{"id":3158,"date":"2016-03-29T15:01:36","date_gmt":"2016-03-29T15:01:36","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=3158"},"modified":"2020-08-06T00:36:40","modified_gmt":"2020-08-05T19:06:40","slug":"the-anatomy-of-a-heavenly-newsletter-design","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/the-anatomy-of-a-heavenly-newsletter-design\/","title":{"rendered":"The Anatomy of a Heavenly Email Newsletter Design"},"content":{"rendered":"

We have often observed marketers confuse an emailer with a newsletter. Hence, they tend to create a newsletter full of special offers instead of adding value or providing informative content in it. An ideal email newsletter template<\/a> should include the content with a view to build long term relationship with email subscribers.<\/p>\n

So, how do you design a divine newsletter that can help you build relationships? Well, Uplers bring to you the anatomy of a heavenly email newsletter design<\/a> to help you strengthen your connections.<\/p>\n

\"\"<\/a><\/div><\/div>\n

1. Be Careful about Snippets &Preview Text<\/h2>\n

The very first section of a newsletter is the preview text or Johnson Box. The text of your Johnson box is also displayed right after the subject line in the inbox, and is utmost important to improve the open rate of an email<\/a>. Let\u2019s understand the best practices of using snippets & preview text in a newsletter.<\/p>\n

\u2022 Use snippet text space to build on subject line for certain email clients like Gmail & Outlook
\n\u2022 Use Johnson Box to build on subject line or a brief about the email
\n\u2022 Preview pane top is 400X300 Pixels. So, make sure the height of the Johnson Box doesn\u2019t exceed 150px or the content from your email body would be pushed
\n\u2022 \u201cHaving trouble viewing this email? View it online.\u201d Phrase is pass\u00e9, and is not a good practice – please avoid. Instead, Consider Pre-header text as the second subject line. You can offer coupons and discounts in the pre-header text or create a sense of urgency by offering extra discount for a limited period<\/p>\n

2. Maintain an Appropriate Height& Width<\/h2>\n

\u00a0<\/strong>The ideal width of an email newsletter is between 500-650px. For mobile devices, maintain the newsletter width between 320-550px. While the height of the emailer varies based on the amount of content, try to keep your newsletter short and easy to skim through as readers don\u2019t prefer to scroll down an email much.<\/p>\n

\"\"<\/a><\/div><\/div>\n

3. Establish a Perfect Balance between Text and Images<\/h2>\n

Try keeping a decent ratio between text and images. Your emails might land in the spam folder if you include too many images in the newsletter. Moreover, many email clients do not display the images by default. So, adding a text that summarizes the offer or message to readers is a wise decision.<\/p>\n

4. Optimize the Images & Visuals<\/h2>\n

Many email clients do not support the background-image property. Try using fallback color for background images for the colors to render well. You can also consider using GIFs in your newsletter<\/a> to visually appeal your readers. Furthermore, add ALT text to the images so that in case your subscribers are struggling to view the images due to poor internet connection, the ALT text will give them an idea about the image.<\/p>\n

5. Stack up Your Content with Email Advancements<\/h2>\n

Your subscribers will not be interested in your newsletters if you they get to see a huge clutter of text. Try using Menus in email<\/a> through CSS3 animation to stack up your content and make your newsletter look clean and easy for users to scan through.<\/p>\n

\"\"<\/a><\/div><\/div>\n

6. Overcome Typography Challenges<\/h2>\n

A strong typography not only engages the subscriber, but also covers up the overall email aesthetics. So, let\u2019s have a look at the best practices to overcome the typography challenges.<\/p>\n

\u2022 Dodge the orphans
\n\u2022 Maintain the right spacing
\n\u2022 Mend the Rags
\n\u2022 Multiple typefaces in an email will ruin the user experience
\n\u2022 Make the correct choice of text size and style, based on subject prominence<\/p>\n

7. Take the Footer Seriously <\/strong><\/h2>\n

\u00a0<\/strong>Footer is as important as any other section of your newsletter. It should consist of unsubscribe button & organization\u2019s contact details, so as to ensure that they are CAN SPAM compliant. Apart from that, don\u2019t forget to add social buttons and links to your key services.<\/p>\n

\"\"<\/a><\/div><\/div>\n

8. <\/strong>Optimize your email newsletter design for mobile devices<\/strong><\/h2>\n

With over 67% of emails viewed on mobile devices, optimizing emails for mobile devices is inevitable. Keep an eye on the following things while you optimize your email newsletter design for mobile devices.<\/p>\n

\u2022 Switch to single column layout for mobile devices
\n\u2022 Maintain a tappable CTA with minimum size 44×44
\n\u2022 Consider using hybrid coding for your emails to render well in Gmail app
\n\u2022 If you have a high Apple subscriber base, create images with double the size to render it well<\/p>\n

Takeaways<\/h2>\n
    \n
  • Don\u2019t go for a lengthy newsletter – your subscribers will get bored. J<\/li>\n
  • Everything in excess is not good, just like too many images in newsletter.<\/li>\n
  • Typography is a challenge, you must overcome it.<\/li>\n
  • Stack up your content with latest CSS3 email advancements.<\/li>\n
  • Optimize your content for mobile devices by maintaining a good space between each line.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    We have often observed marketers confuse an emailer with a newsletter. Hence, they tend to create a newsletter full of special offers instead of adding value or providing informative content in it. An ideal email newsletter template should include the content with a view to build long term relationship with email subscribers. So, how do […]<\/p>\n","protected":false},"author":1,"featured_media":3159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,10],"tags":[32,301,346,622,33],"class_list":["post-3158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-delivery","category-email-marketing","tag-email-design","tag-email-design-tips","tag-email-marketing","tag-email-newsletter-templates","tag-newsletter-design"],"yoast_head":"\nThe Anatomy of a Heavenly Email Newsletter Design - Email Uplers<\/title>\n<meta name=\"description\" content=\"Find out the anatomy of divine email newsletter design in our latest blog to fetch an awesome ROI out of your email campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/email.uplers.com\/blog\/the-anatomy-of-a-heavenly-newsletter-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Anatomy of a Heavenly Email Newsletter Design - Email Uplers\" \/>\n<meta property=\"og:description\" content=\"Find out the anatomy of divine email newsletter design in our latest blog to fetch an awesome ROI out of your email campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/email.uplers.com\/blog\/the-anatomy-of-a-heavenly-newsletter-design\/\" \/>\n<meta property=\"og:site_name\" content=\"Email Uplers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/email.uplers\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-29T15:01:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-05T19:06:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2016\/03\/Newsletter-Design-Large-540x282.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"282\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kevin George\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:site\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin George\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/email.uplers.com\/blog\/the-anatomy-of-a-heavenly-newsletter-design\/\",\"url\":\"https:\/\/email.uplers.com\/blog\/the-anatomy-of-a-heavenly-newsletter-design\/\",\"name\":\"The Anatomy of a Heavenly Email Newsletter Design - 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