Mailchimp allows you to create separate lists; however, keep in mind that no two lists are connected. That means if you have a certain contact present in multiple lists, every instance of it will be counted separately and added to the overall subscriber count (so, if the same contact appears in 5 lists, your subscriber count will be 5 and not 1). This is why you have to be extremely mindful while curating your Mailchimp lists.<\/p>\n\n\n\n
Additionally, try to keep these tips in mind before creating a list on Mailchimp:<\/p>\n\n\n\n
- While adding existing and old customers to your mailing list, check how frequently they have interacted with you over the last few months. If a contact’s activity feels too irregular, we suggest you think long and hard before adding them.<\/li><\/ul>\n\n\n\n
- It is better to first add those names to the list who have voluntarily expressed an interest in being there. Remember, this does not include people who have filled out your “Contact Us” form for queries or follow your brand on social media platforms.<\/li><\/ul>\n\n\n\n
- Prior to uploading your mailing list, you’d ideally want to confirm that all the email addresses on it are still active. To do this, consider running your list past an email verification service. Subsequently, this will diminish the probability of your emails registering high bounce rates.<\/li><\/ul>\n\n\n\n
Once you’ve curated your mailing list, compile them in a CSV file before uploading it to Mailchimp. Given below are the steps you need to follow to make a list in your Mailchimp account:<\/p>\n\n\n\n
- On the Mailchimp dashboard, navigate to Lists. Click it and select the Create Lists button in the upper-righthand corner. <\/li>
- The List details page will appear on your screen. Here, you need to select a name for your list and specify the default email address and From name. Additionally, you also have to draft a brief “permission reminder,” which will inform your recipients how and why they are getting emails from you.<\/li>
- Once you are done, click Save.<\/li>
- To wrap up the process, select the “Import” option and then choose “Import from a CSV or TXT file.”<\/li><\/ol>\n\n\n\n
While making a CSV file isn’t the only way to import your contacts into Mailchimp, it is arguably the most convenient route.<\/p>\n\n\n\n
![\"Making](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/02\/making-a-list-in-your-mailchimp-account.png\")
<\/figure><\/div>\n\n\n\nAmass <\/strong>More Subscribers Using Signup Forms<\/h2>\n\n\n\n
For every list that you build on Mailchimp, it automatically generates a signup form corresponding to it. Subsequently, you can utilize it to bring in more subscribers. The best part about these forms is that you can customize them as per your requirements with the help of the Form Builder module. Below, we illustrate the steps for the same.<\/p>\n\n\n\n
- Navigate to the Audience page.<\/li>
- At the top right, you will see a “Manage Audience” drop-down menu. Click it and then select “Signup forms” from the options that appear.<\/li>
- Next, select Form builder. <\/li>
- Click the drop-down menu that reads “Forms and response emails.” From the multiple options that appear, choose the form you wish to edit.<\/li>
- Now, click the “Design it” tab.<\/li>
- If you want to review the customization options, click through the Forms, Page, Body, or MonkeyRewards tabs. Here, you can make any changes to your signup form’s colors, styles, and fields. The changes are saved automatically by Mailchimp.<\/li>
- Once you are satisfied with the design, click “Save.” Close the window once finished.<\/li><\/ol>\n\n\n\n
This form can be put up on your website, shared across your social media channels, and on other platforms you deem fit.<\/p>\n\n\n\n
![\"Customizing](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/02\/form-builder-sign-up-forms-1.png\")
<\/figure><\/div>\n\n\n\nBuild Pixel Perfect Templates With The Drag And Drop Editor<\/h2>\n\n\n\n
To design a stunning custom email template<\/a>, you need to have either of the following:<\/p>\n\n\n\n
- Impeccable coding skills<\/li>
- Enough budget to source out the task to an expert<\/li><\/ul>\n\n\n\n
“What if I don’t have both?”- if that’s the question that just crossed your mind, don’t worry. Mailchimp’s drag and drop editor can come to your rescue. <\/p>\n\n\n\n
While it does have its own limitations and might not be able to do full justice to your imagination, it will certainly power you to put together a more-than-decent email template. To build customized Mailchimp templates, follow the steps listed below:<\/p>\n\n\n\n
- Navigate to “Templates” on your Mailchimp dashboard. In the top right corner, you should be able to see a “Create Template” button. Click it.<\/li>
- This will land you on the expanded Templates page. Here, you can browse through the gallery of predesigned templates and select one. <\/li>
- Alternatively, you can build your own template too. Go to the “Basic” section and choose a template. Then, navigate to the drag and drop editor area.<\/li>
- On the right-hand column, you will see a host of different elements. To add them to your template, all you have to do is a simple drag and drop maneuver.<\/li>
- Tinker around with the elements until you have a template you’re satisfied with.<\/li><\/ul>\n\n\n\n
Yes, that’s all. That’s how easy it is to build Mailchimp email templates<\/a> from scratch!<\/p>\n\n\n\n
![\"Building](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/02\/templates-with-drag-and-drop-editor.png\")
<\/figure><\/div>\n\n\n\nMake Use of the Preview and Test Tool<\/h2>\n\n\n\n
Given that mobile clients account for nearly 41.6%<\/a> of email opens, it is imperative for your email design to be mobile-friendly. Mailchimp email marketing tool features <\/a>include the Preview and Test Tool, which allows you to check whether your emails are mobile-optimized before sending out your campaigns. Hence, before sending out your campaigns, you can make use of Mailchimp\u2019s Preview and Test Tool to ensure that your emails are displayed properly on mobile devices.<\/p>\n\n\n\n
To preview Mailchimp templates, you need to:<\/p>\n\n\n\n
- Click “Templates” on your Mailchimp dashboard.<\/li>
- Click the drop-down menu placed adjacent to the “Edit” button on the templates.<\/li>
- From the options that appear, choose “Preview.” You will be able to see how your email will appear in your recipient’s inbox.<\/li><\/ul>\n\n\n\n
Mailchimp’s Preview and Test tool lets you enhance the readability of your campaigns, amplifying your engagement, and ultimately conversions, in the process.<\/p>\n\n\n\n
![\"previewing](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/02\/previewing-templates.png\")
<\/figure><\/div>\n\n\n
- Prior to uploading your mailing list, you’d ideally want to confirm that all the email addresses on it are still active. To do this, consider running your list past an email verification service. Subsequently, this will diminish the probability of your emails registering high bounce rates.<\/li><\/ul>\n\n\n\n
- It is better to first add those names to the list who have voluntarily expressed an interest in being there. Remember, this does not include people who have filled out your “Contact Us” form for queries or follow your brand on social media platforms.<\/li><\/ul>\n\n\n\n
![\"\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/12\/Mailchimp-design-coding.jpg\")
<\/a><\/div><\/div>\n\n\n\n