{"id":3336,"date":"2016-04-22T14:24:37","date_gmt":"2016-04-22T14:24:37","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=3336"},"modified":"2020-08-08T17:42:49","modified_gmt":"2020-08-08T12:12:49","slug":"welcome-emails-your-key-to-unlock-long-term-customer-relationship","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/welcome-emails-your-key-to-unlock-long-term-customer-relationship\/","title":{"rendered":"Welcome Emails: Your Key to Unlock Long-term Customer Relationship"},"content":{"rendered":"

A welcome email is a great way to introduce your Brand to your customers. But at the same time, it is also the only chance you get to make the first impression – so you have to be attentive! Many email marketers use \u201cCarpet-Bombing Strategy\u201d to turn their subscribers into buyers but what they don\u2019t consider is that this approach decreases the interest of a subscriber.<\/p>\n

So, next time when a subscriber receives a mail from that same brand he is less likely to open that email even if it contains the product of his interest and as a result the brand loses its value.<\/p>\n

The journey of conversion is filled with only one element, Focus. This is why email marketers use \u201ccustomer lifecycle marketing\u201d<\/em> strategy that focuses towards delivering the right email to the right recipient at the optimum time. Here, welcome email plays a vital role and creates a wonderful opportunity to engage with your customers.<\/p>\n

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Say Hello! With Welcome Emails<\/strong><\/h2>\n

\"Sephora<\/p>\n

When a consumer completes the signing up procedure he\/she expects a great welcome email. But at what Time-gap, is the BIG question. It was found in many cases that a subscriber\u2019s interest dwindles when he\/she receives a welcome email after 1 hour or more. Here are a few stats to compliment it:<\/p>\n