{"id":3065,"date":"2016-03-15T07:45:25","date_gmt":"2016-03-15T07:45:25","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=3065"},"modified":"2020-04-07T12:12:22","modified_gmt":"2020-04-07T06:42:22","slug":"email-marketing-the-mahatma-gandhi-way","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/email-marketing-the-mahatma-gandhi-way\/","title":{"rendered":"Email Marketing – The Mahatma Gandhi Way!"},"content":{"rendered":"

\u201cA customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is a part of it. We are not doing him a favor by serving him. He is giving us a favor by giving us an opportunity to do so.\u201d- Mahatma Gandhi (<\/strong>Source<\/a>)<\/p>\n

When we look back into history, we come across several leaders who brought about a radical change in a society, or a nation as a whole. Mohandas Gandhi is one such tall leader who inspired millions of people in India to join the freedom struggle. But what still inspires marketers across the globe today is Gandhi\u2019s suave way of reaching out to people.<\/p>\n

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At Uplers, we have closely studied Gandhi\u2019s communication model and discovered that his marketing instincts that were instrumental in gathering masses towards his mission for a free India, could also be great marketing lessons for email marketers. In an era of no televisions and computers, he managed to mobilize support for his freedom movement with the hidden magnetism in his messages through speech, print, and flyers.<\/p>\n

\"Gandhi\"<\/p>\n

Communication Traits That Make Gandhi an Inspiration for Email Marketers<\/h2>\n

Personalization<\/h3>\n

Gandhi went out of his way to understand the needs of the citizens and what their status was at that time. He figured out what were the key points that hampered them in their growth. This way he selected the right audience from the various segments of the society and delivered message that would resonate with them. In a way, he used the data to customize his message for them, and thus propelled them towards joining him in his initiative.<\/p>\n

In Email Marketing….<\/h3>\n

Birchbox<\/strong> has never lost its focus from personalization and is doing it in all the right ways. One glance into its email newsletter and you will come to know how it has set an example in effective personalization<\/a>. The newsletter openly admits that it took the sample from the purchase behaviour of the prospects, thus directly setting up the expectations that what the recipient will see next will be relevant to him\/her.<\/p>\n

\"birchbox\"<\/p>\n

Messages like this strengthen the prospect\u2019s trust as your message becomes more relevant to them as they look forward to receiving them.<\/p>\n

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Addressing Concerns and Presenting a Vision<\/h3>\n

Gandhi made sure that he addressed the concerns of his fellow countrymen and present his vision to encourage them live freely. His concept was to generate mass awareness and all his messages were designed to provoke the emotions of the end audience. He got tremendous support with his tailored messages for the non-cooperation movement and various other initiatives proposed by him.<\/p>\n

\"sephora\"<\/p>\n

Sephora<\/strong> introduced a Beauty Insider loyalty program that enables its members to navigate the exhaustive range of beauty products by providing options for various skin concerns that the customers might have, including skin types. The selection of items given in the above email is tailored to meet the beauty requirements of the recipients.<\/p>\n

Let Others Participate<\/h3>\n

Mohandas Gandhi understood the importance of a transparent communication model. He believed in empowering them by listening to them and asked for their suggestions by sending messages via the press. He knew that he would be dealing with various classes of the society and took utmost care so that every kind of message would seem to relate to the needs of different classes.<\/p>\n

In Email Marketing….<\/h3>\n

\"orbitz\"<\/p>\n

The senders of the above email have chosen the right time to conduct a survey \u2013 right after their customers return from a holiday trip. The reason why the time is best is because usually customers are happy when they come back from a vacation. There are some points that stand out in this email survey:<\/p>\n