{"id":32977,"date":"2022-08-23T17:20:22","date_gmt":"2022-08-23T11:50:22","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=32977"},"modified":"2022-08-30T14:54:29","modified_gmt":"2022-08-30T09:24:29","slug":"ebook-landing-page-inspirations","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/ebook-landing-page-inspirations\/","title":{"rendered":"4 Ebook Landing Page Inspirations That Will Help You Amplify Your Downloads!"},"content":{"rendered":"\n<p>For a business, publishing an ebook is a big deal. Among many things (including generating new leads and growing their mailing list), it\u2019s their bid to assert themselves as a figure of authority within their respective domains. Naturally, they like to leave no stone unturned when it comes to the research, design, and development of the same. Every marketer and business owner reading this concurs, I\u2019m sure. But, an ebook, no matter how matchless it is, cannot work any magic unless it reaches the eyes of its intended recipients- your subscribers. And we all know how devilishly tricky that can be.&nbsp;<\/p>\n\n\n\n<p>Weeks and months of hard work gone in vain, simply because you can\u2019t figure out how to make your readers click on that \u201cDownload\u201d button. The primary culprit behind this? An ineffective landing page. How impactful your landing page is directly determines the <a href=\"https:\/\/email.uplers.com\/ebooks-whitepaper\/\" target=\"_blank\" rel=\"noreferrer noopener\">success of your ebook.<\/a> If you\u2019ve struggled with this aspect in the past, you\u2019re just at the right place. Today, we are going to dive deep into four splendid ebook landing page examples to help you understand what goes into crafting an ideal specimen.<br \/><br \/>However, our discussion won\u2019t be simply confined to landing pages. We\u2019ll also be analyzing the emails through which the landing pages were discovered. Excited to see what\u2019s in store? Well, dig right in!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. <strong>Email on Acid<\/strong><\/h2>\n\n\n\n<p>Subject line:&nbsp; Ebook: \u201cThe omnichannel hero\u2019s journey\u201d<\/p>\n\n\n\n<p>If you belong to the email community, there\u2019s an extremely slim chance that you haven\u2019t heard of Email on Acid, that\u2019s just how prominent a voice they are. This reputation and visibility is not built solely on the back of their brilliant content and suite of offerings, but also the immaculate marketing strategies they employ to spread the word of the same.&nbsp;<br \/>Let\u2019s take a look at how they went about promoting their latest ebook.<br \/>First, every Email on Acid subscriber received this email.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"1465\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/Email-on-Acid.jpg\" alt=\"Ebook promotion email by Email on acid\" class=\"wp-image-32978\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/Email-on-Acid.jpg 700w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/Email-on-Acid-143x300.jpg 143w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/Email-on-Acid-489x1024.jpg 489w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/Email-on-Acid-67x140.jpg 67w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/Email-on-Acid-624x1306.jpg 624w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p>There are a multitude of reasons which make this email engaging:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The first thing which catches your eye upon opening the email is the neat and attractive illustration- captivating and intriguing in the same beat.&nbsp;<\/li><li>Next, you are greeted by a catchy headline; you\u2019re invested in this email now. You proceed to read the body.&nbsp;<\/li><li>The good work of the illustration and the headline is replicated by the email copy. Its tone is warm, conversational, and extremely friendly. What\u2019s more, it has pop-culture references too!&nbsp;<\/li><\/ul>\n\n\n\n<p>Through the copy, they gently break to the reader the gist of the ebook. My favorite part about this email? The <a href=\"https:\/\/email.uplers.com\/blog\/everything-about-email-cta\/\" target=\"_blank\" rel=\"noreferrer noopener\">CTA (call-to-action) button<\/a>! It\u2019s crisp, definitely not run-of-the-mill, and perfectly in tune with the theme (yes, Star Wars) that defines the illustration and the copy.&nbsp;<\/p>\n\n\n\n<p>Upon clicking on the CTA, you are led to this landing page.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1106\" height=\"2560\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/Mailjet-2-scaled.jpg\" alt=\"Ebook Landing Page Inspirations- Mailjet\" class=\"wp-image-32998\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/Mailjet-2-scaled.jpg 1106w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/Mailjet-2-130x300.jpg 130w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/Mailjet-2-443x1024.jpg 443w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/Mailjet-2-768x1777.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/Mailjet-2-664x1536.jpg 664w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/Mailjet-2-885x2048.jpg 885w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/Mailjet-2-60x140.jpg 60w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/Mailjet-2-624x1444.jpg 624w\" sizes=\"auto, (max-width: 1106px) 100vw, 1106px\" \/><\/figure>\n\n\n\n<p>The title of the ebook serves as the heading of its landing page. A brief subheading offers additional context to the readers. On the left, you can find the ebook\u2019s salient points, reiterated. On the right, there\u2019s a sign-up form which visitors need to fill out in order to access the e-book. The form ticks all the right boxes too, as it has:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Few data-entry fields (which is a golden rule while crafting sign-up forms. A form with too many fields discourages visitors to no end)<\/li><li>An opt-in form for those interested in subscribing to their newsletter<\/li><li>A prominent CTA<\/li><\/ul>\n\n\n\n<p>When you scroll down, you come across another summary of the ebook, different from the one presented in the email, further nudging you towards downloading the ebook.&nbsp;<\/p>\n\n\n\n<p>Despite all your encouragement, there\u2019s no absolute guarantee that you\u2019ll be able to convince your reader. You must always keep this in mind. That said, getting them to check out the<a href=\"https:\/\/email.uplers.com\/landing-page-design-coding-services\/\" target=\"_blank\" rel=\"noreferrer noopener\"> landing page from the email <\/a>was no small feat either, and now that they are here, you must capitalize on their eagerness. How can you do that? By showing them previews of other related content resources, much like EoA has done over here. So what if the reader isn\u2019t very interested in what your current ebook has to offer, maybe they will find themselves drawn to some of the topics you\u2019ve published in the past!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. <strong>Litmus<\/strong><\/h2>\n\n\n\n<p>Subject line: Made an email mistake? You\u2019re not alone.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/litmus-1.jpg\" alt=\"Litmus- ebook promotion email\" class=\"wp-image-32983\" width=\"563\" height=\"1220\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/litmus-1.jpg 750w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/litmus-1-138x300.jpg 138w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/litmus-1-472x1024.jpg 472w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/litmus-1-708x1536.jpg 708w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/litmus-1-65x140.jpg 65w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/litmus-1-624x1353.jpg 624w\" sizes=\"auto, (max-width: 563px) 100vw, 563px\" \/><\/figure>\n\n\n\n<p>This email lets you experience the power of a good headline in its full glory. One glance at it is enough to keep you glued to this email, isn\u2019t it? Over here, the headline is followed by a concise and effectual copy- it builds upon the idea of its predecessor and helps the reader understand the context of the email, rather unambiguously. Should you choose to scroll any further, you\u2019ll discover a crisp summary of the ebook, followed by a CTA, prompting you to download it.<\/p>\n\n\n\n<p>Clicking on that button will land you over here.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2094\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/litmus.png\" alt=\"Ebook Landing Page Inspirations- Litmus\" class=\"wp-image-32981\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/litmus.png 1920w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/litmus-275x300.png 275w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/litmus-939x1024.png 939w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/litmus-768x838.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/litmus-1408x1536.png 1408w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/litmus-1878x2048.png 1878w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/litmus-128x140.png 128w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/litmus-624x681.png 624w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p>As you can see, this landing page is essentially divided into two columns- the left half gives visitors an executive summary of the ebook (observe how the key takeaways are in bold; it\u2019s an excellent tactic to grab attention), and the right half is the signup form.&nbsp;<\/p>\n\n\n\n<p>Now, I\u2019m sure you\u2019d have already noticed that this signup form is a lot more elaborate than the one in the previous example? So, is it just as effective? Yes, because Litmus have clearly justified the presence of additional data-entry fields in this form. They are transparent at the outset, clearly stating that they will be utilizing the user\u2019s data to send them personalized content.<\/p>\n\n\n\n<p>What I particularly appreciate about this ebook landing page is the social sharing buttons. Irrespective of which type of content you\u2019re putting out, it is always a good practice to enable your readers to share the same across their social handles. It\u2019s a good way of gaining traction while also attracting news leads simultaneously.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. <strong>Campaign Monitor<\/strong><\/h2>\n\n\n\n<p>Subject line: A Marketer\u2019s Guide to Enterprise Email Marketing Platforms<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"1802\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/campaign-monitor.jpg\" alt=\"Campaign Monitor- ebook promotion email\" class=\"wp-image-32984\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/campaign-monitor.jpg 750w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/campaign-monitor-125x300.jpg 125w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/campaign-monitor-426x1024.jpg 426w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/campaign-monitor-639x1536.jpg 639w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/campaign-monitor-58x140.jpg 58w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/campaign-monitor-624x1499.jpg 624w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>If you are ever planning on using stock images in your email, you need to take three things into account:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>It should be of high quality<\/li><li>It should be relevant to the copy<\/li><li>It should be optimized to prevent the email file size from going overboard<\/li><\/ul>\n\n\n\n<p>Or, you could just pin this email by Campaign Monitor over here for they have perfectly executed the points mentioned above. As per the copy, the framing and the tone isn\u2019t largely different from the rest of the examples in this list.&nbsp;<\/p>\n\n\n\n<p>However, what got my attention was this one unique touch they have added- instead of listing out the central themes of the ebook in bullet points, they have compiled a list of questions that are most likely to rent the reader\u2019s mind with respect to their ebook\u2019s topic. All of a sudden, in your mind, it\u2019s not just another ebook, but a literal answer to all of your questions and problems! You wouldn\u2019t think twice before downloading such a resource, would you?<\/p>\n\n\n\n<p>Now, onto the landing page.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"746\" height=\"1024\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/campaign-monitor-1-746x1024.png\" alt=\"Ebook Landing Page Inspirations- Campaign Monitor\" class=\"wp-image-33081\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/campaign-monitor-1-746x1024.png 746w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/campaign-monitor-1-219x300.png 219w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/campaign-monitor-1-768x1054.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/campaign-monitor-1-1119x1536.png 1119w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/campaign-monitor-1-102x140.png 102w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/campaign-monitor-1-624x857.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/campaign-monitor-1.png 1365w\" sizes=\"auto, (max-width: 746px) 100vw, 746px\" \/><\/figure>\n\n\n\n<p>Two things about this landing page stand out for me:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The top of the page contains a visual representation of the ebook. Although the ebook is, basically, a virtual entity, lending a tangible form to it is a rather smart way of encouraging visitors to download it.<\/li><li>They have mentioned the exact page count of their ebook- it might come across as a trivial detail, but the length of a content resource does play a big role in shaping a reader\u2019s perception. Everyone has different reading appetites- some find solace in poring through 600-800 page long dramas, while others seek respite in byte-sized short stories. Thus, providing transparency regarding the length of the ebook right from the beginning is a pretty great move, in my opinion.<\/li><\/ul>\n\n\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-25996 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/landing-page-design-coding-services\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/Landing-Page.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/Landing-Page.png 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/Landing-Page-300x75.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/Landing-Page-768x192.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/05\/Landing-Page-624x156.png 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">4. <strong>Stripo<\/strong><\/h2>\n\n\n\n<p>Subject line: AMP Geeks. Are You Ready to Build Your New Game?\ud83c\udfb2<\/p>\n\n\n\n<figure class=\"wp-block-image size-full gif_img_margin\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"1902\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/1-stripo.gif\" alt=\"Stripo ebook promotion email\" class=\"wp-image-32988\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full gif_img_margin\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"1382\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/2-stripo.jpg\" alt=\"Stripo ebook promotion email\" class=\"wp-image-32989\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/2-stripo.jpg 650w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/2-stripo-141x300.jpg 141w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/2-stripo-482x1024.jpg 482w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/2-stripo-66x140.jpg 66w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/2-stripo-624x1327.jpg 624w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>While text-intensive, the email has been punctuated with visual elements at regular intervals to keep it from looking cluttered. What makes this email really persuasive is the inclusion of a proof of concept in it- Stripo don\u2019t just simply go on and on about the learning outcomes of their course, they incentivize prospective candidates by offering a small demo (yes, the GIF) of what one will be able to achieve by the end of this course.&nbsp;<\/p>\n\n\n\n<p>Clicking on the CTA will lead you to this landing page.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"3659\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/Stripo.png\" alt=\"Ebook Landing Page Inspirations- Stripo\" class=\"wp-image-32986\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/Stripo.png 1920w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/Stripo-157x300.png 157w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/Stripo-537x1024.png 537w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/Stripo-768x1464.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/Stripo-806x1536.png 806w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/Stripo-1075x2048.png 1075w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/Stripo-73x140.png 73w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/Stripo-624x1189.png 624w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p>This landing page is extremely pleasing to look at- besides being minimalistic, the visual cues are right on point. They, on their own, sufficiently convey the landing page\u2019s context to the visitors. Here, Stripo has made it quite convenient for visitors to obtain the resource; all they have to do is provide their work email.&nbsp;<\/p>\n\n\n\n<p>The landing page copy is succinct and to-the-point, piquing their curiosity by revealing the ebook\u2019s core themes. To cap things off, the landing page also directs visitors to reading material for greater clarity. All in all, it has all the trappings to beget a entry into the landing page hall of fame.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Wrapping It Up<\/strong><\/h2>\n\n\n\n<p>Your notebooks must be full from all the insights these stunning examples had to offer, right? But, the exciting part begins now- putting them into action! I hope that the landing pages you will create henceforth will have no trouble fetching you the downloads you desire.&nbsp;<\/p>\n\n\n\n<p>Need help with designing and coding landing pages that engage and convert? Email Uplers can help.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Struggling to drive downloads for your ebooks? This guide will help set things right for you!<\/p>\n","protected":false},"author":55,"featured_media":32990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1044,331],"tags":[],"class_list":["post-32977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-banners","category-landing-page"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Ebook Landing Page Inspirations - Email Uplers<\/title>\n<meta name=\"description\" content=\"For businesses publishing Ebook is a big deal. To make sure your Ebook should reach your audience you must read this 4 Ebook landing page inspirations. Read Here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/email.uplers.com\/blog\/ebook-landing-page-inspirations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Ebook Landing Page Inspirations - Email Uplers\" \/>\n<meta property=\"og:description\" content=\"For businesses publishing Ebook is a big deal. To make sure your Ebook should reach your audience you must read this 4 Ebook landing page inspirations. 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