{"id":33327,"date":"2022-09-23T17:22:38","date_gmt":"2022-09-23T11:52:38","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=33327"},"modified":"2024-02-21T12:45:34","modified_gmt":"2024-02-21T07:15:34","slug":"klaviyos-in-built-editor","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/klaviyos-in-built-editor\/","title":{"rendered":"The What, Why, and How of Klaviyo’s In-built Editor"},"content":{"rendered":"\n

Email is an immensely powerful platform. It offers a stellar ROI, the ability to build unwavering customer relationships and a unique brand identity, gives you complete control over your contact list, and above all, is extremely user-friendly. However, all this is of no use unless your business has the right personnel and tools. And speaking of tools, few are as adept at helping you reap the benefits of email marketing as Klaviyo.<\/p>\n\n\n\n

Klaviyo doesn\u2019t need any introduction, particularly within the email marketing community. From allowing brands to craft highly personalized campaigns<\/a> to thoroughly analyzing their performance, Klaviyo is a one-stop shop for several email marketers out there. The platform is known for introducing innovative and elegant updates to its sophisticated suite of features, which further endears it to its loyal user base. <\/p>\n\n\n\n

In this blog post, we are going to present a lowdown on one such update \u2013 Klaviyo\u2019s new email template editor. We will navigate its ins and outs so that you can use it to create pixel-perfect campaigns<\/a>, all in a few clicks! Let\u2019s get started then, shall we?<\/p>\n\n\n\n

Differences Between The Classic And New Template Editor<\/strong><\/h2>\n\n\n\n

Klaviyo now has the New Template Editor as well as the Classic Editor. With two options at your disposal now, it is important to address the differences between them. This will help you to select the appropriate route as per your requirements. <\/p>\n\n\n\n

The table below highlights some major distinctions.<\/p>\n\n\n\n

<\/td>Classic Editor<\/td>New Editor<\/td><\/tr>
Adding columns to your email<\/td>Click \u201cBlocks\u201d and then drag the \u201cAdd Columns to Email\u201d option to your template.

\"klaviyo

<\/td>		Click \u201cContent\u201d. Under the section named \u201cLayout\u201d, you\u2019ll see an option named \u201cColumns\u201d. Drag it to your email template.

\"klaviyo






<\/td><\/tr>
Using Table Blocks <\/td>You have three tabs in the Table Block section- Columns, Rows, and Advanced. Using the Columns tab, you can label, add, and remove columns. The Rows tab lets you add content to the table. Over here, you can also convert a table from static to dynamic. 
<\/td>		Here, the Table section also has three tabs. But, they differ from the ones offered in the Classic template- Content, Table Settings, Display Options.The Content tab, as the name suggests, allows you to add content to the table. To do so, you have to click on the desired cell. Under the Table Settings tab, you get options to set your table to appear either static or dynamic. Additionally, you can modify the number of rows or columns here. Using the Display Options tab, you can control when your table appears- on desktop, on mobile, or on both desktop and mobile. <\/td><\/tr>
Saving Blocks <\/td>You can save a block by hovering your cursor over it, and then clicking the star icon from the pop-up. You\u2019ll notice that the Blocks pane will have a new option in it titled \u201cSaved\u201d. To add this saved block to a template, you just have to perform a simple drag-and-drop exercise.<\/td>The method to save blocks in the New template editor is the same as that in Classic. Once saved, you\u2019ll be able to access it by clicking the \u201cSaved\u201d tab under the Content section. <\/td><\/tr>
Controlling Stack on Mobile <\/td> -Select the concerned message.
-Go to the Styles tab.
-Navigate to the \u201cMobile\u201d section. 
-Click the drop-down box named \u201cEnable Optimizations\u201d.
-Choose \u201cYes\u201d. <\/td>		If you want the columns of a particular section to stack on mobile, visit the concerned section\u2019s \u201cStyles\u201d tab and enable the \u201cStack on mobile\u201d option. Further, select if you want the stacking to happen from left to right or the other way round. <\/td><\/tr>
Adding personalization <\/td>-Select the concerned text segment.
-Click the \u201cInsert Property\u201d option.
-From the drop-down menu, select a property of your choice.
-If you want to add preference page and unsubscribe tags, you need to click the \u201cInsert Tag\u201d option. <\/td>		-Select the concerned text segment.
-Click the person icon. 
-From the pop-up menu, select a property or tag (or both) of your choice. <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

New Template Editor Features<\/strong><\/h2>\n\n\n\n

Listed below are the features which are exclusive to Klaviyo’s new template editor.<\/p>\n\n\n\n