{"id":32945,"date":"2022-08-19T18:20:55","date_gmt":"2022-08-19T12:50:55","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=32945"},"modified":"2024-12-17T11:17:53","modified_gmt":"2024-12-17T05:47:53","slug":"best-practices-for-creating-html-email-links","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/best-practices-for-creating-html-email-links\/","title":{"rendered":"Best Practices for Creating HTML Email Links With Advantages and Disadvantages"},"content":{"rendered":"\n

Table of Contents<\/strong><\/p>\n\n\n\n

Introduction<\/a><\/p>\n\n\n\n

What is an HTML email link?<\/a><\/p>\n\n\n\n

How to create an HTML mailto link in email?<\/a><\/p>\n\n\n\n

How to make the most of HTML Email Links?<\/a><\/p>\n\n\n\n

Advantages of Using HTML Email Links<\/a><\/p>\n\n\n\n

Use Case of Mailto Links<\/a><\/p>\n\n\n\n

Disadvantages of Including Email Links<\/a><\/p>\n\n\n\n

How to Overcome The Challenges of Mailto Links?<\/a><\/p>\n\n\n\n

Wrapping up<\/a><\/p>\n\n\n\n

Introduction<\/h2>\n\n\n\n

HTML emails, particularly marketing or sales emails, are bound to have links to drive website visits, bring people to shop from your online store, or get downloads for your content resources. These links give purpose to your emails and contribute to the conversion rate, depending on the campaign objective. <\/p>\n\n\n\n

Through this article, we will talk about a special type of email links known as HTML links. <\/p>\n\n\n\n

So, what is an HTML email link?<\/h2>\n\n\n\n

HTML email<\/a> links allow you to send a pre-written email or pre-filled email to the recipients. The links open the user\u2019s email client and draft an email to the concerned person. <\/p>\n\n\n\n

How to create an HTML mailto link in email?<\/h2>\n\n\n\n

Making HTML links in email consists of the steps given below:<\/p>\n\n\n\n

1. Go to the HTML file and select the text where you want to insert the email link. <\/p>\n\n\n\n

2. Write \u201c<a href=\u201d to add a link to the HTML code. <\/p>\n\n\n\n

3. Insert the \u201cmailto:\u201d tag to send the link to an email address. Place the closing tag. <\/p>\n\n\n\n

The mailto HTML code will look something like this:<\/p>\n\n\n\n

<a href=mailto:\u201cdisha@uplers.com\u201d>Reach out to us<\/a><\/p>\n\n\n\n

If you want to add multiple email addresses, separate the email addresses with commas. It will look like: <\/p>\n\n\n\n

<a href=mailto:\u201cdisha@uplers.com,kevin@uplers.com\u201d>Reach out to us<\/a><\/p>\n\n\n\n

How to Make the Most of Mailto HTML Email Links<\/h2>\n\n\n\n

Adding a pre-composed message, cc, bcc, subject line, and body can make the experience smoother for the users and increase the appeal of your customized email templates<\/a>. Here\u2019s how you can add all these additional fields to the code of HTML links in email. <\/p>\n\n\n\n

1. If you want to add additional fields, add the question mark symbol – ? to separate each segment. 

2. To add a CC, add \u201ccc=\u201d before the email address or addresses separated by commas. 
So, the final code will look like: 
<a href=mailto:\u201cdisha@uplers.com?cc=\u201dkevin@uplers.com\u201d>Reach out to us<\/a>

3. For including a BCC, add \u201cbcc=\u201d before the email address or addresses separated by commas.
The final code will look like:
<a href=mailto:\u201cdisha@uplers.com?bcc=\u201dkevin@uplers.com\u201d>Reach out to us<\/a>

4. You can add the subject line by writing \u201csubject=\u201d followed by the subject line text. In place of spaces, you should use \u201c%20\u201d. 
The code will look like:
<a
href=mailto:\u201cdisha@uplers.com?bcc=\u201dkevin@uplers.com?subject=Can%20you%20help%20\u201d>Reach out to us<\/a>

5. Use \u201cbody=\u201d to include message-body. Separate the words with %20 instead of spaces. 
The code will be:<\/p>\n\n\n\n

<a
href=mailto:\u201cdisha@uplers.com?bcc=\u201dkevin@uplers.com?subject=Can%20you%20help%20\u201d?body=I%20am%20looking%20for%20a%20dedicated%20resource%20to%20help%20me%20during%20the%20Holidays>Reach out to us<\/a><\/p>\n\n\n

\"Responsive<\/a><\/div><\/div>\n\n\n\n

Advantages of Using Mailto HTML Email Links<\/h2>\n\n\n\n

HTML links in email facilitate direct communication with clients and help deliver the message to the right professional. If you use all the above mentioned fields correctly, you can create a readymade template and encourage the recipients to get in touch with you. According to the purpose of the email, you can use different email addresses in the HTML email links. 
For instance: General information, concerns related to delivery, technical help, returns or refund inquiries \u2014 It is a great idea to have specific links for each of these reasons. <\/p>\n\n\n\n

Another advantage of having such direct links is that it reduces the possibility of emails being sent to wrong email addresses that bounce<\/a>. You can add filters to your inboxes to automatically organize the emails in the right folders. With prefilled subject lines, you can even sort out the folders by subject lines.<\/p>\n\n\n\n

Use Case of Mailto Links<\/h2>\n\n\n\n

When you are sending emails to people or subscribers who know you well, mailto links work better. You can conveniently use HTML links in email when the user base is using a default email client that has no compatibility issues. <\/p>\n\n\n\n

Disadvantages of Including Email Links<\/h2>\n\n\n\n