{"id":3084,"date":"2016-03-16T14:39:31","date_gmt":"2016-03-16T14:39:31","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=3084"},"modified":"2020-04-07T12:12:34","modified_gmt":"2020-04-07T06:42:34","slug":"email-design-tips-10-smartest-companies","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/email-design-tips-10-smartest-companies\/","title":{"rendered":"Email Design Tips from World’s 10 Smartest Companies"},"content":{"rendered":"

For most of you who have been passionately following the Uplers, you have seen us put forward a lot of proven, vintage as well as new age heavenly email marketing tips regularly. Here for a change, join in to check-out some emails from popular Brands to understand what email design tips<\/a> we can draw from them.<\/span><\/p>\n

So, let\u2019s dive deep and head our way to the workplace to learn some email design tips from world’s 10 smartest companies.<\/span><\/p>\n

\"\"<\/a><\/div><\/div>\n

1. Encourage the New Age Email Design<\/h2>\n

What an amazing email design by Disney! Well, Disney took a step ahead while fashioning this email, and has ditched the conventional email design. They have put in some fresh blood in their email by adding interactivity. The email looks fresh and can accommodate more content in less space with the help of navigation.<\/p>\n

\"Disney<\/p>\n

\"\"<\/a><\/div><\/div>\n

2. Grab Attention With Transactional Emails<\/h2>\n

Are promotional emails the only type of emails to grab recipients\u2019 attention or re-engage? Well, not really! TripAdvisor\u2019s purpose to send transactional email is to re-engage with the recipient by sharing some interesting stats about the reviews written by the user. They have skillfully fashioned their email along with a crisp pre-header text to achieve a super open rate.<\/p>\n

\"TripAdvisor-Transactional-emails\"<\/p>\n

\"\"<\/a><\/div><\/div>\n

3. Neon CTA For Improved Open Rate<\/h2>\n

Such a beautiful email design by Adelaide festival. They have hopped the clich\u00e9 of adding the orthodox \u2018click now\u2019 CTA, and have gone with a neon colored CTA that can instantly and unflinchingly catch a subscriber\u2019s attention. When you scroll down the email, the color of the CTA grabs a user\u2019s eyeballs making it difficult for him to miss out the CTA.<\/p>\n

\"Adelaide-festival\"<\/p>\n

4. Gifs & Videos Can Do Wonders<\/h2>\n

At times, visuals speak a lot than text, and French connection is bang on here! They wanted to incorporate video in an email<\/a>; but, as some email clients do not support embedded videos, they created a GIF for email<\/a> to showcase a brief about the video. A play button on the GIF is provided for users to view the video in the browser. FCUK has magnificently implemented the hybrid coding, and this email certainly stands out.<\/p>\n

\"French-Connection-animated-video-integrated\"<\/p>\n

\"\"<\/a><\/div><\/div>\n

5. F-Shaped Pattern Email Designs<\/h2>\n

Following F-shaped pattern for designing an HTML email<\/a> is considered as one of the best practice to make users read what you want them to. And, Old Navy has just done that amazingly well. The top horizontal image as well as the vertical image shouts out loud about the offer making it easy for readers to scan through the email without forcing them to read the entire email.<\/p>\n

\"Email<\/p>\n

6. Fewer Colors For a Clean Email Design<\/h2>\n

The fewer the colors you use, the cleaner your email design looks. Apple is promoting its MacBook Pro in this email, and they have adopted a modest and elegant email design. The color used for text in the email is black, and the color of the CTA is blue which grabs immediate attention. Such minimal use of colors surely proves effective.<\/p>\n

\"Email<\/p>\n

\"\"<\/a><\/div><\/div>\n

7. Responsive Header and Footer Design<\/h2>\n

Everybody talks about a responsive email design, but not much has been spoken about the header and the footer of an email design. Browns have designed its responsive email design to perfection<\/a>. When we compare the desktop view and the mobile view of the email, Browns has adapted the header from desktop view as footer in the mobile view, making it easy for readers to view the email.<\/p>\n

\"Email<\/p>\n

8. Create Urgency with Countdowns<\/h2>\n

Creating urgency in emails always pays off. Users should be reminded about the validity of the offer for quick action. The same has been done by Boden in its email. The email contains a countdown timer which creates sense of urgency among the readers, influencing them to click on CTAs.<\/p>\n

\"Boden-countdown-in-email\"<\/p>\n

\"\"<\/a><\/div><\/div>\n

9. Keep Your Text Short and Easy to Scan<\/h2>\n

J.Crew\u2019s email design is a true example of a clean & subtle email design. The copy is short and to the point, making it easy for users to scan through the email. Bold text and background image are perfectly in sync for readers to grab the message at one go.<\/p>\n

\"Email<\/p>\n

10. Testimonials Can Be Convincing<\/h2>\n

Placing positive reviews of your products or services from your customers can be really effective. The email design by Ann Taylor displays multiple product along with one testimonial each from its customer. These testimonials can influence the email subscribers to click on the CTAs and try these products.<\/p>\n

\"Email<\/p>\n","protected":false},"excerpt":{"rendered":"

For most of you who have been passionately following the Uplers, you have seen us put forward a lot of proven, vintage as well as new age heavenly email marketing tips regularly. Here for a change, join in to check-out some emails from popular Brands to understand what email design tips we can draw from […]<\/p>\n","protected":false},"author":1,"featured_media":3095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,381,10],"tags":[95,32,301,346],"class_list":["post-3084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-delivery","category-email-design","category-email-marketing","tag-email-deliverability","tag-email-design","tag-email-design-tips","tag-email-marketing"],"yoast_head":"\nEmail Design Tips from World's 10 Smartest Companies<\/title>\n<meta name=\"description\" content=\"Do you like conventional email designs or cool, trendy ones? 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Uplers presents to you the top 10 email design tips from the world's smartest companies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/email.uplers.com\/blog\/email-design-tips-10-smartest-companies\/\" \/>\n<meta property=\"og:site_name\" content=\"Email Uplers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/email.uplers\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-16T14:39:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-07T06:42:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2016\/03\/Top-10-tips-Featured-540x282.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"282\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kevin George\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:site\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin George\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/email.uplers.com\/blog\/email-design-tips-10-smartest-companies\/\",\"url\":\"https:\/\/email.uplers.com\/blog\/email-design-tips-10-smartest-companies\/\",\"name\":\"Email Design Tips from World's 10 Smartest Companies\",\"isPartOf\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/email-design-tips-10-smartest-companies\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/email-design-tips-10-smartest-companies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2016\/03\/Top-10-tips-Featured.jpg\",\"author\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/7ffa431167e8be5eb07b050cd5c663fa\"},\"description\":\"Do you like conventional email designs or cool, trendy ones? 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