{"id":30885,"date":"2022-03-16T13:07:15","date_gmt":"2022-03-16T07:37:15","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=30885"},"modified":"2022-12-09T16:58:42","modified_gmt":"2022-12-09T11:28:42","slug":"customer-relationships-with-email-marketing-and-sfmc","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/customer-relationships-with-email-marketing-and-sfmc\/","title":{"rendered":"3 Proven Ways to Build Lasting Customer Relationships with Email Marketing and Salesforce Marketing Cloud"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Some interesting facts:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Among online brands, the competition to gain users\u2019 attention is becoming fiercer by the day.<\/li><li>Between 2021 and 2025, the number of daily email users is expected to climb from <a href=\"https:\/\/www.statista.com\/statistics\/255080\/number-of-e-mail-users-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">4 billion to 4.6 billion<\/a>.<\/li><li>The average email user receives hundreds of emails per day (<a href=\"https:\/\/financesonline.com\/email-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">121<\/a> according to Campaign Monitor).<\/li><li>If done right, email marketing can generate a huge ROI of <a href=\"https:\/\/www.litmus.com\/resources\/email-marketing-roi\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">$42 for every $1 spent<\/a>, plus a <a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">760% increase in revenue<\/a> if campaigns are properly segmented and personalized.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What conclusions can you draw from these facts?<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Cyberspace is crowded.<\/li><li>For millions of people, email remains a key communication medium, despite the rise of other media such as social media and messaging apps.<\/li><li>Email provides an effective and personalized way for brands to connect with their audience.<\/li><\/ul>\n\n\n\n<p>This article is all about #3.<\/p>\n\n\n\n<p>Email marketing is a great way for brands to build lasting relationships with potential and existing customers and garner their loyalty. In fact, email marketing is the key driver of <em>relationship marketing<\/em>.<\/p>\n\n\n\n<p>Follow along to uncover the secrets of relationship marketing with email and Salesforce Marketing Cloud (SFMC)!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is Relationship Marketing in Salesforce Marketing Cloud?<\/strong><\/h2>\n\n\n\n<p>Relationship marketing is a customer-centric strategy where brands focus less on selling and more on building close, long-term customer relationships that consistently generate beneficial outcomes \u2013 both for the brand and its customers.<\/p>\n\n\n\n<p>Thus, the aim of relationship marketing is not just <em>customer acquisition<\/em>, but also <em>customer retention<\/em> and <em>customer satisfaction<\/em>. This is an important distinction between traditional marketing and relationship marketing.<\/p>\n\n\n\n<p>Relationship marketing recognizes and acknowledges that it\u2019s far harder to retain an existing customer than acquire a new one:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The cost of customer acquisition can be about <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/best-practices\/customer-retention\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">7X higher<\/a> as the cost of customer retention.&nbsp;<\/li><li>You are <a href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/customer-loyalty-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">60-70%<\/a> more likely to successfully sell to an existing customer, and just 5-20% likely to sell to a new customer.&nbsp;<\/li><\/ul>\n\n\n\n<p>Further, <a href=\"https:\/\/www.salesforce.com\/content\/dam\/web\/en_us\/www\/documents\/briefs\/customer-trust-trends-salesforce-research.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">95%<\/a> of customers say that brand trust is an important driver of brand loyalty. And to garner this trust and loyalty, you need to invest in relationship marketing. Here\u2019s where email and SFMC come in.<\/p>\n\n\n\n<p>Now that we have clarified the meaning and importance of relationship marketing, let\u2019s take a look at some strategies to help you set up a well-functioning relationship marketing program with SFMC.<\/p>\n\n\n\n<p>And as we have seen above, building strong customer relationships starts with\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What: Knowing and Understanding Customers<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How: Map Customer Journeys with Journey Builder<\/strong><\/h2>\n\n\n\n<p>It\u2019s impossible to forge a relationship with customers if you don\u2019t <em>know<\/em> them.<\/p>\n\n\n\n<p>Who are they?<\/p>\n\n\n\n<p>Where do they live?<\/p>\n\n\n\n<p>What do they do?<\/p>\n\n\n\n<p>What do they prefer\/like\/dislike?<\/p>\n\n\n\n<p>What are their needs and aspirations?<\/p>\n\n\n\n<p>How can <em>your<\/em> brand meet <em>their<\/em> needs?<\/p>\n\n\n\n<p>And how can you <em>communicate<\/em> to them that you can meet their needs?<\/p>\n\n\n\n<p>The answer to the last question is obvious \u2013 through email marketing!<\/p>\n\n\n\n<p>As to the other questions, the answers lie in getting to know your customers and making an effort to understand them. And this starts with mapping their customer journey. By visually mapping every interaction they may have with your brand, you can gain valuable insights about them, leverage this data to improve your email marketing, and thus build a relationship with them over time.<\/p>\n\n\n\n<p><a href=\"https:\/\/email.uplers.com\/blog\/the-beginners-guide-to-working-with-sfmc-journey-builder\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>SFMC Journey Builder<\/strong><\/a> is a powerful tool to build holistic, multi-channel customer journeys and engage with them throughout the journey with personalized, two-way campaigns. With Journey Builder, you can also:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Set up automated email campaigns for each stage of a customer\u2019s journey<\/li><li>Design tailored messaging and personalized interactions<\/li><li>Understand where customers interact with the brand and take action to improve customer experiences through hyper-targeted email marketing<\/li><\/ul>\n\n\n\n<p>All in all, Journey Builder can help you build relationships with customers via email marketing from a very early stage in their journey.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What: Impress and Delight Customers with Awesome Email Messaging<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How: Create Valuable, High-quality, Personalized Content with Email Studio and Content Builder<\/strong><\/h2>\n\n\n\n<p>SFMC provides many powerful tools to power up your email marketing content. For instance, with <a href=\"https:\/\/email.uplers.com\/blog\/tips-to-make-the-most-of-email-studio-in-salesforce-marketing-cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Email Studio<\/strong><\/a>, you can design and send all kinds of targeted email marketing campaigns.<\/p>\n\n\n\n<p>You can start with welcome emails.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"1886\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/welcome-to-banfield-your-pet-s-health-care-resource.png\" alt=\"Welcome email sample\" class=\"wp-image-30887\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/welcome-to-banfield-your-pet-s-health-care-resource.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/welcome-to-banfield-your-pet-s-health-care-resource-108x300.png 108w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/welcome-to-banfield-your-pet-s-health-care-resource-369x1024.png 369w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/welcome-to-banfield-your-pet-s-health-care-resource-554x1536.png 554w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/welcome-to-banfield-your-pet-s-health-care-resource-50x140.png 50w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/welcome-to-banfield-your-pet-s-health-care-resource-624x1731.png 624w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption><a href=\"https:\/\/reallygoodemails.com\/uplerresearch\/emails\/collected\/epbXj0d1fYFyAMIDFCsM\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Image Source<\/a><\/figcaption><\/figure>\n\n\n\n<p><em>Banfield starts off every new customer relationship on the right foot. This welcome email is cute, informative, and includes an attractive discount \u2013 all great ways to attract a subscriber\u2019s attention, and open their hearts and minds to an ongoing relationship.<\/em><\/p>\n\n\n\n<p>And then nurture your budding relationships with regular and personalized:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Special occasion emails<\/li><li>Engagement emails<\/li><li>Surveys<\/li><li>Notifications for sales and special offers<\/li><li>Personalized monthly newsletters<\/li><li>Holiday greetings<\/li><li>Cart abandonment emails<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"2150\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/abandoned-cart-email.png\" alt=\"Abandoned cart email\" class=\"wp-image-30888\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/abandoned-cart-email.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/abandoned-cart-email-95x300.png 95w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/abandoned-cart-email-324x1024.png 324w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/abandoned-cart-email-486x1536.png 486w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/abandoned-cart-email-648x2048.png 648w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/abandoned-cart-email-44x140.png 44w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/abandoned-cart-email-624x1973.png 624w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption><a href=\"https:\/\/reallygoodemails.com\/emails\/you-seem-to-have-been-interrupted\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Image Source<\/a><\/figcaption><\/figure>\n\n\n\n<p><em>This automated abandoned cart email from Pacsun is a great way to touch base with subscribers and show them, \u201cHey, we miss you!\u201d Result: it boosts conversions and keeps subscribers coming back.<\/em><\/p>\n\n\n\n<p>Take advantage of all the features that come with Email Studio, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Templates and content blocks to quickly create and personalize content<\/li><li>Profile and preference attributes to track subscriber information and tweak your personalization strategies<\/li><li>Communications and data processes to build and support ongoing relationships<\/li><li>A\/B testing to test different email versions and send the version with the highest chances of opens and clicks<\/li><\/ul>\n\n\n\n<p>You can even track how each email campaign performs to understand whether you\u2019re on track with your relationship-building goals.<\/p>\n\n\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-20441 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/salesforce-marketing-cloud-email-specialist\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/06\/picturemessage_bqjkyvhv.52l.png\" class=\"attachment-full size-full\" alt=\"Our SFMC developers can design flawless email templates\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/06\/picturemessage_bqjkyvhv.52l.png 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/06\/picturemessage_bqjkyvhv.52l-300x75.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/06\/picturemessage_bqjkyvhv.52l-768x192.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/06\/picturemessage_bqjkyvhv.52l-624x156.png 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n\n\n\n<p><strong>Content Builder<\/strong> is another awesome tool in SFMC to help you nurture customer relationships through email and email content. Consolidate all your email resources in one location, and use them to create professional, responsive emails.<\/p>\n\n\n\n<p>Use readymade content blocks to create mobile-friendly, responsive templates, and reuse these templates with different relationship marketing campaigns. Not only will you save time, you will also impress subscribers with the quality of your email design and copy.<\/p>\n\n\n\n<p>You can also create hyper-personalized emails with <a href=\"https:\/\/email.uplers.com\/blog\/dynamic-content-with-content-builder-in-salesforce-marketing-cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">dynamic content<\/a> to win the competition for the inbox , build meaningful subscriber relationships, and even create loyal superfans.<\/p>\n\n\n\n<p>You can even add personalized videos to templates to increase click-throughs by <a href=\"https:\/\/blog.hubspot.com\/marketing\/video-marketing-statistics#sm.0000h4rgwfoa1fouwqm23llpma557\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">200-300%<\/a> and retention rates by <a href=\"https:\/\/blog.hubspot.com\/marketing\/video-marketing-statistics#sm.0000h4rgwfoa1fouwqm23llpma557\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">35%<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1360\" height=\"6422\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/keep-in-touch-with-video.png\" alt=\"onboarding email- Vimeo\" class=\"wp-image-30889\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/keep-in-touch-with-video.png 1360w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/keep-in-touch-with-video-217x1024.png 217w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/keep-in-touch-with-video-768x3627.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/keep-in-touch-with-video-325x1536.png 325w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/keep-in-touch-with-video-434x2048.png 434w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/keep-in-touch-with-video-624x2947.png 624w\" sizes=\"auto, (max-width: 1360px) 100vw, 1360px\" \/><figcaption><a href=\"https:\/\/reallygoodemails.com\/emails\/keep-in-touch-with-video\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Image Source<\/a><\/figcaption><\/figure>\n\n\n\n<p><em>Adding a video to its onboarding email enables Vimeo to delight new users and set the stage for a strong ongoing relationship.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What: Make Customers Feel Seen and Heard<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How: Create Targeted Subscriber Segments<\/strong><\/h2>\n\n\n\n<p>If you send out generic messaging to every subscriber, they will know. And they will <em>get mad<\/em>. But if you send out personalized messaging that\u2019s targeted to a particular segment \u2013 or even better, hyper-targeted to a particular sub-segment \u2013 they will know. And they will <em>love it<\/em>!<\/p>\n\n\n\n<p>A one-to-one relationship with customers requires that you connect with them on a one-to-one basis. This requires segmentation, which is easy with SFMC and Email Studio.<\/p>\n\n\n\n<p>Segmentation is crucial because people tend to ignore non-personalized commercial emails but respond better to <a href=\"https:\/\/email.uplers.com\/blog\/email-personalization-guide-to-bookmark\/\" target=\"_blank\" rel=\"noreferrer noopener\">personalized emails<\/a> containing information that\u2019s relevant to <em>them<\/em>. This includes information like:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Their first name in the subject line or greeting<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"2288\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/personalization-email.png\" alt=\"Salesforce- personalization-email\" class=\"wp-image-30890\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/personalization-email.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/personalization-email-89x300.png 89w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/personalization-email-304x1024.png 304w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/personalization-email-609x2048.png 609w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/personalization-email-42x140.png 42w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/personalization-email-624x2100.png 624w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption><a href=\"https:\/\/reallygoodemails.com\/uplerresearch\/emails\/collected\/CsKizN51St7JzkWybnmD\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Image Source<\/a><\/figcaption><\/figure>\n\n\n\n<p><em>SFMC really walks the talk on personalization with this email<\/em> <em>that addresses the subscriber by name, and uses warm, second-person language to connect, engage, and convert.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A birthday or anniversary wish with a free gift<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"1651\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/Fitbits-birthday-email.png\" alt=\"Fitbit\u2019s birthday email \" class=\"wp-image-30891\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/Fitbits-birthday-email.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/Fitbits-birthday-email-124x300.png 124w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/Fitbits-birthday-email-422x1024.png 422w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/Fitbits-birthday-email-633x1536.png 633w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/Fitbits-birthday-email-58x140.png 58w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/Fitbits-birthday-email-624x1515.png 624w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption><a href=\"https:\/\/reallygoodemails.com\/emails\/happy-birthday-to-youuu\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Image Source<\/a><\/figcaption><\/figure>\n\n\n\n<p><em>Fitbit\u2019s birthday email is not about selling its smart fitness tracker, but about making the subscriber feel special on their birthday, and encouraging them to adopt a healthier lifestyle. And who wouldn\u2019t want to engage with a brand that cares about their health?!&nbsp;<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A special offer rewarding them for their loyalty<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"1726\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/Fitbits-loyalty-email.png\" alt=\" loyalty email from Fitbit\" class=\"wp-image-30892\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/Fitbits-loyalty-email.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/Fitbits-loyalty-email-118x300.png 118w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/Fitbits-loyalty-email-403x1024.png 403w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/Fitbits-loyalty-email-605x1536.png 605w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/Fitbits-loyalty-email-55x140.png 55w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/Fitbits-loyalty-email-624x1584.png 624w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption><a href=\"https:\/\/reallygoodemails.com\/emails\/this-is-huge-save-50-on-versa-2-now\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Image Source<\/a><\/figcaption><\/figure>\n\n\n\n<p><em>This loyalty email from Fitbit is \u201csalesy\u201d. However, it puts the offer front and center, clearly showing the brand\u2019s intent to reward the subscriber for their loyalty.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Attractive discounts based on their shopping habits or preferences<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"516\" height=\"1060\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/Target-cart-abandonment-email.png\" alt=\"email from Target\" class=\"wp-image-30893\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/Target-cart-abandonment-email.png 516w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/Target-cart-abandonment-email-146x300.png 146w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/Target-cart-abandonment-email-498x1024.png 498w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/Target-cart-abandonment-email-68x140.png 68w\" sizes=\"auto, (max-width: 516px) 100vw, 516px\" \/><figcaption><a href=\"https:\/\/reallygoodemails.com\/emails\/the-price-dropped-for-something-in-your-cart\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Image Source<\/a><\/figcaption><\/figure>\n\n\n\n<p><em>This email from Target catches a subscriber as soon as they abandon their shopping experience. With tailored \u201cprice alert\u201d messaging, it attracts a user and shows them that the brand cares enough about their needs to stay in touch.<\/em><\/p>\n\n\n\n<p>SFMC offers a rich data model, powerful insights, and user-friendly tools to help you segment your audience. For example, you can create data filters or SQL queries in <strong>Email Studio<\/strong>, identify relevant criteria to segment your subscribers, and then target each segment with the right message at the right time. You can also leverage SFMC\u2019s <strong>Einstein AI features like predictive scoring<\/strong> to connect with audiences based on what they will do next.<\/p>\n\n\n\n<p>The better segments you create, the more targeted your emails, and the stronger your customer relationships. And for this \u2013 SFMC is your friend.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A Final Word<\/strong><\/h2>\n\n\n\n<p>In a world where people are busy, overwhelmed with information, and stingy with their loyalty, it\u2019s hard for brands to build, nurture, and grow customer relationships. But the effort is definitely worth it! Fortunately, you have powerful technology and techniques at your disposal to do just that \u2013 Salesforce Marketing Cloud and email marketing.<\/p>\n\n\n\n<p>We hope you found these strategies useful. For more advice on how to maintain strong customer relationships through email and SFMC, talk to the experts at <a href=\"https:\/\/email.uplers.com\/salesforce-marketing-cloud-exacttarget-email-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">Email Uplers<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wish to build and maintain strong customer relationships? Her\u2019s how you can do it with email marketing and SFMC.<\/p>\n","protected":false},"author":42,"featured_media":30894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1158],"tags":[],"class_list":["post-30885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salesforce-marketing-cloud"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Build Customer Relationships with Email Marketing &amp; SFMC<\/title>\n<meta name=\"description\" content=\"Want to build &amp; maintain strong customer relationships? Here are the 3 ways to build long-term customer relationships with email marketing &amp; SFMC. Read more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/email.uplers.com\/blog\/customer-relationships-with-email-marketing-and-sfmc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build Customer Relationships with Email Marketing &amp; SFMC\" \/>\n<meta property=\"og:description\" content=\"Want to build &amp; maintain strong customer relationships? Here are the 3 ways to build long-term customer relationships with email marketing &amp; SFMC. Read more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/email.uplers.com\/blog\/customer-relationships-with-email-marketing-and-sfmc\/\" \/>\n<meta property=\"og:site_name\" content=\"Email Uplers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/email.uplers\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-16T07:37:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-09T11:28:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/SFMC-Tips-to-build-and-maintain-strong-relationship-with-your-email-subscribers-540x282.png\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"282\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chintan Doshi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:site\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chintan Doshi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/email.uplers.com\/blog\/customer-relationships-with-email-marketing-and-sfmc\/\",\"url\":\"https:\/\/email.uplers.com\/blog\/customer-relationships-with-email-marketing-and-sfmc\/\",\"name\":\"How to Build Customer Relationships with Email Marketing & SFMC\",\"isPartOf\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/customer-relationships-with-email-marketing-and-sfmc\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/customer-relationships-with-email-marketing-and-sfmc\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/SFMC-Tips-to-build-and-maintain-strong-relationship-with-your-email-subscribers.png\",\"author\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/81d2df4983baf495159753841ca762a7\"},\"description\":\"Want to build & maintain strong customer relationships? Here are the 3 ways to build long-term customer relationships with email marketing & SFMC. Read more.\",\"breadcrumb\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/customer-relationships-with-email-marketing-and-sfmc\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/email.uplers.com\/blog\/customer-relationships-with-email-marketing-and-sfmc\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/email.uplers.com\/blog\/customer-relationships-with-email-marketing-and-sfmc\/#primaryimage\",\"url\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/SFMC-Tips-to-build-and-maintain-strong-relationship-with-your-email-subscribers.png\",\"contentUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/SFMC-Tips-to-build-and-maintain-strong-relationship-with-your-email-subscribers.png\",\"width\":1170,\"height\":470,\"caption\":\"Customer Relationships with Email Marketing and Salesforce Marketing Cloud\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/email.uplers.com\/blog\/customer-relationships-with-email-marketing-and-sfmc\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/email.uplers.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 Proven Ways to Build Lasting Customer Relationships with Email Marketing and Salesforce Marketing Cloud\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/email.uplers.com\/blog\/#website\",\"url\":\"https:\/\/email.uplers.com\/blog\/\",\"name\":\"Email Uplers\",\"description\":\"Email Marketing Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/email.uplers.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/81d2df4983baf495159753841ca762a7\",\"name\":\"Chintan Doshi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/741E5297-A6D7-4244-83AB-93BA73AE81A5-96x96.jpg\",\"contentUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/741E5297-A6D7-4244-83AB-93BA73AE81A5-96x96.jpg\",\"caption\":\"Chintan Doshi\"},\"description\":\"Chintan is the Sr. Manager Email Marketing &amp; CRM at Email Uplers. He loves email marketing and has been in the industry from last seven years. His track record of email marketing success covers building email programs from scratch and using data-driven strategies to turn around underperforming accounts.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Build Customer Relationships with Email Marketing & SFMC","description":"Want to build & maintain strong customer relationships? Here are the 3 ways to build long-term customer relationships with email marketing & SFMC. Read more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/email.uplers.com\/blog\/customer-relationships-with-email-marketing-and-sfmc\/","og_locale":"en_US","og_type":"article","og_title":"How to Build Customer Relationships with Email Marketing & SFMC","og_description":"Want to build & maintain strong customer relationships? Here are the 3 ways to build long-term customer relationships with email marketing & SFMC. Read more.","og_url":"https:\/\/email.uplers.com\/blog\/customer-relationships-with-email-marketing-and-sfmc\/","og_site_name":"Email Uplers","article_publisher":"https:\/\/www.facebook.com\/email.uplers\/","article_published_time":"2022-03-16T07:37:15+00:00","article_modified_time":"2022-12-09T11:28:42+00:00","og_image":[{"width":540,"height":282,"url":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/SFMC-Tips-to-build-and-maintain-strong-relationship-with-your-email-subscribers-540x282.png","type":"image\/png"}],"author":"Chintan Doshi","twitter_card":"summary_large_image","twitter_creator":"@email_uplers","twitter_site":"@email_uplers","twitter_misc":{"Written by":"Chintan Doshi","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/email.uplers.com\/blog\/customer-relationships-with-email-marketing-and-sfmc\/","url":"https:\/\/email.uplers.com\/blog\/customer-relationships-with-email-marketing-and-sfmc\/","name":"How to Build Customer Relationships with Email Marketing & SFMC","isPartOf":{"@id":"https:\/\/email.uplers.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/email.uplers.com\/blog\/customer-relationships-with-email-marketing-and-sfmc\/#primaryimage"},"image":{"@id":"https:\/\/email.uplers.com\/blog\/customer-relationships-with-email-marketing-and-sfmc\/#primaryimage"},"thumbnailUrl":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/SFMC-Tips-to-build-and-maintain-strong-relationship-with-your-email-subscribers.png","author":{"@id":"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/81d2df4983baf495159753841ca762a7"},"description":"Want to build & maintain strong customer relationships? Here are the 3 ways to build long-term customer relationships with email marketing & SFMC. Read more.","breadcrumb":{"@id":"https:\/\/email.uplers.com\/blog\/customer-relationships-with-email-marketing-and-sfmc\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/email.uplers.com\/blog\/customer-relationships-with-email-marketing-and-sfmc\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/email.uplers.com\/blog\/customer-relationships-with-email-marketing-and-sfmc\/#primaryimage","url":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/SFMC-Tips-to-build-and-maintain-strong-relationship-with-your-email-subscribers.png","contentUrl":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/03\/SFMC-Tips-to-build-and-maintain-strong-relationship-with-your-email-subscribers.png","width":1170,"height":470,"caption":"Customer Relationships with Email Marketing and Salesforce Marketing Cloud"},{"@type":"BreadcrumbList","@id":"https:\/\/email.uplers.com\/blog\/customer-relationships-with-email-marketing-and-sfmc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/email.uplers.com\/blog\/"},{"@type":"ListItem","position":2,"name":"3 Proven Ways to Build Lasting Customer Relationships with Email Marketing and Salesforce Marketing Cloud"}]},{"@type":"WebSite","@id":"https:\/\/email.uplers.com\/blog\/#website","url":"https:\/\/email.uplers.com\/blog\/","name":"Email Uplers","description":"Email Marketing Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/email.uplers.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/81d2df4983baf495159753841ca762a7","name":"Chintan Doshi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/741E5297-A6D7-4244-83AB-93BA73AE81A5-96x96.jpg","contentUrl":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/741E5297-A6D7-4244-83AB-93BA73AE81A5-96x96.jpg","caption":"Chintan Doshi"},"description":"Chintan is the Sr. Manager Email Marketing &amp; CRM at Email Uplers. He loves email marketing and has been in the industry from last seven years. His track record of email marketing success covers building email programs from scratch and using data-driven strategies to turn around underperforming accounts."}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/posts\/30885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/comments?post=30885"}],"version-history":[{"count":7,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/posts\/30885\/revisions"}],"predecessor-version":[{"id":34327,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/posts\/30885\/revisions\/34327"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/media\/30894"}],"wp:attachment":[{"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/media?parent=30885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/categories?post=30885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/tags?post=30885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}