{"id":31250,"date":"2022-04-18T11:00:00","date_gmt":"2022-04-18T05:30:00","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=31250"},"modified":"2024-04-26T17:47:39","modified_gmt":"2024-04-26T12:17:39","slug":"hiring-email-marketing-specialist","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/hiring-email-marketing-specialist\/","title":{"rendered":"New to Email Marketing? Hire An Email Marketing Specialist To Handle It For You"},"content":{"rendered":"\n

With a deluge of new businesses announcing themselves in the market with every passing day, ensuring that your brand reaches the right eyes and ears is a task and a half. However, if you use the right marketing channels, the job becomes significantly more convenient. And how can we bring up effective marketing channels and not mention email marketing in the same breath? Used by nearly 4 billion<\/a> people across the globe, email is pretty much the go-to marketing channel for every business out there (irrespective of whether they are a small or mid-sized business or a full-blown multinational corporation).<\/p>\n\n\n\n

From implementing personalization at scale to carving a unique brand identity to building credibility- the virtues of email marketing are many. But, you can only harness them if you have a thoroughly vetted email marketing specialist running the show. Particularly so if you are new to the field. An email marketing specialist can shoulder multiple crucial responsibilities such as campaign execution, scheduling, copywriting, template building, QA, automation, segmentation, performance measurement, calendar management, and A\/B testing. In today\u2019s article, we will highlight the various benefits of onboarding an email marketing specialist. Let\u2019s dive in!<\/p>\n\n\n\n

Skillful Segmentation  <\/strong><\/h2>\n\n\n\n

Email list segmentation refers to the practice of dividing your contacts into different sections or \u201csegments\u201d on the basis of various parameters like age, gender, occupation, location, interests and preferences, past purchases, position in the sales funnel, and the like. As per HubSpot\u2019s 2021 State of Marketing report<\/a>, businesses that implemented segmented campaigns witnessed a jaw-dropping 760% spike in their revenue. In comparison to their non-segmented counterparts, segmented campaigns register 14.31% <\/a>higher open rates and 100.95% <\/a>clicks. Now, those are some sensational stats, wouldn\u2019t you agree? <\/p>\n\n\n\n

Again, we circle back to the point we made in the very beginning- as mighty impressive as these numbers, they are hard to achieve unless you have a seasoned email marketing specialist at the helm. Remember, you have a diverse range of individuals interacting with your brand, meaning all of them harbour vastly different expectations from your emails and newsletters. The only way you can get through to each, and every one of them is by staying on top of your segmentation game.\u00a0An adept SFMC email specialist<\/em><\/a> can navigate these complexities, leveraging the platform’s tools to finely segment your audience and deliver tailored messages that resonate with each segment’s unique preferences and needs.<\/p>\n\n\n\n

Listed below are some critical segments an email marketing specialist can help sort your contacts into:<\/p>\n\n\n\n