{"id":3232,"date":"2016-04-11T10:44:43","date_gmt":"2016-04-11T10:44:43","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=3232"},"modified":"2021-09-21T10:46:09","modified_gmt":"2021-09-21T05:16:09","slug":"interactive-email-qa-checklist-to-keep-your-emails-on-track","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/interactive-email-qa-checklist-to-keep-your-emails-on-track\/","title":{"rendered":"Interactive Email QA Checklist to Keep your Emails on Track"},"content":{"rendered":"<p>Email marketers spend plenty of time to craft an interactive email that not only delivers the message in a beautiful way, but also renders well across all devices. If you want to amp emails, adding interactive elements to the template is a great way of doing so. However, many a times their effort fails as they leave their subscribers disappointed. So, what is the best way to be assured that your interactive emails are doing wonders in the subscribers\u2019 inboxes?<\/p>\n<p>Be patient, before we move on to our main matter, it is crucial to first understand what interactivity is all about.<\/p>\n<h2><span style=\"color: #000000;\">Understanding Interactivity in Emails<\/span><\/h2>\n<p>Email marketing has evolved manifolds, considering many email clients have started supporting the interactivity. Interactive animation makes emails look vibrant with ample effects like: flip &amp; scratch effect, menus, GIF, accordions, etc. that helps boost CTRs. The advent of Interactive emails has actually given subscribers an opportunity to take action within the Inbox.<\/p>\n<p>But for that it is vital to send interactive mail that glides well with the email client. We\u2019re all aware of the feeling of receiving an email which appears to be broken. No wonder it is one of the most pertinent reasons why subscribers get pissed off and unsubscribe. For that, it is crucial to create an interactive email QA checklist that keeps your interactive emails on the track.<\/p>\n<p>To check that all the best practices are in place, Email Uplers with their zeal have come up with an email QA checklist to make your interactive email templates and campaigns heavenly that will not only boost open rates, but also maximize lead generation.<\/p>\n<h2><span style=\"color: #000000;\">Interaction Testing<\/span><\/h2>\n<ul>\n<li><span style=\"color: #000000;\">You will have to manually set up email clients to test the interactivity.<\/span><\/li>\n<li><span style=\"color: #000000;\">See Apple Mail, Thunderbird, Outlook on Mac, iPhone, Android Native app and other devices that support interactivity to check the working of the animation you have provided.<\/span><\/li>\n<li><span style=\"color: #000000;\">Prepare the list of email clients who are in your subscriber list and do not fall in the above list. Check for fallback on each of those email clients.<\/span><\/li>\n<li><span style=\"color: #000000;\">Check for message to be displayed on supporting email clients, as well as for fallback message to be displayed on email clients that does not support interactivity.<\/span><\/li>\n<\/ul>\n<h2><span style=\"color: #000000;\">Formatting<\/span><\/h2>\n<p><span style=\"color: #000000;\">Please perform the below formatting test with interactivity and without interactivity (on fallback).<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Are colors and fonts displayed correctly? (Alignment, size)<\/span><\/li>\n<li><span style=\"color: #000000;\">Are there any odd line breaks in content? Particularly Brand Name or Product Name Format testing via Litmus or Email on Acid and manual testing in Hotmail, Outlook.com, Outlook, Gmail, Yahoo, Apple email and Live.com<\/span><\/li>\n<li><span style=\"color: #000000;\">Make sure there are no elements with default alignment.<\/span><\/li>\n<li><span style=\"color: #000000;\">Ensure you have included width for each &lt;td&gt;.<\/span><\/li>\n<\/ul>\n<h2><span style=\"color: #000000;\">Content<\/span><\/h2>\n<p><span style=\"color: #000000;\">Please perform the below Content test with interactivity and without interactivity (on fallback).<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Is there contradictory content \/ content that don\u2019t make sense?<\/span><\/li>\n<li><span style=\"color: #000000;\">Are names, dates, places, numbers and addresses correct, if used any?<\/span><\/li>\n<li><span style=\"color: #000000;\">Are the brand names and trademark signs correct?<\/span><\/li>\n<li><span style=\"color: #000000;\">Is an unsubscribe link included?<\/span><\/li>\n<li><span style=\"color: #000000;\">Is view email online link included?<\/span><\/li>\n<li><span style=\"color: #000000;\">Is send to friend link included?<\/span><\/li>\n<li><span style=\"color: #000000;\">Are any incorrect sequences of special characters present (such as &amp;amp; instead of &amp;); if so are they replaced with codes?<\/span><\/li>\n<li><span style=\"color: #000000;\">Spacing within words is consistent and natural across the email or not?<\/span><\/li>\n<\/ul>\n<h2><span style=\"color: #000000;\">Images<\/span><\/h2>\n<p><span style=\"color: #000000;\">Please perform the below images test with interactivity and without interactivity (on fallback).<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Are all pictures displayed correctly? (Alignment, size, none missing) The height and width should be in proportion.<\/span><\/li>\n<li><span style=\"color: #000000;\">Is Alt Text given correctly for all images (including logo)? Alt text for interactive elements as well as for fallback elements.<\/span><\/li>\n<li><span style=\"color: #000000;\">Ensure the border around images are NONE.<\/span><\/li>\n<li><span style=\"color: #000000;\">Check if<a style=\"color: #000000;\" href=\"https:\/\/email.uplers.com\/blog\/background-images-emails\/\" target=\"_blank\" rel=\"noopener noreferrer\"> background images<\/a> are used and visually consistent across all email clients (if not its recommended to have fallback color)<\/span><\/li>\n<\/ul>\n<h2><span style=\"color: #000000;\">Links<\/span><\/h2>\n<p><span style=\"color: #000000;\">Please perform the below link test with interactivity and without interactivity (on fallback).<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Do all links open in a new window and go to the right page (or depending upon client requirement) with interactive as well as fallback elements?<\/span><\/li>\n<li><span style=\"color: #000000;\">Do all links have the correct color? (Ensure the color remain same after a click \u2013 except Gmail)<\/span><\/li>\n<li><span style=\"color: #000000;\">When viewing in a browser, does the page appear correctly, including any personalization?<\/span><\/li>\n<li><span style=\"color: #000000;\">Do links go to the correct landing page (if provided by client)?<\/span><\/li>\n<li><span style=\"color: #000000;\">If no links information provided, make sure # tags are provided to all the places where links should be there<\/span><\/li>\n<li><span style=\"color: #000000;\">All logo (header as well as footer) should have linked<\/span><\/li>\n<\/ul>\n<p>Creating and following an interactive email checklist is a critical step that needs to be taken before sending out your email campaigns. Going with this email checklist will help you send blunder safe interactive emails that make subscribers happy \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email marketers spend plenty of time to craft an interactive email that not only delivers the message in a beautiful way, but also renders well across all devices. If you want to amp emails, adding interactive elements to the template is a great way of doing so. However, many a times their effort fails as [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,10,17],"tags":[647,346,305,328,329],"class_list":["post-3232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-delivery","category-email-marketing","category-email-marketing-mobile-responsive","tag-checklist-for-interactive-emails","tag-email-marketing","tag-interactive-email","tag-interactive-email-checklist","tag-interactive-email-qa-checklist"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interactive Email QA Checklist to Keep your Emails on Track - Email Uplers<\/title>\n<meta name=\"description\" content=\"To send your interactive emails safely to your subscriber&#039;s inbox here is a complete interactive email QA (quality assurance) checklist for you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/email.uplers.com\/blog\/interactive-email-qa-checklist-to-keep-your-emails-on-track\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interactive Email QA Checklist to Keep your Emails on Track - 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