\n<p>Effective and ongoing customer engagement requires getting a deep understanding of customers, including figuring out:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Who they are<\/li><li>Where they live and work<\/li><li>What they like \u2013 and don\u2019t like<\/li><li>What they want and need<\/li><li>Why they would choose your brand over other brands<\/li><\/ul>\n\n\n\n<p>And for this, you need data.<\/p>\n\n\n\n<p>To understand customers, gather data about them, and use it (ethically) to design personalized messaging and offerings. You can then deliver the best experiences that garner customer loyalty, repeat sales, and positive word-of-mouth. And for this, a connected CRM like Salesforce Marketing Cloud is vital.<\/p>\n\n\n\n<p>SFMC provides an integrated, 360-degree view of every customer. Use these insights to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Keep up with their evolving needs<\/li><li>Create tailored email marketing campaigns to meet their demands and expectations<\/li><li>Leverage intelligent marketing automation to send the right message at the right moment<\/li><\/ul>\n\n\n\n<p>The next few sections further explore how SFMC can help you power up your brand\u2019s customer engagement strategies to deliver positive customer experiences for long-term business success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Build Meaningful Customer Relationships with Email Marketing Automation<\/strong><\/h2>\n\n\n\n<p>SFMC offers numerous <a href=\"https:\/\/email.uplers.com\/email-marketing-automation-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing automation<\/a> capabilities so you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Get a complete view of every customer, connect all this data, and engage them in unique ways with relevant messaging via email and other channels<\/li><li>Create highly-segmented email lists to create tailored campaigns and maintain healthy subscriber engagement<\/li><li>Take advantage of AI-powered personalization with Einstein AI to engage with customers in hyper-personalized ways they appreciate and remember<\/li><li>Leverage analytics to continually improve your email campaigns and engagement strategies<\/li><\/ul>\n\n\n\n<p>With SFMC, you can automate many kinds of emails, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Welcome<\/li><li>Cart abandonment<\/li><li>Special occasion<\/li><li>Event promotions<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"2288\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/01\/get-ready-for-the-salesforce-world-tour-in-chicago.png\" alt=\"Salesforce- Promotional email\" class=\"wp-image-30080\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/01\/get-ready-for-the-salesforce-world-tour-in-chicago.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/01\/get-ready-for-the-salesforce-world-tour-in-chicago-89x300.png 89w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/01\/get-ready-for-the-salesforce-world-tour-in-chicago-304x1024.png 304w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/01\/get-ready-for-the-salesforce-world-tour-in-chicago-609x2048.png 609w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/01\/get-ready-for-the-salesforce-world-tour-in-chicago-42x140.png 42w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/01\/get-ready-for-the-salesforce-world-tour-in-chicago-624x2100.png 624w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption><a href=\"https:\/\/reallygoodemails.com\/uplerresearch\/emails\/collected\/CsKizN51St7JzkWybnmD\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Image Source<\/a><\/figcaption><\/figure>\n\n\n\n<p><em>This event promotion email is well-designed, has a clean layout, and uses white space very effectively \u2013 all of which are proven to grab subscribers\u2019 attention. It also includes personalization by addressing the subscriber by name. The importance of personalization for effective engagement is addressed below.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Product recommendations<\/li><li>Newsletters<\/li><li>Transactional (e.g., password resets)<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"1440\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/01\/your-zappos-com-password-reset-sample-email.png\" alt=\"Zappos: simple password reset email \" class=\"wp-image-30081\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/01\/your-zappos-com-password-reset-sample-email.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/01\/your-zappos-com-password-reset-sample-email-142x300.png 142w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/01\/your-zappos-com-password-reset-sample-email-484x1024.png 484w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/01\/your-zappos-com-password-reset-sample-email-66x140.png 66w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/01\/your-zappos-com-password-reset-sample-email-624x1321.png 624w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption><a href=\"https:\/\/reallygoodemails.com\/uplerresearch\/emails\/collected\/7uvLLbQimyLvrIJJwCLz\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Image Source<\/a><\/figcaption><\/figure>\n\n\n\n<p><em>This simple password reset email can be easily automated in SFMC. It\u2019s short and to-the-point and quickly addresses the customer\u2019s problem. It also manages to promote sales without being aggressive or in-your-face.<\/em><\/p>\n\n\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-20795 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/salesforce-marketing-cloud-email-specialist\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/campaigns-in-SFM_V1-1.jpg\" class=\"attachment-full size-full\" alt=\"Let us manage your email campaigns in SFMC\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/campaigns-in-SFM_V1-1.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/campaigns-in-SFM_V1-1-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/campaigns-in-SFM_V1-1-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/campaigns-in-SFM_V1-1-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>SFMC provides dozens of readymade templates, a \u201csingle source of truth\u201d for every subscriber, as well as powerful capabilities for:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Audience segmentation<\/li><li>Send time optimization (Einstein STO)<\/li><li>Content personalization<\/li><li>Mobile-friendly emails<\/li><li>A\/B testing<\/li><li>Analytics<\/li><\/ul>\n\n\n\n<p>Take full advantage of these features to enhance the way you engage with customers via email.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Deepen Relationships by Engaging with Customers throughout the Customer Journey<\/strong><\/h2>\n\n\n\n<p>Your customers and email subscribers demand connected, seamless experiences at every stage of their buying journey. With SFMC\u2019s powerful journey-building tools, your brand can build 1-on-1 customer journeys across all channels. You no longer have to waste time or money on sending static, one-way messages that customers ignore. Instead, you can engage with them via personalized, two-way communications across every journey touchpoint.<\/p>\n\n\n\n<p>With SFMC Journey Builder, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Build multi-channel journeys for every customer across multiple touchpoints<\/li><li>Easily visualize each subscriber\u2019s journey as they move down the sales funnel<\/li><li>Design tailored messaging and personalized interactions to engage with each customer and guide them towards conversion or purchase<\/li><li>Automate and scale customized email campaigns for each stage of each customer\u2019s journey<\/li><\/ul>\n\n\n\n<p>With its intuitive, drag-and-drop interface, you can easily map customer journeys and tell a visual story of customers\u2019 experiences as they engage with your brand.&nbsp;<\/p>\n\n\n\n<p>Why is journey mapping important?<\/p>\n\n\n\n<p>Because journeys positively increase customer engagement, according to <a href=\"https:\/\/www.saleswingsapp.com\/salesforce\/overview-of-salesforce-marketing-cloud-studios-components\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">73% of high-performing marketers<\/a>. Mapping of journeys allows you to understand customers better, so you can take action to nurture relationships with each customer and deliver greater value with every interaction.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Impress and Delight Customers with Personalized Email Messaging<\/strong><\/h2>\n\n\n\n<p>Personalization is an important aspect of successful customer engagement because:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.salesforce.com\/resources\/articles\/customer-expectations\/?sfdc-redirect=369\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">66%<\/a> of customers expect companies to understand their needs and expectations<\/li><li><a href=\"https:\/\/www.salesforce.com\/content\/dam\/web\/en_us\/www\/documents\/research\/salesforce-state-of-the-connected-customer-4th-ed.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">52%<\/a> of customers expect to receive personalized offers, up from 49% in 2019<\/li><li>Personalized subject lines increase email open rates by <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-new-rules\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">26%<\/a><\/li><li>Segmented email campaigns can increase email revenues by <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-new-rules\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">760%<\/a><\/li><\/ul>\n\n\n\n<p>These facts show that email personalization, engagement, and business results are all closely connected. With personalized email messaging, you can engage with your audience of leads, prospects, and customers in 1-on-1 ways that make them feel special. Considering that the average person receives <a href=\"https:\/\/www.theguardian.com\/technology\/shortcuts\/2019\/apr\/08\/how-many-work-emails-is-too-many\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">121 emails per day<\/a>, personalization is also one of the best ways to win the battle for the inbox.<\/p>\n\n\n\n<p>Once you understand customers better and map each customer\u2019s journey with your brand, you can build <a href=\"https:\/\/email.uplers.com\/blog\/email-personalization-guide-to-bookmark\/\" target=\"_blank\" rel=\"noreferrer noopener\">personalized email campaigns <\/a>with SFMC Email Studio and Einstein AI. Use these tools to personalize multiple aspects of every campaign, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Content<\/li><li>Subject lines<\/li><li>CTA<\/li><li>Design\/layout<\/li><li>Graphics<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"1651\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/01\/Fitbit-happy-birthday-to-youuu-email-sample.png\" alt=\"Fitbit-Birthday email sample\" class=\"wp-image-30082\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/01\/Fitbit-happy-birthday-to-youuu-email-sample.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/01\/Fitbit-happy-birthday-to-youuu-email-sample-124x300.png 124w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/01\/Fitbit-happy-birthday-to-youuu-email-sample-422x1024.png 422w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/01\/Fitbit-happy-birthday-to-youuu-email-sample-633x1536.png 633w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/01\/Fitbit-happy-birthday-to-youuu-email-sample-58x140.png 58w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/01\/Fitbit-happy-birthday-to-youuu-email-sample-624x1515.png 624w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption><a href=\"https:\/\/reallygoodemails.com\/emails\/happy-birthday-to-youuu\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Image Source<\/a><\/figcaption><\/figure>\n\n\n\n<p><em>Fitbit\u2019s email makes the subscriber feel special on their birthday. It also provides personalized health information that could be valuable for the recipient.<\/em><\/p>\n\n\n\n<p>With SFMC, you can also:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Segment subscribers to create personalized messaging for each relevant target segment<\/li><li>Connect with audiences based on what they will do next with Einstein\u2019s predictive scoring<\/li><li>Use Content Builder to create dynamic content with quizzes, timers, product carousels, etc. that subscribers want to engage with<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"1398\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/01\/Target-the-price-dropped-email-sample.png\" alt=\"Target- Customize email sample\" class=\"wp-image-30083\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/01\/Target-the-price-dropped-email-sample.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/01\/Target-the-price-dropped-email-sample-146x300.png 146w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/01\/Target-the-price-dropped-email-sample-498x1024.png 498w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/01\/Target-the-price-dropped-email-sample-68x140.png 68w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/01\/Target-the-price-dropped-email-sample-624x1283.png 624w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption><a href=\"https:\/\/reallygoodemails.com\/emails\/the-price-dropped-for-something-in-your-cart\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Image Source<\/a><\/figcaption><\/figure>\n\n\n\n<p><em>This email sends information about product availability and prices, which subscribers will see in real-time as soon as they open the email.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Customize templates to promote meaningful engagements with each personalized email<\/li><\/ul>\n\n\n\n<p>All these tools and tactics can put you in a great position to improve your engagement capabilities, boost conversions and sales, and ultimately garner customer loyalty.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A Final Word<\/strong><\/h2>\n\n\n\n<p>With effective customer engagement, you can deliver tailored content and personalized experiences. This will empower you to retain more customers, build trust, develop long-term relationships, and increase Customer Lifetime Value (LTV). Salesforce Marketing Cloud is the world\u2019s #1 email marketing platform. Leverage its powerful tools, intuitive interfaces, and advanced analytics capabilities to engage with customers with personalized, memorable emails.<\/p>\n\n\n\n<p>If you need help to get started with SFMC and email marketing, reach out to the <a href=\"https:\/\/order.uplers.com\/uplers\/order\" target=\"_blank\" rel=\"noreferrer noopener\">Email Uplers team<\/a> today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how SFMC, a feature-rich email marketing platform, can help your brand meet its customer engagement goals<\/p>\n","protected":false},"author":42,"featured_media":30084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1158],"tags":[],"class_list":["post-30075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salesforce-marketing-cloud"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Power Up Customer Engagement Goals with SFMC<\/title>\n<meta name=\"description\" content=\"Customer engagement is about personalized communications &amp; delivering connected experiences. Learn how SFMC can help your brand meet its customer engagement goals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/email.uplers.com\/blog\/how-to-power-up-customer-engagement-goals-with-sfmc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Power Up Customer Engagement Goals with SFMC\" \/>\n<meta property=\"og:description\" content=\"Customer engagement is about personalized communications &amp; delivering connected experiences. Learn how SFMC can help your brand meet its customer engagement goals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/email.uplers.com\/blog\/how-to-power-up-customer-engagement-goals-with-sfmc\/\" \/>\n<meta property=\"og:site_name\" content=\"Email Uplers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/email.uplers\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-26T10:00:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-09T08:51:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/01\/Understanding-future-of-customer-engagement-with-SFMC-540x282.png\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"282\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chintan Doshi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:site\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chintan Doshi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/email.uplers.com\/blog\/how-to-power-up-customer-engagement-goals-with-sfmc\/\",\"url\":\"https:\/\/email.uplers.com\/blog\/how-to-power-up-customer-engagement-goals-with-sfmc\/\",\"name\":\"How to Power Up Customer Engagement Goals with SFMC\",\"isPartOf\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/how-to-power-up-customer-engagement-goals-with-sfmc\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/how-to-power-up-customer-engagement-goals-with-sfmc\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/01\/Understanding-future-of-customer-engagement-with-SFMC.png\",\"author\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/81d2df4983baf495159753841ca762a7\"},\"description\":\"Customer engagement is about personalized communications & delivering connected experiences. 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