{"id":31236,"date":"2022-04-13T13:46:00","date_gmt":"2022-04-13T08:16:00","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=31236"},"modified":"2023-07-12T16:01:40","modified_gmt":"2023-07-12T10:31:40","slug":"klaviyo-product-updates","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/klaviyo-product-updates\/","title":{"rendered":"Using Klaviyo? You Must be Aware of these 2022 Updates."},"content":{"rendered":"\n

As Klaviyo claims, they love developers, and that\u2019s why they keep enhancing their foundational APIs, guides, software development kits (SDKs), and developer content. It is one of the most celebrated tools that enables brands to deliver a pleasant user experience across email and other owned channels with effective targeting and higher conversion rate. <\/p>\n\n\n\n

Klaviyo launched some interesting updates at the beginning of 2022, that will make their software more user-friendly for their customers. Let\u2019s take a look at their big revelations. <\/p>\n\n\n\n

13 Klaviyo Updates to Reckon With in Q1-2022<\/strong><\/h2>\n\n\n\n
  1. Custom Reports to Track Apple Privacy Opens<\/strong><\/li><\/ol>\n\n\n\n

    The release of iOS 15 with the Mail Privacy Protection feature changed a lot for marketers. Through this feature, users will be able to hide their IP address and privately load all the remote content. <\/p>\n\n\n\n

    \"Mail<\/figure>\n\n\n\n

    The email images will be pre-loaded and therefore, senders will not be able to figure out whether a recipient has opened the email or not. You might see an increase in the open rate, which will be a misrepresentation as a result of this privacy policy. <\/p>\n\n\n\n

    To bypass this challenge, Klaviyo launched a new feature that allows users to track the exaggerated open rates influenced by MPP. You have to simply incorporate a new field \u201cApple privacy open\u201d in the open email metrics<\/a>. Doing so will flag the opens that are possibly because of the MPP. <\/p>\n\n\n\n

    You will be able to understand your subscriber\u2019s behavior by incorporating this feature while preparing custom reports and segmenting the subscribers. <\/p>\n\n\n\n

    \"Custom<\/figure>\n\n\n\n

    Accordingly, you can personalize the email comm<\/a>unications with your subscribers, considering their engagement. <\/p>\n\n\n\n

    1. Flow Improvements <\/strong><\/li><\/ol>\n\n\n\n

      Executing marketing automation is an exhausting task. What\u2019s even more challenging is searching for the right workflow and implementing it. In the latest update by Klaviyo, you will get the feature to browse automations or flows according to your goal. As a result, it will become easy to find a flow that matches your goals for novices and seasoned professionals alike. <\/p>\n\n\n\n

      Here\u2019s an example of the birthday email workflow<\/a> available in Klaviyo.<\/p>\n\n\n\n

      \"Birthday
      Image Source<\/a><\/figcaption><\/figure>\n\n\n\n

      To learn more about how workflows work in Klaviyo, click here: Getting started with workflows in Klaviyo<\/a>.<\/p>\n\n\n\n

      1. Custom Fonts<\/strong><\/li><\/ol>\n\n\n\n

        Are you bored of using the same fonts in all your emails \u2014 the same ol\u2019 Arial, Times New Roman, and web-safe fonts? Klaviyo has introduced custom fonts that will bring freshness to your emails and cut through the noise in the subscriber\u2019s inbox. <\/p>\n\n\n\n

        You know what\u2019s the best part? You do not need to add any complicated code to your emails. Just go to the template editor in Klaviyo and check out the options. The new template editor by Klaviyo will allow you to add Google Font, Adobe Font, or upload the imported font from the server or font-hosting service. <\/p>\n\n\n\n

        Remember that Apple Mail, iOS Mail, Google Android, Samsung Mail (Android 8.0), Outlook for Mac, and Outlook App do not support web fonts. They will see the fallback font in the system. <\/p>\n\n\n\n

        1. Scheduled Campaigns Back to Draft Mode<\/strong><\/li><\/ol>\n\n\n\n

          How many times have you noticed an error in the \u2018already-scheduled\u2019 campaigns? Often, right? There was a time when users had to either clone the campaigns, delete them, or start the process from scratch. Klaviyo has a workaround for this, in their recent update. Users will now be able to edit the scheduled campaigns by clicking on \u201cPause and Edit\u201d. <\/p>\n\n\n\n

          \"Klaviyo<\/figure>\n\n\n\n
          1. Activation of Short Codes and Extending Support for French Keywords in Canada<\/strong><\/li><\/ol>\n\n\n\n

            A five- or six-digit number that businesses can use for sending several text messages in a short time span is known as an SMS short code. Klaviyo has extended support to Canadian short code and recognition of French keywords in Canada. Just like anti-spam guidelines control email deliverability,<\/a> there are compliance rules for text messages too. If you are using a short code in Canada, you will have to abide by the compliance rule of recognizing French keywords. Your account will respond to French keywords for subscribe, unsubscribe, resubscribe, and help if your number supports text messaging service to Canada. For example: You can respond with \u201cArret\u201d to stop receiving new text messages and opt out of it. <\/p>\n\n\n\n

            1. Membership With Canadian Wireless Telecommunications Association (CWTA)<\/strong><\/li><\/ol>\n\n\n\n

              Klaviyo is an active member of Cellular Telecommunications Industry Association (CTIA). It strives to adhere to all the compliance rules that apply to marketing. As a result, they have recently joined hands with Canadian Wireless Telecommunications Association (CWTA). The membership will help them stay abreast with the trends and compliance laws prevailing in Canada. After all, compliance begets confidence and helps in protecting the business against any legal issues. <\/p>\n\n\n\n

              1. Integration with Bold commerce<\/strong><\/li><\/ol>\n\n\n\n

                There are numerous brands out there that are based on subscriptions. If you are one of them, Klaviyo is the best tool for you. The recent version of Klaviyo comes with Bold Commerce integration. Users will be able to track the important metrics from the Klaviyo platform itself. For instance, the \u2018upcoming subscription order\u2019 can be used to trigger an automated campaign to your clients. You can use data collected from Bold Subscriptions and send targeted marketing campaigns to \u2018new subscribers\u2019 or \u2018canceled subscriptions\u2019. <\/p>\n\n\n\n

                1. Form Teasers<\/strong><\/li><\/ol>\n\n\n\n

                  Have you ever closed a popup signup form by mistake and then struggled to \u2018subscribe\u2019? Well, your customers might have also been there, done that. Form teasers are a subtle way to let visitors reopen a closed form or open it when they are ready to fill it out. Unlike popup signup forms, form teasers are not so annoying and intrusive.<\/p>\n\n\n\n

                  Here\u2019s how form teasers work in Klaviyo. <\/p>\n\n\n\n

                  \"Form<\/figure>\n\n\n\n
                  1. Profile Merging<\/strong><\/li><\/ol>\n\n\n\n

                    One of the principal challenges with Klaviyo and many other automation tools is that they create different profiles for SMS and email marketing. There is a high probability that you have many phone number-only contacts in your database if you are practicing sms marketing. Now, if they provide their email address, it will create a duplicate entry. The latest Klaviyo update helps deal with this problem. It will merge the SMS-only or email-only entries that belong to the same person. As a result, you will be able to streamline the communication with your prospects and customers. <\/p>\n\n\n\n

                    You must also make a note of instances when the profile information will not merge. <\/p>\n\n\n\n