{"id":31668,"date":"2024-12-09T06:03:00","date_gmt":"2024-12-09T00:33:00","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=31668"},"modified":"2024-12-09T19:07:01","modified_gmt":"2024-12-09T13:37:01","slug":"complete-guide-to-reminder-emails","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/complete-guide-to-reminder-emails\/","title":{"rendered":"Just A Reminder: How to Send A Reminder Email to Your Customers"},"content":{"rendered":"\n<p>Let\u2019s face it: In life as well as in (email) marketing, it\u2019s not always <strong><em>just<\/em><\/strong> a reminder.&nbsp;<\/p>\n\n\n\n<p>So often, it\u2019s a high-stakes game. We think of it as cracking a Rubik\u2019s cube that\u2019s in perpetual rotation. Sending a reminder, however gentle, can:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Annoy the person being reminded because you seem to indicate you don\u2019t trust them, or because you did it much too soon<\/strong><strong><br><\/strong><\/li><li><strong>Cause you to be resentful so that you give up, discouraged (or even confront the customer by sending off a rude follow-up?!)<\/strong><strong><br><\/strong><\/li><li><strong>Irritate because it might just be that you\u2019re doing it too often <\/strong><strong><br><\/strong><\/li><li><strong>Compromise your program because you\u2019re playing into the hands of habitual cart abandoners.&nbsp;<\/strong><\/li><\/ul>\n\n\n\n<p>But, not sending a reminder doesn\u2019t help either. Do it, don\u2019t do it \u2014 you\u2019re going to face the music, it seems. <strong>But not if you do it the way it\u2019s meant to be done.<\/strong>&nbsp;<\/p>\n\n\n\n<p>And that, by way of reminder, is what this blog post is all about.<\/p>\n\n\n\n<p>You\u2019re not the first (nor the last) to be worried about how to send a reminder email. In our experience with <a href=\"https:\/\/email.uplers.com\/services\/\" target=\"_blank\" rel=\"noreferrer noopener\">over 5,000<\/a> global agencies, we have come across many similar queries and requirements. Let\u2019s get started then.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"When\"><strong>When to Send A Reminder Email<\/strong><\/h2>\n\n\n\n<p>Below are some common instances when you should send a reminder email.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>\u201cFree Trial Ending\u201d Alerts<\/strong><\/li><\/ol>\n\n\n\n<p>Free trials are a great way to showcase your platform and features, helping users make informed decisions.&nbsp;<\/p>\n\n\n\n<p>However, customers may forget the trial deadline. A series of well-timed reminder emails can gently prompt them to convert before their trial expires.<br><\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li><strong>Promoting Ongoing Sales<\/strong><\/li><\/ol>\n\n\n\n<p>Sales attract both customers and businesses, boosting visibility and clearing old inventory. Popular periods like <a href=\"https:\/\/email.uplers.com\/blog\/black-friday-cyber-monday\/\" target=\"_blank\" rel=\"noreferrer noopener\">Black Friday<\/a> or Christmas are ideal for such campaigns. To maximize participation, send targeted reminder emails highlighting the sale\u2019s benefits and urgency.<br><\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li><strong>Encouraging Event Registrations<\/strong><\/li><\/ol>\n\n\n\n<p>Events are excellent for building personal connections, establishing thought leadership, and enhancing brand credibility. To increase registrations, <a href=\"https:\/\/email.uplers.com\/blog\/complete-guide-to-follow-up-emails\/\" target=\"_blank\" rel=\"noreferrer noopener\">follow up<\/a> an event announcement with reminder emails that highlight rewards like branded merchandise or VIP perks to capture interest and drive attendance.<br><\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\"><li><strong>Recovering Abandoned Carts<\/strong><\/li><\/ol>\n\n\n\n<p>Poor UX or checkout issues may cause customers to abandon carts.&nbsp;<\/p>\n\n\n\n<p>While addressing these helps, sending a strategic abandoned cart email sequence ensures you re-engage customers and recover potential lost sales.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Types\"><strong>5 Types &amp; Samples of Reminder Emails<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. <strong>Sale End Reminder Email<\/strong><\/h3>\n\n\n\n<p>The ideal sale end reminder email is brief, contains just one call-to-action, and uses bolding to highlight important phrases, dates, discounts, etc.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"459\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image13.jpg\" alt=\"Sale End Reminder Email\" class=\"wp-image-41854\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image13.jpg 1000w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image13-300x138.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image13-768x353.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image13-624x286.jpg 624w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">2. <strong>Delivery Reminder Email<\/strong><\/h3>\n\n\n\n<p>A successful <a href=\"https:\/\/email.uplers.com\/blog\/unraveling-the-fundamentals-of-email-deliverability\/\" target=\"_blank\" rel=\"noreferrer noopener\">delivery reminder email<\/a> is, first of all, precise. Provide the relevant details first, and only then, you may, if you want to, upsell\/cross-sell.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1001\" height=\"624\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image12.jpg\" alt=\"Delivery Reminder Email\" class=\"wp-image-41855\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image12.jpg 1001w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image12-300x187.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image12-768x479.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image12-225x140.jpg 225w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image12-624x389.jpg 624w\" sizes=\"auto, (max-width: 1001px) 100vw, 1001px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. <strong>Payment Reminder Email<\/strong><\/h3>\n\n\n\n<p>When it comes to <a href=\"https:\/\/email.uplers.com\/blog\/payment-reminder-email-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">payment reminders<\/a>, we recommend using what we call the <strong>AMS framework<\/strong>: Action, Method, Support. First, you remind the defaulter that they need to pay. Then, you provide the payment link\/options. Finally, you offer to help them if they\u2019re facing any problem making the payment. Check out this template.<\/p>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1001\" height=\"637\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image11.jpg\" alt=\"Payment Reminder Email\" class=\"wp-image-41856\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image11.jpg 1001w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image11-300x191.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image11-768x489.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image11-220x140.jpg 220w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image11-624x397.jpg 624w\" sizes=\"auto, (max-width: 1001px) 100vw, 1001px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Note that the AMS framework is only for the <strong>first<\/strong> payment reminder email.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. <strong>Survey Reminder Email<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/email.uplers.com\/blog\/nail-your-post-purchase-emails-with-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Post-purchase surveys<\/a> are usually the most common. But the problem is that when prompted to share their feedback, customers often show a lack of interest. A dissatisfied customer is all too ready to attack your company on Facebook rather than communicate their feedback when asked to.&nbsp;<\/p>\n\n\n\n<p>So it\u2019s unlikely that the majority of your customers will complete a survey after the first email. How to write a survey reminder email, then? Try these hacks:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Personalize the reminder by customer experience as well as name<\/strong><strong><br><\/strong><\/li><li><strong>Show that the survey is meant for the customer\u2019s benefit, not the brand\u2019s<\/strong><strong><br><\/strong><\/li><li><strong>Avoid worn-out survey jargon. <\/strong><strong><br><\/strong><\/li><li><strong>Incentive your survey program.&nbsp;<\/strong><\/li><\/ul>\n\n\n\n<p>Check out the following survey reminder template.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1001\" height=\"703\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image3.jpg\" alt=\" Survey Reminder Email\" class=\"wp-image-41857\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image3.jpg 1001w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image3-300x211.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image3-768x539.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image3-199x140.jpg 199w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image3-624x438.jpg 624w\" sizes=\"auto, (max-width: 1001px) 100vw, 1001px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">5. <strong>Cold Email Reminder<\/strong><\/h3>\n\n\n\n<p>A cold email reminder can be particularly tricky to pull off. <a href=\"https:\/\/email.uplers.com\/blog\/how-to-use-aida-model-to-write-cold-emails\/\" target=\"_blank\" rel=\"noreferrer noopener\">Writing a cold email<\/a> is not an easy thing to do anyway. To follow up, harder.&nbsp;<\/p>\n\n\n\n<p>But here are a few tips that might come in handy:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Start, not necessarily by acknowledging the recipient\u2019s \u201cbusyness,\u201d as it were, but by asking upfront if they missed your email. <\/strong><strong><br><\/strong><\/li><li><strong>Re-write, this time briefly, the purpose of your email.<\/strong><strong><br><\/strong><\/li><li><strong>Maintain the tone in your first follow-up. As yet, betray no urgency. <\/strong><strong><br><\/strong><\/li><li><strong>Be brief; conclude with the \u201cbusyness\u201d aspect<\/strong>.&nbsp;<\/li><\/ul>\n\n\n\n<p>For your help, here\u2019s a template you can use for your maiden follow-up.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1001\" height=\"601\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image10.jpg\" alt=\"Cold Email Reminder\" class=\"wp-image-41858\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image10.jpg 1001w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image10-300x180.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image10-768x461.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image10-233x140.jpg 233w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image10-624x375.jpg 624w\" sizes=\"auto, (max-width: 1001px) 100vw, 1001px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-40230 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/hire-dedicated-email-developer\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1001\" height=\"376\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/07\/Banner-02-100.jpg\" class=\"attachment-full size-full\" alt=\"Responsive Email Design\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/07\/Banner-02-100.jpg 1001w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/07\/Banner-02-100-300x113.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/07\/Banner-02-100-768x288.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/07\/Banner-02-100-624x234.jpg 624w\" sizes=\"auto, (max-width: 1001px) 100vw, 1001px\" \/><\/a><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Examples\"><strong>8 Examples of Reminder Emails from Top Brands<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. <strong>Musicbed<\/strong><\/h3>\n\n\n\n<p>Subject line: <strong>Followup RE: unwatermarked music downloads<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1290\" height=\"273\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image5-2.png\" alt=\"Musicbed Reminder Emails\" class=\"wp-image-41860\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image5-2.png 1290w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image5-2-300x63.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image5-2-1024x217.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image5-2-768x163.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image5-2-624x132.png 624w\" sizes=\"auto, (max-width: 1290px) 100vw, 1290px\" \/><figcaption>Source: Inbox<\/figcaption><\/figure><\/div>\n\n\n\n<p>Things we love about Musicbed\u2019s reminder email:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Brevity, urgency, telegraphic quality&nbsp;<\/strong><\/li><li><strong>Use of abbreviations which saves time and space<\/strong><\/li><li><strong>Informal, first-name send-off<\/strong><\/li><li><strong>Relevant, informative subject line<\/strong><\/li><li><strong>Colloquial style of the message&nbsp;<\/strong><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. <strong>Shinesty&nbsp;<\/strong><\/h3>\n\n\n\n<p>Subject line: <strong>Your free gifts are in jeopardy.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"761\" height=\"731\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image4-1.png\" alt=\"Shinesty Reminder Emails\n\" class=\"wp-image-41861\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image4-1.png 761w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image4-1-300x288.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image4-1-146x140.png 146w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image4-1-624x599.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image4-1-24x24.png 24w\" sizes=\"auto, (max-width: 761px) 100vw, 761px\" \/><figcaption>Source: Inbox<\/figcaption><\/figure><\/div>\n\n\n\n<p>Things we love about Shinesty\u2019s reminder email:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Superb intro, straight talk&nbsp;<\/strong><\/li><li><strong>Useful, relevant links&nbsp;<\/strong><\/li><li><strong>Negative words (not and don\u2019t), targeting our loss aversion bias<\/strong><\/li><li><strong>Colloquial tone&nbsp;<\/strong><\/li><li><strong>Use of brand logo<\/strong><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><br>3. <strong>Graza<\/strong><\/h3>\n\n\n\n<p>Subject line: <strong>&nbsp;20.76% off is ending sooooon \ud83d\ude41<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"194\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image9-1-1024x194.png\" alt=\"Graza Reminder Emails\" class=\"wp-image-41862\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image9-1-1024x194.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image9-1-300x57.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image9-1-768x145.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image9-1-624x118.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image9-1.png 1327w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Source: Inbox<\/figcaption><\/figure><\/div>\n\n\n\n<p>Things we love about Graza\u2019s reminder email:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Chummy tone, suiting the Friendsgiving vibe<\/strong><\/li><li><strong>Jovial send-off<\/strong><\/li><li><strong>Use of a few bolded links&nbsp;<\/strong><\/li><li><strong>Laser-specific subject line<\/strong><\/li><li><strong>Colloquial style<\/strong><\/li><li><strong>Products specified&nbsp;<\/strong><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. <strong>Conservation X Labs&nbsp;<\/strong><\/h3>\n\n\n\n<p>Subject line: <strong>Join us in one hour for the Beneficial Fire on Film webinar!&nbsp;<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"757\" height=\"742\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image1-1.png\" alt=\" Conservation X Labs Reminder Emails\" class=\"wp-image-41863\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image1-1.png 757w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image1-1-300x294.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image1-1-143x140.png 143w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image1-1-624x612.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image1-1-24x24.png 24w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image1-1-48x48.png 48w\" sizes=\"auto, (max-width: 757px) 100vw, 757px\" \/><figcaption>Source: Inbox<\/figcaption><\/figure><\/div>\n\n\n\n<p>Things we love about Conservation X\u2019s reminder email:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Real-time subject line&nbsp;<\/strong><\/li><li><strong>Solid, prominent CTA button<\/strong><\/li><li><strong>Bite-sized text&nbsp;<\/strong><\/li><li><strong>Uniform color scheme<\/strong><\/li><li><strong>Detailed info<\/strong><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><br>5. <strong>The Inside<\/strong><\/h3>\n\n\n\n<p>Subject line: <strong>20% OFF: What&#8217;s in Our Carts<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image6-1024x455.png\" alt=\" The Inside Reminder Email\" class=\"wp-image-41864\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image6-1024x455.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image6-300x133.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image6-768x341.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image6-1536x683.png 1536w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image6-624x277.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/image6.png 1593w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Source: Inbox<\/figcaption><\/figure><\/div>\n\n\n\n<p>Things we love about The Inside\u2019s reminder email:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Bolded CTA in the very first line<\/strong><\/li><li><strong>Products explained nicely, arranged in bullets, USPs highlighted<\/strong><\/li><li><strong>Informative italicized footer&nbsp;<\/strong><\/li><li><strong>Helpful tone, assurance of support&nbsp;<\/strong><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">6. <strong>Sio Beauty<\/strong><\/h3>\n\n\n\n<p>Subject line: <strong>Reminder: Get a free ChestLift patch<\/strong><\/p>\n\n\n<!-- image-text-block start -->\r\n<section class=\"image-text-block\">\r\n    <div class=\"main\">\r\n    \t\t        <div class=\"content\">\r\n\t        \t\t\t            <div class=\"item\">\r\n\t\t                <div class=\"left image-popup-box\">\r\n\t\t                \t\t\t                <\/div>\r\n\t\t                \t\t\t                <div class=\"right\">\r\n\t\t\t                \t\t\t\t\t                    <div class=\"border-wrap\">\r\n\t\t\t\t                    \t<div class=\"templatepopup\" data-attr=\"card-block_6756e8b074473_1\" style=\"background-image:url('https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/Sio.png');\"><\/div>\r\n\t\t\t\t                    <\/div>\r\n\t\t\t                    \t\t\t                    <div class=\"blog-popup\" id=\"card-block_6756e8b074473_1\">\r\n\t\t\t                        <div class=\"rapper\">\r\n\t\t\t                        <div class=\"close-btn\"><span><\/span><span><\/span><span><\/span><\/div>\r\n\t\t\t                        \t\t\t                            <div class=\"inner\">\r\n\t\t\t                                <img decoding=\"async\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/12\/Sio.png\" alt=\"Sio Beauty Reminder Email\">\r\n\t\t\t                            <\/div>\r\n\t\t\t                        \t\t\t                        <\/div>\r\n\t\t\t                    <\/div>\r\n\t\t\t                    <div class=\"source\">\r\n\t\t\t                    \t<p><span style=\"font-weight: 400;\">Source: Inbox<\/span><\/p>\n\t\t\t                    <\/div>\r\n\t\t\t                <\/div>\r\n\t\t\t            \t\t            <\/div>\r\n\t\t        \t        <\/div>\r\n\t        <\/div>\r\n<\/section>\r\n<!-- image-text-block end -->\r\n\n\n\n<p>Things we love about Sio\u2019s reminder email:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Urgency-based info hierarchy, above-the-fold reminder<\/strong><\/li><li><strong>Prominent CTA buttons&nbsp;<\/strong><\/li><li><strong>Tip from the founder &amp; CEO&nbsp;<\/strong><\/li><li><strong>Optimized cross-selling&nbsp;<\/strong><\/li><li><strong>Prominent Free Shipping offer&nbsp;<\/strong><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">7. <strong>Air Canada<\/strong><\/h3>\n\n\n\n<p>Subject line: <strong>Your Air Canada flight is now boarding<\/strong><\/p>\n\n\n<!-- image-text-block start -->\r\n<section class=\"image-text-block\">\r\n    <div class=\"main\">\r\n    \t\t        <div class=\"content\">\r\n\t        \t\t\t            <div class=\"item\">\r\n\t\t                <div class=\"left image-popup-box\">\r\n\t\t                \t\t\t                <\/div>\r\n\t\t                \t\t\t                <div class=\"right\">\r\n\t\t\t                \t\t\t\t\t                    <div class=\"border-wrap\">\r\n\t\t\t\t                    \t<div class=\"templatepopup\" data-attr=\"card-block_6756e91874475_1\" style=\"background-image:url('https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/05\/image8.gif');\"><\/div>\r\n\t\t\t\t                    <\/div>\r\n\t\t\t                    \t\t\t                    <div class=\"blog-popup\" id=\"card-block_6756e91874475_1\">\r\n\t\t\t                        <div class=\"rapper\">\r\n\t\t\t                        <div class=\"close-btn\"><span><\/span><span><\/span><span><\/span><\/div>\r\n\t\t\t                        \t\t\t                            <div class=\"inner\">\r\n\t\t\t                                <img decoding=\"async\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/05\/image8.gif\" alt=\"Air Canada Reminder Email\">\r\n\t\t\t                            <\/div>\r\n\t\t\t                        \t\t\t                        <\/div>\r\n\t\t\t                    <\/div>\r\n\t\t\t                    <div class=\"source\">\r\n\t\t\t                    \t<p><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/emaillove.com\/air-canada-its-time-to-start-boarding'\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Email Love<\/span><\/a><\/p>\n\t\t\t                    <\/div>\r\n\t\t\t                <\/div>\r\n\t\t\t            \t\t            <\/div>\r\n\t\t        \t        <\/div>\r\n\t        <\/div>\r\n<\/section>\r\n<!-- image-text-block end -->\r\n\n\n\n<p>Things we love about Air Canada\u2019s reminder email:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Timely, effective communication<\/strong><\/li><li><strong>Personalized header<\/strong><\/li><li><strong>Brilliant use of animated GIF<\/strong><\/li><li><strong>Boarding process nicely explained<\/strong><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">8. <strong>1906<\/strong><\/h3>\n\n\n\n<p>Subject line: <strong>A Thanksgiving Tail from Duke \ud83d\udc3e&nbsp;<\/strong><\/p>\n\n\n<!-- image-text-block start -->\r\n<section class=\"image-text-block\">\r\n    <div class=\"main\">\r\n    \t\t        <div class=\"content\">\r\n\t        \t\t\t            <div class=\"item\">\r\n\t\t                <div class=\"left image-popup-box\">\r\n\t\t                \t\t\t                <\/div>\r\n\t\t                \t\t\t                <div class=\"right\">\r\n\t\t\t                \t\t\t\t\t                    <div class=\"border-wrap\">\r\n\t\t\t\t                    \t<div class=\"templatepopup\" data-attr=\"card-block_6756eda274477_1\" style=\"background-image:url('https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/05\/image7-1.png');\"><\/div>\r\n\t\t\t\t                    <\/div>\r\n\t\t\t                    \t\t\t                    <div class=\"blog-popup\" id=\"card-block_6756eda274477_1\">\r\n\t\t\t                        <div class=\"rapper\">\r\n\t\t\t                        <div class=\"close-btn\"><span><\/span><span><\/span><span><\/span><\/div>\r\n\t\t\t                        \t\t\t                            <div class=\"inner\">\r\n\t\t\t                                <img decoding=\"async\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/05\/image7-1.png\" alt=\"1906 Reminder Email\">\r\n\t\t\t                            <\/div>\r\n\t\t\t                        \t\t\t                        <\/div>\r\n\t\t\t                    <\/div>\r\n\t\t\t                    <div class=\"source\">\r\n\t\t\t                    \t<p><span style=\"font-weight: 400;\">Source: Inbox<\/span><\/p>\n\t\t\t                    <\/div>\r\n\t\t\t                <\/div>\r\n\t\t\t            \t\t            <\/div>\r\n\t\t        \t        <\/div>\r\n\t        <\/div>\r\n<\/section>\r\n<!-- image-text-block end -->\r\n\n\n\n<p>Things we love about 1906\u2019s reminder email:<\/p>\n\n\n\n<p><strong><em>EVERYTHING<\/em>!<em>&nbsp;<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-37746 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/email-marketing-campaign-management-services\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"240\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/analyses_email-campaign.jpg\" class=\"attachment-full size-full\" alt=\"analyses_email-campaign\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/analyses_email-campaign.jpg 1000w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/analyses_email-campaign-300x72.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/analyses_email-campaign-768x184.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/analyses_email-campaign-624x150.jpg 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/analyses_email-campaign-600x144.jpg 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Best\"><strong>5 Best Practices for Sending Reminder Emails&nbsp;<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. <strong>Nail the Subject Line<\/strong><\/h3>\n\n\n\n<p>To create effective reminder emails, start with a friendly, compelling, and clear subject line. Your subject line should explain why the recipient is receiving the email and encourage them to take the desired action. If your subject line doesn\u2019t grab attention, the email may not even be opened.<\/p>\n\n\n\n<p>Here are some key tips to craft engaging subject lines:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Keep it concise:<\/strong> Aim for 30-40 characters to ensure readability across all devices, especially mobile. Avoid overly trimmed or lengthy subject lines.<br><\/li><li><strong>Personalize it:<\/strong> Address recipients by name or tailor the message based on their activity, such as past purchases or abandoned carts. For example, \u201cHurry Up! Last Chance To Get Product XYZ At 50% Off\u201d is more effective than a generic \u201cSale! Big Discounts On Your Favorites.\u201d<br><\/li><li><strong>Add urgency:<\/strong> Highlight deadlines, limited stock, or time-sensitive offers to prompt immediate action.<br><\/li><li><strong>Use emojis sparingly:<\/strong> Enhance appeal with appropriate emojis, like an hourglass for deadline reminders, while maintaining a professional tone.<br><\/li><li><strong>A\/B test:<\/strong> Experiment with different versions of subject lines to identify what resonates best with your audience. Data-driven insights outperform guesswork.<br><\/li><\/ol>\n\n\n\n<p>By following these practices, you\u2019ll craft <a href=\"https:\/\/email.uplers.com\/blog\/b2b-email-subject-lines-that-get-opens\/\" target=\"_blank\" rel=\"noreferrer noopener\">subject lines<\/a> that boost email opens and drive user action.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. <strong>Get Your Greeting Right<\/strong><\/h3>\n\n\n\n<p>A greeting is an essential part of a polite reminder email, but finding the right one can be tricky. Here are some tips to guide you:<\/p>\n\n\n\n<p><strong>Match your brand tone: <\/strong>If your brand communication is casual and witty, use greetings like \u201cHi\u201d or \u201cHey there,\u201d followed by the recipient\u2019s first name. For formal communication, \u201cHello\u201d and the recipient\u2019s first name work well..<br><br><strong>Be cautious with titles: <\/strong>Formal greetings may include titles (Mr., Ms., Mrs.) with the recipient\u2019s full name. However, as these titles are not gender-neutral, avoid using them unless you\u2019re certain of the recipient\u2019s preference. Instead, stick to a polite \u201cHello\u201d followed by the full name.<br><br><strong>Reconsider \u201cDear\u201d: <\/strong>While \u201cDear\u201d may feel outdated, you can continue using it if it aligns with your <a href=\"https:\/\/email.uplers.com\/blog\/thanksgiving-email-templates-inspirations\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand\u2019s communication style<\/a>.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. <strong>Get Your Timing Right<\/strong><\/h3>\n\n\n\n<p>Businesses often wonder: <em>How long should we wait before sending an abandoned cart email?<\/em> The answer isn\u2019t one-size-fits-all, as what works for one brand may not work for another.<\/p>\n\n\n\n<p>Experts generally suggest sending the first email within a couple of hours after abandonment to avoid the customer forgetting their cart. If it doesn&#8217;t yield results, wait 12\u201315 hours before sending the second email. For the third reminder, wait at least 24 hours.<\/p>\n\n\n\n<p>While this approach works for many brands, it\u2019s not a universal rule. Test different timings to find what resonates best with your audience.<\/p>\n\n\n\n<p>Tailor your email sequence to customer behavior. For example, offer first-time visitors a \u201cnew user\u201d discount to encourage them to return. For returning customers, incentives like loyalty points or exclusive rewards may work better.<\/p>\n\n\n\n<p>Also, <a href=\"https:\/\/email.uplers.com\/infographics\/cart-abandonment-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">consider the contents of the abandoned cart<\/a>. High-value items may require a different approach than lower-priced ones. Similarly, cart size matters\u2014a customer abandoning a cart with ten items likely has different reasons than someone leaving behind just one or two. Adjust your strategy accordingly for better results.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. <strong>Try to Be Brief<\/strong><\/h3>\n\n\n\n<p>Brevity is key to effective reminder emails. The best ones are concise, providing necessary context right away without unnecessary preamble. Reminder emails are meant to <a href=\"https:\/\/email.uplers.com\/infographics\/high-performing-email-marketing-cta-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">prompt action<\/a>\u2014your subscribers already know what to do; they just need a gentle nudge. Avoid repeating information from previous emails.<\/p>\n\n\n\n<p>Make sure to include all essential details, such as dates, times, venues, incentives, and customer support links, to ensure the recipient has everything they need to act.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. <strong>Make the CTA Prominent&nbsp;<\/strong><\/h3>\n\n\n\n<p>In a reminder email designed to drive action, the CTA (Call-to-Action) button must stand out. It should be the most prominent feature of the email. Place it above the fold and ensure it contrasts sharply with the background for maximum visibility.<\/p>\n\n\n\n<p>While secondary CTAs can be included, prioritize making the primary CTA highly noticeable. Use action verbs and power words to evoke an emotional response, and consider adding an <a href=\"https:\/\/email.uplers.com\/interactive-email-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">interactive element<\/a> to make it more engaging.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>6. <strong>Be Patient<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/email.uplers.com\/blog\/email-spam-trap-during-holiday-season\/\" target=\"_blank\" rel=\"noreferrer noopener\">Avoid spamming<\/a> your contacts; the success of a reminder email sequence lies in its timing. Allow sufficient gaps between reminders. If a contact remains unresponsive, investigate why. If your analysis suggests they should be removed, do so. A smaller, engaged list will always yield better results than a large, inactive one.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Wrap\"><strong>Wrap-up!<\/strong><\/h2>\n\n\n\n<p>Sending reminder emails is not rocket science; but it\u2019s still science. We hope the best practices and tips shared above have inspired you to create your own reminder email campaigns. Go ahead and start crafting\u2014guide your customers exactly where you want them!<\/p>\n\n\n\n<p>Need more help with reminder emails? Learn how to craft a <a href=\"https:\/\/email.uplers.com\/blog\/payment-reminder-email-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">payment reminder email<\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><br><br><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Perhaps a reminder is all that stands between you and your customer\u2019s next purchase. Not sure how to nail it? We\u2019re telling you, keep reading!<\/p>\n","protected":false},"author":78,"featured_media":41869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,390],"tags":[],"class_list":["post-31668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-delivery","category-email-inspirations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reminder Emails That Work: Best Practices and Inspiring Examples<\/title>\n<meta name=\"description\" content=\"Struggling with reminder emails? Find out when and how to send them, see top brand examples, and explore best practices for crafting effective messages.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/email.uplers.com\/blog\/complete-guide-to-reminder-emails\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reminder Emails That Work: Best Practices and Inspiring Examples\" \/>\n<meta property=\"og:description\" content=\"Struggling with reminder emails? Find out when and how to send them, see top brand examples, and explore best practices for crafting effective messages.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/email.uplers.com\/blog\/complete-guide-to-reminder-emails\/\" \/>\n<meta property=\"og:site_name\" content=\"Email Uplers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/email.uplers\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-09T00:33:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-09T13:37:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/05\/A-Guide-To-The-Perfect-Reminder-Email-Recipe-540x282.png\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"282\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Susmit Panda\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:site\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Susmit Panda\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/email.uplers.com\/blog\/complete-guide-to-reminder-emails\/\",\"url\":\"https:\/\/email.uplers.com\/blog\/complete-guide-to-reminder-emails\/\",\"name\":\"Reminder Emails That Work: Best Practices and Inspiring Examples\",\"isPartOf\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/complete-guide-to-reminder-emails\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/complete-guide-to-reminder-emails\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/05\/A-Guide-To-The-Perfect-Reminder-Email-Recipe.png\",\"author\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/24f62735fffd154f82f33d19d2eaacb3\"},\"description\":\"Struggling with reminder emails? 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